Care for your business with LTC facilities in Illinois who have a combined buying power of more than $113 million

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1 Care for your business with LTC facilities in Illinois who have a combined buying power of more than $113 million M E D I A K I T LTC Today biannual magazine FOR MORE INFORMATION, PLEASE CONTACT: Scott Pauquette Publication Director Naylor, LLC Toll-free: (800) , ext Direct: (352) Fax: (352) spauquette@naylor.com

2 ILLINOIS HEALTH CARE ASSOCIATION The IHCA Advantage Our annual Membership Directory and Buyers' Guide is circulated to nearly 100% of hospital discharge planning departments in Illinois. LTC Today biannual magazine PRINT & DIGITAL EDITIONS Our members represent more than 375 licensed and certified LTC facilities and programs that spend more than $113 million on products and services annually. IHCA publications reach LTC administrators, assisted living executives and executive staff of facilities, as well as long term care industry suppliers and vendors. Member Profile IHCA members are in the market for everything from pharmacy services and respiratory equipment to oxygen and uniforms. Readers are key directors and administrators at the following: 2014 Membership Directory & Buyers' Guide PRINT & DIGITAL EDITIONS Long Term Care Facilities Nursing Homes Rehabilitation Centers Assisted Living Facilities Programs for the Developmentally Disabled Don't miss this opportunity to reach LTC administrators, assisted living executives and executive staff of facilities in Illinois. Contact your Naylor account executive to reserve your space in IHCA's publications today.

3 Net Advertising Rates All rates include an Ad Link in the digital edition. Full-Color Rates 1x 2-3x Revisions and Proofs: $50.00 Position Guarantee: 15% Premium Double-Page Spread Outside Back Cover $2, $2, $2, $2, Inside Front or Inside Back Cover Full Page $2, $2, $1, $1, $1, $1, $1, $ $ $ $ $ $ $ $ $ Black-and-White Rates 1x 2-3x Full Page $1, $1, $1, $1, $ $ $ $ $ $ $ $ $ $ Digital Edition Branding Opportunities Sponsorship $1,250 Skyscraper $1,000 Toolbar $600 Sponsorship Max $1,450 Ad "Jolt" Upgrade $299 Special Advertising Section: Facility Showcase Advertising in this section is an economical way to showcase your company in full color to discharge planners and case managers as they are making patient referrals. Special Advertising Section: Products and Services Marketplace Showcase the products and services your company offers to the key decision-makers in Illinois' health care industry. Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).

4 Digital Edition In addition to print, LTC Today and the annual Membership Directory & Buyers' Guide are available in digital versions. Viewers can flip through the pages, forward articles to colleagues and click ads to be redirected to advertiser's websites. Each issue is ed to readers and posted on the IHCA website. An archive of issues is available, securing your ad a lasting online presence. Readers can: Bookmark pages and insert notes Keyword search the entire magazine or directory Navigate and magnify pages with one click Share articles on news and social networking sites View issues instantly from most smartphones and tablets View archives and find a list of articles for one-click access Read the issue online or download and print for later Extend your advertising investment with digital media: Link your ad to the landing page of your choice Increase website traffic Interact with viewers to help the buying process Generate an immediate response from customers Ad Positions Digital Toolbar $600 Your company name is a button on the toolbar, found in the top-right corner of every page next to frequently used navigational icons. When viewers click the button, a box containing text about your company and a link to your website appears. Digital Sponsorship $1,250 Digital Sponsorship Max $1,450 Your message will be prominently displayed directly across from the cover of the magazine or directory. Animation and video capabilities are available. Ad Link Included in display ad rates Ad Links increase traffic from your ad in the digital edition to your company's website or a corporate address. Digital Skyscraper $1,000 The skyscraper ad is displayed the entire time the digital edition is open, giving your message constant and lasting exposure. Ad "Jolt" Upgrade $299 Transform your static print ad into an attention-grabbing animated message. The digital edition offers dynamic capabilities not available in print.

5 Print Advertising Specifications Magazine Trim Size: 8.375" x " Production Services Double-Page Spread Bleed Full-Page Bleed Full-Page No Bleed Naylor provides professional ad assembly to non-agency clients at no charge. 17" x " 8.625" x " 7" x 9.5" 7" x 6.333" 4.583" x 9.5" Long Square 7" x 4.583" 3.333" x " x 7" 4.583" x 4.583" 7" x 3" 2.166" x 9.5" 4.583" x 3.333" 3.333" x 4.583" 4.583" x 2.166" 2.166" x 4.583" 3.333" x 2.166" 2.166" x 3.333" Specs for Outserts/Inserts 1 Page / 1 Surface 8.375" x " Postcards 6" x 4.25" 2 Page / 4 Surface 8.375" x " Heavy Card Stock Insert 8.25" x 10.75" 3 Page / 6 Surface 8.375" x " Postal flysheets 8.5" x 11" Note: Text placed outside the live area within any full-page or DPS ads may be cut off. Please keep text within the live area at all times. DPS Live Area: " x 9.5" Full-Page Live Area: 7" x 9.5" Artwork Requirements All digital color and grayscale artwork must be supplied at 300 dpi. Line art must be supplied at 600 dpi. High-res PDF, EPS, TIFF and JPEG files are accepted. Images from the Web are not suitable for printing. All color artwork must be in CMYK mode; black-and-white artwork must be in either grayscale or bitmap mode. RGB mode artwork is not accepted and if supplied will be converted to CMYK mode, which will result in a color shift. All screen and printer fonts as well as linked images must be supplied if not embedded in the file. Ad Material Upload Go to the Naylor website at Proofs and Revisions Proofs of ads produced by Naylor are available upon request at a charge of $50. Revisions are rework for Naylor and are subject to a $50 surcharge. Digital Edition - For more information, visit: Sponsorship (Max) 550 x 480 pixels (603 x 783 pixels); minimum resolution is 150 dpi JPG, GIF, Flash/SWF*, AVI, MPG, MOV, FLV or Real Player accepted Toolbar 250 x 50 pixels; 50 character limit (initial Toolbar button); minimum resolution is 150 dpi JPG only (no animation) Skyscraper 200 x 783 pixels; minimum resolution is 150 dpi JPG only (no animation) Belly Band 1256 x 675 pixels per surface; minimum resolution is 150 dpi JPG, GIF, Flash/SWF*, AVI, MPG, MOV, FLV or Real Player accepted *Digital Edition Flash Guidelines Publish or export.swf file for Flash Player 9 and ActionScript 3.0 Set the frames per second (FPS) to 24 Do not add buttons or any clickable actions; Please supply the intended URL to your Naylor account executive Avoid any ActionScript that can affect the Nxtbook engine, such as the _parent layer of the animation, _level0 and _rootreferences, or global functions like settimeinterval Bitmaps should have smoothing enabled for best presentation All fonts, images, and support animations files should be embedded within the file Do not use flash stage color as background; Create a bottom layer and draw a solid filled box Animation time limit is approximately 25 seconds (including multiple loops); A stop action is needed at the end of the animation Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).

6 Index of Advertisers Categories Our publication features an Index of Advertisers section in which your company will be listed under the category of your choice with the page number of your ad. When our members are in the market for a specific product or service, they can search the Index of Advertisers and quickly locate advertisers that specialize in that category. One free category is included with any size ad and additional categories are only $20 each. If your product or service is not listed below, a new category can be created for you. Accountants Accreditation Activity Coordinators Adult Home Services Advertising Specialties Air Purification Systems Alzheimer's Special Care Units Ambulance Services Architects Associations Automation/Billing Services Background Screening Bath Fixtures Beds & Patient Room Furniture Care Planning Service Carts Cellular Phone Service Charting Supplies Coagulation Analyzers Community Services Comprehensive Senior Care Computer Hardware & Software Consultants Diet Counseling DME Supplies Employee Relations Services Employment Opportunities Enriched Housing Floor Care Foodservice Fringe Benefits Funeral Pre-Planning Geriatric Day Care Programs Hair Care Services Health Care Facilities Home Health Care Providers Home Infusion Home Medical Equipment Hospices I.V. Therapy Infection Control Insurance Lab Services & Testing Laundry Equipment Legal Services & Attorneys Long Term Health Care Management Medical Equipment & Supplies Mental Health Services Nurse Call Systems Nursing Care Services Outreach Patient Aid Products Personal Care Pest Management Pharmacies Physical Therapy Psychiatric Consulting Receivables Recruitment Rehabilitation Services (by county) Respiratory Equipment & Oxygen Respite Care Skin Care Social Work Consultation Surgical Dressings Urinary Care Products Ventilators Videos Wheelchairs Workers' Compensation Wound Care Products X-Ray Supplies & Services Other: One free listing with any size ad. Additional listings are $20.00 each. No limit. Please list new categories on this sheet. Additional Categories X $20.00 = $ Initial: Date:

7 2014 Editorial Calendar Issue Membership Directory (IHC-R0014) LTC Today Spring/Summer 2014 (IHC-B0114) LTC Today Fall/Winter 2014 (IHC-B0214) Features N/A IHCA Volunteer and Staff Award Winners, LTC Industry Features IHCA's Destination Education, LTC Industry Features Ships January 2014 March 2014 September 2014 *Editorial Calendar is tentative and is subject to change Advertisers Our communications program is made possible solely through advertiser support. We appreciate the investment that our advertisers make with the Illinois Health Care Association and strongly encourage our members to do business with vendors that support our association. Members know that they can confidently select the quality products and services featured within the official resources of IHCA. A.A. Rayner & Sons Funeral Home Alden Management Services Allen A Lefkovitz & Associates, P.C. Alpha Analytics, Inc Ameren Illinois Act On Energy Anthony's Mobile Fingerprint Assurance Agency Aviands Food and Service Management Beverly Farm Foundation/Godfrey Central States Bus Sales Community Physical Therapy Associates Comprehensive Group Duane, Morris, LLP ehealth Data Solutions Elite Medical Transportation Equipment International, LTD. Exceptional Care & Training Center F.I.R.M. Forum Extended Care Services Frost, Ruttenberg & Rothblatt Gordon Food Service Greek American Rehab & Nursing Center Green Tree Pharmacy Greenberg & Associates, Inc. Harbor Light Hospice Harmony Healthcare International Heritage Enterprises, Inc. Heritage Health - Mt. Zion Hogan Marren Ltd. Hospice Compassus Innovatix LLC. Interstate Power Systems Kitch, Drutchas, Wagner, Valitutti & Sherbrook Krieg DeVault LLP Management and Network Services MEDLAB Midwest Palliative & Hospice CareCenter Midwest Transit Equipment, Inc. National Pasteurized Eggs, Inc. NHRMA Ovitsky Vision Care PEL/VIP Performance Foodservice - TPC Preferred Podiatry Group, PC ProLiance Energy R D McMillen Enterprises Rainbow Hospice RXPERTS Pharmacy - Chicago Select Rehabilitation Shannon Specialty Floors Smithereen Pest Management Services Southern Bus and Mobility Spri Products UMR Uvanta of Central Illinois Uvanta Pharmacy of Southern Illinois