Trial Lawyer. Trial Lawyer. The. Special Opportunities

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1 Special Opportunities Online Advertising Affiliated Sites: The National s The Magazine Specialty Associations Available Web Advertising skyscrapers embedding tile ads rotating banner ads patron firm listings Conferences and Exhibits Premium space locations may be reserved for specific magazine media partners and advertisers who leverage their relationship with The to promote their services at events by exhibiting at magazine supported and endorsed conferences including The National s, Mass Torts Made Perfect, Torts Made Perfect, 360 Advocacy, APITLAmerica and other available conferences. The Event Sponsorships The magazine sponsors special events throughout the year including The Hall of Fame. These special events include conference speakers, luncheons, special programs, and entertainment opportunities available for companies and advertisers who desire to make an impact with The s highly targeted demographic. John Adams Melvin Belli Johnnie Cochran, Jr. Clarence Darrow William Kunstler Belva Lockwood Thurgood Marshall Stanley Preiser Bobby Lee Cook Philip Corboy Morris Dees Richard Haynes Russ Herman Fred Levin Paul Luvera Gerry Spence J.B. Spence Contact Cathy DeLoney of The for details about any of these special opportunities at Office Cell CDeLoney@TheTrialLawyerMagazine.com

2 Circulation & Readership Circulation: Published quarterly, The is distributed to over 35,000 readers. The magazine is exclusively designed for and circulated to distinguished trial attorneys and case decision makers. In addition, copies of The are available for trial lawyer seminars and conferences including The National s, Mass Torts Made Perfect, Torts Made Perfect, 360 Advocacy and APITLAmerica. Estimated demographics: Men % Women % Average Age Partners % Senior Associates % Senior Partners/Managerial... 39% Average Income $310,000 Readers per Copy With an established pass along value of over 84,000 readers, each issue of The consists of editorial topics and reference materials which provide a continued source of information for the professional trade of the trial lawyer. Readership: The reaches the largest top management audience of the trial bar and its largest target audience of trial lawyers when compared with other professional trade publications. The Trial Lawyer s distribution is to trial attorneys, with approximately 91% distribution to civil personal injury plaintiff and consumer litigation attorneys and approximately 8% to the top criminal defense trial attorneys. Readership of The magazine includes trial lawyer recipients from all fifty states reflective of the population of the trial bar within each geographic region.

3 Our Mission About the Magazine The magazine offers an innovative approach to understanding current trends and emerging opportunities for the trial bar. The magazine offers insight on numerous topics which the best in the legal profession can use at every stage of their career. Our Mission Our mission is to inform and inspire trial attorneys who represent injured individuals in civil cases or defend the accused as guaranteed under the United States Constitution. The Trial Lawyer strives to create an innovative forum for understanding current trends and emerging opportunities for the civil plaintiff or criminal defense trial bar. Through passionate voices and provocative viewpoints, The encourages the generation and sharing of ideas through open dialogue among the finest trial lawyers in America. Advertising Sales Executive: Cathy DeLoney Office Cell Contact Us The 430 West Main Street Dothan, Alabama

4 Editorial Calendar departments In Every Issue Down To Business This department focuses on the business of marketing, advertising and branding in the legal profession. Tort Talk Focusing on specific mass torts and introducing new torts to aid attorneys in tort-related cases. Product Watch This section contains informative articles that keep lawyers updated on specific products and product liability cases. The Good, The Bad & The Ugly On the lighter side, this column focuses on three legal professionals and their duties in the profession. Judge The Book, By the Cover An in-depth review of a book that pertains to the legal field. Conference Calendar & Update A summary of past conferences and upcoming conferences that are pertinent to trial lawyers. The Bar & Grill Legal cartoons, quips & quotes. features Winter 2013 The State of The In Today s Market Spring 2013 The Judicial System and Politics Trial Law and The Economy Special Section: Mass Torts Summer 2013 Law in THe Technology Age Environmental Law Special Section: Top Verdicts of 2011 Fall The Election and LAW Special Section: Intellectual & Internet Law Contact Us The 430 West Main Street Dothan, Alabama Editor@TheTrialLawyerMagazine.com Advertising@TheTrialLawyerMagazine.com Advertising: Cathy DeLoney Office CDeLoney@TheTrialLawyerMagazine.com

5 The Service Cost and Pricing of Advertising Per Issue Advertising Sizes and Specifications NOTE: All Ads on 2 And 4 Issue Contracts Must Run Consecutive Issues. No Skipping Issues. Regular Position Color Ad Rates 1 issue 2 issues 4issues 2 Page Spread $10,250 $9450/issue $8925/issue full page ad /issue 4825/issue 2/3 page ad /issue 3625/issue 1/2 page ad /issue 2950/issue 1/3 page ad /issue 2710/issue 1/4 page ad /issue 2595/issue Prime/ Fixed Posistion Ad Rates 1 issue 2 issues 4issues Back Cover $10275 $9660/issue $9055/issue Inside Back /issue 7245/issue Inside Front /issue 7245/issue 1/2 Horizontal 1/4 Page 1/3 1/3 Horizontal Advertising Deadlines 1/2 v e r t i c a l 2/3 Contract Deadlines (Closing Date) March 25th June 15th September 2nd December 2nd Artwork Deadlines March 30th June 21st September 9th December 9th Full Page trim size x Full Page x /3 Page x /2 Page Horizontal x /2 Page 3.45 x /3 Page Square 4.9 x 4.9 1/3 Page x /3 Page Horizontal x 3.3 1/4 Page 3.45 x 4.83 Text should remain within margins for full-page-bleed ads. top.75, bottom.5, inside.75, outside.5 Technical Requirements All advertisements received from advertising agencies or clients must be received on CD in Macintosh format and meet the following criteria: All documents must be in InDesign (version 5 or higher) or Photoshop 5.5 or higher and saved as a TIFF, JPEG or PDF. All fonts, logos, artwork must be included on the disk. Ads should be created using CMYK colors and 300 dpi resolution Terms of Advertising Billing terms: full amount due within 30 days of billing date of each issue. Past due accounts will incur late charges. If you wish to cancel your contract, payment for services rendered and half of the remaining contract balance will be required to do so. Advertising: Cathy DeLoney Office Cell CDeLoney@TheTrialLawyerMagazine.com

6 2013 EXPERT & CLASSIFIED RATES The Service Cost and Pricing of Advertising Per Issue Advertising Sizes and Specifications NOTE: All Ads on 2 And 4 Issue Contracts Must Run Consecutive Issues. No Skipping Issues EXPERT RATES Black and White 1x 2x 4x Full $2625 $2365 $2100 2/3 page $1995 $1750 $1575 1/2 Vert & Hori $1575 $1375 $1275 1/2 DTruck $3150 $2625 $2400 *accross both pages 1/3 page $1150 $950 $800 1/6 page $685 $635 $535 1/2 Horizontal 1/4 Page 1/3 Square 1/3 Horizontal For all sizes add 15% for color ads. CLASSIFIED RATES & SPECIFIATIONS 1/3 Characters per line: 45 A character: a letter, a number, a space, a puncutation mark, etc. Charge is $40 per line; minium 4 lines Add a high profile box for $105, *40 characters per line The is not responsible for incorrect proofed ads All proofed copy and payment for 2013 classifieds must be received by the artwork deadlines listed below. 1/2 v e r t i c a l 2/3 Advertising Deadlines Contract Deadlines (Closing Date) March 25th June 15th September 2nd December 2nd Artwork Deadlines March 30th June 21st September 9th December 9th Technical Requirements All advertisements received from advertising agencies or clients must be received on CD in Macintosh format and meet the following criteria: All documents must be in InDesign (version 5 or higher) or Photoshop 5.5 or higher and saved as a TIFF, JPEG or PDF. All fonts, logos, artwork must be included on the disk. Ads should be created using CMYK colors and 300 dpi resolution Full Page trim size x Full Page x /3 Page x /2 Page Horizontal x /2 Page 3.45 x /3 Page Square 4.9 x 4.9 1/3 Page x /3 Page Horizontal x 3.3 1/4 Page 3.45 x 4.83 Text should remain within margins for full-page-bleed ads. top.75, bottom.5, inside.75, outside.5 Terms of Advertising Billing terms: full amount due within 30 days of billing date of each issue. Past due accounts will incur late charges. If you wish to cancel your contract, payment for services rendered and half of the remaining contract balance will be required to do so.