24 Hours in Digital Design and Marketing

Transcription

1 2014 TRIBLIVE DIGITAL SERVICES TRIBLIVE ONLINE ADVERTISING RATES TRIBLIVE DIGITAL SERVICES INCLUDE: n Online Advertising n Mobile Advertising n Online Radio n E-newsletters n Contesting n Marketing n Website Design n Mobile Website Design n E-commerce Website Design n Search Engine Optimization (SEO) n Google Maps n Social Media Account Set-up Effective 2/1/2014 Effective 3/1/12

2 TribLIVE ONLINE ADVERTISING RATES Geo-Targeting Run of Site (ROS) $4 CPM DMA $7 CPM County $9 CPM Zip Zone $12 CPM Channel News $9 CPM Allegheny $10 CPM Armstrong $10 CPM Beaver $10 CPM Butler $10 CPM Fayette $10 CPM Indiana $10 CPM Somerset $10 CPM Washington $10 CPM Westmoreland $10 CPM Neighborhoods $10 CPM State $12 CPM Politics $12 CPM Sports $9 CPM Steelers $10 CPM Pirates $10 CPM Penguins $10 CPM College $10 CPM High School $10 CPM Premium Channels Business $13 CPM A&E $13 CPM Events Calendar $14 CPM Lifestyles $13 CPM Obituaries $12 CPM Classified $12 CPM Video Pre-Roll $35/CPM In-Video (ROS) $15/CPM Premium Placement Half Page (A&E, Lifestyles & Sports channel fronts) $18 CPM Page Peel $1750 Homepage/$1200 Channel Front Skins $2500 Homepage/$2000 Channel Front Pencil Leave Behinds $1750 Homepage/$1200 Channel Front Post it Notes $1750 Homepage/$1300 Channel Front Homepage Takeover $1750 Homepage/$1200 Channel Front Combine 2 $2500 Excluding Skins * All of the flat rate pricing is based on a single day. Add-Ons: Geo Target DMA +$3 Geo Target County +$4 Geo Target Zip Zone +$6 Day Part +$9* Expanding Banners +$9* * Minimum of 4 hours. No half hour timeframes. Mobile Run of Site (ROS) $10 CPM Device Targeting $11 CPM Geo-Targeting (DMA) $12 CPM Geo-Targeting (County) $14 CPM TribLIVE App Run of Site (ROS) $10 CPM Channel Targeting $11 CPM Networks Yahoo Behavioral Targeting and Run of Network Advertising Available Monster Advertising, a recruitment solution for any company looking for that perfect employee. TRIBLIVE.COM FACTS: All campaigns must have a minimum buy of $100 or 10,000 impressions. See page 7 & 8 for online advertising policies, deadlines and specifications. TribLIVE.com 1 12,863,468 pageviews per month 1,941,083 unique visitors per month 2 Source: Trib Total Media itunes Reports, Dec Source: Trib Total Media Reports, Google Analytics, Dec Mobile 1 4,454,009 pageviews per month 813,201 unique visitors per month TribLIVE App 2 29,000 downloads Page 2

3 TRIBLIVE GEO ZONES PITTSBURGH EAST East Liberty15206 Hazelwood15207 Homewood15208 Oakland15213 Squirrel Hill15217 Swissvale15218 Bloomfield15224 Shadyside15232 Oakland Schenley15260 TARENTUM Brackenridge15014 Cheswick15024 Creighton15030 Curtisville15032 Harwick15049 Indianola15051 Natrona Heights15065 New Kensington15068 New Kensington15069 Rural Ridge15075 Russellton15076 Tarentum15084 Springdale15144 MONROEVILLE Oakmont15139 Pitcairn15140 Monroeville15146 Verona15147 Wilkinsburg15221 Penn Hills15235 Plum15239 PITTSBURGH Aresenal15201 Carson15203 Mt. Oliver15210 Mt. Washington15211 Allegheny15212 Union Trust15219 Strip Dist. & Pt. Park Pittsburgh15233 CORAOPOLIS Bridgeville15017 Glenwillard15046 Carnegie15106 Coraopolis15108 McKees Rocks15136 Presto15142 Corliss15204 Crafton15205 Cedarhurst15243 Montour15244 Robinson Best Buy SOUTH HILLS Bethel Park15102 Clairton15025 Library15129 South Hills15216 Wabash15220 Brookline15226 Brentwood15227 Mt Lebanon15228 Castle Shannon15234 Pleasant Hills15236 Upper St. Clair Buena Vista15018 Elizabeth15037 West Elizabeth15088 MCKEESPORT Coulters15028 Glassport15045 White Oak15131 McKeesport15132 Port Vue/Liberty Boro McKeesport15134 Greenock15047 Boston15135 WEST MIFFLIN Dravosburg15034 East McKeesport15035 Braddock15104 Duquesne15110 East Pittsburgh15112 Homestead15120 West Mifflin15122 West Mifflin15123 North Versailles15137 Turtle Creek15145 Wilmerding15148 IRWIN Trafford15085 Adara15615 Delmont15626 Export15632 Harrison City15636 Irwin15642 Larimer15647 Manor15665 Murrysville15668 Rilton15678 Westmoreland City15692 GREENSBURG Greensburg15601 Greensburg15606 Adamsburg15611 Arona15617 Bovard15619 Claridge15623 Crabtree15624 Grapeville15634 Hannastown15635 Jeannette15644 Luxor15662 Madison15663 Penn15675 Everson16631 ZELIENOPLE Butler16001 Butler16002 Butler16003 Annandale16018 Boyers16020 Bruin16022 Callery16024 Chicora16025 Eau Claire16030 Evans City16033 Fenelton16034 Harmony16037 Hilliards16040 Karns City16041 Lyndora16045 Petrolia16050 Portersville16051 Prospect16052 Renfrew16053 Slippery Rock16057 West Sunbury16061 Zelienople16063 LATROBE Bolivar15023 Bradenville15620 Derry15627 Hostetter15638 Latrobe15650 Laughlintown15655 Ligonier15658 Loyalhanna15661 New Alexandria15670 New Derry15671 Pleasant Unity15676 Rector15677 Stahlstown15687 Whitney15693 Youngstown15696 Bolivar15923 New Florence15944 Seward15954 CONNELLSVILLE Connellsville15425 Dawson15428 Dunbar15431 Indian Head15446 Lemont Furnace15456 Melcroft15462 Mill Run15464 Normalville15469 Ohiopyle15470 Vanderbilt15486 White15490 Acme15610 Calumet15621 Champion15622 Donegal15628 Everson15631 Jones Mills15646 Mammoth15664 Mt Pleasant15666 Norvelt15674 Scottdale15683 Southwest15685 MONESSEN Belle Vernon15012 Monessen15062 Pricedale15072 Webster15087 Forbes Road15633 Sutersville15083 West Newton15089 Jacobs Creek15448 Smithton15479 Alverton15612 Armbrust15616 Darragh15625 Herminie15637 Hunker15639 Hutchinson15640 Lowber15660 New Stanton15672 Ruffsdale15679 Tarrs15688 Wyano15695 Youngwood15697 Yukon15698 CHARLEROI Charleroi15022 Bealsville15313 Bentleyville15314 Clarksville15322 Cokeburg15324 Eighty-Four15330 Ellsworth15331 Fredericktown15333 Richeyville15358 Scenery Hill15360 Van Voorhis15366 Allenport15412 Brownsville15417 California15419 Coal Center15423 Daisytown15427 Dunlevy15432 Elco15434 Fayette City15438 Hiller15444 Roscoe15477 Stockdale15483 UNIONTOWN Uniontown15401 Adah15410 Allison15413 Confluence15424 East Millsboro15433 Fairchance15436 Farmington15437 Gans15439 Gibbon Glade15440 Grindstone15442 Hopwood15445 La Belle15450 Lake Lynn15451 Lamberton15458 Markleysburg15459 Masontown15461 Merrittstown15463 New Salem15468 Oliver15472 Whitsett15473 Point Marion15474 Republic15475 Smithfield15478 Smock15480 Star Junction15482 Waltersburg15488 KITTANNING Elderton15736 Shelocta15774 East Brady16028 Kittanning16201 Adrian16210 Cadogan16212 Cowansville16218 Dayton16222 Ford City16226 Ford Cliff16228 McGrann16236 Manorville16238 Mayport16240 New Bethlehem16242 Nu Mine16244 Rural Valley16249 Templeton16259 Worthington16262 Yatesboro16263 GIBSONIA Bairdford15006 Bakerstown15007 Bradfordwoods15015 Gibsonia15044 Warrendale15086 Wexford15090 Wildwood15091 Cabot16023 Mars16046 Sarver16055 Saxonburg16056 Valencia16059 Cranberry Twp16066 CANONSBURG Atlasburg15004 Bulger15019 Burgettstown15021 Cuddy15031 Joffre15053 Langeloth15054 Lawrence15055 McDonald15057 Midway15060 Morgan15064 Oakdale15071 Slovan15078 Sturgeon15082 Imperial15126 Washington15301 Amity15311 Avella15312 Bobtown15315 Brave15316 Canonsburg15317 Cecil15321 Claysville15323 Crucible15325 Prosperity15329 Garards Fort15334 Hendersonville15339 Hickory15340 Houston15342 Marianna15345 Meadowlands15347 Millsboro15348 Muse15350 Nemacolin15351 Southview15361 West Alexander15376 West Finley15377 Westland15378 West Middletown15379 Taylorsville17773 Strabane15363 MONONGAHELA Donora15033 Elrama15038 Monongahela15063 New Eagle15067 Finleyville15332 Gastonville15336 Venetia15367 Bunola15020 SEWICKLEY Leetsdale15056 Ingomar15127 Sewickley15143 Bellevue15202 Observatory15214 Neville Island15225 West View15229 McKnight15237 ETNA Allison Park15101 Glenshaw15116 Millvale15209 Sharpsburg15215 Etna15223 Blawnox15238 VANDERGRIFT Apollo15613 Avonmore15618 East Vandergrift15629 Hyde Park15641 Leechburg15656 North Apollo15673 Salina15680 Saltsburg15681 Schenley15682 Slickville15684 Spring Church15686 Vandergrift15690 Freeport16229 Page 3

4 ONLINE RADIO - TribLIVE RADIO Pittsburgh s First Online-Only Radio Station Covering high school, college & professional football and hockey, college basketball, professional baseball, professional wrestling, auto racing and golf. Listen or watch the video live-stream from your computer, smart phone or on the Android or iphone App. Live Monday-Friday 9 am 8 pm Saturday s 9 am 1 pm + Pre-game Shows Sunday s 10 am 1 pm + Pre-game Shows Official Affiliate of Penguins Radio 24/7 Official Broadcast Team for the Pittsburgh Power TRIBLIVE RADIO FACTS: Averaging 36,388 listeners per day * Average listening time is 51 minutes per session * Average of 1200 new listeners per month ** 65.7% male/34.3% female listeners *** 52.6% of listeners are *** 55.7% of listeners have an annual income of $50K+ *** *Source: Abacast, December 2013, **Source: Trib Total Media, Internal Reports, October 2013 ***Source: The Media Audit Sept-Nov2012/Mar-Apr 2013 General Programming Rates: 15 second $6 per commercial 30 second $12 per commercial 60 second $24 per commercial Online & Mobile Advertising Rates: SportsTalk.TribLIVE.com ROS $12 CPM Mobile and App $14 CPM Add-Ons: Geo Target DMA +$3/CPM Geo Target County +$4 Geo Target Zip Zone +$6 Day Part +$9* *Minimum of 4 hours. No half hour timeframes. Station, show & segment sponsorships available upon request. Radio commercials and online ads produced at no additional charge: $100 minimum spend per campaign. Page 4

5 UNIQUE ADVERTISING OPTIONS Sample Contest Marketing Campaign Contesting Types of contests available: Sweepstakes, Photo, Video & Bracket. Contests are promoted with web banner ads, an e-blast to contest subscribers, and on other Trib Total Media social media accounts. Option to like-gate to obtain new likes on your business Facebook page. Sponsored Contest Call for quote & availability Custom Contest Call for quote REACH MORE THAN A HALF MILLION * OF THE MOST DESIRABLE CUSTOMERS IN WESTERN PENNSYLVANIA. REACH MORE THAN A HALF MILLION * OF THE MOST DESIRABLE CUSTOMERS IN WESTERN PENNSYLVANIA. E-newsletters E-Newsletter: Frequency Cost TribLIVE Daily Headlines: Daily $50/issue Going Out Guide: Thursday $50/issue The Wine Rack: Last Wednesday Every Month $50/issue Trib Websites users are younger, significantly more affluent and more active than the typical consumer in this area. They earn over $40 billion per year which accounts for 35% of the total income for the region. * Marketing Send your advertising message to credible contacts Reach the right audience at the right time All addresses are 100% opted-in and include full names, postal addresses and time stamped opted-in information 100% Can-SPAM compliant Choose your target audience (geography and/or demography) Use results to increase success of future campaigns Higher than industry average results 96% of s delivered to the inbox 5% typical open rate ½-1% click thru rate Rates: Business to Consumer Quantity CPM 20,000-39,999 $ ,000-59,999 $42.00 $60,000 + $38.00 *For quantities below 20,000 or above 100,000 please consult your Trib Total Media representative for special pricing. Landing Page $89.00 Geo Filters included; additional filters $25/filter Business to Business Lists Available Upon Request Sample Marketing Campaigns * Source: International Demographics, The Media Audit, Fall 2012/Spring 2013 Page 5

6 TRIB TOTAL MEDIA DIGITAL BUSINESS SOLUTIONS Establish and grow your business online! Website Design Custom Splash Page $489 per year Basic 5 $89/month + $249 set-up fee Basic 5 + CMS $129/month + $249 set-up fee Basic 10 $149/month + $299 set-up fee Basic 10 + CMS $219/month + $299 set-up fee Custom 15 $249/month + $349 set-up fee Custom 15 + CMS $289/month + $349 set-up fee Ecommerce Website $549/month + $549 set-up fee Mobile $55/month + $199 set-up fee Mobile + CMS $65/month set-up fee All website designs can be bought with or without a content management system (CMS). 12 month commitment on all website designs. Cost includes website design, hosting, registration and server fees. All websites with a content management system (including ecommerce) receive 24/7 customer support. Contact your Trib Total Media Sales representative for special custom website pricing. Social Media Set-up Facebook Business Page $79 one-time fee Twitter Business Page $35 one-time fee Combo $99 one-time fee Includes account set-up, Information Guide with Frequently Asked Questions and Best Practices and a mention on the Trib Total Media Facebook and Twitter account. Search Engine Optimization (SEO) Improve your search ranking and be found on Google, Yahoo and Bing Digital Packages: Daily Multimedia Bundle 4 Unique 3 column x 3 ads 21,000 zoned/channel ad placement $699/month ($175/week) in the Pittsburgh Tribune-Review or Tribune-Review $499/month ($125/week) in the Valley News Dispatch, Leader Times, Daily Courier, The Daily News or The Valley Independent Weekly Multimedia Bundle 4 Unique 1/8 page ads 16,000 zoned/channel ad placement $499/month ($125 per week) in any of the 69 mailed weekly community newspapers and Pennysavers/Shoppers. Ticket Multimedia Bundle Ticket exclusively for Restaurants and Bars! Unique 1/16 page ads in Ticket Magazine 10,000 zoned/channel ad placement 1 custom tweet on the TribLIVE Twitter page $399/month ($99.75 per week). All ads are black & white. Color is additional. One ad per week. Must run consecutive weeks. No Sunday. Artwork can be different each week. Google Map s Be found on Google Maps so you are not missed. Contact your sales representative to discuss pricing for Search Engine Optimization and Google Maps. Page 6

7 2014 DIGITAL PACKAGES & POLICIES 30 day Digital Add-On Package 1 -- $250 20,000 impressions on TribLIVE.com (ROS) custom post on the TribLIVE Facebook page 1 custom tweet on the TribLIVE Twitter page Package 2 -- $500 65,000 impressions on TribLIVE.com (ROS) 1 custom tweet on the TribLIVE Twitter page Package 3 -- $800 70,000 impressions on TribLIVE.com (ROS) 2 custom posts on the TribLIVE Facebook page second commercials on TribLIVE Radio 7,000 impressions on TribLIVE Sports Package 4 -- $1,000 70,000 impressions on TribLIVE.com (ROS) 25,000 impressions on m.triblive.com (ROS) 2 custom post on the TribLIVE Facebook page 2 custom tweet on the TribLIVE Twitter page second commercials on TribLIVE Radio Recruitment Packs 30-day Packs -- $139/month 10,000 impressions on Jobs & Classified Help Wanted Channel 20,000 impressions in the News Channel Recruitment Multimedia Bundle Pittsburgh/Greensburg 4 Unique 2 column x 4 ads 21,000 zoned/channel ad placement Monster Pack 30 day Job Post and Career Ad network $2,065/month ($516.32/week) Recruitment Multimedia Bundle Tarentum 4 Unique 2 column x 4 ads 21,000 zoned/channel ad placement ( sizes 300x250 and 728x90) Monster Pack 30 day Job Post and Career Ad network $1,489/month ($372.25/week) Recruitment Multimedia Bundle Sunday Combo (Pittsburgh Tribune-Review, Tribune-Review & Valley News Dispatch) 4 Unique 2 column x 4 ads (1 ad per week in each publication) Color included at no additional charge 64,000 zoned/channel ad placement 3 custom post on the TribLIVE Facebook page 3 custom tweets on the TribLIVE Twitter page $4,496/month ($1,124/week) All ads are black and white. Color is additional unless otherwise noted. One ad per week. Sunday Only. Must run consecutive weeks. Artwork can be different each week. Policies There is a minimum requirement on all digital advertising $100 spend per campaign or 10,000 impressions per campaign, whichever comes first. The publisher reserves the right to edit, change or reject any advertising in total or in part. Liability for error shall not exceed the cost of the immediate space, and responsibility for an incorrect ad is limited to the first insertion. The publisher is not bound by any terms or conditions, printed or otherwise, appearing on order blanks, advertisers forms or copy instructions when in conflict with terms and conditions on publisher s rate card or policies. Insertion orders or contracts containing liability disclaimers are not accepted. Agencies are held responsible for payment of invoices for advertising placed by them, on their behalf or on the behalf of their clients. In lieu of agency liability, written communication must be provided by the advertiser assuming responsibility for payment. Page 7

8 WEB CREATIVE SPECIFICATIONS & DEADLINES Ad Services Our talented and experienced graphic artists can create your basic web ads at no cost. There is a ch arge for animation and flash. Please allow 2 business days for a proof and 5-10 business days for animation. All creative running on the Trib Total Media interactive network or on Yahoo! must meet the followin g size specifications. Any creative that does not comply with these guidelines will be returned to the adve rtiser for adjustments. Ad name dimensions max size flash animation audio (static) (under 75k) Banner ads Leaderboard 728x90 30k 30k 15 sec no Medium Rectangle 300x250 30k 30k 15 sec yes Skyscraper 160x600 30k 30k 15 sec yes Small Rectangle 180x150 30k no no no Half-Page 300x600 30k 40k 15 sec yes Premium Placement Expanding Billboard 976x30 40k initial load 15 sec yes (Pencil Pushdown) 976x300 80k additl. polite load Page Peel 75x75 40k total no no 500x500 Post-It Notes 300x250 30k 30k no no Mobile Mobile Web 300x50 10k n/a no no iphone/android apps 320x50 10k n/a no no Ad Requirements Ads must have a distinct border to clearly identify where the page ends, and advertisement begins. (A minimum of a 1 pixel black border required.) Animation within banner ads & rich media ads cannot exceed 15 seconds. Animation can begin again on mouse over, but must stop immediately on mouse off. Any audio within a banner ad or video must be user-initiated. All flash banners require a static.gif or.jpg alternate image which must meet creative specifications. For Flash ads, set the geturl action to (clicktag) Digital Deadlines All deadlines are Eastern Standard Time GO LIVE DATE APPROVED CREATIVE DEADLINE Sunday Thursday, 4:00 PM Monday Friday, 10:00 AM Tuesday Friday, Noon Wednesday Monday, 4:00 PM Thursday Tuesday, 4:00 PM Friday Wednesday, 4:00 PM Saturday Thursday, 4:00 PM TRIB TOTAL MEDIA For a complete list of ad specifications and requirements please log on to specs For more information Contact your Trib Total Media Sales Representative Don t have a representative? Call or us at onlineadvertising@tribweb.com