Reinforce your brand recognition in front of the largest statewide apartment association in the nation.

Transcription

1 Texas Apartment Association MEDIA KIT Reinforce your brand recognition in front of the largest statewide apartment association in the nation. Texas Apartments print and digital quarterly magazine FOR MORE INFORMATION, PLEASE CONTACT: Daniel Membrillo Project Manager, Naylor Association Solutions (678)

2 Texas Apartment Association The TAA Advantage: Our 11,000+ members represent nearly 2 million rental housing units in the state. We represent 85% of the apartment rental industry in Texas. With 25 affiliated local associations in Texas, we are the largest statewide apartment association in the nation. Texas ranks third in the nation's nearly $165 billion a year apartment rental industry.* Who We Reach: Texas Apartments reaches members who are part of the largest statewide apartment association in the country. These members include: property owners property supervisors property managers builders/developers management company executives company training directors site managers In addition to our more than 11,000 members, Texas Apartments magazine has an estimated pass-along readership of 33,500 readers. Our digital edition of Texas Apartments ensures a lasting online presence as archived issues are accessible via taa.org. Showcase your company to members responsible for 2 million rental housing units throughout Texas. Texas Apartments In Print and Online! Connecting you with TAA members throughout the year. naylornetwork.com/tap-nxt Contact your Naylor account executive today! *Source: IBISWorld Industry Report #53111

3 Net Advertising Rates All rates include an Ad Link in the digital edition of the magazine. Revisions and Proofs: $50 Position Guarantee: 15% Premium Full-Color Rates Double-Page Spread 1x 2-3x 4x $3, $3, $2, Outside Back Cover $3, $2, $2, Inside Front or Inside Back Cover $2, $2, $2, Full Page $2, $2, $2, /3 Page $1, $1, $1, /2 Page $1, $1, $1, /3 Page $1, $1, $ /4 Page $ $ $ /8 Page $ $ $ Black-and-White Rates 1x 2-3x 4x Full Page $1, $1, $1, /3 Page $1, $1, $1, /2 Page $ $ $ /3 Page $ $ $ /4 Page $ $ $ /8 Page $ $ $ Digital Edition Branding Opportunities Skyscraper $1,099 Sponsorship Max $1,099 Sponsorship $899 Toolbar $399 Ad "Jolt" Upgrade $310 For the latest online specs, please visit: Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Regional Marketplace Readers reference this regional marketplace when searching for the most qualified suppliers in the area. Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). (TAP-Q0216) Rates as of July 2015

4 digital edition Digital Edition naylornetwork.com/tap-nxt In addition to print, Texas Apartments is available in a digital version. Viewers can flip through the pages, forward articles to colleagues and click ads to be redirected to advertiser's websites. Each issue is ed to readers as well as posted on the TAA's website. An archive of issues is available, securing your ad a lasting online presence. Readers can: Bookmark pages and insert notes Keyword search the entire magazine Navigate and magnify pages with one click Share articles on news and social networking sites Read the issue online or download and print for later View issues instantly from most smartphones and tablets View archives and find a list of articles for one-click access Extend your advertising investment with digital media: Link your ad to the landing page of your choice Increase website traffic Interact with viewers to help the buying process Generate an immediate response from customers Ad Positions Digital Toolbar $399 Your company name is a button on the toolbar, found in the top-right corner of every page next to frequently used navigational icons. When viewers click the button, a box containing text about your company and a link to your website appears. (250 x 50 pixels) Digital Sponsorship $899 Digital Sponsorship Max $1,099 Your message will be prominently displayed directly across from the cover of the magazine. Animation capabilities are available. Video capabilities available for MAX only. (550 x 480 pixels) (Max 543 x 785 pixels) Ad Link Included in display ad rates Ad Links increase traffic from your ad in the digital edition to your company's website or a corporate address. Additional fees apply where noted. Digital Skyscraper $1,099 The skyscraper ad is displayed the entire time the digital edition is open, giving your message constant and lasting exposure. (200 x 783 pixels) Ad "Jolt" Upgrade $310 Transform your static print ad into an attention-grabbing animated message. The digital edition offers dynamic capabilities not available in print. For the latest online specs, please visit: Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Texas Apartment Association -

5 Print Advertising Specifications Directory/Magazine Trim Size: 8.375" x " 1/2 Page Double Page Spread Bleed 1/2 Page Long Full-Page Bleed 1/2 Page Full-Page No Bleed 1/3 Page Square 2/3 Page 1/3 Page 1/3 Page 2/3 Page 17" x " 8.625" x " 7" x 9.5" 7" x 6.333" 4.583" x 9.5" 7" x 4.583" 3.333" x " x 7" 4.583" x 4.583" 7" x 3" 2.166" x 9.5" Artwork Requirements All digital color and grayscale artwork must be supplied at 300 dpi. Line art must be supplied at 600 dpi. High-res PDF, EPS, TIFF and JPEG files are accepted. Images from the Web are not suitable for printing. All color artwork must be in CMYK mode; black-and-white artwork must be in either grayscale or bitmap mode. RGB mode artwork is not accepted and if supplied will be converted to CMYK mode, which will result in a color shift. All screen and printer fonts as well as linked images must be supplied if not embedded in the file. 1/4 Page 1/4 Page 1/6 Page 1/6 Page 1/8 Page 1/8 Page Ad Material Upload Go to the Naylor website at " x 3.333" 3.333" x 4.583" 4.583" x 2.166" 2.166" x 4.583" 3.333" x 2.166" 2.166" x 3.333" Specs for Outsert/Inserts 1 Pg / 1 Surface 8.375" x " Postcards 6" x 4.25" 1 Pg / 2 Surface 8.375" x " Heavy Card Stock Insert 8.25" x 10.75" 2 Pg / 4 Surface 8.375" x " Postal flysheets 8.5" x 11" Note: Text placed outside the live area within any full-page or DPS ads may be cut off. Please keep text within the live area at all times. DPS Live Area: " x 9.5" Full-Page Live Area: 7" x 9.5" Proofs and Revisions Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Digital Edition - For more information, visit: Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).

6 Index of Advertisers Categories Our publication features an Index of Advertisers section in which your company will be listed under the category of your choice with the page number of your ad. When our members are in the market for a specific product or service, they can search the Index of Advertisers and quickly locate advertisers that specialize in that category. One free category is included with any size ad and additional categories are only $20 each. If your product or service is not listed below, a new category can be created for you. Advertising Specialties Air Conditioning/Heating Equipment Parts Air Conditioning- Installation & Repair Air Duct Cleaning Alarm Systems Aluminum & Vinyl Siding Animal Damage Repair Apartment Locator Services Apartment Renovations Appliance Distributors/Manufacturers Appliance Parts/Service Architects Asphalt Paving, Repair & Restoration Athletic Equipment Attorneys Bathtub & Tile Reglazing Building Materials Cabinetry, Kitchen & Bath Cable TV Service Carpentry Carpet & Flooring Coverings Carpet Cleaning Carpet Color Repair & Dyeing Carpet Stain Removal Carports/Garages Ceiling Fans Chemical Supplies Coin-Operated Laundry Equipment Commercial Banking Computer Software & Training Concrete Repair Construction Management Corporate Apparel Corporate Gifts Corporate Relocation Countertop Resurfacing Credit Services Decorating Digital TV Programming Door Repair and Replacement Drape and Blind Installation Drape and Blind Rental/Sales Employment Agencies Environmental Consulting Equipment Rental Equipment Sales & Services Evictions Exterior Painting Fair Housing Defense Fencing/Railing PVC Financial Services Fire & Disaster Damage Restoration Fire & Safety Equipment Flags/Flagpoles Floor Tile Formica Repair & Refinishing Furniture Furniture Rental/Repair Gazebos/Shelters General Contractors Glass Golf Cart Accessories Golf Carts Handyman Maintenance Services Hardware Heating Installation & Repair High Speed Internet Services Houseware Package Rental/Sales Insurance Interior Design Irrigation Installation & Design Janitorial Services & Supplies Lake & Pond Maintenance Landscape Maintenance Landscaping Laundry Equipment Lawn Treatment Leak Detection/Repair Lighting Supplies Liquid Waste Pumping & Removal Maintenance Services/Supplies Marketing Mirrors Mortgage Banking Newsletter Publishing/Real Estate Newspaper Office Furniture Outdoor Furnishings Paint & Wallcoverings Painters Painting Supplies Personnel Services Pest Control & Exterminating Pest Control Supplies Picnic Tables & Benches Plumbing Products/Supplies Plumbing Services Pool Supplies Pool/Patio Furniture Porcelain Reglazing Power Tools Printing Promotional Products Public Utilities Putting Greens Real Estate Appraisers/Consultants Real Estate/Brokerage Recycling Remodeling & Repairs Renovation Rent Payments Rental Water Heaters Risk Management Services Roofing Safety Services Sewer, Drain & Pipeline Cleaning Siding Signs Smoke, Water & Odor Restoration Services Spa Equipment Spray Equipment Storm Windows/Doors Striping Submetering Temporary Housing Temporary Services Tenant Screening Trash Receptacles/Services Tree and Shrub Care Utility Billing & Collections Utility Vehicle Maintenance & Blinds Vinyl Siding Waste Disposal Water Conservation Devices Water Heaters Welcome Gifts Window & Door Repair Parts Window Coverings Workers' Compensation Wrought Iron Other: One free listing with any size ad. Additional listings are $20 each. No limit. Please list new categories on this sheet. Additional Categories X $20 = $ Initial: Date:

7 Past Advertisers Our communications program is made possible solely through advertiser support. We appreciate the investment that our advertisers make with Texas Apartment Association and strongly encourage our members to do business with vendors that support our association. Members know that they can confidently select the quality products and services featured within the official resources of TAA. 1st Protection Texas Accurate Foundation Repair Action Executive Search, LLC AIM Cruise Incentives Apartment Ideas Apartment Lines Apartments.com Appliance Warehouse AT & T Connected Communities Atix Access LLC BG Staffing Black Bull Towing Blue Moon Software Brook Furniture Rental, Inc. C.K.I. Wholesale Lock Supply, Inc. CallMaX Camp Roofing and Reconstruction Carrol Johns Inc (Flooring Direct) Charter Furniture Rental, Inc. Commercial Insurance Solutions CORT Detection & Suppression International, LTD DFW Interiors Dog-On-It-Parks DOGIPOT Ellipse Group, Inc. First Advantage For Rent Media GE Appliances Global Corporate Accommodations Golf Cars of Austin Greenforest Termite & Pest Control, Inc. HD Supply InfoTycoon Jet Waste Services King Architectural Metals Kings III Emergency Communications Kraftsman Playground & Park Equipment Livin the Dog Life-Dog Parks Lone-Star Roof Systems, LLC M&M Painting Solutions Maintenance Supply Headquarters Majesty Apartment Staffing Manning Building Products Metal Construction Materials, Inc. Meyer Smith Mirror Mate, LLC NAMCO Mfg, Inc. National Tenant Network Nations Renovations, LLC Nationwide Eviction Nationwide MRO Supply Notifii Nueces Electric Company Olympic Compactor Rentals, Inc. On-Site.com Pathfinder Insurance Group Pathfinder Insurance Group PPG Paints Ramey & King Insurance Associates, Inc. Ramming Companies (Ramming Paving Company- Industrial Asphalt & Aggregates) Rasa Floors RealPage.com Reddic's Waste Rent Path Resident Check Schonox/HPS North America, Inc. Seal Master Houston Sherwin Williams Co., Inc. Site Safe Security, LLC Snyder Commercial Glass Service, LLC StoveTop FireStop Swain & Baldwin Insurance, Inc. Texacraft Texas Construction and Rehab Texas Mutual Insurance Company Time Warner Business Class TransUnion Tuttle Construction Vima Decor USA Whorton Insurance Services Wilmar Industries Wood Concepts Yardi Systems, Inc. Texas Apartment Association -