16 Connections. Lasting. Make IndySHRM Sponsorship Guide

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1 Make Lasting 16 Connections 2016 IndySHRM Sponsorship Guide

2 Make Lasting Connections with IndySHRM in 2016 What steps are you taking to make new connections for your business in 2016? Partner with IndySHRM, the largest chapter of the Society for Human Resource Management (SHRM) in Indiana, and gain access to more than 1,000 of central Indiana s best and brightest in the field of Human Resources. Like our members our sponsor partners come from a mix of industries and specialties, and we offer several sponsorship options so you may find the one that s the right fit for you. Take advantage of this unique opportunity to generate new prospects, strengthen relationships with existing customers, and create brand awareness in the Indianapolis metropolitan community. Who are IndySHRM members? While we are affiliated with SHRM, our chapter operates independently and has a diverse member population of people representing HR professionals at all levels from companies of all sizes. Here s a quick breakdown of our members... your potential customers or partners: 81% are professional HR practitioners 10% are HR services vendors 6% are students 3% are in job transition Who is certified? 40% of our members are certified SHRM-CP, SHRM-SCP, PHR, SPHR, or GPHR. How big are members companies? Fewer than 100 employees: 34% employees: 31% employees: 12% 1,000-2,499 employees: 11% 2,500-4,999 employees: 6% 5,000-9,999 employees: 4% 10,000-24,999 employees: 2% 25,000+ employees: 11% What do our members do? Generalists: 21% HR Managers: 16% Directors: - 45% Vice Presidents: 7% Owners/Partners/Presidents/CEOs: 4% HR Consultants: 7% What opportunities are available for your company? IndySHRM offers a variety of opportunities increase exposure for your organization. Select an option from a series of established events thanks to our streamlined 2016 programming model. Along with event sponsorship, take advantage of the advertising opportunities that can be included in our member communications. Choose from popular IndySHRM events... HR Technology Forum (3/year - focus on technology & data) HR Law Forum (4/year - focus on legislative content) HR Business Strategy Forum (3/year - focus on strategic content) Talent Acquisition & Retention Forum (3/year - focus on recruiting/staffing) Diversity & Inclusion Events (3/year) Compensation & Benefits Events (3/year) Networking Events (3/year) Webinars (frequency varies) Communicate directly with our chapter members... ecommunications (periodic) Monthly enewsletter Online HR Services Directory Meeting announcements Mailing list labels

3 IndySHRM Events: Program Info Not sure which type of IndySHRM program will be best suited for you? Check out the details on the following types of chapter events: HR Technology Forum Time of Day: Usually lunch Avg. Attendance: This is the first year for this forum so average attendance numbers are not yet available. Focus: Forum for professionals interested in exploring the latest trends in HR technology, data analysis and security. HR Law Forum Frequency: 4 events annually Time of Day: Usually lunch Avg. Attendance: Approx. 52 attendees* Focus: Local, state and national legislative topics that are relevant to the HR profession. HR Business Strategy Forum Time of Day: Breakfast or lunch Avg. Attendance: This is the first year for this forum so average attendance numbers are not yet available. Focus: Content to help HR professionals to better manage risk, opportunities, and gaps in organizational business strategy. Talent Acquisition & Retention Forum Time of Day: Usually lunch Avg. Attendance: Approx. 42 attendees* Focus: Talent acquisition, staffing & retention Diversity & Inclusion Forum Time of Day: Usually lunch Avg. Attendance: Approx. 41 attendees* Focus: Diversity & inclusion initiatives Compensation & Benefits Forum Time of Day: Morning 3 to 3 ½ hours to deliver their presentations Avg. Attendance: Approx. 43 attendees* Focus: Compensation & benefits trends Networking Events Time of Day: Usually evening Duration: 1 1/2 to 2 hours Avg. Attendance: Approx. 57 attendees* Focus: Professional networking opportunities *Numbers were calculated by averaging attendance for all 2015 programs for each category.

4 IndySHRM Events: Sponsorship Details As a sponsor of IndySHRM programming, you will receive high visibility at our events, on our website, and in our periodic s to our members. You have the option of sponsoring a Platinum, Gold or Silver level. Platinum *Limit 1 per event Gold Silver Member Contact us! $1,200 $750 Non-Member Contact us! $1,500 $900 Individual memberships - 1 yr. 3 1 Event tickets Speaking opportunity (1) set of mailing labels for chapter members ($500 value) (1) dedicated sponsored ecommunication ($400 value) 3 min. intro - option for keynote X X 3 min. intro Marketing literature placement at each seat X X Logo placement in sponsor section of enewsletter X X Chance to collect business cards & raffle prize at event Welcome table for literature and/or display booth Pre-meeting recognition Signage recognition at event Logo featured in Partners section of IndySHRM website Use of official 2016 IndySHRM Partner logo Inclusion in online HR Services Directory ($500 value)

5 IndySHRM Webinar Limit of one (1) per month People don t always have the time to leave their desks to get their education especially if their office happens to be on the other side of the city from an event. But that doesn t mean that sponsors can t still reach these members. Sponsor an IndySHRM webinar, and you will be able to select a speaker and topic (to be approved by IndySHRM) for a one-hour presentation for 25 to 50 people (on average and depending on the topic), including time for Q&A. IndySHRM webinars are complimentary for our members, and are offered to non-members for $15. Rest assured that we ll do the heavy lifting for you! We promote the webinar, and manage registration, evaluations and communications. We ll even review the content in consideration of potential CEU credits and get the webinar approved if possible. We ll help your presenter get familiar with the technology ahead of time, too. All you need to do as a sponsor is come up with a topic and presenter that excites our members, and submit your webinar information a minimum of six (6) weeks in advance of the webinar. Sponsorship Includes: Sponsor provides speaker and content (subject to approval by IndySHRM) Sponsor provides PowerPoint presentation for review and for posting on website IndySHRM provides promotion, registration and coordination of the webinar Sponsor receives (15) complimentary non-member registrations Sponsor receives pre-event recognition and publicity Sponsor has the option to post webinar recording on IndySHRM s website so that site visitors may complete a form to download - IndySHRM will then send lead information to sponsor upon download To schedule a webinar, please contact Robby Smith, our Director of Sponsorship: sponsorship@indyshrm.org Cell: Price: (1) Webinar in 2016: $400 (2) Webinars in 2016: $700 (You save $100!)

6 Advertising Opportunities In addition to regular event sponsorship opportunities, IndySHRM offers you many advertising opportunities with our thriving HR community - build brand awareness for your organization! Online HR Services Directory Make it simple for our website visitors to find your business by being featured in our online HR Service Directory. You may be listed in as many as three different service categories, and your listing includes company information, contact information, social media links and your logo. Price: $500 per year ecommunication Sponsorship With this opportunity, grab the spotlight with a dedicated communication sent on your behalf to the IndySHRM membership. Content is subject to approval by IndySHRM and this opportunity is available on a limited basis with advanced scheduling. Only one sponsor allowed per ecommunication so you get all the attention! Price: (1) Sponsorship - $400 (2) Sponsorships - $700 (save $100!) Printed Mailing Labels With so many advertising messages online, these days an old school mailer can stand out and have a significant impact! That s why you can obtain a printed set of mailing labels. Here s how it works: come up with a great idea for a mailer, and submit it to our team along with your initial order. We ll approve it, and then provide a set of printed mailing labels for our membership for a one-time use. Please note that you are NOT permitted to use these labels to create a database, and that s and phone numbers are NOT included and are never released. We respect our members privacy. Price: $500

7 Sponsor Orientation FYI Once You Become an IndySHRM Sponsor... We want to make the sponsor onboarding process smooth for all our sponsor partners. We appreciate not only your financial support, but also the unique perpsective that you will share with our members through your involvement with our chapter. To ensure you receive the maxiumum return on your sponsorship investment, please see the table far below and note which items we will need from you in order to promote your organization effectively. These items need to be provided to our Executive Director, Mark Records, so that he can ensure they appear on our website and/or newsletter in a timely manner. Please send all items to Mark at mark@mprecords.com. Call Mark at (317) with any questions. Platinum 3 memberships 6 meeting tickets 1yr HR Services Directory listing & microsite Logo featured on site and in newsletter 1 ecommunication set of mailing labels Gold 1 membership 4 meeting tickets 1yr HR Services Directory listing Logo featured on site and in newsletter Silver 2 meeting tickets 1yr HR Services Directory listing Logo featured on site A La Carte Any individual item(s) purchased Item Location Specs Notes HR Services Directory listing (& microsite - platinum only) Logo featured on website and in monthly newsletter ecommunication Resources>HR Services Directory IndySHRM homepage Dedicated communication High res. logo (.png,.eps) min. 150x150 px High res. logo (.jpg,.png,.eps) at least 150x150 px in size Images not to exceed 600 px in width Send preferred text, links and/or add l images for microsite* Logo will be shown in grayscale on homepage Please send your preferred content *If you prefer to send HTML code for microsite content (platinum only) to ensure layout meets your exact specifications, you are welcome to do so.

8 Contact IndySHRM Contact Us to Secure Sponsorships & Advertising! If you have additional questions about opportunities to partner with IndySHRM; or, you are ready to plan an event and/or advertising campaign, please contact IndySHRM: Robby Smith IndySHRM Director of Sponsorship Connect with IndySHRM on Social Media: LinkedIn Group IndySHRM Facebook Group Indy