NCTL s marketing offer for schools

Transcription

1 NCTL s marketing offer for schools Online seminar 25 November 2015 Welcome to our School Direct online seminar While we re waiting to start, why not let us know who you are and where you are based by typing in the chat box on the right-hand side of the screen.

2 This session The purpose of this online seminar is to help you: understand what resources are available to you hear about the NCTL marketing campaign and understand how you can link to this find out more about how other schools use resources from NCTL to assist them with successful teacher recruitment marketing.

3 NCTL s marketing offer for schools Marketing resource bank (MRB) access the following materials for your own use at: poster postcard flyer press advert outdoor banners fact sheet press release template letter to parents marketing and recruitment guide UCAS guidance key messages event feedback form

4 Other opportunities Case studies examples of good recruiters - ta.resourcebank Mailing pack; includes UCAS guidance, evaluation guidance, website top tips, marketing case study, outline of NCTL marketing campaign, letter to parents ta.resourcebank if you didn t receive this School-led videos are in development will be available from the MRB end of November, e-shot will be sent when ready E-shots guidance/ launching of new products throughout the year Programme of additional e-shots throughout the year keep an eye on SD bulletin

5 School-led teacher training events: resources Planning and delivering your school-led event guide Setting up a registration process guidance on how to use Eventbrite Requesting a Premier Plus advisor Routes into teaching presentation Advertise your events on our Get into Teaching website complete a form from the MRB Order flyers for use at your own events order form on MRB

6 Get Into Teaching Campaign overview

7 Overview Tough recruitment targets (again!) Updated list of priority subjects scholarship subjects plus languages, biology and geography TV advertising with new advert Greater focus on career changers Greater focus on conversion to application

8 Channel profile: campaign TV ad Digital video ads (including VoD) Press (national and specialist) Digital display advertising Cinema TBC Radio, podcast & Spotify TBC

9 Channel profile: Events National Train To Teach events Regional Train To Teach events School-led Train To Teach events Online events Grad fairs On-campus brand ambassadors

10 Channel profile: Social media Facebook, Twitter, YouTube, LinkedIn and Instagram (TBC) Organic posting & community management Social advertising campaign

11 Channel profile: Conversion (CRM) programme + plug-ins Outbound calls & SMS to registrants Brochure and inserts Social CRM Coordination with UCAS

12 Other channels PR (national & local) Get Into Teaching Website Partnership websites e.g. Gradcracker

13 Special projects International recruitment Troops to teachers Returners to teaching Career changer specialist routes Early years ITT

14 Social quick pointers Twitter is a good social network to get started with Make sure it s clear who, what & where you are in you name & bio Use images where you can Make the most of your trainees, teachers and students! Try to reflect who you are, your mission & brand Where you re promoting an event or vacancies, try to include a link or a contact so that it will be obvious to anyone interested what to do next. Tagging account will usually get you a retweet to our national audience

15 Deputy Headteacher/SPELL TSA

16 We are a job share TSA on the West of Hampshire. Partner school is Bransgore Primary Wave 1 teaching school Work with Southampton Uni for ITT

17 with 3 trainees at Ringwood school trainees across the alliance (7schools primary & secondary) trainees across the alliance (7schools primary & secondary) places to fill 17 started in Sept 2015 (including 2 primary) places requested by 13 schools (6 places offered to date)

18 Local press adverts Local press press releases Social media Facebook & Twitter Website banner on UCAS Direct mailing through UCAS Train to Teach events SEP Interactive PDF Each school website promotes SD and newsletters refer to it. Bus Campaign Petrol Pump Nozzle Campaign (new for 2016!) Amazing Admin Support

19 Advertising obvious but expensive Press release FREE and already written for you to use. school-direct-marketing-resource-bank

20 Through Facebook I comment on the Get into Teaching pages and promote our places and also our attendance at the train to teach events.

21 Through Twitter I always when posting tweets about our courses or the link to our interactive pdf. I also use the as well to get it out to uni students I ve been too

22 This was arranged for 250 plus VAT 16,000 impressions (but we actually got 25,000) 35 click throughs! Doesn t sound a lot but actually is the average from that many impressions

23 s to 3 rd year university students 0.50 per You can target via subjects studied Home town location This search returned a possible addresses Great if you have a larger number of Training SD Places Target the following subjects: Maths English Sciences Computing Food Technology Primary General Primary Maths In the following home post code locations: Hampshire Southampton/Ringwood Dorset Bournemouth/Poole/ Wiltshire Salisbury

24 Richard is really helpful and I ve told him that I m presenting to you today.

25 Belfast Nov 14 too far away for me Poole School Oct 15 good interest and follow up SEP visits Southampton Nov 15 some interest and follow up visits through the SEP Local School event Nov 15 University of Southampton events positive follow up Hosting one a Ringwood 23 Feb 2016

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27 We offer all subjects through the SEP on all days. 62 visits since July out of our 17 recruited in 2015 came through the SEP.

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29 660 for 6 weeks on 2 sites (Sainsbury & Texaco near school)

30 Keeping in contact with possible applicants Keeping applicants informed of the process Sharing clear information ahead of interviews Providing rapid feedback Reassuring candidates We have had a number of trainees this year come to us over other partnerships because of the care taken during the recruitment process. This sets the tone for the partnership

31 Continue this discussion Continue this dialogue and share best practice in a discussion on this topic in the School Direct Hub: A recording of today s seminar will be available and ed to you together with links to a feedback survey and to other information. Thank you for taking part! For general queries about marketing support Ta.resourcebank@education.gsi.gov.uk