California Association of School Counselors, Inc.

Transcription

1 California Association of School Counselors, Inc. THE CASC ADVANTAGE CASC is the largest statewide association representing California school counselors and provides education, development and advocacy for more than 7,000 counselors. California has the largest student population in the country. The California School Counselor is the only publication in the state that is strictly counseling-focused. California school counselors are the No. 1 resource for students preparing for a career, technical school or college. There were 355,713 California high school graduates in 2007 and 2,200 school counseling positions added throughout the state.... WHO WE ARE: Founded in 2000, the California Association of School Counselors (CASC) is an organization dedicated to furthering the goals of the school counseling profession. Affiliated with the American School Counselors Association, CASC provides ethical guidelines and advocates for practitioners throughout the state. CASC is committed to protecting and improving school counseling at all levels.... CASC MEMBER & READER PROFILE: CASC represents more than 7,000 school counselors throughout the state of California. Our publication reaches these members and related industry professionals, including: Practicing School Counselors Administrators, Business Partners, Counselor Educators Every California Commissioner on Teacher Credentialing California Department of Education Counseling managers at every school district in the State Graduate Students in School Counseling In addition, The California School Counselor will be available at every CASC counseling event and key national events. Issues and archives are also accessible on CASC's Web site 24 hours a day.... To participate in these valuable resources, contact: Michelle Adelman Naylor, LLC Phone: Fax: madelman@naylor.com... THE RESOURCES PRINT: The California School Counselor The California School Counselor is CASC's official tri-annual magazine and is a vital resource for guidance and career counseling throughout the state.... ONLINE: The California School Counselor Click here to view The California School Counselor is also available in an interactive online version that provides unlimited exposure for advertisers.... Past advertisers in The California School Counselor: Ahern Massage Therapy School American Auto Institute Annenberg School of Nursing Bay Area Optical Schools Carney Education Services Carpenters Training Committee for N. California Cedar Ridge Academy Concorde Career Colleges Family Foundation School Hazelden Publishing and Educational Services Healthcare Providers Service Organization (HPSO) Higher Standard Education Landmark College Pipe Trust Fund Santa Barbara Business College Suffolk University Sylvan Learning Center The Art Institute of California Tutor Tutor Universal Technical Institute University of California Berkley Visions in Education Wentworth Institute of Technology

2 PO Box 1647, Duarte, CA (909) Fax (626) DearPotentialAdvertiser: On behalf of the California Association of School Counselors (CASC), I would like to personally invite you and your company to participate in TheCaliforniaSchoolCounselor,anofficial,triannualpublicationofCASC. The goal of the magazine is to ensure that our members receive information and resources that support California s K12 student population and that those students are enhanced academically, personally and socially as they prepare for the world after high school. Californiaschoolcounselorsmakeschoolrelevantforstudentsandthey ensure that every student is given an abundance of opportunities concerning their future; ultimately resulting in adults who are happy, adjustedandcontributingmembersofoursociety. The California School Counselor will be circulated to our membership including more than thirteen hundred practicing school counselors, school administrators and university educators. Your advertisement will havethepotentialtotargetpurchasersanddecisionmakersinoneofthe largestgrowingmarketsinpubliceducation. CASC is again working with Naylor, LLC to produce the magazine, recognizingtheir40yearsofexperiencewithassociationmedia.weare confidentthattheprofessionalsatnaylorwillcontinuetoprovideuswith atopqualitypublicationthatwillenhancethegrowingreputationofnot only our organization, but yours as well. When a Naylor representative contactsyou,pleaseconsiderinvestingpartofyouradvertisingbudgetto ourpublication. Thankyouinadvanceforyouradvertisingsupport. Sincerely, CALIFORNIA ASSOCIATION OF SCHOOL COUNSELORS, INC. Board of Directors Executive Council: President: Dean Lesicko President Elect: Vanessa Gomez-Lee Past President: Nancy Schubb Executive Director: Loretta Whitson Secretary: Donna Cleman Treasurer: Joan Giagni Executive Board Representatives: Northern CA: Amber Russell Southern CA: Kathy Rapkin Central CA: Cyndie Bogan Los Angeles: Stephen Salva High School: Neil Rosen Middle School: Marci Bower Elementary: Carolyn Lane Graduate Student: Georgia Zermeno Counselor Educator: Paul De Serna Post-Secondary: Bruce Langedyke District (Administrator/Supervisor): Janet Gutierrez Parliamentarian: Rosemary Rubin Committee Chairs, Liaisons, and Project Coordinators: Advocacy and Legislation Chair: Loretta Whitson Membership: Darcel Cannady-Jamerson LorettaWhitson ExecutiveDirector Professional Development: Vanessa Gomez Research: Suzy Thomas Conference: Kathy Rapkin Ethics: Donna Cleman Monograph and Newsletter Editor: Jackie Allen CA Teacher Association Liaison: Carole Bailey California Department of Education Liaison: David Kopperud California Pupil Service Coalition Liaison: Marilyn Harryman WACAC Liaison: Edgar Montes Business Manager: Linda Hudson

3 The California School Counselor 2010 Net Advertising Rates and Specifications Revisions and Proofs: $50.00 Position Guarantee: 15% Premium Full-Color Rates Double Page Spread Outside Back Cover Inside Front or Inside Back Cover 1x $2, $2, $2, $1, $1, $1, $ $ $ $ x $2, $2, $2, $1, $1, $1, $ $ $ $ x $2, $2, $2, $1, $1, $1, $ $ $ $ Black-and-White Rates 1x 2x 3x $1, $1, $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ Double Page Spread Bleed Long Bleed / Island No Bleed Square Advertiser indemnifies Naylor and the Association against losses or liabilities arising from this advertising. Naylor assumes no liability whatsoever, except to the extent of a one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. n the event of a contract cancellation, the advertiser or agency agrees to repay Naylor any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). SCC-T " x " 8.625" x " 7" x 9.5" 7" x 6.333" 4.583" x 9.5" 7" x 4.583" 3.333" x " x 7" 4.583" x 4.583" 7" x 3" 2.166" x 9.5" 4.583" x 3.333" 3.333" x 4.583" 4.583" X 2.166" 2.166" x 4.583" 3.333" x 2.166" 4.583" x 9.5" Note: Text placed outside the live area within any full page or DPS ads may be cut off. Please keep text within the live area at all times. DPS Live Area: " x 9.5" Live Area: 7" x 9.5"... Production Services Naylor provides professional ad assembly and layout to non-agency clients at no charge. Artwork Requirements All digital color and greyscale artwork must be supplied at 300 dpi. Line art must be supplied at 600 dpi. High-res PDF, EPS, TIFF and JPEG files are accepted. Images from the web are not suitable for printing. All color artwork must be in CMYK mode; black and white artwork must be in either greyscale or bitmap mode. RGB mode artwork is not accepted and if supplied will be converted to CMYK mode, which will result in a color shift. All screen and printer fonts as well as linked images must be supplied if not embedded in the file. Ad Material Upload Go to the Naylor Web site at and under the Client Support section click Ad Upload. Locate your publication code, advertising order number and advertising code in the box at the top right-hand side of your advertising space contract. Simply fill in your company s contact information along with these three pieces of information, browse for your file and click Submit. Changes or corrections resulting from problems of supplied material will be billed at cost plus 15%. Proofs Proofs of ads produced by Naylor are available upon request at a charge of $50. Revisions Revisions are rework for Naylor and are subject to a $50 surcharge.

4 The California School Counselor Index of Advertiser Categories Our publication features an Index of Advertisers section. Your company will be listed under the category of your choice along with the page number of your ad. When our members are in the market for a specific product or service, they can search the Index of Advertisers and quickly locate advertisers that specialize in that category. One free category is included with any size ad and additional categories are only $20 each. If your product or service is not listed below, a new category can be created for you. Accommodations Airline Training Academy Alternative Health Care Apprenticeship Programs Associations Attention Deficit Training Audio Recording Institute Beauty and Hairdressing Schools Bilingual Programs Blacksmith Schools Business and Technology College Career Academies Career Development and Emotional Intelligence Tools Career Planning Certified General Accountants Chartered Accountants College Application Services Colleges Computer Training Culinary Art School Culinary Arts Driver Training/Instruction Education Fairs Educational Consulting Educational Institution Employment Web Portals Financial Services Free Tuition Program Health and Wellness Health Care Field Hotel Management Hotels and Conference Facilities Information Technologies Institutes for the Arts Institutes of Applied Health Services Institutes of Applied Technology Laser and Electrolysis Training Learning Centres Liberal Arts College Literacy Aids Management Programs Massage Therapy Master of Counseling Programs Military University Music Schools Performing Arts Personal Wellness Pre-apprenticeship Programs Private Career Colleges Private Vocational Schools Producing Engineering Professional Development Psychoeducational Testing Psychological Counseling Recording Arts Management Reference Material Resource Material Retirement Planning Scholarships School-to-Work Programs Software Sport Injury Management Student Awards Student Development Student Work-abroad Program Technical Training Institutes Trade Schools Transport Training Tutoring Services Tutoring Services - Math Universities University Association University Colleges University Report Card Video Resource Material Welding Academies Wilderness Art Academy Youth Employment Services Other: One free listing with any size ad. Additional listings at $20.00 each. No limit. Please list new categories on this sheet. Additional Index Categories X $20.00 = $ Initial: Date:

5 The California School Counselor Digital Edition click here to view current issue In addition to print, The California School Counselor is available to members in a fully interactive digital version. Viewers can virtually flip through the pages, forward articles of interest to colleagues and click on ads to be redirected to the advertiser's Web site. Extend your print advertising investment with the unique benefits of digital media: Link your ad to the landing page of your choice Increase traffic to your Web site Interact with viewers and facilitate the buying process Generate an immediate response from customers Members and readers receive each issue via and each new issue is posted on the association's Web site. A full archive of past issues is available, ensuring longevity for you online presence. With the digital edition, readers can: View each page as it appears in print View a list of articles for one-click access Navigate and turn pages with one click Read the issue online or download it for later Bookmark and insert notes Perform a keyword search of the entire magazine articles of interest to colleagues Click on ads to go directly to an advertiser's Web site etoolbar $500/year Your company name is displayed on the toolbar, found in the top-right corner of every page of the digital edition. eskyscraper $1,000/year The eskyscraper ad displays the entire time the digital edition is open. esponsorship $1,000/year Your message will be prominently displayed directly across from the cover of the magazine. Animation and video capabilities bring your message to life. elink (Included in Display Ad Rates) elinks increase traffic from your ad in the digital edition to your company's Web site or a corporate address. Most of our advertising options include this feature at no additional charge. Additional fees apply where noted.

6 The California School Counselor Digital File Specifications Dimensions: esponsorship eskyscraper etoolbar 645 x 465 pixels 120 x 600 pixels 250 x 50 pixels JPG, GIF, SWF, AVI, MPG, MOV, JPG, GIF, SWF, AVI, MPG, MOV, FLV or Real Player accepted FLV or Real Player accepted JPG or GIF accepted Videos - Must be less than one minute in duration File Formats for Video FLV, AVI, MOV (QuickTime), Windows Media Player, Real Video When sending QuickTime video files, please avoid using these video codecs: Intel Indeo Video and SoftDV. The recommended video codecs for QuickTime are: Uncompressed video Sorenson Video 1, 2, and 3 Motion JPEG A and B When sending QuickTime video files, please avoid using the IMA 4:1 audio codec. The recommended audio codecs for QuickTime are: Uncompressed audio ALaw 2:1 ADPCM When sending.avi files, avoid using the Intel Indeo video codec. Animation Please supply animation as Flash 7 or earlier files. We will need both.swf and.fla files. Animated GIF/FLASH files can loop no more than three times.... Setting Up Flash Creatives If supplying a Flash creative, you must also supply a backup GIF or JPG to serve those who do not have the Flash plug-in. A hard-coded URL must NOT be used. In order for our software to track clicks, we require your Flash creative to be set up using our guidelines as follows: 1. From Macromedia Flash, open your.fla file. 2. Select the frame or object that you would like to track the click on. 3. From the Modify Menu, select Instance. The Instance Properties screen will appear. Change the object behavior to Button. 4. Right-click on the symbol and select Actions. 5. From the Actions menu, select the OnMouse event and check the Press option. 6. From the Actions menu, add a geturl action and in the URL box type url (no quotes) in lowercase, and check the Expression option next to it. In the Window field, select _blank and make sure Variables is set to Don t Send. DO NOT TYPE THE COMPANY URL but the word URL. Your code should look like this: on (press) { geturl(url, _blank ); } If you are using Flash MX, just enter the code as shown below: on (press) { geturl(url, window= _blank ); } 7. Click the OK box to accept the changes and proceed to publish or export your.swf. Your Flash file is now ready to be tracked. The purpose of setting up your Flash creative like this is so that we can control the URL. This means that you will still need to supply us with your intended URL, just not hard-coded into the Flash file. Should you wish to change your URL, just notify us and we can change it. You can find more information on how to track Flash Banners at the Macromedia Rich Media Advertising Center at: