Advertising Opportunities

Transcription

1 Advertising Opportunities at the 25th Annual Scientific & Clinical Congress in THE AMERICAN ASSOCIATION of AACE Annual Scientific Rosen Shingle Creek Messenger Live Messenger Daily Newspaper Newspaper Distribution Racks CLINICAL ENDOCRINOLOGISTS & Clinical Congress 2016 May 25 29, 2016 Exhibit Guide Convention Center Bag Symposia Room Drop Bag Hotel Room Drops Mobile Event App Wrapped Minivans

2 Messenger Live Reinforce your brand, promote events, and drive booth and site traffic with prominently displayed digital advertising packages. Messenger Live will serve as the primary online news source for attendees and members. Fully optimized for all digital platforms, Messenger Live delivers: advertising Association supported s are a great way to reach attendees. Your skyscraper ad will be highly visible on four s delivering session highlights and meeting news. Featured news stories and social media feeds from the meeting Live meeting updates with links to event resources April 1 April 8 Flexible advertising opportunities to drive traffic to your website or booth Early May May 26 May 27 May 28 ROI measurement with full usage report Approximately 1,600 AACE members and pre-registrants/attendees Click here to view the 2015 Messenger Live March 4 March 25 Full Banner Half Page 468 x 60 pixels 300 x 600 pixels $11,500 per package Three packages available Package includes half page and banner ad Half page ads will rotate every 8-10 seconds Skyscraper ad 120 x 600 $10,000 Includes skyscraper ad to be placed on each of the four s. Ads can change out. See page 11 Average open rate of s

3 Messenger Daily Newspaper Enjoy repeat visibility and broad exposure for your booth and your brand as attendees read current convention happenings, industry announcements, and late-breaking science. Messenger is the official daily newspaper for the 25th Annual Scientific and Clinical Congress. April 22 April 29 Issue 1 Issue 2 Thursday, May 26 Friday, May 27 Distribution Racks Branding five daily newspaper racks with your marketing message offers maximum visibility throughout the convention center. March 25 April 1 2,100 per day Advertising on five daily newspaper racks Full page, 4/c ad to be placed run of book in all issues of the daily newspaper. Each issue is inserted into the AACE Convention Center Bag that is distributed in high traffic areas via racks and handout personnel. Additional copies will be made available in distribution racks placed throughout the convention center. $13,645 Rates include placement in both issues. Ads changing out will be subject to 10% fee. Full page 10 ¼ x 14 $5,730 $7,450 Junior page 7 ½ x 10 $4,975 $6,380 ½ page 10 ¼ x 7 or 5 x 14 $3,000 $5,460 ¼ page 5 x 7 $1,945 $3,000 Front page banner 10 ¼ x 2 Front page sticker 3 diameter trim; 3 ¼ diameter bleed Bellyband 26 x 2 ½ Rates include 4/c charge. Back Cover $10,475 Inside Front Cover $9,455 Inside Back Cover $9,455 Front Page Banner $9,730 Includes one full page, 4/c ad to be placed run of book. Front Page Sticker $12,975 per issue Includes one full page 4/c ad to be placed run of book. TriStar will produce the stickers. Bellyband $12,925 per issue Advertiser must supply bellybands.

4 Exhibit Guide Enhance your floor presence by featuring your company, booth and products in the Exhibit Guide. The Exhibit Guide features the most current exhibitor listings and information surrounding the AACE exhibition. Content to include Exhibit hall daily highlights and special events Exhibitor listings Exhibit hall and convention center maps April 22 April 29 Issue 1 Issue 2 Thursday, May 26 Friday, May 27 2,100 per day Each issue is inserted into the Messenger newspaper. Rates include placement in both issues. Full page 10 ¼ x 14 $5,145 $6,615 Junior page 7 ½ x 10 $3,990 $5,850 ½ page 10 ¼ x 7 or 5 x 14 n/a $5,135 ¼ page 5 x 7 n/a $2,780 Product Showcase 5 x 3 ½ n/a $325 Front page banner 10 ¼ x 2 Front page sticker 3 diameter trim; 3 ¼ diameter bleed Bellyband 26 x 2 ½ Map Banner To be confirmed at space reservation Rates include 4/c charge. Back Cover $9,900 Inside Front Cover $8,600 Inside Back Cover $8,600 Front Page Banner $9,185 Includes one full page, 4/c ad to be placed run of book. Front Page Sticker $10,650 per issue Includes one full page 4/c ad to be placed run of book. TriStar will produce the stickers. Bellyband $9,445 Advertiser must supply bellybands. Map Advertising $9,445 Includes banner, booth highlight, and full page, 4/C ad adjacent to the map.

5 Convention Center Bag Offering great visibility, the AACE Convention Center Bag is distributed in high traffic areas in the convention center via handout personnel. Include promotional handouts for your educational event, products and/or booth. Each bag will also include the current issue of the Messenger newspaper. April 8 April 15 $3,450 per day Ad space/prototype/payment Submit prototype to TriStar via to Paige Johnson (pjohnson@tristarpub.com). May 26 (first day of exhibits) May 27 See page 10 1,600 per day Premium Advertising On the outside of the Convention Center Bag, the official advertiser receives its company or product logo and booth number, as well as a clear 7 x 5 window pocket for placement of two inserts. The AACE meeting logo will be printed on the opposite side of the bag. February 19 February 26 $14,500 per day Window pocket insert cannot exceed 5 ½ x 4 Logo not to exceed 9 x 6 (directly above pocket) The participating advertiser is allotted a maximum of three colors for graphics, including black.

6 Room Drop Bag Designed to promote your symposium, booth, products or educational event, the Room Drop Bag is the perfect way to gain last minute exposure. April 8 April 15 Ad space/prototype/payment $6,200 May 25 Submit prototype to TriStar via to Paige Johnson (pjohnson@tristarpub.com). 1,200 (includes overage) See page 10 Premium Advertising On the outside of the Symposia Room Drop Bag, the official advertiser receives its company or product logo and booth number, as well as a clear 7 x 5 window pocket for placement of two inserts. The AACE meeting logo will be printed on the opposite side of the bag. February 19 February 26 $14,500 Window pocket insert cannot exceed 5 ½ x 4 Logo not to exceed 9 x 6 (directly above pocket) The participating advertiser is allotted a maximum of three colors for graphics, including black.

7 Hotel Room Drops Greet attendees with your message as they arrive back to their hotel room. The Premium Room Drop is available to one company per night. Delivery is made to the outside of the attendees hotel room door. This high profile attention-getting opportunity offers elite exposure for your company, products, and services. Your message will be placed inside attendees hotel rooms on guest pillows or a bedside table. April 15 May 17 May 23 April 15 May 17 May 23 Ad space/prototype/payment Samples of final products due to TriStar All products due at hotels Ad space/prototype/payment Samples of final products due to TriStar All products due at hotels May 26 May 27 May 28 May 26 May 27 May 28 1,200 per drop (includes overage) 1,200 per drop (includes overage) $14,500 per drop $18,900 per drop See page 10. See page 10.

8 Mobile Event App The Mobile Event App is the go-to application for the latest annual meeting schedules and information. As the primary supporter of the Event App, your exposure extends well beyond the meeting. Attendees download and use the App before and during the meeting to plan their time and navigate the meeting. Supporter receives: Corporate logo on the opening splash page Up to 3 rotating banner ads placed at the top of the navigational dashboard (banner ads click to associated in-app landing page ads) Up to 3 landing page ads Full page, 4/color ad in all issues of Messenger daily newspaper Insert in the AACE Convention Center Bag or Symposia Room Drop Bag Recognition in the AACE Event App promotions Recognition on the download instruction card placed inside the registration bag February 5 February 12 April 1 April 8 April 15 May 6 Space/payment Corporate logo due Banner and landing page ads due Convention Center Bag prototype Convention Center Bag printed inserts Daily newspaper full page, 4/c ad $34,250 primary supporter Three packages available Package includes half page and banner ad Half page ads will rotate every 8-10 seconds See page 11 Highlight your exhibitor listing! Bring attention to your exhibitor listing with these unique features to connect and engage the attendees! Logo Brand your listing AND your booth location in the App s floor map with one simple upload of your 4/c logo. Product Literature Educate and inform attendees about your products and services with PDF documents for easy in-app distribution. Upload up to five PDF documents for maximum information distribution.

9 Wrapped Minivans Looking to stand out from the crowd? Minivan wraps are designed to extend your message beyond the convention center and offer premium visibility to AACE 2016 attendees. April 22 April 29 $18,775 for 3 days circulation (one minivan) Please refer to perimeter marketing guidelines on page 10.

10 Special Notes / Terms & Conditions 1. All inserts must be submitted to TriStar Publishing for final approval by AACE. A copy of the insert must be approved by AACE regardless of prior approval for other promotional opportunities at the meeting. 2. TriStar will notify you of approval. If changes are necessary, a copy of the corrected insert must be resubmitted and TriStar will notify you of final approval. 3. TriStar will supply a shipping label for the advertiser to complete and place on the outside of each box that is shipped. 4. The advertiser is responsible for sending the correct number of pieces. TriStar will not be responsible for shortages due to an incorrect number of pieces being received. 5. Do not ship bag inserts to the TriStar office. The advertiser will be responsible for cost incurred to ship to the insertion fulfillment house. 6. A minimum of four pieces must be reserved per day for bag delivery to occur. 7. Insert Specifications: Maximum dimensions are 8 ½ x 11 ; maximum weight is 4 ounces. 8. Price based on an average-sized insert. Insertion fee is subject to change at publisher s discretion. 9. Due to weight and bulk of magazines, newspapers, and other publications, these items will not be permitted in the bag. 10. Due to stringent hotel labor policies, TriStar Publishing is not held liable for a hotel s failure to deliver the Symposia Room Drop Bag to rooms in the designated hotel room block. There will be no discounts or refunds given. 1. Participant is allowed one piece to be distributed. 2. All advertisements and featured products are subject to AACE approval. 3. Fee is subject to change pending advertiser s selection of collateral to be placed inside or out of the attendees hotel room door. 4. Company to supply all advertising material. Quantities may vary due to hotel policies and staff availability. 5. All shipments must be sent directly to hotels. TriStar will supply a shipping label for the advertiser to complete and place on the outside of each box that is shipped. 6. Due to stringent hotel labor policies, TriStar Publishing is not held liable for a hotel s failure to deliver to rooms in the designated hotel room block. There will be no discounts or refunds given. 1. All advertisements are subject to approval by AACE. 2. Circulation is based on projected attendance and room blocks at the time of rate card distribution. 3. The advertiser is responsible for sending the correct number of pieces. TriStar will not be responsible for shortages due to an incorrect number of pieces being received. 4. TriStar reserves the right to cancel any publication or service in the event of revenue shortfalls. TriStar will refund monies paid for participation in canceled publications or services. TriStar is not obligated to offer or replace canceled publication or services with any other advertising vehicle. 1. All signed agreements are firm. No cancellations accepted. 2. Payment due upon space commitment. 3. Payments may be made via check, wire transfer, or credit card. Payments made by credit card will have an additional fee of 3% added to the total purchase price. This fee cannot be waived. 4. No agency commission or cash discounts permitted. Rate card prices are NET. 5. Penalties apply with noncompliance of the shipping instructions or failure to fully complete shipping label provided. 6. A minimum $500 late fee will be charged for materials received after the specified due date. 7. TriStar will be diligent in providing the highest quality publications possible. It is understood that the print quality of the daily newspapers is subject to the availability of the printer(s) in the event city. TriStar Publishing, Inc., will not provide any refunds or discounts on advertisements in the the daily newspaper due to clarity, ink saturation, or any other issues beyond the publisher s control, when in a city with limited print options. The American Association of Clinical Endocrinologists has established a 5 mile host hotel/convention center radius perimeter marketing rule, to include airports that all exhibitors must abide by when booking AACE Annual Meeting related advertising. Exhibitors who wish to advertise outside of the host hotel/ convention center proper or at the host city airport(s) are required to use the services of AACE s official supplier, TriStar Publishing, Inc. for city wide perimeter marketing, which may include but is not limited to airport advertising, transit advertising, billboards, taxi/van wraps, pedicabs, and all other means of guerilla marketing. Depending on the meeting city, new opportunities may arise; exhibitors are advised to contact TriStar early to learn of each year s AACE approved offerings. Exhibiting companies will receive first right of refusal for any opportunity or comparable tactic in the following meeting year. Exhibiting companies who do not abide by AACE s perimeter marketing guidelines will be penalized in accordance with the Enforcement of Rules and Regulations Policy as stated on the exhibitor application for booth space at the Annual Meeting.

11 For reservations, contact Tel: Fax: Accounts Payable TriStar Publishing, Inc W. 132nd Street, Suite 300 Overland Park, KS Payments may be made via check, wire transfer, or credit card. Payments made by credit card shall have an additional fee of 3% added to the total purchase price. This fee cannot be waived. File submission specifications Adobe InDesign Fonts: Adobe Type 1 or outlined Images: at least 300 dpi at the desired print size Adobe Illustrator (fonts outlined) and Adobe Photoshop (flattened image) Press/print ready PDF (PDF/X compliant) All colors must be CMYK Color proofs are necessary for checking color and content at press time. Without a color proof, the publisher cannot be held responsible for the outcome of the color on press. DVD/CD/Flash drive FTP: Contact your TriStar representative for login information and upload instructions. Files less than 10MB can be ed to ads@tristarpub.com with the subject line specifying the publication name and the advertiser name Corel Draw Microsoft Publisher Microsoft Word and Microsoft PowerPoint Deviation from these guidelines may require additional time and costs, and/or sacrifice reproduction predictability. Publisher cannot be held responsible for problems on press caused by improperly distilled PDF files. Splash Page Logo Format: PNG; 300 ppi, minimum 1000 pixels wide with transparent background or a scalable Illustrator.eps file with outlined fonts. Banner Ad Format: PNG or 300 ppi Dimensions: 640w x 110h and 320w x 55h Must contain button graphic including text such as Click Here, Go, or More Information. Suggestion: Include company s booth number in ad. Landing Page Ad Format: PNG or 300 ppi Dimensions: w x 418h w x 1008h and 320w x 504h w x 1920h and 768w x 960h w x 1408h and 704w x 704h Please provide website URL if an external link is desired. Suggestion: Include action button graphic with text such as Click Here, Go Here, or More Info along with Booth number. Please provide website URL if an external link is desired for all options below: Leaderboard Format: Static JPG, 150 ppi Dimensions: 728 x 90 pixels Half Page Format: Static JPG, 150 ppi Dimensions: 300 x 600 pixels Full Banner Format: Static JPG, 150 ppi Dimensions: 468 x 60 pixels Skyscraper Ad ( Advertising) Format: Static PNG, 150 ppi Dimensions: 120 x 600 pixels JML