AUSTRALIAN HUMAN RESOURCES INSTITUTE

Transcription

1 AUSTRALIAN HUMAN RESOURCES INSTITUTE AHRI Media Kit 1 AHRI Australian Human Resources Institute Advertising enquiries: Marissa Ciampi [email protected]

2 AHRI AND AHRI MEMBERS WHO IS AHRI? The Australian Human Resources Institute (AHRI) is the only national association in Australia representing human resource and people management professionals. AHRI currently has over 20,000 members and is one of Australia s fastest-growing associations. WHO ARE AHRI MEMBERS AND HOW DO THEY USE THE MEMBER COMMS? AHRI members are predominantly human resource and people management professionals including HR directors and managers, specialist and general HR practitioners, consultants, line managers and team leaders. 80% 642,678 THERE ARE OVER 20,000 AHRI MEMBERS OF AHRI MEMBERS are in middle management, SENIOR MANAGEMENT or director/executive roles OF MEMBERS have a minimum undergraduate degree, WITH 50% having a formal post-grad qualification VISITS TO THE AHRI WEBSITES IN % of HRM readers work in companies with more than 101 employees 94% OF READERS KEEP THEIR COPY of HRM magazine for future reference 88% BELIEVE THAT THE MAGAZINE has credibility and integrity 94% OF READERS BELIEVE THE MAGAZINE reflects current issues HRM MAGAZINE IS MOTIVATING AND WELL RESEARCHED. IT HAS CREDIBILITY, INTEGRITY AND A HIGH PERCEIVED VALUE. ONLY 38% OF HRM READERS SUBSCRIBE TO THE NEAREST COMPETITOR PUBLICATION. Stats taken from the most recent AHRI member and HRM reader surveys. Source: HRM magazine reader survey AHRI Australian Human Resources Institute Advertising enquiries: Marissa Ciampi [email protected]

3 AVAILABLE HRM AND AHRI ADVERTISING PLATFORMS HRM PRINT MAGAZINE HRMONLINE.COM.AU HRM WEEKLY E-NEWSLETTER HRM TV 14,276 audited circulation 11 issues per year 11,000 Unique visitors p/m 32,988 Page impressions p/m? 38,000 circulation CTR 25% 40,000 hrmonline. ahri.com.au circulation Average open rate 32% AHRI.COM.AU AHRI S HRBIZLIST.COM.AU GRADUATE: WHAT S ON AT AHRI MONTHLY ENEWSLETTER 36,759 unique visitors p/m 28,000 circulation 241,037 page impressions p/m 230 unique visitors p/m WHAT S ON AT AHRI FORTNIGHTLY ENEWSLETTER 25.33% average open rate 20% CTR click through rate 2O% 1,288 page impressions p/m HOW YOU CAN REACH AHRI MEMBERS AND HR PROFESSIONALS 500 circulation 25% average open rate STUDENT: WHAT S ON AT AHRI MONTHLY ENEWSLETTER 6,400 circulation average open rate 21.55% See page 6 for examples of the solutions we can tailor for your brand and message. Source: Stats taken from Google Analytics and Informz November AHRI Australian Human Resources Institute Advertising enquiries: Marissa Ciampi [email protected]

4 LACILIS ATIONSEQUI DESTIA CON RE PORIOR SERC HICAB INT FUGIA VOLOR PARI DOLUM LACILIS ATIONSEQUI DESTIA CON RE PORIOR SERCHICAB INT FUGIA VOLOR PARI DOLUM AUT INT FUGIA VOLOR Industrial relations under the new government. APRIL/MAY 2014 HRM ADVERTISING OPPORTUNITIES AND RATES HR HRMONTHLY MAGAZINE THE NEXT MOVE CRISIS MANAGEMENT Second headline goes here HRM INVALUABLE CONTENT FOR AHRI MEMBERS Via print, online and , HRM reaches AHRI members across various platforms in an integrated member communications strategy. Across all platforms, HRM delivers members quality, independent content that can be used as a trusted business tool in their day to day and long- term career. Here are details and rates for some of the advertising opportunities across the HRM platforms. HRMonthly Magazine Double page spread...$7,650 Full page...$4,750 Half page...$3,030 Third page...$2,835 Series incentives: For a series of 3+ ads apply a 5% saving, for a series of 6+ apply a 10% saving, for a series of 11 apply a 15% saving. Loading rates Outside back cover...+30% Inside front cover...+25% Inside back cover...+20% Right hand page first half...+20% Right hand page...+15% Advertorial full page... $6,000 Advertorial double page spread... $8,000 Sponsored Content full page... $7,000 Sponsored Content double page... $10,000 HRM WEEKLY E-NEWSLETTER x4 position 1...$6,000 x4 position 2...$5,000 x4 position 3...$4,000 x4 position 4...$3,000 x2 sponsored posts...$5,000 Ads must run for consecutive weeks through a month. HRM TV x2 months HRMOnline.com.au section package Position 1...$3,500 Position 2...$3,000 Position 3...$2,500 Position 4...$2,000 Position 5...$1,500 Position 6...$1,000 x4 consecutive videos... $12,000 Exclusive opportunity includes banner ad in the EDM and watermark logo throughout video footage (approx 3 mins). The videos will be initially sent via EDM and remain available on the AHRI YouTube channel. HR:Careers: Leaderboard+Package...$3,000 Position 1 x 1 month... $750 Position 2 x 1month... $750 Position 3 x 1month... $750 Position 4 x 1month... $750 ***Please note: The HR:Careers section is used to advertise job listings and is located on the homepage of HRMOnline.com.au. HRMONLINE.COM.AU x2 months home page Position 1...$3,000 Position 2... $2,500 Position 3...$2,000 Position 4...$1,500 Position 5...$1,000 Position 6... $800 x2 months all pages (excluding home page) Position 1...$5,000 Position 2...$4,500 Position 3...$3,000 Position 4...$2,500 Position 5...$2,000 Position 6...$1,600 x1 month advertorial/sponsored content page Advertorial page... $6,000 Sponsored Content page....$7,000 Rates do not include GST. Host your content in the trusted environment of HRMonline.com.au and drive traffic to it from the AHRI and HRM platforms. 4 AHRI Australian Human Resources Institute Advertising enquiries: Marissa Ciampi [email protected]

5 FEATURED PROFILES OPINION LEGAL SPECIALIST HR STRATEGIC HR HR CAPABILITY CONNECT LATEST NEWS HEADLINE TO GO IN HERE FOR THIS NEXT STORY Em que velist aut aut modicto quiandiam et ab inus at quist am et optae nat et expelit est, is eicia del is mo quas ad etur? Di ad quaturit, omnihiciis alia Read more HEADLINE TO GO IN HERE FOR THIS NEXT STORY 3 July 2014 Essential news, tips and advice for human resource professionals. HEADLINE TO GO IN HERE FOR THIS NEXT STORY Em que velist aut aut modicto quiandiam et ab inus at quist am et optae nat et expelit est, utemosa pers- cia del is mo quas ad etur? Di ad quaturit, omnihiciis aut modicto quiandiam et ab inus at quist am et op- Read more Em que velist aut aut modicto quiandiam et ab inus at quist am et optae nat et expelit est, is eicia del is mo quas ad etur? Di ad quaturit, omnihiciis alia Read more HEADLINE TO GO IN HERE FOR THIS NEXT STORY Em que velist aut aut modicto quiandiam et ab inus at quist am et optae nat et expelit est, utemosa pers- cia del is mo quas ad etur? Di ad quaturit, omnihiciis aut modicto quiandiam et ab inus at quist am et op- Read more AHRI ADVERTISING OPPORTUNITIES AND RATES AHRI WEBSITE CORPORATE MEMBER INFORMATION The AHRI website is a portal of essential information for the HR professional. AHRI.com.au is the place where members manage their membership, access white papers and reports, as well as information about seminars, conferences and events. HR:BIZLIST is the go-to place for AHRI members to research, find and contact AHRI-approved suppliers it s a trusted environment that immediately removes any credibility question. The What s on at AHRI edm keeps members up to date with the latest AHRI news, events and training, along with industry developments that will help them develop their careers. AHRI.COM.AU Home page: x2 months... Leaderboard...$4,000 Search page: x2 months... Wide skyscraper... $4,000 Section package 100% share of voice (SOV) display rectangles + 100% share of voice (SOV) text ad across all pages of the section $4,000 for two months Text ads will run across each page of the section imbedding your marketing message across the AHRI site, as well as generating impressive click through rates to your own website. Available sections are Become a member Education and training Conferences and networking Resources and publications HR:BIZLIST.COM.AU Home page: x2 months leaderboard... $1,500 x2 months MREC...$1,500 x2 months offer of the month...$2,000 Listing options Visit hrbizlist.com.au WHAT S ON AT AHRI Position 2 x 2 months...$5,000 Position 3 x 2 months...$4,000 STUDENT: WHAT S ON AT AHRI MONTHLY ENEWSLETTER x4 position 1...$1,000 x4 position 2... $800 x4 position 3... $600 GRADUATE: WHAT S ON AT AHRI MONTHLY ENEWSLETTER x4 position 1...$1,000 x4 position 2... $800 x4 position 3... $600 Rates do not include GST We also have a range of bespoke native advertising opportunities across the AHRI.com.au sites. Please see page 6 for more detail. Talk to Marissa about the advertorial, sponsored content options across the print and digital HRM platforms. Mahlab Media can work with you to create useful and engaging content for our audiences based on your area of expertise and objectives. Rates and production charges available on request. 5 AHRI Australian Human Resources Institute Advertising enquiries: Marissa Ciampi [email protected]

6 sizes. To do so, the company desired to expand its connectivity options to cellular, to enable real-time data transfer in their solutions. Our products are very customer-driven, explained Mark Shield, Managing Director of BIGmate. Our development team builds custom applications to suit customer requirements, so we don t really do one-size-fits-all. If a customer needs a specific level of reporting or integration, that s our strength. BIGmate turned to M2M Connectivity, the distributor for Sierra Wireless in Australia, to The FX Series: supports low-power mode/features an open standards expansion card interface/features audio, digital I/O, Serial and USB as standard. help find the flexible, programmable connectivity platform they were looking for, and so began a long-term relationship between the three innovative solution providers. BIGmate selected the Sierra Wireless AirLink FXT009 programmable modem as one of its platforms, which provided the open development platform they needed to continue advancing their GPS solutions. The company has continued to migrate their applications to next generation FX Series modems, currently focusing on the latest model FX100. Benefits Variety of I/O interfaces, extended memory and additional slots for integrating devices and easily adding custom boards Complete software package for developing embedded M2M applications and speeding time-to-market Rugged design for in-vehicle and industrial environments Strong partner ecosystem to establish and maintain long-term customer relationships in The open development platform and extended memory of the FX100 opened up a lot of other opportunities, said Shield. The design of the modem is very modular, with hardware expansion capabilities and support for multiple communications technologies that allow us to meet specific customer requirements. In BIGmate s GPS tracking solutions, an FX Series modem offering real-time data transfer is mounted in-vehicle and interacts with a driver through a touchscreen display on the front-end, and BIGmate s custom asset tracking applications on the back-end. In-vehicle applications include everything from dispatch to speed checks and fuel checks, and the addition of cameras adds another layer of safety monitoring. BIGmate has an incredibly experienced solutions group, said Sean Taylor, sales manager at M2M Connectivity. They didn t want to spend their time building hardware from the ground up, and we were able to introduce them to the FX Series platform and support their code migration with each upgrade. SMARTER MARKETING Mahlab Media are experts in helping your advertising campaign work hard in the AHRI platforms. You know your services and products but we can make recommendations on what it is that is you do, that will stand out to our audiences. That will mean more leads for you and better ROI for your advertising dollars. Across print and digital platforms creative advertising solutions and native advertising are ways to do this. CREATIVE ADVERTISING Use the latest in print and online technology to help your ad stand out as soon as someone picks up a magazine or sees your ad on the website or enewsletter. This can mean the reader spends more time on your ad and so has deeper engagement with your brand and message. Online we can offer: Skins that take over the website, expandable ad units and in-ad videos Rich media so that the ad interacts with the users and the ad changes when the users mouse passes over it. SPONSORED CONTENT Sponsored content, or native advertising is where you use the trusted environment of the AHRI content platforms (the magazine, website and enewsletter) to share your own useful, engaging and informative content such as research and case studies. We will edit this content and that can be your opportunity to show leadership and expertise in your sector. ADVERTORIAL This is your chance to talk directly about your products and services. You can include call to actions, logos and contact details. ADVERTORIAL Customisable tracking BIGmate has increased its capabilities to personalise its tracking systems with the adoption of Sierra Wireless technology. IGmate, the recognised fleet GPS and asset/vehicle tracking company, knew they needed a platform that would allow a Bhigh level of customisation to cover their DETAIL customers across a wide range of industries and BIGmate has deployed more than 1000 FX Series programmable modems in field service vehicles across Australia and beyond. In print we can offer: Belly-bands Cover wraps Barndoors Tip-ons Gatefolds SUPPORTED BY Align your brand with an AHRI feature relevant to your marketing objectives. Prices for print and digital creative and native advertising are available on application. Mahlab Media can also offer design services. Mahlab Media can work with you to identify what it is you could say to this audience that will make them sit up and listen, as well as taking care of the writing and design. 6 AHRI Australian Human Resources Institute Advertising enquiries: Marissa Ciampi [email protected]

7 INSERTS LOOSE INSERT RATES QUANTITY SINGLE A4 2pp DL A3 FOLDED A4. 4pp PLUS National 12,400 $3,850 $4,620 ACT 625 $420 $510 NSW 3,750 $1,700 $2,100 NT 250 $420 $510 QLD 2,100 $900 $1,100 SA 820 $420 $510 TAS 250 $420 $510 wrapped belly-bands (to specific pages), Please speak to Marissa for bespoke packages and quotes. Insert Delivery address: Att: Mary Lucic D+D Mailing 1064 Canley Vale Road Wetherill Park NSW 2165 REMEMBER YOU CAN ALSO ADVERTISE ON THE FLYSHEET THAT IS ONSERTED TO THE FRONT OF THE MAGAZINE WHEN MAILING TO SUBSCRIBERS. VIC 3,560 $1,650 $1,980 WA 1,370 $650 $780 Quantity includes additional 5% to allow for spoilage. inserts per issue and subject to availability at time of booking. on application. application for inserts above 20 grams. will apply. NOT a Z fold. PLEASE NOTE label supplied by Mahlab Media. for approval to Mahlab Media prior to the material deadline. Failure to submit material for approval may result in cancellation of the booking and the advertiser incurring a 50% late cancellation charge. cancellation deadlines please visit AMAA Sep 13 13,317 7 AHRI Australian Human Resources Institute Advertising enquiries: Marissa Ciampi [email protected]

8 SCHEDULES ACROSS THE AHRI PLATFORMS HRmonthly MAGAZINE COVER DATE February March BOOKING MATERIAL ISSUE PUBLISHED DATE 18 Dec 4 Jan 3 Feb 29 Jan 1 Feb 2 Mar WHAT S ON AT AHRI FORTNIGHTLY ENEWSLETTER FORTNIGHTLY SEND Fortnightly Tuesday AD MATERIAL Monday prior AD BOOKING 1 month prior April 26 Feb 29 Feb 30 Mar May 1 Apr 4 Apr 4 May June 29 Apr 2 May 1 Jun HRM TV MONTHLY SEND AD MATERIAL AD BOOKING July 27 May 30 May 29 Jun Monthly Tuesday Last Monday of the month prior 1 month prior August September October November December / Jan 1 Jul 4 Jul 3 Aug 29 Jul 1 Aug 31 Aug 26 Aug 29 Aug 28 Sept 30 Sep 3 Oct 2 Nov 28 Oct 31 Oct 30 Nov HRM WEEKLY ENEWSLETTER WEEKLY SEND AD MATERIAL AD BOOKING HRMONLINE.COM.AU, AHRI.COM.AU, HR:BIZLIST.COM.AU UPLOAD 1st of each month WHAT S ON AT AHRI STUDENT AND GRADUATE MONTHLY SENDS AD MATERIAL AD MATERIAL AD BOOKING 1 week prior 2 weeks prior AD BOOKING Every Thursday Wednesday prior 1 month prior Fortnightly Wednesday Friday prior 1 month prior 8 AHRI Australian Human Resources Institute Advertising enquiries: Marissa Ciampi [email protected]

9 OTHER CHANNELS FOR AHRI SPONSORSHIP ACHIEVE MAXIMUM BRAND EXPOSURE WITH AHRI AHRI hosts numerous events across Australia throughout the year, offering a range of sponsorship options to suit different budgets and objectives. AHRI National Convention and Exhibition The AHRI 2014 National Convention and for HR and people managers. Having a presence at the event will give you exposure to over 2,000 key HR decision Asia-Pacific region. HR In Focus Conference Series HR In Focus is a series of one-day conferences and exhibitions that is running across Australia in Becoming a sponsor or exhibitor provides the perfect opportunity for your business to reach a targeted and captive audience at a state/ territory level. AHRI Breakfast Club A series of vibrant and thoughtprovoking events for Australia s business community. Each event offers an exclusive sponsorship package that provides the perfect opportunity for your business to reach a targeted and captive audience across Australia. Inclusion and Diversity Conference/Awards AHRI Awards Australia s premier human resources and people management awards. The awards recognise the outstanding individuals and organisations that have demonstrated excellence in the contributions they have made to their business as well as the HR profession. A combined conference and awards program that focuses on building management practice and recognising outstanding individuals and organisations that have demonstrated excellence within the inclusion and diversity space. An exhibition will run in conjunction with the conference program. ENQUIRIES/ BOOKINGS: AHRI corporate sales phone: (03) [email protected] 9 AHRI Australian Human Resources Institute Advertising enquiries: Marissa Ciampi [email protected]

10 AHRI AND HRM PRINT AND DIGITAL SPECIFICATIONS CLUDING LUDING ED IN THE PRINT SPECIFICATIONS Trim size W220mm x H285mm Trim size W210mm x H135mm Trim size W100mm x H275mm Trim size W210mm x H85mm Trim size W65mm x H275mm FULL PAGE Type area W190mm x H255mm HALF PAGE HORIZONTAL Type area HALF PAGE VERTICAL Type area THIRD PAGE HORIZONTAL Type area THIRD PAGE VERTICAL Type area Full bleed W230mm x H295mm Full bleed Full bleed Full bleed Full bleed ARTWORK Advertising should be submitted as CMYK press-ready PDF files with no special or PMS colours. PDF files should be submitted with crop marks and 5mm bleed on all sides where necessary. All images should be a minimum of 300 dpi at the size they re used and all fonts should be embedded. PDF files can be supplied on disk or via , and a proof should also be submitted. It is the responsibility of the advertiser to ensure that all PDF files are submitted to pressready standard. Incorrect supplied material will incur a production charge of $80 per hour. ARTWORK REQUIREMENTS SNAPSHOT ONLINE SPECIFICATIONS: COLOUR SPACE: CMYK SPOT/PMS COLOURS: NO FORMAT: PRINT PDF (WITH TRIM & BLEED) RESOLUTION: MIN 300DPI MREC W300 X H250 PIXELS LEADERBOARD W728 X H90 PIXELS WIDE SKYSCRAPER W160 X H600 PIXELS SECTION DISPLAY AD - W205 X H240 FORMAT: JPG, GIF MAXIMUM INITIAL DOWNLOAD FILE WEIGHT OF 40K FOR ANIMATED GIFS INCLUDE A STATIC IMAGE AS SAFEGUARD FOR UNSUPPORTED BROWSERS, ALL KEY INFORMATION SHOULD BE ON 1ST GIF PANEL. IT WILL NEED TO BE A FULL FINISHED FILE INCLUDING LINKS TEXT ADS. HEADLINE: MAX 40 CHARACTERS INCLUDING SPACES. BODY TEXT: MAX 93 CHARACTERS INCLUDING SPACES. EXCLAMATION MARKS CAN T BE INCLUDED IN THE COPY. ADS WITH WHITE BACKGROUNDS NEED TO HAVE A BOX AROUND THEM. Artwork delivery Courier/Post: Mahlab Media 369a Darling Street, Balmain, NSW, 2041 GOT A QUESTION ABOUT ARTWORK? Contact Viviene Gamboa, Advertising Campaign Coordinator P E [email protected] 10 AHRI Australian Human Resources Institute Advertising enquiries: Marissa Ciampi [email protected]

11 MAHLAB MEDIA PORTFOLIO For over 15 years Mahlab Media have been experts in working with associations to help them use independent, relevant and informative content to retain and grow their members. MORTGAGE & FINANCE ASSOCIATION OF AUSTRALIA MFAACA Magazine MFAA News MFAA TV MFAA.com.au ENGINEERS AUSTRALIA Create Magazine Engage enewsletter engineersaustralia.org.au We understand that useful and inspiring content is essential for professionals to advance their careers in their chosen industry. By advertising in trusted member environments we can help you get your marketing messages in front of a niche and engaged audience of relevant decision makers. NATIONAL INSURANCE BROKERS ASSOCIATION IRP Magazine Insuranceandrisk.com.au Broker Buzz NIBA TV AUSTRALIAN HUMAN RESOURCES INSTITUTE inspire Magazine intouch enewsletter AUSTRALIAN WATER ASSOCIATION PROBUS SOUTH PACIFIC Current Magazine Source enewsletter AWA.asn.au Active Retirees Magazine Probus enews Probus.com.au 11 AHRI Australian Human Resources Institute Advertising enquiries: Marissa Ciampi [email protected]