MARKETING TO WOMEN. Smart marketers focus their efforts on women.
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1 MARKETING TO WOMEN Smart marketers focus their efforts on women.
2 The following statistics are based on research by: The leading global information and measurement company, provides insights & data about what people watch, listen to & buy. Their Research & U.S. Women Control the Purse Strings
3 Women have tremendous spending power in America today and it s growing. Market estimates about their total purchasing prowess varies, ranging anywhere from $5 trillion to $15 trillion annually.
4 In addition to handling the bulk of the purchasing decisions for consumer goods in the U.S., they re also likely to influence or manage many other big ticket purchases homes, autos, appliances, furniture, etc. not to mention a large portion of the apparel, groceries and everyday purchases.
5 what this means for marketers? Considering the spending power that women wield in today s marketplace, it s particularly important for advertising and marketing messaging to resonate with them.
6 Nielsen s NeuroFocus research has found that the female brain is hard-wired with evolutionary strongholds to create a very specialized customer whose purchasing prowess has never been stronger. Attention is 1 st Step toward intent and brand loyalty. 2 nd step toward loyalty is retention.
7 Women remember MORE and DIFFERENTLY than men do. You should connect to both her emotional and rational sides and acknowledge her attention to detail. Layering emotional decision-making opportunities with rational information will increase purchase intent and have stronger sticking power.
8 YOU should become a trusted resource to the members of the Dynamic Professional Women s Network. We are WOMEN who are all about LOYALTY and we excel at EMOTIONAL & RATIONAL DECISION MAKING.
9 Get YOUR Unique Exposure in our DPWN Community! I am: Christie Ruffino President/Founder Sponsorship Options Christie Ruffino President/Founder Dynamic Professional Women s Network
10 Our Women Decision Makers Smart Business Providers Loyal YOUR TARGET AUDIENCE!
11 Our Reach Engaged Chapter Members Dynamic Website Vast Social Media Reach
12 Dynamic DPWN Website
13 OurDPWN.com Website Exposure Logo placement and company link on our Sponsor Page Video feature on our Sponsor Page Logo placement and company link on our Events Page 728 x 90 Banner ad with company link on our website Home Page, Member Profile pages, Events Page and many other pages of your choosing 300 x 250 widget ad with link on pages of your choosing
14 Up-leveled Executive & Professional Memberships Your company collateral in all new member packets Company logo and link featured in our monthly DPWN newsletter Exclusive blasts to our complete DPWN membership and list 3k+ Opportunity to host networking events at your place of business Priority to exhibit at all DPWN managed events Home page exposure on Our Community Exposure
15 Social Media Marketing Expand your digital footprint with DPWN
16 Sponsor one author into our next Overcoming Mediocrity Book so they can share their own inspiring story DPWN Publishing Unique exposure to authors and women readers on our website and at our next book launch event.
17 2015 Dynamic Women s Conference Featuring keynote speaker Bob Burg Sponsor Options: Business category exclusivity On stage welcoming address Logo branding rotating on the conference screen Spread in the conference guide Logo branding on the print and online marketing communications Logo on the conference website All-inclusive tickets to the conference Priority to exhibit at the conference Custom blasts sent to all attendees after the event
18 2015 Dynamic Women s Conference More Recognition & Exposure Options Speaker Sponsor Lunch Sponsor Health & Wellness Sponsor Printing Sponsor Marketing Sponsor P.R. Sponsor
19 Premier Sponsor Highlights Your company's customized video featured on our Sponsor Page. Premier Sponsor recognition with logo placement and company link on the DPWN website Events Page. Premier Sponsor recognition with logo placement and company link on the DPWN website Sponsor Page. 728 x 90 Banner ad with company link on DPWN homepage, the member profile pages and 5 pages of your choosing. Can be changes monthly. Includes two complimentary creative designs with 3 max revisions each. 300 x 250 widget ad with link on 5 pages of your choosing. Can be changes quarterly. Includes one creative design with 3 max revisions. 2 Executive or 4 Professional Chapter or Virtual Memberships for women in your company. Your company collateral in all DPWN New Member packets. Company large logo and link featured in our monthly DPWN newsletter. 4 exclusive blasts per year to our complete DPWN Membership. Opportunity to host two networking events at your place of business. Priority to exhibit at all DPWN managed events based on availability. Home page sponsor recognition on the DPWNUniversity.com website. One front cover author into our next Overcoming Mediocrity book. Main sponsor for our next Overcoming Mediocrity Book Launch Event. Home page sponsor recognition on the DPWNPublishing.com website. Featured as the main sponsor for the Dynamic Women s Conference with business category exclusivity and stage mention. Five minute welcoming address on the Dynamic Women s Conference stage. Two page color spread in the Dynamic Women s Conference guide. Featured Sponsor large logo branding rotating on the conference screen. Featured Sponsor large logo branding in all of the Dynamic Women s Conference print and online marketing communications. Featured Sponsor large logo branding on the Dynamic Women s Conference website. 15 all-inclusive tickets to the Dynamic Women s Conference. Priority to exhibit at the Dynamic Women s Conference. Three custom blasts sent to conference attendees after the event. $15,000 (Limited to one per year)
20 Platinum Sponsor Highlights Platinum Sponsor recognition with logo placement and company link on the DPWN website Sponsor Page. Platinum Sponsor recognition with logo placement and company link on the DPWN website Events Page. 728 x 90 Banner ad with company link on the member profile pages and 4 pages of your choosing. Can be changes quarterly. Includes creative design with 3 max revisions. 300 x 250 widget ad with link on 4 pages of your choosing. Can be changes quarterly. Includes creative design with 3 max revisions. 1 Executive or 2 Professional Chapter or Virtual Memberships for women in your company. Your company collateral in all DPWN New Member packets. Company medium logo and link featured in our monthly DPWN newsletter. 3 exclusive blasts per year to our complete DPWN Membership. Opportunity to host one networking event at your place of business. Priority to exhibit at all DPWN managed events based on availability. Home page sponsor recognition on the DPWNUniversity.com website. One back cover author into our next Overcoming Mediocrity book Co-sponsor for our next Overcoming Mediocrity Book Launch Event Home page sponsor recognition on the DPWNPublishing.com website. Featured as a co-sponsor for the Dynamic Women s Conference with business category exclusivity and stage mention. One page color spread in the Dynamic Women s Conference guide. Co-sponsor medium logo branding rotating on the conference screen. Co-sponsor medium logo branding in the Dynamic Women s Conference print and online marketing communications. Co-sponsor medium logo branding on the Dynamic Women s Conference website. 10 all-inclusive tickets to the Dynamic Women s Conference. Priority to exhibit at the Dynamic Women s Conference. Two custom blasts sent to conference attendees after the event. $10,000 (Limited to two per year)
21 Gold Sponsor Highlights Gold Sponsor recognition with logo placement and company link on the DPWN website Sponsor Page. Gold Sponsor recognition with logo placement and company link on the DPWN website Events Page. 728 x 90 Banner ad with company link on 3 pages of your choosing. Can be changes quarterly. Includes creative design with 2 max revisions. 300 x 250 widget ad with link on 3 pages of your choosing. Can be changes quarterly. Includes creative design with 2 max revisions. 1 Professional Chapter or Virtual Membership for one woman in your company. One page of your company collateral in all DPWN New Member packets. Company small logo and link featured in our monthly DPWN newsletter. 2 exclusive blasts per year to our complete DPWN Membership. Opportunity to host one networking event at your place of business. Priority to exhibit at all DPWN managed events based on availability. Featured as a Gold Sponsor for the Dynamic Women s Conference with business category exclusivity and stage mention. One page black & white spread in the Dynamic Women s Conference guide. Gold Sponsor small logo branding rotating on the conference screen. Gold Sponsor small logo branding in most of the Dynamic Women s Conference print and online marketing communications. Gold Sponsor small logo branding on the Dynamic Women s Conference website. 5 all-inclusive tickets to the Dynamic Women s Conference. Priority to exhibit at the Dynamic Women s Conference. One custom blasts sent to conference attendees after the event. $5,000 (Limited to four per year)
22 Silver Sponsor Highlights Silver Sponsor recognition with logo placement and company link on the DPWN website Sponsor Page. 728 x 90 Banner ad with company link on 1 page of your choosing. Can be changes quarterly. Includes creative design with no revisions. 300 x 250 widget ad with link on 2 pages of your choosing. Can be changes quarterly. Includes creative design with no revisions. 1 Professional Chapter or Virtual Membership for one woman in your company. One page of your company collateral in all DPWN New Member packets. Company micro logo and link featured in our monthly DPWN newsletter. 1 exclusive blasts per year to our complete DPWN Membership. Opportunity to host one networking event at your place of business. Priority to exhibit at all DPWN managed events based on availability. Featured as a Silver Sponsor for the Dynamic Women s Conference with business category exclusivity and stage mention. Half page black & white spread in the Dynamic Women s Conference guide. Silver Sponsor mini logo branding on the Dynamic Women s Conference website. 2 all-inclusive ticket to the Dynamic Women s Conference Priority to exhibit at the Dynamic Women s Conference $2,500 View Our Handy Sponsorship Quick Chart
23 Dynamic Women s Conference Sponsorship Highlights Speaker Sponsor Featured as a Speaker Sponsor for the Dynamic Women s Conference with business category exclusivity and stage mention. One page color spread in the Dynamic Women s Conference guide. Speaker Sponsor logo branding rotating on the conference screen. Speaker Sponsor logo branding in most of the Dynamic Women s Conference print and marketing communications. Speaker Sponsor logo branding on the Dynamic Women s Conference website. 5 all-inclusive tickets to the Dynamic Women s Conference. Priority to exhibit at the Dynamic Women s Conference. One custom blasts sent to conference attendees after the event. $5,000 (Limit of two) View Our Handy Sponsorship Quick Chart
24 Dynamic Women s Conference Sponsorship Highlights Health & Wellness Sponsor Runs the 15 minute post lunch Health & Wellness activity. Featured as the Health & Wellness Sponsor for the Dynamic Women s Conference with business category exclusivity and stage mention. Half page color spread in the Dynamic Women s Conference guide. Health & Wellness Sponsor logo branding rotating on the conference screen. Health & Wellness Sponsor logo branding in most of the Dynamic Women s Conference print and marketing communications. Health & Wellness Sponsor logo branding on the Dynamic Women s Conference website. 3 all-inclusive tickets to the Dynamic Women s Conference. Priority to exhibit at the Dynamic Women s Conference. $2,500 (Limit one) Printing Sponsor Featured as the Printing Sponsor for the Dynamic Women s Conference with business category exclusivity and stage mention. Half page color spread in the Dynamic Women s Conference guide. Printing Sponsor logo branding rotating on the conference screen. Printing Sponsor logo branding in most of the Dynamic Women s Conference print and marketing communications. Printing Sponsor logo branding on the Dynamic Women s Conference website. 3 all-inclusive tickets to the Dynamic Women s Conference. Priority to exhibit at the Dynamic Women s Conference. $2,500 (Limit one)
25 Dynamic Women s Conference Sponsorship Highlights Marketing Sponsor Featured as the Marketing Sponsor for the Dynamic Women s Conference with business category exclusivity and stage mention. Half page color spread in the Dynamic Women s Conference guide. Marketing Sponsor logo branding rotating on the conference screen. Marketing Sponsor logo branding in most of the Dynamic Women s Conference print and marketing communications. Marketing Sponsor logo branding on the Dynamic Women s Conference website. 3 all-inclusive tickets to the Dynamic Women s Conference. Priority to exhibit at the Dynamic Women s Conference. $2,500 (Limit one) PR Sponsor Featured as the P.R. Sponsor for the Dynamic Women s Conference with business category exclusivity and stage mention. Half page color spread in the Dynamic Women s Conference guide. P.R. Sponsor logo branding rotating on the conference screen. P.R. Sponsor logo branding in most of the Dynamic Women s Conference print and marketing communications. P.R. Sponsor logo branding on the Dynamic Women s Conference website. 3 all-inclusive tickets to the Dynamic Women s Conference. Priority to exhibit at the Dynamic Women s Conference. $2,500 (Limit one)
26 A la carte Marketing Benefits for *DPWN Members 728 x 90 Banner ad with company link. (Does not include creative design) On Home page $149mo/4 month min. On all member profile pages $149mo/4 month min. On one page of your choosing $49mo/4 month min. 300 x 250 widget ad with link on 3 pages of your choosing (Does not include creative design) $119mo/4 month min. Your company collateral in all DPWN New Member packets $99 per 100 packets One exclusive blast to our complete DPWN Membership and database of 4k+ $395 (Does not include creative design) Opportunity to host one networking event at your place of business $99 (Includes creative design) View Our Handy Sponsorship Quick Chart *Non-members can participate in a la carte marketing by becoming a virtual chapter member.
27 What better time to connect with our women? Learn more at Thank You! Christie
28 What better time to connect with our women? Learn more at Thank You! Christie
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