THE PHILADELPHIA TRIBUNE MEDIA KIT

Transcription

1 MEDIA KIT

2 MEDIA KIT

3 For today s advertisers, The Philadelphia Tribune is much more than a newspaper. Certainly, marketers have made a habit of choosing the award-winning Tribune because it s the Greater Philadelphia five-county region s most longstanding and credible news source reflecting the African-American experience. That legacy, together with, a commitment to journalistic excellence, has contributed to the Tribune being recognized as the country s best African-American newspaper in seven out of the last fifteen years. As a result, the Tribune now delivers 625,000 of the region s most desirable readers to its advertisers each week, five days of publication, with an additional 780K through its web and electronic editions. Smart advertisers have been taking advantage of our: Front Page Strip Ad Placements Web Advertising Opportunities Event and News Section Sponsorship Opportunities When used individually, or in combination, the Tribune s state-of-the-art marketing communications options help spell success for those who want to capitalize on a growing $32 billion, regional, African-American consumer market. We d be delighted to help you structure a customized package to serve your needs.

4 General Information Back Issues Back issues of the Philadelphia Tribune can be obtained from the Circulation Department at a charge of $2.00 for a Tuesday, or Friday edition and $2.50 for Sunday. Bills Bill are rendered weekly. Contracts To be eligible for a contract rate, an advertiser must sign an advertising agreement Mechanical requirements The Tribune prefers material to be sent electronically or on MacIntosh formatted CDs (PDF, JPEG and EPS files) with a high resolution of 300. Our paper is output in QuarkXPress. The Ad Send number is PAPTR. We accept Ad Transit and our address is: ads@phillytrib.com. The Tribune reserves the right to reject advertising not consistent with management policy. Credit/Adjustments No adjustments will be allowed unless claim for credit is made within 10 days of receipt of notice. Commission & Terms of Payment All retail advertising rates are net (non commissionable) unless otherwise indicated. Insertion Orders An insertion order is required for all placement of advertising space. Cancellations Payment must be made for space reserved, but cancelled after deadline. Space Reservation and Material Deadlines Issue space Reservations Materials Sunday noon noon Tuesday noon Wednesday noon noon Thursday noon noon Friday noon noon Position Every effort will be made to comply with position request but acceptance of an order does not imply position guarantee. A 25% premium must be paid for a guaranteed position if accepted. Minimum 32 inches. *All papers are audited by ABC and CAC

5 Tribune Readers: Most Desired The Philadelphia Tribune print editions reaches 625,000 of the southeast Pennsylvania s most desirable readers to its advertisers each week. Philadelphia is the 4th largest African-American market in the United States. African Americans in the City of Philadelphia have disposable income of over 6 billion, one hundred eighty-five million dollars ($6,185,000,000). Home ownership among African Americans in the City of Philadelphia is the highest in America. 63.4% of African Americans in Philadelphia own their own homes. African-American are the largest ethnic group in Philadelphia county, comprising 42.2% of the population. In estimate, the total Black earned income in Philadelphia is $12.5 billion.

6 Demographics Age: % % % % 6.2% Advanced Degree College Graduate Some College 34.5% 20% High School Grad. 27.3% 12% Rent Home 24% Ownership 76% High School or Less Education: Average Annual Income $ Gender: Male 43% Female 57%

7 Publications Publishes 5 Days a Week Tuesday, Wednesday, Thursday, Friday and Sunday Featured Sections of our CityWide Editions: Tuesday: Local & National News, Business, Health, Food, Sports & Entertainment Friday: Local & National News, Sports, Food & Entertainment Special Publications: Sojourner - A quarterly visitor s introduction overview and up-dated tour of Philadelphia and the region. Sunday: Local & National News, Food, Travel, Sports, Leisure & Religion Metro Editions: Wednesday: Local/Community News, Church, Obituary and Features Delivered to West/South/Southwest, Philadelphia, Delaware & Montgomery Counties Thursday: Local/Community News, Church, Obituary and Features. Delivered to Northwest Philadelphia- Germantown, Chestnut Hill, Mt. Airy, East & West Oaklane Tribune Magazine A quarterly magazine that addresses various contemporary issues and concerns in the African American community.

8 Phillytrib.com: Extend your marketing reach with print and web advertising Universal Ad Package (UAP) 728 x 90 Leaderboard 300 x 250 Medium Rectangle 180 x 50 Rectangle 160 x 600 Wide Skycraper Rich Media Ad Units 300 x x 150 In Banner Video (File Loaded) 728 x x 600 Expandable / Retractable 160 x 600 In banner video (streaming) 300 x x 480 Pop Ups

9 Coverage Map Delaware County MONTGOMERY COUNTY ZIP CODES AMBLER NORRISTOWN WILLOW GROOVE ABINGTON GLENSIDE WYNCOTE CHELTENHAM Montgomery County ZIP CODES WYNNEWOOD UPPER DARBY DARBY19023 Philadelphia County ZIP CODES PHILADELPHIA MEDIA SHARON HILL LANSDOWNE DELAWARE COUNTY CHESTER CAMDEN

10 Circulation ZIP CODES REACH WEEKLY Sunday Circulation Tuesday, Wednesday, Thursday & Friday Circulation TOTAL CIRCULATION 68, , ,139

11 Sponsorship Opportunities ADDITIONAL ADVERTISING OPPORTUNITIES POLY BAGS Every day, millions of newspaper readers are greeted by advertisement printed on the bags protecting their paper. A customized Tribune ad bag message is one of the newest ways to get your message to the Tribune audience. NEWSPAPER INSERTS Inserts allow advertisers to exercise their most creative, individualized, branding and message approaches. It commands reader attention. We recommend adding inserts to your regular targeted print buy. It s a colorful, targeted ad format that literally falls into the reader s lap! POST IT NOTES Newspaper advertising and Post-it Notes are a perfect combination! Notes can help get ads noticed and your message can live on! Viewers can take the note with them to be reminded of the service offering, promotion, etc. Research shows a post it note increases response rate by up to 70%. Martin Luther King Jr. Supplement Annually, the Tribune celebrates the life and legacy of Dr. Martin Luther King Jr. His name holds prominence within the United States of America. With plenty of memorials, street names and even a holiday dedicated to and named after the Civil Rights leader, Dr. King s message of justice and peace is still relevant and important in today s world. Black History Luncheon This city-wide event embraces and reaffirms some of the major historical achievements by African Americans in this city and nation. The luncheon also recognizes local history makers and history keepers. Philadelphia Tribune/Scripps Regional Spelling Bee The spelling bee is open to all fifth thru eighth-grade students attending Philadelphia public, private, parochial, charter, cyber or home-school organization affiliates. The winner of the Philadelphia Tribune/Scripps spelling Bee will earn the opportunity to compete at the national spelling bee. Women Achieving A magazine profiling African-American women throughout the region who ve made a substantial impact on the organizations to which they belong. This distinguished group includes entrepreneurs, women of achievement and women on the move. The women and their organization are recognized at an exclusive luncheon. The Yearbook / Student Achievers Awards Ceremony This awards ceremony honors selected students who have overcome adversity, naming the high school graduates, student achievers. The selection is made from a listing of the year s graduating high schools seniors that is published in the Yearbook supplement. The publication also includes special editorial focus on the history of each high school and highlights the student achievers. Eight Part Health Series This eight-part health series identifies many of the health disparities, chronic illnesses and issues plaguing the black community. Each supplement has a theme which provides information relevant to the prevention, identification, and treatment of various diseases that disproportionately affect African American. HBCU Supplement The supplement contains an overview of the 105 Historically Black Colleges & Universities (HBCUs). The publication will have additional distribution to 30 markets and circulation of over 2.2 million readers. Most Influential African Americans The annual reception and gala celebrates Philadelphia s most influential African Americans, ranging from government officials and business leaders to local civic and community agency heads, which are featured in a special edition of the Tribune Magazine.

12 Specs & Premium Ad Space Please note the maximum ad width and depths. Broadsheet page ad dimensions: 9.89 wide x deep. ADVERTISING SPECIFICATIONS: 6 ROP Columns 1 Columns 2 Columns 3 Columns 4 Columns 5 Columns 6 Columns Gutters A single tabloid page ad dimensions: 9.89 wide x 9.89 deep. INSERTS *Material for inserts must be received no less than one week prior to insertion Insert Rates (Non-Commissionable) No. OF PAGES COST/ Insert Rates Consecutive Weeks 4 Consecutive Times Consecutive Times Consecutive Times Consecutive Times Consecutive Times CLASSIFIED Columns 1 Column 2 Columns 3 Columns 4 Columns 5 Columns 6 Columns 7 Columns 8 Columns 9 Columns POST-IT NOTES $ 70/1000 No less than OPEN/CLOSING BREAK ADVERTISING 6 Columns (9.89 wide) x 2 deep $4, Net Front Page Wrap $46, Net FRONT PAGE PREMIUM ADVERTISING 6 Columns (9.89 wide) x 2 deep $5, Columns (3.22 wide) x 5 deep $2, COLOR RATES (NO COMMISSION PAID) Spot Color: $1, Color: $ 3, INSIDE FRONT SECTION ADVERTISING 6 Columns (9.89 wide) x 2 deep $3, Columns (3.22 wide) x 5 deep $1,753.73

13 GENERAL INFORMATION EDITORIAL DEPARTMENT ADVERTISING CIRCULATION PRODUCTION CUSTOMER SERVICE BUSINESS OFFICE FAX WEB SITE ADVERTISING EDITORIAL PRODUCTION Second Class Postage Paid at Philadelphia, Pennsylvania Under the Act of March 3, 1878 Member National Newspaper Publishers Association Pennsylvania Newspaper Association National Newspaper Association Audit Bureau of Circulation Certified Audit Circulation Commission & Terms of Payment All retail advertising rates are net (non-commissionable) unless otherwise indicated. Discounts are found following the rates for the various products in the newspapers (ROP, Now!, and Sojourner). There is no cash discount offered. All bills are due and payable (net) upon receipt of invoice. 520 S. 16th Street, Philadelphia, PA Ph:

14 For today s advertisers, The Philadelphia Tribune is much more than a newspaper. Certainly, marketers have made a habit of choosing the award-winning Tribune because it s the Greater Philadelphia five-county region s most longstanding and credible news source reflecting the African-American experience. That legacy, together with, a commitment to journalistic excellence, has contributed to the Tribune being recognized as the country s best African-American newspaper in seven out of the last fifteen years. As a result, the Tribune now delivers 625,000 of the region s most desirable readers to its advertisers each week, five days of publication, with an additional 780K through its web and electronic editions. Smart advertisers have been taking advantage of our: Front Page Strip Ad Placements Web Advertising Opportunities Event and News Section Sponsorship Opportunities When used individually, or in combination, the Tribune s state-of-the-art marketing communications options help spell success for those who want to capitalize on a growing $32 billion, regional, African-American consumer market. We d be delighted to help you structure a customized package to serve your needs.

15 General Information Back Issues Back issues of the Philadelphia Tribune can be obtained from the Circulation Department at a charge of $2.00 for a Tuesday, or Friday edition and $2.50 for Sunday. Bills Bill are rendered weekly. Contracts To be eligible for a contract rate, an advertiser must sign an advertising agreement Mechanical requirements The Tribune prefers material to be sent electronically or on MacIntosh formatted CDs (PDF, JPEG and EPS files) with a high resolution of 300. Our paper is output in QuarkXPress. The Ad Send number is PAPTR. We accept Ad Transit and our address is: ads@phillytrib.com. The Tribune reserves the right to reject advertising not consistent with management policy. Credit/Adjustments No adjustments will be allowed unless claim for credit is made within 10 days of receipt of notice. Commission & Terms of Payment All retail advertising rates are net (non commissionable) unless otherwise indicated. Insertion Orders An insertion order is required for all placement of advertising space. Cancellations Payment must be made for space reserved, but cancelled after deadline. Space Reservation and Material Deadlines Issue space Reservations Materials Sunday noon noon Tuesday noon Wednesday noon noon Thursday noon noon Friday noon noon Position Every effort will be made to comply with position request but acceptance of an order does not imply position guarantee. A 25% premium must be paid for a guaranteed position if accepted. Minimum 32 inches. *All papers are audited by ABC and CAC

16 Tribune Readers: Most Desired The Philadelphia Tribune print editions reaches 625,000 of the southeast Pennsylvania s most desirable readers to its advertisers each week. Philadelphia is the 4th largest African-American market in the United States. African Americans in the City of Philadelphia have disposable income of over 6 billion, one hundred eighty-five million dollars ($6,185,000,000). Home ownership among African Americans in the City of Philadelphia is the highest in America. 63.4% of African Americans in Philadelphia own their own homes. African-American are the largest ethnic group in Philadelphia county, comprising 42.2% of the population. In estimate, the total Black earned income in Philadelphia is $12.5 billion.

17 Demographics Education: Rent 24% Home Ownership 76% High School or Less 12% 27.3% High School Grad. Some College College Graduate 34.5% 20% 6.2% Advanced Degree Age: % % % % Average Annual Income $ Gender: Male 43% Female 57%

18 Publications Publishes 5 Days a Week Tuesday, Wednesday, Thursday, Friday and Sunday Featured Sections of our CityWide Editions: Tuesday: Local & National News, Business, Health, Food, Sports & Entertainment Friday: Local & National News, Sports, Food & Entertainment Sunday: Local & National News, Food, Travel, Sports, Leisure & Religion Metro Editions: Wednesday: Local/Community News, Church, Obituary and Features Delivered to West/South/Southwest, Philadelphia, Delaware & Montgomery Counties Thursday: Local/Community News, Church, Obituary and Features. Delivered to Northwest Philadelphia- Germantown, Chestnut Hill, Mt. Airy, East & West Oaklane Special Publications: Sojourner - A quarterly visitor s introduction overview and up-dated tour of Philadelphia and the region. Tribune Magazine A quarterly magazine that addresses various contemporary issues and concerns in the African American community.

19 Phillytrib.com: Extend your marketing reach with print and web advertising Universal Ad Package (UAP) 728 x 90 Leaderboard 300 x 250 Medium Rectangle 180 x 50 Rectangle 160 x 600 Wide Skycraper Rich Media Ad Units 300 x x 150 In Banner Video (File Loaded) 728 x x 600 Expandable / Retractable 160 x 600 In banner video (streaming) 300 x x 480 Pop Ups

20 Coverage Map Delaware County ZIP CODES NORRISTOWN MONTGOMERY COUNTY AMBLER WILLOW GROOVE ABINGTON GLENSIDE WYNCOTE CHELTENHAM Montgomery County ZIP CODES WYNNEWOOD UPPER DARBY PHILADELPHIA Philadelphia County ZIP CODES MEDIA DELAWARE COUNTY CHESTER DARBY19023 SHARON HILL LANSDOWNE CAMDEN

21 GENERAL INFORMATION EDITORIAL DEPARTMENT ADVERTISING CIRCULATION PRODUCTION CUSTOMER SERVICE BUSINESS OFFICE FAX WEB SITE ADVERTISING EDITORIAL PRODUCTION Second Class Postage Paid at Philadelphia, Pennsylvania Under the Act of March 3, 1878 Member National Newspaper Publishers Association Pennsylvania Newspaper Association National Newspaper Association Audit Bureau of Circulation Certified Audit Circulation Commission & Terms of Payment All retail advertising rates are net (non-commissionable) unless otherwise indicated. Discounts are found following the rates for the various products in the newspapers (ROP, Now!, and Sojourner). There is no cash discount offered. All bills are due and payable (net) upon receipt of invoice. 520 S. 16 th Street, Philadelphia, PA Ph: