MDM PREMIUM MANAGEMENT TIP OF THE WEEK PODCASTS ANALYSIS NEWS ASSOCIATION E-NEWSLETTERS MARKET DATA TECHNOLOGY CENTER MARKET LEADERS

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1 MDM PREMIUM MANAGEMENT TIP OF THE WEEK PODCASTS ANALYSIS NEWS ASSOCIATION E-NEWSLETTERS MARKET DATA TECHNOLOGY CENTER MARKET LEADERS RESEARCH MDM UPDATE E-NEWSLETTERS BLOGS EXECUTIVE BRIEFING STORE EDUCATION CUSTOM E-BLASTS WEBCASTS INSIGHT MANAGEMENT TITLED AUDIENCE JOBS

2 Prime Message Environment MDM reaches: An engaged expanding audience of distribution executives in many types of wholesale distribution fi rms with a majority in industrial, construction, electrical, safety, HVACR and plumbing markets Suppliers of products sold through independent distribution channels Lead Generation/Data Capture/Branding MDM creates innovative marketing partnerships with clients based on metrics to meet specifi c marketing, advertising and sales objectives and budgets Leveraging our experience with best practices and methodologies in online lead-generation and branding to maximize response Detailed campaign metric reports are available to monitor campaigns and modify as necessary to guarantee best ROI on your marketing spend Quality Focused Content Since 1967, Modern Distribution Managment has been the premier source of independent and objective news, analysis, industry data, informed insight and trend evaluation for the wholesale distribution industry We are trusted, distinctive and different because we are better, faster and deeper in our industry coverage Modern Distribution Management 2

3 80% of the companies that defi ne mdm.com's audience have sales revenues over $10 million Industrial Product Groups Select Audience -Wholesale Distribution 500, , , ,000+ Web page impressions per month Web site visits per month Weekly newsletter subscribers Monthly web page views Key Decision-Makers Act On Your Message Our audience is comprised of top executives from the most prestigious industrial and construction supplies wholesale distributors, with annual sales of $2 million to more than $20 billion, across electrical, general mill supplies, power transmission fl uid power, fasteners, PVF, HVACR, safety equipment and welding supplies. GENERAL MILL SUPPLIES ELECTRICAL SAFETY ELECTRONIC CONTROLS mdm.com Demographics POWER TRANSMISSION FLUID POWER HVACR PLUMBING MATERIAL HANDLING GASES AND WELDING ABRASIVES ADHESIVES/SEALANTS CUTTING TOOLS LUBRICANTS HAND AND POWER TOOLS MACHINE TOOLS FASTENERS METALS PVF Top Wholesale Distribution Sectors Wholesale Distribution Titles Company Size By Sales Revenue Markets Our Audience Serves Modern Distribution Management 3

4 Rates (per month)* Packages Platinum Gold Silver MEDIA months 6 months 12 months 7,325 6,850 6,390 4,225 3,975 3,525 3,490 3,165 2,875 Website Leaderboard Marquis (728X90 ROS) 2,910 2,750 2,595 Premium Rectangle (300X100) 2,325 2,220 2,190 Medium Rectangle (300X250) 1,790 1,685 1,635 Rectangle (180X150 article level) 1,695 1,600 1,550 Standard Banner (468X60) 1,650 1,555 1,505 Large Button (250X125) 1,650 1,555 1,505 Standard Button (125X125) 1,290 1,230 1,140 Sponsorship Logo (130X30) Small Button/Logo (120X60) Text Link MDM Jobs Sponsor (330X100) 1,650 1,555 1,505 MDM Update & Association E-Newsletters Sponsored Announcement (max. 6/issue) Standard - Max 40 words of copy + logo (120X60) Optional Standard Banner (468X60) circ. 16,000/week opt-in subscribers 2,760 2,635 2,595 Custom E-Blast Webcasts Standard Button (max. 4/issue) Right Rail (125X125) circ. 16,000/week opt-in subscribers Complete html fi le required circ. 13,000+ Turnkey Sponsored Events *Rates Effective January 1, ,860 1,685 1,595 Consult Publisher Consult Publisher Platinum Package Gold Package Silver Package Website: Medium Rectangle, Premium Rectangle, or Large Button Website: Text Link E-Newsletter Advertorial (4/mo) Custom E-Blast (1/mo) Website: Medium Rectangle, Premium Rectangle, or Large Button Website: Text Link E-Newsletter Advertorial (4/mo) Website: Standard button Website: Text Link E-Newsletter Advertorial (4/mo) Custom Blast Send your customized HTML message to 13,000+ executives as a stand-alone message to the MDM Update list. Modern Distribution Management 4

5 Ad Specifications MEDIA 2012 Animated or static.gif or.jpg preferred for optimal tracking and reporting. 728 x 90 IMU (Leaderboard) 468 x 60 IMU (Standard Banner) 240 x 400 (Executive Briefing E-Blast Only) 300 x 250 IMU (Medium Rectangle) 160 x 600 (Executive Briefing Only) 300 x 100 IMU (Premium Rectangle) 250 x 125 (Large Button) 180 x 150 (Rectangle) 125 x 125 IMU (Standard Button) 120 x 60 (Small Button/Logo) 130X30 (Sponsorship Logo) Modern Distribution Management 5

6 Website Leaderboard (728X90) Premium Rectangle (300X100) Medium Rectangle (300X250) Standard Banner (468X60) Rectangle (180X150 artical level) Standard Button (125X125) Large Button (250X125) Sponsorship Logo (130X30) Text Link (10 words) Modern Distribution Management 6

7 Get in front of job-seekers with the sponsorship of MDM's Jobs Board, where companies who are hiring post their jobs for free to reach MDM's high-level audience. Be the exclusive sponsor of MDM Jobs, a free service where distributors and manufacturers post job openings, and reach more than 50,000 viewers a month. Feature your message in MDM Update and MDM's other newsletter services, reaching more than 16,000 a week. Jobs Board Ad (330X100) Jobs Board Listings Jobs Home Page Listings Rates 3 Months $1,650 6 Months $1, Months $1,505 *monthly rates Modern Distribution Management 7

8 MDM Update is MDM's most popular and long-running weekly e-newsletter, highlighting new content from the mdm.com website. Reach 13,000+ executives every week with an ad in MDM's most popular opt-in news-focused weekly e-newsletter. Craft a 40-word marketing message to reach executives and encourage them to download a white paper, watch a video or visit your website, to be featured along with your logo. Rates Includes advertorial & standard banner 3 Months 2,760 6 Months 2, Months 2,595 *monthly rates Standard Button Rates 3 Months 1,860 6 Months 1, Months 1,595 *monthly rates Your Ad Here Logo (120X60) 40 words max Standard Button (125X125) Modern Distribution Management 8

9 Executive Briefi ng is MDM's free monthly on-demand webcast series, featuring expert speakers and interviews with top distribution and manufacturing executives. With sponsorship of MDM's Executive Briefi ng: Get exclusive exposure with oversized (728X90 & 160X600) ads on the main Executive Briefi ng and program archives pages. No other sponsor will appear with Executive Briefi ng during your chosen sponsorship term. Reach 13,000+ executives as the exclusive sponsor in our monthly with a 240X400 graphic ad. Be featured in a 30-second audio clip at the start of the webcast episodes thanking you for your sponsorship, with an optional customized message from you. This 30-second spot remains a part of the archived episode, meaning your company will continue to receive exposure long after you advertising campaign is over. Sponsor Logo (130X60) Vertical Ad (160X600) Leaderboard Ad (728X90) Rates Consult Publisher Ad (240X400) Modern Distribution Management 9

10 MDM's Management Tip of the Week e-newsletter features management tips to help distribution executives run their businesses more effi ciently and effectively. Reach 13,000+ executives every week as the exclusive sponsor of this popular opt-in e-newsletter. As the exclusive sponsor, your logo and a 300X250 ad will appear in ev ery issue of the Management Tip of the Week. Be associated with high-quality content from MDM's premium archives. Sponsorship Logo (120X60) Medium Rectangle (300X250) Rates $25,000 Annual For breakdown of monthly packages consult publisher Modern Distribution Management 10

11 MDM promotes and hosts distribution-focused webcasts to its list of 13,000+ executives. Past webcast topics have included: the economic outlook; inventory management best practices; technology case studies; rebuilding a strong sales force; profi tability turnarounds; and more! With an exclusive webcast sponsorship: Reach decision-makers at distribution and manufacturing companies with a one-off turnkey MDM Webcast sponsorship. Collect leads for future marketing efforts through registrations promoted with a series of e-blasts, online banner ads and content-driven marketing. Be associated with high-quality content and expert speakers focused on the topics your potential customers want to hear about. Registration Page Rates Consult Publisher Sponsorship Logo (120X60) Webcast e-blast Webcast Ad Set Includes: Leaderboard (728X90) Medium Rectangle (300X250) Standard Banner (468X60) Rectangle (180X150) Standard Button (125X125) *specifi c ad sizes will rotate Modern Distribution Management 11

12 MDM's Distribution Technology Center is the best resource for distribution and manufacturing executives looking for technology solutions. MDM lists more than 100 providers in its technology directory. Upgrade your free listing to a complete premium listing to stand out from the competition. Include your logo, a 500-word description, case studies, white papers, video and full systems description on your own directory page. Get in front of distributors and manufacturers who are actively looking for technology solutions and resources. Be featured on the main Technology Center landing page and relevant category landing pages at mdm.com (ERP, WMS, etc.). Be featured in a monthly Technology Center e-blast to more than 13,000 readers. Logo (up to 150X75) Company Details Video Company Description (up to 500 words) Other Resources Rate Annual listing $ net Premium Provider (featured on main technology center page) Modern Distribution Management 12

13 MDM Market Leaders provides the most complete list of top distributors in North America across 12 different sectors. These lists are consistently among the most popular articles available on mdm.com. By sponsoring MDM Market Leaders, you get: Prominent placement of your logo on the MDM Market Leaders landing page An oversized (600x160) ad space on every list page (12 different lists) Exposure to key decision makers at top distribution companies Oversized Banner Ad (600X160) Company Logo (Up to 150 wide) Rates Consult Publisher Modern Distribution Management 13

14 MDM'S AUDIENCE INCLUDES MEMBERS OF THESE ASSOCIATIONS American Machine Tool American Supply Association Association for High Technology Distributors Bearing Specialists Association 2012 Production Schedule MDM Update Ad MDM Update publishes every Tuesday, with the exception of 1/3, 5/29, 7/3, and 10/30. Ad materials are due one week in advance of each edition Creative Materials Deadlines All creative material is due one week prior to the start of the month. Please see ad specifi cations sheet for format guidelines. Fluid Power Distributors Association Gases and Welding Heating, Air Conditioning, and Refrigeration Distributors International Health Industry Independent Medical Independent Sealing Distributors Industrial Supply Association International Association of Plastics Distributors National Association of Chemical Distributors National Association of Electrical Distributors National Association of Hose and Accessories Distributors National Association of Wholesaler-Distributors National Electronic National Fastener North American Building Material Distributors Association Power Transmission Safety Equipment Specialty Tool and Fastener Distributor Association International Sanitary Supply Association Contacts Thomas P. Gale Publisher Craig Riley Associate Publisher Lindsay Konzak Editor Jenel Stelton-Holtmeier Associate Editor Hadley Fable Controller Jennifer Kern Director of Online Strategy Dillon Calkins Creative Director Modern Distribution Management Gale Media, Inc Arapahoe Avenue, Suite 500A Boulder, CO Phone: Fax: Modern Distribution Management 14