2015 APLD SPONSORSHIP PROGRAM

Transcription

1 2015 APLD SPONSORSHIP PROGRAM

2 TABLE OF CONTENTS Why Become An APLD Sponsor APLD Sponsorship Levels 4 Platinum Sponsorship Level Details 5 Gold Sponsorship Level Details 6 Silver Sponsorship Level Details 7 Bronze Sponsorship Level Details 8 APLD Communication Vehicles 9 Sponsorship Partner Member Benefits 10 Sponsorship Overview 11 Sponsorship Application l

3 WHY BECOME AN APLD SPONSOR? Letter from Joe Salemi Dear fellow supplier to the professional landscape industry, The Association of Professional Landscape Designers is the premier industry trade association representing the interests of the landscape design sector across the country and internationally. With over 1,100 members APLD is the top organization to partner with to further help execute your annual sales and marketing plan. APLD s communications vehicles are proven to reach their members with very high readership rates and more importantly, APLD frequently encourages its members to purchase from their sponsors. APLD is providing you access to communicate with and meet the industry s best landscape designers from all over the country. The best way to have your product line specified by APLD members is to, in fact, partner with APLD by choosing a sponsorship level that works for your budget. Partner with the APLD for the long-term and consider your sponsorship as a multi year investment. You will see the return several times over in the awareness and leads you generate, the products you sell, and the incredible people you will meet and create lasting professional relationships with. As a long time sponsor, I highly recommend you partner with the APLD as soon as you possibly can and maximize your exposure in the professional landscape design industry. Best regards, Joe Salemi APLD Sponsorship Chair l

4 2015 APLD SPONSORSHIP LEVELS Every 2015 APLD Sponsor will receive: link on APLD website Sponsorship Partner Membership - logo in The Designer quarterly magazine recognition on educational webinars - e-blasts to membership - advertisement options and the opportunity to participate in the APLD 2015 Conference. You choose the 2015 Sponsorship level that maximizes your marketing dollar. Platinum Sponsor (exclusive categories) Gold Sponsor Silver Sponsor Bronze Sponsor $10,000 (see page 5 for detailed benefits) $ 6,000 (see page 6 for detailed benefits) $ 4,000 (see page 7 for detailed benefits) $ 2,000 (see page 8 for detailed benefits) l

5 2015 APLD PLATINUM SPONSORSHIP LEVEL DETAILS (Platinum level is exclusive by category. Please secure your category with the Sponsorship chair.) Benefits of a $10,000 Platinum Sponsorship: Annual Benefits: Sponsorship Partner Membership. (see details on page 11) 2. Exhibitor Showcase at Annual Conference, Saturday, October 10, 2015 from 5:00 7:00pm in Washington, DC. (Your ONLY face-to-face opportunity with APLD s members. Exhibit space is included with your sponsorship as well as a the opportunity to speak about your company and the value you provide as a sponsor). Attendance to Conference Welcome Reception and Awards Dinner. (Six (6) complimentary passes) 4. Logo on all conference promotional materials. 5. Conference registration at the member rate. 6. Opportunity to provide handouts for conference attendee bags. 7. Recognition on all APLD website pages, including a link to your company s website. 8. Your company logo prominently displayed in each issue of the quarterly magazine, The Designer. 9. Recognition during each APLD Webinar. 10. Recognition in the monthly membership e-newsletter Design Online. 11. The opportunity to write or be interviewed for a product spotlight article in Design Online. 12. Quarterly e-blast to APLD membership promoting all Sponsors with a link to your website. 1. Special APLD logo as a platinum sponsor. Plus your Platinum Sponsorship includes these extra benefits: 1. Full-page ad in each issue of the quarterly magazine, The Designer. 2. Four exclusive e-blasts from your company to the APLD membership. E-blasts will include your own customized message and will be sent from APLD headquarters.. The potential to write a feature article in The Designer. (Content is subject to editorial approval). 4. The opportunity to submit an educational APLD webinar for consideration by the Education Committee. 5. The opportunity to present a named award from your company to the APLD Landscape Design Award winner of your choice during the Awards Dinner. 6. Monthly Social Media Posts. 7. Exclusive post by APLD on LinkedIn twice each year. l

6 2015 APLD GOLD SPONSORSHIP LEVEL DETAILS Benefits of a $6,000 Gold Sponsorship: Annual Benefits: Sponsorship Partner Membership. (see details on page 11) 2. Exhibitor Showcase at Annual Conference, Saturday, October 10, 2015 from 5:00 7:00pm in Washington, DC. (Your ONLY face-to-face opportunity with APLD s members. Exhibit space is included with your sponsorship as well as a the opportunity to speak about your company and the value you provide as a sponsor). Attendance to Conference Welcome Reception and Awards Dinner. (Four (4) complimentary passes) 4. Logo on all conference promotional materials. 5. Conference registration at the member rate. 6. Opportunity to provide handouts for conference attendee bags. 7. Recognition on all APLD website pages, including a link to your company s website. 8. Your company logo prominently displayed in each issue of the quarterly magazine, The Designer. 9. Recognition during each APLD Webinar. 10. Recognition in the monthly membership e-newsletter Design Online. 11. The opportunity to write or be interviewed for a product spotlight article in Design Online. 12. Quarterly e-blast to APLD memberships promoting all Sponsors with a link to your website. 1. Special APLD logo as a gold sponsor. Plus your Gold Sponsorship includes these extra benefits: 1. Full-page ad in three issues of The Designer. 2. Two exclusive e-blasts from your company to the APLD membership. E-blasts will include your own customized message and will be sent from APLD headquarters.. The potential to write a feature article in The Designer. (Content is subject to editorial approval). 4. The opportunity to submit an educational APLD webinar for consideration by the Education Committee. 5. Quarterly Social Media Posts. l

7 2015 APLD SILVER SPONSORSHIP LEVEL DETAILS Benefits of a $4,000 Silver Sponsorship: Annual Benefits: Sponsorship Partner Membership. (see details on page 11) 2. Exhibitor Showcase at Annual Conference, Saturday, October 10, 2015 from 5:00 7:00pm in Washington, DC. (Your ONLY face-to-face opportunity with APLD s members. Exhibit space is included with your sponsorship as well as a the opportunity to speak about your company and the value you provide as a sponsor). Attendance to Conference Welcome Reception and Awards Dinner. (Two (2) complimentary passes). 4. Logo on all conference promotional materials. 5. Conference registration at the member rate. 6. Opportunity to provide handouts for APLD conference attendee bags. 7. Recognition on APLD website Sponsorship page, including a link to your company s website. 8. Your company logo prominently displayed in each issue of the quarterly magazine, The Designer. 9. Recognition during each APLD webinar. 10. Recognition in the monthly membership e-newsletter Design Online. 11. The opportunity to write or be interviewed for a product spotlight article in Design Online. 12. Quarterly e-blast to APLD memberships promoting all Sponsors with a link to your website. 1. Special APLD logo as a silver sponsor. Plus your Silver Sponsorship includes these extra benefits: 1. Half-page ad in three issues of The Designer. 2. One exclusive e-blast from your company to the APLD membership. E-blasts will include your own customized messages and will be sent from APLD headquarters.. The potential to write a feature article in The Designer. (Content is subject to editorial approval). 4. Social Media Posts twice during the year. l

8 2015 APLD BRONZE SPONSORSHIP LEVEL DETAILS Benefits of a $2,000 Bronze Sponsorship: Annual Benefits: 1. Sponsorship Partner Membership. (see details on page 11) 2. Exhibitor Showcase at Annual Conference, Saturday, October 10, 2015 from 5:00 7:00pm in Washington, DC. (Your ONLY face-to-face opportunity with APLD s members. Exhibit space is included with your sponsorship as well as a the opportunity to speak about your company and the value you provide as a sponsor). Conference Welcome Reception and Awards Dinner two (2) complimentary passes. 4. Logo on all conference promotional materials. 5. Conference registration at the member rate. 6. Opportunity to provide handouts for conference attendee bags. 7. Recognition on APLD website Sponsorship page, including a link to your company s website. 8. Your company logo prominently displayed in each issue of the quarterly magazine, The Designer. 9. Recognition during each APLD webinar. 10. Recognition in the monthly membership e-newsletter Design Online. 11. The opportunity to write or be interviewed for a product spotlight article in Design Online. 12. Quarterly e-blast to APLD membership promoting all Sponsors with a link to your website. 1. Special APLD logo as a bronze sponsor. l

9 APLD COMMUNICATION VEHICLES AN OVERVIEW APLD website - Marketing to landscape designers and the design world - Platinum and Gold Sponsors listed on every page - All Sponsors listed in the Sponsorship section, with links directly to their websites - The website averages over 6,700 hits each month Social Media - Facebook (8,60 likes as of ) - Twitter daily activity (8,26 followers as of ) - LinkedIn page with 5-7 new conversations being introduced daily - Land8Lounge with 95 members - Houzz relationship with APLD The Designer Magazine - Quarterly publication, distributed electronically, promoting professional landscape design - APLD Sponsors promoted in every issue - Reaches more than 1,200+ designers - Publication is available at no charge to anyone interested from the APLD website Design Online E-newsletter - Distributed electronically on a monthly basis to over 1,200 APLD members - Promotes Sponsors in every issue - Includes important time-sensitive information for members Educational Webinars - Five webinars reaching 200+ designers annually - Well-known speakers presenting current and innovative concepts - Promotion is extended to database of over 2,000 people International Design Conference - Will be held October 8-12 in Washington, DC - Attracts 200+ professional landscape designers - Features internationally known speakers; design classes and breathtaking tours of public and private gardens - APLD Sponsors promoted during event l

10 SPONSORSHIP PARTNER MEMBERSHIP BENEFITS All Sponsors receive a Sponsorship Partner Membership in APLD. This membership category includes the following: 1. Ability to join any local APLD State and Regional Chapters You can meet APLD members face-to-face and attend any chapter or district meeting throughout the United States for the member fee of that particular function. If you choose to become active at the local level your company can join as many chapters as you choose for a fee of $5.00 per chapter. This fee allows as many people from your company who wish to participate in chapter activities the ability to do so at the member rate. 2. Free Listing on the APLD Website - The online search option connects members with potential clients and other professionals. As a Sponsor Partner Member of APLD, every Sponsor is listed on APLD s search function under the company name. The contact individual s and Website link is also included.. Free copy of the Quarterly Design Magazine - The Designer, a quarterly magazine dedicated to the landscape design profession, is free to your company s contact person and sustainably delivered via their Monthly Newsletter - Delivered via to your company s contact person, Design Online gives members up to the minute news they can use. 5. APLD Professional Designation - Members are permitted to use the APLD logo on print and Web materials. 6. Members Only Section of APLD Website - Access for your contact person to the members only section of the APLD Website. 7. Member Webpage - All members, including APLD s Sponsors, get their own member profile webpage on the APLD website. Sponsor Partner Members can edit and update their contact information, their image and the content on their page at any time. This member profile gives all of our members a web presence on an international level. 8. APLD Annual International Landscape Design Conference - Members receive a discounted rate to the annual APLD conference which offers a wide variety of opportunities for professional networking, continuing education and professional development. 9. Advertising Discounts - All members are offered advertising discounts in the quarterly magazine, The Designer, and the monthly newsletter, Design Online. 10. Direct Advertising Opportunities - Every Sponsor Partner Member is entitled to a one-time use of a list of current members per year which are mailed out in April. 11. Professional Subscriptions - In addition to bulk pricing on all APLD generated marketing materials, members have access to newsletter subscriptions with the following publications: Aqua Erosion Control Landscape Architect & Specifier News Landscape Contractor Landscape Care Stone World Watershapes Water Efficiency Water Garden News l

11 2015 APLD SPONSORSHIP BENEFITS OVERVIEW ANNUAL BENEFITS Platinum $10,000 Gold $6,000 Silver $4,000 Bronze $2,000 Sponsorship Partner Membership Website Presence All pages All pages Sponsorship page Sponsorship page Logo in The Designer magazine Design Online Product Spotlight Design Online listing recognition Webinar recognition Quarterly e-blast promoting all Sponsors Welcome Reception and Awards dinner complimentary passes at APLD Conference APLD Conference Registration at member rate Opportunity to provide handouts to APLD conference attendees Logo on all APLD conference promotional materials PLUS Participation in Exhibitor Showcase Ad in quarterly magazine, The Designer Full-page in 4 issues Full-page in issues Half-page in issues Half-page in 1 issue Post on LinkedIn by APLD two times Exclusive e-blasts from your company to APLD membership Four/year Two/year Once/year Submit educational webinar for consideration by Education Committee Social Media posts Monthly Quarterly Twice/year Opportunity to present a named award to an APLD Int l Landscape Design Award entrant at the APLD conference Special APLD logo as a sponsor ** Payment and application must be received prior to benefits being provided ** l

12 2015 APLD SPONSORSHIP APPLICATION Thank you for your Sponsorship of APLD. Please complete the information below, as well as the check list on the next page, and return BOTH to APLD Headquarters. Please remember to complete the SECOND PAGE of this application. APLD Sponsorship levels: q Platinum Sponsor q Gold Sponsor q Silver Sponsor q Bronze Sponsor $10,000 (see page 5 for details) $ 6,000 (see page 6 for details) $ 4,000 (see page 7 for details) $ 2,000 (see page 8 for details) Please print clearly. APLD will use this information in promotional materials. Company Name Contact Name and Title Address City State Zip code Bus. Phone Cell Phone Fax Website O Please provide an electronic/digital copy of the company logo no later than February 15 to take full advantage of all the benefits available for Sponsors. A high resolution color TIF or JPG is preferred for best reproduction. Ads and logos can be ed to [email protected]. TOTAL PAYMENT IN THE AMOUNT OF: $ (Please make a copy for your records.) q Check/Money Order Enclosed q Payment by Visa, MasterCard or Discover q Please Invoice Us Account Number: Exp Date: Security Code: Signature: Send check or money order, payable to APLD, with the completed application to APLD Headquarters at the address below, or fax to If you have chosen to be invoiced, payment will need to be remitted within 0 days of receipt of the invoice. Payment and application must be received prior to benefits being provided. We look forward to working with you and appreciate your support of APLD! l

13 2015 APLD SPONSORSHIP APPLICATION 2015 APLD SPONSORSHIP BENEFITS CHECKLIST FOR (NAME OF COMPANY) Sponsorship Level: q Platinum q Gold q Silver q Bronze For Platinum Level Only - Category for Exclusivity: The Designer - Ads We will provide an advertisement for the following magazine issues: (Platinum = full page ad/4 issues, Gold = full page ad/ issues, Silver = half page ad/ issues, Bronze = half page ad/1 issue). Deadline dates will be shared following receipt of your application. q Spring 2015 q Summer 2015 q Fall 2015 q Winter 2015 q Thank you, but we are not going to use The Designer advertising Sponsorship benefit E-blasts Please check the months in which you would like to send an blast to the APLD membership: (Platinum = 4 e-blasts, Gold = 2 e-blasts, Silver = 1 e-blast). Deadline dates will be shared following receipt of your application. q January q April q July q October q February q May q August q November q March q June q September q December q Thank you, but we are not going to use the e-blast Sponsorship benefit The Designer Feature Article* Please check one of the following: (Platinum, Gold, Silver) q We would like the opportunity to contribute an educational article to The Designer q Thank you, but we are not going to use The Designer Sponsorship benefit Design Online Product Spotlight Article* Please check one of the following: (Platinum, Gold, Silver, Bronze) *Please note that the publication editor and staff reserve the right to edit all pieces and determine the issue in which the feature articles and product spotlights will appear. All copy is due by the 15th of the previous month in which the spotlight will appear. q We would like to contribute a Product Spotlight article to the Design Online q We would like to be interviewed for a Product Spotlight article in the Design Online q Thank you, but we are not going to use the Design Online Sponsorship benefit l

14 2207 Forest Hills Drive, Harrisburg, PA For more information and to discuss your Sponsorship interests, contact: Joe Salemi Denise Calabrese APLD Sponsorship Chair APLD Headquarters , extension