2015 Deadlines. Observer-Reporter. Publishing Day Section Advertising Deadlines Creative Services Deadlines

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1 2015 Deadlines Observer-Reporter Publishing Day Section Advertising Deadlines Creative Services Deadlines Monday ROP/Classified Friday at 10:00 AM Friday at 12:00 NOON Tuesday ROP/Classified Friday at 12:00 NOON Friday at 4:00 PM Wednesday ROP/Classified Monday at 12:00 NOON Monday at 4:00 PM Thursday ROP/Classified Tuesday at 12:00 NOON Tuesday at 4:00 PM Friday ROP/Classified Wednesday at 12:00 NOON Wednesday at 4:00 PM Saturday ROP/Classified Thursday at 10:00 AM Thursday at 4:00 PM Sunday ROP/Classified Thursday at 12:00 NOON Thursday at 4:00 PM Please Note: Deadlines will vary for weeks that include a holiday. The Almanac Publishing Day Section Advertising Deadlines Creative Services Deadlines Wednesday ROP/Classified 5:00 PM Friday Prior to Publication Monday at 5:00 PM Please Note: Deadlines will vary for weeks that include a holiday.

2 retail display advertising rates 2015 advertising choices made easy - just select the right one for your needs! no complicated discount formulas - just easy-to-use pricing. modular size rates go modular. Save as much as 65%. full - page 1/8 page 1/2 page banner ad all other sizes 1/4 page 10 x x x x 5 10 x x 5 1/12 page type full run o-r wash o-r greene non-contract $35.00 $33.00 $13.25 level 1 ($2,500 to $12,000 per year) $30.00 $29.00 $12.00 level 2 ($12,001 to $24,000 per year) $26.00 $25.00 $11.00 level 3 / non-profit ($24,001 and above per year) $23.00 $22.00 $10.00 full color $200 per ad / two colors $150 per ad / one color $100 per ad frequency discounts: 2X 10% / 3X 20% / 4X 30% / 5X+ 40% size o-r wash only greene only full $1,520 $1,460 $620 1/2 page $920 $885 $380 1/4 page $5 $545 $240 1/8 page $345 $312 $150 banner $345 $335 $150 1/12 page $205 $195 $90 frequency discounts 12 times / 10% 24 times / 20% 52 times / 30% full color $200 per ad / two colors $150 per ad / one color $100 per ad frequency discounts apply to ads run within a 12-month period. a discount of 20 percent will be extended to non-profit, charitable/ civic organizations and churches. all other sizes priced per column inch (see below). modular rates are per publication date and include our digital fee of $20 for ads 10 inches and larger and $10 for ads smaller than 10 inches. Wheeling W V Claysville Lawrence Ohio R. Robinson 22 Mt. Lebanon Bridgeville Allegheny 18 Cecil Bethel Park Washington Washington Greene Beaver Falls 76 Canonsburg McMurray 51 Monongahela 43 Jefferson Waynesburg Harmony 279 Butler Bentleyville California Gibsonia Pittsburgh PA TPK Rices Landing Carmichaels Fayette Youghiogheny E B A 22 West Union Farming 83% of PA adults read a newspaper in print or online in the past week AOR Survey October 2012 Frequency discounts apply to ads that run without change within 7 days of initial publication. Rates are per column inch net and do not include our digital fee of $20 for ads 10 inches and larger and $10 for ads smaller than 10 inches. go modular. easy. effective. affordable. 250 Morgantown published daily mon-sun 119 Observer-Reporter Washington & So. Hills Zone Observer-Reporter Greene Zone advertising@observer-reporter.com Observer-Reporter.com

3 display advertising rates 2015 advertising choices made easy - just select the right one for your needs! no complicated discount formulas - just easy-to-use 18 pricing. full - page modular sizes 3/4 page 1/4 page 1/2 page horizontal 10 x x x 6.4 1/2 page vertical banner ad Weirton 1/8 page 4.9 x x x Steubenville 1/12 page 10 x x 4.25 class x Lawrence Beaver 1/16 page 2.4 x class x south hills community news size rate Beaver Falls full page $1,520 3/4 page $1,220 1/2 page $920 1/4 page $5 1/8 page $345 Ohio R banner $345 1/12 page $205 Ambridge 1/16 page $135 Harmony full color $200 per ad / two colors $150 per ad / one color $100 per ad frequency discounts apply to ads 279 run within a 12 month period. a discount of 20 percent will be extended to non-profit, charitable/civic organizations and churches. modular rates are per publication date and include our digital fee of $20 for ads a quarter page and larger and $10 for ads smaller than a quarter page. 79 Robinson 76 Allegheny Co. Cedarhurst Southpointe 79 McMurray Pittsburgh Mt. Lebanon Upper St. Clair Bethel Park 19 PA TPK 19 Venetia Washington Co. Butler 8 frequency discounts 12 times...10% 24 times...20% 52 times...30% 88 McCandless 51 83% of PA adults read a newspaper in print or online in the past week V. Wheeling go modular. easy. effective. affordable. circulation: 36,140 homes Washington published every wednesday advertising@thealmanac.net TheAlmanac.net California AOR Survey October 2012

4 2015 Preprint 79 Insert Zones Robinson Pittsburgh Allegheny Co. Cedarhurst ZONE 5 ZONE 4 Mt. Lebanon Upper St. Clair ZONE Bethel Park Southpointe ZONE 2 79 ZONE 1 McMurray Washington Co. Venetia Washington zone area zip distribution McMurray, Venetia & Southpointe ,577 2 Bethel Park ,712 3 Upper St. Clair ,0 4 Mt. Lebanon ,691 5 Cedarhurst ,251 total circulation 36, advertising@thealmanac.net thealmanac.net

5 2015 Private Party Private Party: Classified ads appear in the pages of The Almanac and are searchable on our websites. Call for further details. There is a five-line minimum per ad. 60 each additional line. Private Party Ads, Cards of Thanks and Memoriams must be prepaid Private Party Rates Number of Insertions Line Rate One week $3.26 Second week $2.94 Third week $2.77 Fourth week $2.61 Multi-Pub Discount: Pick up your ad in the Observer-Reporter for 50% off the one-time rate Obituaries 12 inches or less $ inches or more $6.50 per col. inch 2015 Cards of Thanks/Memoriam Minimum Charge 1 col. x 2 in. $39.00 Additional Inch Prayers $7.75 per col. inch $1.29 per line

6 2015 Recruitment 2015 Recruitment Line Rates* Number of Daily Insertions Line Rate One Week $4.58 Color Rates Color charges are in addition to space charges. No other discounts apply. Minimum ad size required is 10 column classified inches. Black & 1 Color $50 per publication Black & 2 Colors $75 per publication Black & 3 Colors $100 per publication There is a six-line minimum per ad Weekly Recruitment Display Rates** Weeks Per Year Per Inch One Week $47.25 Two Weeks $45.00 Three Weeks $42.50 Four Weeks $40.25 Five Weeks $38.00 Open rates are commissionable. For employment ads, a confidential box reply service is available for $20 in addition to the cost of ad space. Replies can be mailed at no additional charge or picked up at our main office. 10% discount for multiple runs. * Line Ad Internet Processing Charge - $5.50 charged on the first insertion only. ** Display Ad Internet Processing Charge - $20.00 charged on the first insertion only.

7 2015 Classified Frequency Discounts Discounts apply to minimum 2 column inch bordered ads. 2 Times % 3 Times % 4 Times % 5 Times % 2015 Classified Open Rates 1 Zone 2 Zones Display Rate Per Inch $35.25 $67.00 Line Rate $2.35 $4.47 Multi-Pub Discount Pick up your ad in the Observer-Reporter for 50% off Commercial Rates Consecutive Insertions There is a five-line minimum per ad. $1.50 each additional line. Line Rate One Week $ Contracts Weeks Per Year 1 Zone 2 Zones Five Weeks $30.00 $ Weeks $28.25 $ Weeks $26.50 $ Weeks $25.00 $47.25 Open rates are commissionable. Contract rates can be obtained by signing a current year contract. 30% discount for multiple runs.

8 2015 Retail Advertising Ambridge 2015 Weekly Retail Rates Dollar Volume Weirton Per Zone Open $29.25 $500 $28.25 $1,000 $27.50 $1,500 $27.00 $2,000 $26.50 $3,500 Steubenville $24.50 $5,000 $24.00 $7,500 $23.50 $10,000 $23.00 $12,500 $22.50 $15,000 $21.50 $20,000 $20.50 $25,000 $18.25 $30,000 $17.75 $35,000 $17.50 $40,000 $17.25 $45,000 $17.00 $50,000 $16.75 W V. Wheeling 68 Frequency Discounts Apply to advertisers with a minimum ad size of four column inches repeating within seven days of initial publication. Frequency discounts apply to the same advertisement running in any combination of publications. 2 Times % 3 Times % 4 Times % 5 Times % 6 Times % 7 Times % Claysville 18 Beaver 22 The Almanac Zone 1 The Almanac Zone 2 Color Rates Color charges are in addition to space charges. 40 No other discounts apply. No minimum ad size required. Black & 1 Color $150 per publication Black & 2 Colors $200 per publication Black & 3 Colors $300 per publication Internet Processing Charges Ads less than 10 inches - $10.00 Jefferson Ads 10 inches or greater - $20.00 One time charge on the first insertion of the run dates. Ohio R Washington Greene Robinson S-3 Cecil Canonsburg 79 Waynesburg PA TPK 19 Allegheny Co. Strabane Cedarhurst Bridgeville McDonald Upper St. Clair Lawrence McMurray Venetia Mt. Lebanon Bethel Park 88 Washington Co. California Gibsoni McCandless Pittsburgh 43 P M 51 Rices Landing Carmichae 21

9 2015 We Prints 2015 Single Sheet Production 1 Color/ 1 Color/ 2 Colors/ 2 Colors/ Full-color/ Full-Color/ Quantity 1 Side 2 Sides 1 Side 2 Sides 1 Side 2 Sides 5M to 7.9M $90.00 $98.00 $99.00 $ $ $ M to 11.9M $86.00 $93.00 $96.00 $ $ $ M to 14.9M $84.00 $90.00 $94.00 $ $ $ M to 19.9M $83.00 $88.00 $93.00 $ $ $ M to 24.9M $82.00 $87.00 $92.00 $ $ $ M to 29.9M $81.00 $86.00 $91.00 $ $ $ M to 34.9M $80.00 $84.00 $90.00 $ $ $ M to 39.9M $79.00 $83.00 $89.00 $ $ $ M to 49.9M $78.00 $82.00 $88.00 $ $ $ M to 59.9M $77.00 $81.00 $86.00 $ $ $ M to 69.9M $74.00 $80.00 $85.00 $ $ $ M to 79.9M $73.00 $78.00 $84.00 $ $ $ M to 89.9M $72.00 $77.00 $82.00 $ $ $ M to 99.9M $.00 $75.50 $81.00 $ $ $ M to 199.9M $67.00 $74.00 $71.00 $ $ $ Additional Options 11 Colored Stock $ 2.75 cpm 11 Brite Hue Stock $ 9.50 cpm 11 White Bristol $10.50 cpm 14 White Stock $ 2.75 cpm 14 Colored Stock $ 5.75 cpm 14 Bright Hue Stock $18.25 cpm 14 Coated Stock $ 7.50 cpm 14 White Bristol $15.75 cpm Perforations $ 7.50 cpm Tri-Fold $ 7.50 cpm Half-Fold $ 7.50 cpm The Observer Publishing Co. offers a simple solution to single sheet flier needs called We Prints. Prices are all-inclusive including consultation, design, production, printing and distribution. Prices are based on 8 1/2 x 11 inch paper with # white coated or 60# white off-set. All prices listed are cost per thousand. Extra copy pricing available upon request.

10 2015 Preprint Inserts 2015 Quantity Discounts (Per Insertion) 20,000 or more $1.00 cpm 32,000 or more $3.00 cpm 48,500 or more $5.00 cpm 80,500 or more $10.00 cpm 2015 Daily Cost Per Thousand Insertion Rates 1x 6x 12x 26x 52x Size Annually Annually Annually Annually Annually Sheet $53.50 $49.00 $47.00 $46.00 $ Pg Tab $55.50 $51.50 $49.00 $48.00 $ Pg Tab $67.75 $63.75 $60.25 $58.25 $ Pg Tab $69.25 $65.75 $62.25 $60.25 $ Pg Tab $71.50 $67.75 $64.75 $62.25 $ Pg Tab $75.50 $71.50 $67.25 $65.25 $ Pg Tab $77.00 $72.50 $69.25 $65.75 $ Pg Tab $77.50 $74.50 $69.75 $66.75 $ Pg Tab $78.50 $75.00 $71.50 $67.75 $ Sunday Cost Per Thousand Insertion Rates 1x 6x 12x 26x 52x Size Annually Annually Annually Annually Annually Sheet $57.75 $54.00 $51.00 $49.00 $ Pg Tab $60.25 $57.00 $53.00 $52.50 $ Pg Tab $74.50 $69.25 $65.25 $62.75 $ Pg Tab $76.00 $71.50 $66.75 $65.25 $ Pg Tab $78.50 $74.50 $.50 $67.25 $ Pg Tab $81.50 $77.50 $73.50 $71.00 $ Pg Tab $83.75 $79.50 $76.00 $72.00 $ Pg Tab $84.75 $80.50 $76.50 $73.50 $ Pg Tab $85.25 $81.00 $78.50 $75.00 $73.00

11 2015 Preprint Inserts Preprint rates are net, unless noted otherwise. Sunday preprints may not be zoned. For flaps, gate folds and in-between pages, add.25 cents per page per thousand. 8 1/2 x 11 or 8 1/2 x 14 regardless of folds are acceptable single sheet sizes. Sizes smaller than 46 3/4-square-inches are considered acceptable sub-size (flexi) and billing is at the regular tabloid size. For sub-size billing page total, divide by two. Minimum charge is the four-page tabloid price. Advertisers who run an ROP display referral announcing their insert may use the insert referral rate. Ads may run seven days prior to, and including, the day the insert publishes. No size restrictions. Applicable $25,000 dollar volume contract rate applies. Observer-Reporter Daily ,448 Sunday ,485 ABC Circulation as of December 31, 2013 The Almanac The Almanac ,628 As of Nov. 19, 2014 Sizes 85- to 132-square-inches are considered acceptable tabloid size. Sizes more than 132-square-inches or 11 x 12 are acceptable standard pages. For best results overall size should not exceed 10.5 w x 10.5 h Minimum quantity for single sheets is 7,500. Minimum quantity for four-page tab or larger is 5,000. Lesser quantities will be charged at minimum quantity rates. A two percent overrun is required on zoned inserts for spoils, returns and samples. The Almanac zoned inserts must be inserted in full zip codes. For preprint sizes more than a 32-page tabloid, add $1.00 cpm per page Thanksgiving is charged at Sunday rates, Sunday distribution quantity, and cannot be zoned. Charges for disposal of unused inserts is $50.00 cpm. Scheduling and Delivery Daily Observer-Reporter and The Almanac Daily insertions must be scheduled by 5:00 p.m. on Thursday of the preceding week. Sunday Observer-Reporter Sunday insertions must be scheduled by 3:00 p.m. on Wednesday of the preceding week. Changes and cancellations after the deadline may result in additional charges. Insertions must arrive at our plant four days prior to the date of insertion. Receiving hours are 7:00 a.m. to 3:00 p.m. Monday through Friday. All preprint inserts should be delivered to: Ogden Newspapers th Street Wheeling, WV 26003

12 2015 Real Estate Agent The Real Estate division of the Observer Publishing Co. s Advertising Department has a different philosophy than most newspapers. Most newspapers charge agents the Broker rate. We understand the wants and needs of Independent Contractors dealing in Real Estate. Therefore, we have developed a program just for agents Agent Rates Observer-Reporter Daily $17.25 Observer-Reporter Sunday $19.25 The Almanac (Per Zone) $ % Discount - The Almanac (Two Zones) Agent Commitment Program: Independent Real Estate Agents who sign a commitment to run a minimum 1 x 2 inch ad or larger, twice a month, can receive discounted rates contingent upon the length of the contract. 3 months % 6 months % 9 months % 12 months % For more information, or to inquire about our weekly and monthly Real Estate Agent specials, contact the Real Estate division of the Advertising Department at Weirton Steubenville W V. Wheeling Beaver Claysville Robinson 22 Mt. Bridgeville 18 Cecil Wa i ton 844 Washington 21 Greene P Canonsburg Jefferson Waynesburg 279 Bentleyville 40 California e y Rices Landing 21 Penn Hills Monroe ou io i g 76 en e Fa ayette ny R. R Uniontown Farmington Gr Wes estmore New Stan Connells Line Ads Four-line minimum. Color Rates Color charges are in addition to space charges. No other discounts apply. No minimum ad size required Observer-Reporter The Almanac Zone 1 The Almanac Zone Black & 1 Color $50 per publication Black & 2 Colors $75 per publication Black & 3 Colors $100 per publication Internet Processing Charges Ads 10 inches or less - $10.00 Ads 10 inches or greater - $20.00 One time charge on the first insertion of the run dates.

13 2015 Real Estate Frequency Discounts Apply to advertisers with a minimum ad size of four column inches repeating within seven days of initial publication. Frequency discounts apply to the same advertisement running in any combination of publications. 2 Times % 3 Times % 4 Times % 5 Times % Color Rates Color charges are in addition to space charges. No other discounts apply. No minimum ad size required. Black & 1 Color $150 per publication Black & 2 Colors $200 per publication Black & 3 Colors $300 per publication Four-line minimum for line ads. Internet Processing Charges Ads less than 10 inches - $10.00 Ads 10 inches or greater - $20.00 One time charge on the first insertion of the run dates Annual Dollar Volume Rates Dollars O-R O-R The Per Daily Sunday Almanac Year Rate Rate (Per Zone) Open $47.25 $51.75 $37.50 $ 1,500 $34.50 $37.50 $26.75 $ 2,500 $31.25 $34.50 $25.75 $ 5,000 $28.25 $31.25 $23.75 $ 7,500 $26.75 $29.50 $21.50 $ 10,000 $26.00 $28.75 $21.25 $ 15,000 $25.75 $28.00 $20.75 $ 20,000 $25.25 $27.50 $20.00 $ 30,000 $25.00 $27.25 $19.75 $ 40,000 $22.00 $24.25 $18.25 $ 50,000 $20.75 $23.00 $18.00 $ 60,000 $20.00 $22.00 $17.50 $,000 $19.75 $21.25 $17.25 $ 80,000 $19.25 $20.75 $16.75 $ 90,000 $18.75 $20.50 $16.50 $100,000 $18.25 $20.00 $16.00

14 2015 Financial Advertising 2015 Financial Advertising Rates Full Full Greene Greene Almanac Dollar Run Run Wash. Wash. County County Per Volume Daily Sunday Daily Sunday Daily Sunday Zone Open $38.75 $42.25 $35.00 $38.25 $14.75 $15.75 $31.25 $1,000 $37.25 $40.25 $34.00 $37.00 $14.25 $15.50 $29.50 $2,000 $37.00 $40.00 $33.75 $36.75 $14.00 $15.25 $28.50 $3,500 $36.75 $39.75 $33.50 $36.50 $13.75 $15.00 $26.50 $7,500 $34.75 $38.25 $32.00 $34.50 $13.50 $14.50 $25.50 $12,500 $31.00 $35.00 $28.75 $30.75 $13.00 $14.00 $24.50 $15,000 $29.25 $32.50 $27.00 $29.25 $12.75 $13.75 $23.50 $20,000 $28.25 $31.25 $26.25 $28.75 $12.50 $13.50 $22.50 $25,000 $27.50 $30.25 $25.00 $27.75 $12.25 $13.25 $20.50 $30,000 $27.00 $29.75 $24.50 $27.00 $12.00 $13.00 $20.00 $40,000 $26.50 $29.25 $24.00 $26.50 $11.75 $12.75 $19.50 $50,000 $26.00 $28.25 $23.50 $25.50 $11.50 $12.50 $18.75 $62,500 $25.50 $27.50 $23.00 $25.00 $11.25 $12.25 $18.25 $75,000 $25.00 $27.00 $22.50 $24.50 $11.00 $12.00 $17.75 $100,000 $24.50 $26.50 $22.00 $24.00 $10.75 $11.75 $16.50 $125,000 $22.50 $24.50 $21.00 $22.50 $10.25 $11.25 $15.50 Internet Processing Charges 2015 Contract Incentives Ads 10 inches or less - $5.00 Ads 10 inches or greater - $10.00 Dollar Impressions One time charge on the first insertion of the run dates. Volume (per month) $15,000 25,000 $20,000 30,000 $25,000 35,000 $30,000 40,000 $40,000 45,000 $50,000 50,000 Contracts above $50,000 will receive 100,000 impressions. Frequency Discounts Apply to advertisers with a minimum ad size of four column inches repeating within seven days of initial publication. Frequency discounts apply to the same advertisement running in any combination of publications. 2 Times % 3 Times % 4 Times % 5 Times % 6 Times % 7 Times % Color Rates Color charges are in addition to space charges. No other discounts apply. No minimum ad size required. Black & 1 Color $150 per publication Black & 2 Colors $200 per publication Black & 3 Colors $300 per publication Weirton Robinson Mt. Bridgeville Steubenville 18 Cecil W V. Wheeling Washington Claysville 22 Wa i ton Greene P Canonsburg Jefferson Waynesburg Bentleyville California Rices Landing Penn Hills Monroe sales@observer-reporter.com / e y ou io i g 76 en e Fa ayette ny R. R Uniontown Farmington Gr Wes estmore New Stan Observer-Reporter Washington & So. Hills Zone The Almanac Zone 1 Observer-Reporter Greene Zone The Almanac Zone 2 Connells

15 2015 Automotive Peripheral Markets Frequency Discounts Apply to advertisers with a minimum ad size of four column inches repeating within seven days of initial publication. Frequency discounts apply to the same advertisement running in any combination of publications. 2 Times % 3 Times % 4 Times % 5 Times % Color Rates Color charges are in addition to space charges. No other discounts apply. No minimum ad size required. Black & 1 Color.... $150 per publication Black & 2 Colors... $200 per publication Black & 3 Colors... $300 per publication Internet Processing Charges Ads less than 10 inches - $10.00 Ads 10 inches or greater - $20.00 One time charge on the first insertion of the run dates General Rate Options The Dollar O-R O-R Almanac Volume Daily Sunday (Per Zone) No Commitment $21.50 $23.75 $13.75 $12,000 $18.75 $20.75 $ Observer-Reporter Modular Bundles* Digital Size O-R (25K Impressions) Discount Bundle $ Full page $2,9.00 $ % $1, /2 page $1, $ % $ /4 page $ $ % $ /8 page $ $ % $ The Almanac Modular Bundles* Almanac Digital Size (per zone) (25K Impressions) Discount Bundle $ Full page $1, $ % $1, /2 page $ $ % $ /4 page $ $ % $ /8 page $ $ % $ * Bundle prices do not require a contract. No other discounts applicable with bundled rates.

16 2015 Automotive Frequency Discounts Apply to advertisers with a minimum ad size of four column inches repeating within seven days of initial publication. Frequency discounts apply to the same advertisement running in any combination of publications. 2 Times % 3 Times % 4 Times % 5 Times % Color Rates Color charges are in addition to space charges. No other discounts apply. No minimum ad size required. Black & 1 Color $150 per publication Black & 2 Colors $200 per publication Black & 3 Colors $300 per publication Observer Publishing Co. maintains a staff that specifically serves automobile dealers and their advertising needs. Services include artwork, ad design, and assistance with budgeting and marketing. The Automotive Directory is available at no additional charge to all automobile dealers who have a contract level of $15,000 or more Annual Dollar Volume Rates Dollars O-R O-R The Per Daily Sunday Almanac Year Rate Rate (Per Zone) $ 2,500 $47.50 $52.00 $26.00 $ 5,000 $31.25 $34.50 $18.00 $ 7,500 $26.75 $29.50 $15.75 $ 10,000 $26.00 $28.75 $15.25 $ 15,000 $25.75 $28.00 $15.00 $ 20,000 $25.25 $27.50 $14.50 $ 30,000 $25.00 $27.25 $14.25 $ 40,000 $21.50 $23.75 $13.75 $ 50,000 $20.75 $23.00 $13.50 $ 60,000 $20.00 $21.50 $13.00 $,000 $19.25 $21.25 $12.75 $ 80,000 $18.75 $20.75 $12.25 $ 90,000 $18.25 $20.00 $12.00 $100,000 $18.00 $19.75 $11.50 $110,000 $17.50 $19.25 $11.25 $120,000 $16.50 $18.75 $10.75 $130,000 $15.75 $18.25 $10.00 $140,000 $14.25 $18.00 $ 9.75 Six-line minimum for line ads. Internet Processing Charges Ads less than 10 inches - $10.00 Ads 10 inches or greater - $20.00 One time charge on the first insertion of the run dates.

17 2015 Front Page A Section Banner Ads Unique Benefits: Highest possible visibility on the front page Exclusivity only one per day Full color production included Editorial adjacency to the strongest stories of the day Rich Media You can bundle a digital homepage page peel at a deeply discounted rate 2015 Digital Bundled Opportunities with Banners* 2015 A-Section Banner Ads O-R O-R The Frequency Discount Daily Sunday Almanac 1-5 0% $ $ $ % $ $5.00 $ % $ $ $ % $ $ $ X+ 25% $ $ $ All ads include full color. Observer-Reporter Page Peel $ The Almanac Page Peel $ ,000 Static Impressions $ ,000 Rich Media Impressions $ *Only one rich media ad unit per day. Sold first come first serve. Actual Banner Size: 10 in. (6 col.) wide x 2 in. deep Please contact us for a free marketing consultation Washington Waynesburg McMurray sales@observer-reporter.com

18 2015 Preprinted Insert Zones Weirton Steubenville W V. Beaver ZONE 4 Claysville Robinson Washington P Canonsburg Jefferson Waynesburg ZONE 5 Mt. Bridgeville 18 Cecil Wa i ton ZONE 6 Greene ZONE 1 ZONE 3 40 ZONE 2 California e y Rices Landing 21 Penn Hills Monroe ou io i g 76 en e Fa ayette ny R. R Uniontown Farmington 119 Greensburg 30 Wes estmore moreland New Stanton Donegal Connellsville Morgantown ZONE 1 Daily ,318 Sunday ,376 ZONE 2 Daily ,914 Sunday ,641 MISC. ZIP CODES Daily Sunday ZONE 3 Daily ,206 Sunday ,458 ZONE 4 Daily ,866 Sunday ,922 ZONE 5 Daily Sunday ,000 ZONE 6 Daily ,883 Sunday ,577 Daily 27,448 Sunday 31,485 sales@observer-reporter.com /

19 2015 Recruitment 2015 Recruitment Rates Number of Daily Sunday Insertions Line Rate* Line Rate* One $4.11 $4.41 Two $3.69 $4.41 Three $3.09 $4.41 Four $2.73 $4.41 Five $2.44 $4.41 Six $2.14 $ Classified Display Rates** Daily Open Rate Per Inch $47.25 Sunday Open Rate Per Inch $51.00 National Daily Line Rate $ 5. National Sunday Line Rate $ 6.20 National Daily Inch Rate $57.00 National Sunday Inch Rate $ Annual Space Contracts O-R O-R The Dollar Daily Sunday Almanac Volume Inch Inch Inch Rate (Rounded) Rate Rate (Per Zone) $2,800 $38.00 $41.25 $20.75 $3,100 $31.25 $34.25 $17.25 $5,500 $27.50 $30.50 $16.00 $7,650 $26.00 $29.00 $14.25 $12,650 $25.75 $28.75 $13.75 $17,500 $25.25 $27.75 $13.50 $24,500 $25.00 $27.25 $12.75 $36,000 $24.50 $26.75 $12.00 $59,500 $24.25 $26.50 $11.25 Frequency Discounts Display ads must run within seven days of the first publication with minor copy changes only. Ads must be at least two column inches. 2 Times % 3 Times % 4 Times % 5 Times % 6 Times % 7 Times % Color Rates Color charges are in addition to space charges. No other discounts apply. Minimum ad size required is 10 column classified display inches. Black & 1 Color $50 per publication Black & 2 Colors $75 per publication Black & 3 Colors $100 per publication There is a six-line minimum per ad. Open rates and co-op rates are commissionable. Contract rates can be earned based on the previous year s advertising volume or by signing a current year contract. For employment ads, a confidential box reply service is available for $30 in addition to the cost of ad space. Replies can be mailed at no additional charge or picked up at our main office. * Line Ad Internet Processing Charge - $5.50 charged on the first insertion only. ** Display Ad Internet Processing Charge - $20.00 charged on the first insertion only.

20 2015 Private Party Private Party: Classified ads appear in the pages of the Observer-Reporter and are searchable on our websites. Call for further details. There is a three-line minimum per ad. Private Party Ads, Cards of Thanks and Memoriams must be prepaid. Multi-Pub Discount: Pick up your ad in The Almanac for 50% off your one-time rate in the Observer-Reporter Private Party Rates Number of Insertions Line Rate One $2.49 Two $2.24 Three $1.83 Four $1.60 Five $1.42 Six $1.26 Seven $1.23 Eight $1.21 Nine $1.18 Ten $ Cards of Thanks/Memoriam Minimum Charge (8 Lines) $16.50 Additional Line $ 2.00 Photo Charge $ 7.50 Photo Charge $15.50 per col. inch 2015 Full Color Display Memoriams Ad Size Total 2 col. x 4 inches $ col. x 7 inches $ col. x 10.5 inches $265.00

21 2015 Legals Public Notice Public Notice announcements may be delivered via printed hard copy, computer diskette, at or by other electronic means. Please follow all s with a phone call to (724) , ext Public Notice ads that are submitted in a nonelectronic form will be subject to a 15 percent surcharge. Public Notice Rates Observer-Reporter Full Run Observer-Reporter Greene $3.74 per line $1.26 per line Estate Notice Estate Notice rates include three insertions and one affidavit. Fictitious Name/Article of Incorporation Fictitious Name and Article of Incorporation Rates include one insertion and one affidavit. Estate Notice Observer-Reporter Full Run $ Observer-Reporter Greene $ Affidavits Additional affidavits are available upon request at $7.50 per affidavit. Fictitious Name & Article of Incorporation Observer-Reporter Full Run $ Observer-Reporter Greene $37.25

22 2015 Classified Frequency Discounts Display ads must run within seven days of the first publication with minor copy changes only. Ads must be at least two column inches. 2 Times % 3 Times % 4 Times % 5 Times % 6 Times % 7 Times % Multi-Pub Discount Pick up your ad in The Almanac for 50% off the one-time rate Commercial Rates Consecutive Insertions Line Rate One $4.62 Two $4.08 Three $3.40 Four $2.91 Five $2.52 Six $2.32 Seven $2.11 Ten $2.04 Fifteen $1.91 Thirty $1.76 There is a three-line minimum per ad. Open rates and co-op rates are commissionable. Contract rates can be earned based on the previous year s advertising volume or by signing a current year contract Classified Display Rates Daily Open Rate Per Inch $45.25 Sunday Open Rate Per Inch $49.75 Daily Line Rate $ 3.76 Sunday Line Rate $ Annual Space Contracts O-R O-R The Dollar Daily Sunday Almanac Volume Rate Rate (Per Zone) $2,500 $36.50 $39.75 $30.25 $3,000 $29.75 $33.00 $24.50 $5,200 $26.75 $29.50 $22.25 $7,500 $25.25 $28.00 $20.50 $12,000 $25.00 $27.25 $20.00 $16,500 $24.50 $26.75 $19.25 $23,000 $23.75 $26.00 $18.75 $34,500 $23.50 $25.75 $18.25 $50,000 $23.00 $25.25 $ Auction Rates Daily Per Inch $43.50 Daily Per Line $ 3.63 Sunday Per Inch $48.00 Sunday Per Line $ 3.99

23 2015 Retail Advertising Dollar Full Run Full Run Wash. Wash. Greene Greene Volume Daily Sunday Daily Sunday Daily Sunday Open $36.75 $40.25 $33.00 $36.25 $12.75 $13.75 $500 $36.00 $39.25 $32.50 $35.50 $12.50 $13.50 $1,000 $35.25 $38.25 $32.00 $35.00 $12.25 $13.25 $1,500 $35.00 $38.00 $31.50 $34.75 $12.00 $13.00 $2,000 $34.75 $37.75 $31.25 $34.50 $11.75 $12.75 $3,500 $34.50 $37.00 $31.00 $34.25 $11.50 $12.50 $5,000 $33.75 $35.75 $29.50 $33.25 $11.25 $12.25 $7,500 $32.75 $35.25 $28.75 $32.50 $11.00 $12.00 $10,000 $30.75 $34.50 $28.25 $30.50 $10.75 $11.75 $12,500 $29.00 $33.00 $26.75 $28.75 $10.50 $11.50 $15,000 $28.25 $30.25 $25.00 $27.25 $10.25 $11.25 $20,000 $26.50 $29.25 $24.25 $26.75 $10.00 $11.00 $25,000 $25.50 $28.50 $23.00 $25.75 $ 9.75 $10.75 $30,000 $25.00 $28.00 $22.50 $25.00 $ 9.50 $10.50 $35,000 $24.75 $27.50 $22.25 $24.75 $ 9.25 $10.25 $40,000 $24.50 $27.25 $22.00 $24.50 $ 9.00 $10.00 $45,000 $24.25 $26.75 $21.75 $24.00 $ 8.75 $ 9.75 $50,000 $24.00 $26.25 $21.50 $23.50 $ 8.50 $ 9.50 Wheeling W V. Claysville 250 Observer-Reporter 2015 Retail Rates Robinson Washington Washington Mt. Lebanon Bridgeville Cecil Allegheny 50 Bethel Park Greene Canonsburg McMurray 51 Monongahela 43 Jefferson Waynesburg Morgantown Pittsburgh Bentleyville California Rices Landing Carmichaels Fayette Observer-Reporter Washington & So. Hills Zone Observer-Reporter Greene Zone Yough F Frequency Discounts Apply to advertisers with a minimum ad size of four column inches repeating within seven days of initial publication. Frequency discounts apply to the same advertisement running in any combination of publications. 2 Times...10% 3 Times...15% 4 Times...20% 5 Times...25% 6 Times...30% 7 Times...40% Color Rates Color charges are in addition to space charges. No other discounts apply. No minimum ad size required. Black & 1 Color $150 per publication Black & 2 Colors $200 per publication Black & 3 Colors $300 per publication Gross Rates Daily National Rate $42.50 Sunday National Rate $45.50 Daily Co-op Cap Rate $40.00 Sunday Co-op Cap Rate $44.00 Internet Processing Charges Ads less than 10 inches - $10.00 Ads 10 inches or greater - $20.00 One time charge on the first insertion of the run dates. sales@observer-reporter.com /

24 2015 General Policies Ad Space Simulating Editorial Content Advertisements that simulate editorial content must be plainly indicated as advertising and marked "Advertisement" at the top or bottom of the ad. All ads must have a border. Audits The Observer-Reporter is audited by the Audit Bureau of Circulations (ABC) and the U.S. Postal Service. The Almanac is audited by the Certified Audit of Circulations (CAC) and the U.S. Postal Service. Cancellations Cancellations will be accepted after the closing date at a 25 percent charge of space ordered. Commissionable Rates Fifteen percent commission is available to recognized advertising agencies. Clients represented by agencies are responsible for payment. The commissionable rates apply to gross rates only. Contract Policy Short-rates will apply for non-fulfillment of contracts. The advertiser may cancel a contract in writing within 60 days of a rate increase notification and may be subject to short-rate. Credit Policy Acceptance and publication of advertising does not constitute an extension of credit. Extension of credit may be granted upon completion and approval of credit application. Prepayment may be required until credit is approved. Costs incurred for the outsourcing and collection of delinquent accounts may be included in the past due amounts owed by the client, including interest of one and one-half percent per month on a balance unpaid by due date, or annual rate of 18 percent, plus reasonable collection service or attorney fees incurred. Early Payment Discount A two percent discount is available if the current month's charges are paid in full and received by the 15th of the month following insertion, providing there is no previous balance. Insertion Orders The publisher is not bound by any terms or conditions, printed or otherwise, appearing on order blanks, advertiser's forms or copy instructions when in conflict with terms and conditions on the publisher's rate card or policies. Payment Terms All accounts are due and payable 30 days from the date of invoice/ statement. A service charge of one and one-half percent per month will be charged on a balance unpaid by the due date. The annual rate is 18 percent. The minimum service charge is one dollar. 2% discount applied to paid invoices received by 15th of the month in 1st billing cycle. Political Advertisements Retail rates apply. Ad copy must be paid in advance (2% discount). Contracts available. Ads must include Paid for by... and are subject to publisher s approval. Position In no event will adjustments, reinsertions or refunds be made based on the position in which an advertisement has been published. A 25% upcharge for guaranteed placement is available in the event we cannot accomodate the position, you will not be charged the additional fee. Published Rates Representatives of Observer Publishing Co. are not authorized to deviate from published rates. Publisher Assumes No Financial Liability The publisher assumes no financial liability for typographical errors, copy omission or omission of an advertisement. The publisher assumes no liability for lost sales. In case there is an error, the advertising department will furnish a letter to the advertiser for public display. The publisher is not required to publish a correction. Claims for adjustment must be made within 10 days of the invoice date. Credit will be no greater than the price of the first advertisement containing the error. Publisher s Right The publisher reserves the right to reject or cancel any advertisement including brokered space or inserts at any time. All materials created by Observer Publishing Co. become the property of the publisher, unless otherwise agreed upon. Rate Revisions Rates may be revised with a 15-day written notice to contract advertisers. Releases Advertisers and respective agencies agree that they are fully authorized and licensed to use names and/or portraits or pictures of persons, living or dead, trademarks, copyrighted material, and any testimonials contained in any advertisement submitted by or on behalf of the advertiser and published in Observer Publishing Co. (OPC) publications. OPC will not assume any liability of loss, damage or expense as a result of the misuse of published material in any advertisement. Run-of-Paper (R.O.P.) Requirements The minimum ad size is one column wide by one inch deep. The full-page billing depth is 21 inches. Gutter space will be billed as one column.

25 2015 Specialty Packages Non-Profit/Civic/Charitable/Church Rates Observer-Reporter Full Run Daily $22.50 Observer-Reporter Full Run Sunday $24.50 Observer-Reporter Wash. & So. Hills Daily $20.00 Observer Reporter Wash. & So. Hills Sunday $22.00 Observer-Reporter Greene Daily $ 8.75 Observer-Reporter Greene Sunday $ 9.75 The Almanac (Per Zone) $16.25 Preprints (Refer to Preprint Rate Card) 5% Discount Religion Page Rates Observer-Reporter (52 Weeks) $11.25 Observer-Reporter (26 Weeks) $16.25 Observer-Reporter Classified Daily $16.25 in. Observer-Reporter Classified Daily $ 1.40 line Observer-Reporter Classified Sunday $17.75 in. Observer-Reporter Classified Sunday $ 1.50 line The Almanac Per Zone (52 Weeks) $11.25 The Almanac Per Zone (26 Weeks) $16.25 Remnant Space/Stand-by Ad Discounts 1/4 Page to 1/2 Page 25% Off 1/2 Page or Larger 50% Off Shopping Center*/Group Association Rates Observer-Reporter Full Run Daily $23.50 Observer-Reporter Full Run Sunday $25.50 Observer-Reporter Wash. & So. Hills Daily $21.00 Observer Reporter Wash. & So. Hills Sunday $23.00 Observer-Reporter Greene Daily $ 9.25 Observer-Reporter Greene Sunday $10.25 The Almanac (Per Zone) $18.25 *Shopping centers must commit to a minimum of $7,500 to qualify for these rates. Non-Profit / Civic Organizations / Charitable / Churches This rate will be extended to bonafide 501c(3) charitable organizations. This includes non-profit charitable and civic organizations, along with churches. Organizations competing with local businesses for the sale of goods and services do not qualify. No other discounts apply. Religion Page Special rates are reserved for churches that place ads on Friday s Religion page. No other discounts apply. Remnant Space / Stand-by Ad Discounts The publisher may periodically offer remnant space. Qualifying ads must have been published within the past 30 days or sent camera ready. Stand-by ads are offered at the same discount. Shopping Centers* / Associations Special rates are reserved for shopping centers, community associations and groups of advertisers running omnibus ads. All discounts apply. Internet Processing Charges Churches - $5.00 Ads less than 10 inches - $10.00 Ads 10 inches or greater - $20.00 One time charge on the first insertion of the run dates. sales@observer-reporter.com /

26 2015 Special Services Creative Consultants Creative consultants are maintained to assist with advertisement layout and production at no extra charge. Custom artwork is an additional charge of $50 for the first hour and $25 each half-hour thereafter. Custom artwork is available for other uses with appropriate artist hourly and repro charges. Market Research Market research is available upon request. New Business Photo Policy New businesses, businesses with new locations, grand re-openings and major remodeling qualify for a free advertorial as an added value. Clients must make a contract advertising commitment, though the amount of advertising will vary depending on size and scope of the business. Such photo advertorials are not to be used in lieu of paid advertisements. Photo advertorials require management approval and must be marked as advertisement, as well as follow layout guidelines. Number of Tearsheets Tearsheets will be determined by the rate, nature and need of the client s business. Affidavits of publication will be furnished at a charge of $7.50 per affidavit when copies of the publication in which the advertisements appeared have been depleted. Contacts Observer-Reporter WASHINGTON 122 South Main Street Washington, PA Phone: NEWS Fax: The Almanac McMURRAY Boyce Plaza II 2600 Boyce Plaza Road Suite 142 Upper St. Clair, PA Phone: NEWS Fax: WAYNESBURG 32 Church Street Waynesburg, PA 153 Phone: NEWS Fax: Photography On location photos are $25 per photo for black and white or color. Production Fee for Inserts In the case that a creative consultant is asked to design and layout an insert, a client will be charged a production fee of $140 per broadsheet page and $ per tabloid page. Proofs Proofs will be delivered to the advertiser's place of business for all ads 30 column inches or larger, providing all copy has been submitted in advance of deadline. All other ads can be faxed, ed or will be available for proofing at Observer Publishing Co. Proofs are for confirming accuracy only and not for design changes. Excessive design changes will result in extra charges based on the hourly artwork charge. Observer Publishing Co. assumes accuracy, up to price of space on the first insertion only. Proofs with changes will be issued via fax or only. Advertising Managerial Staff Director of Sales & Marketing mtmiller@observer-reporter.com Classified Manager autoteam@observer-reporter.com Major Accounts/ Special Sections Manager ndavidson@observer-reporter.com Customer Service Manager randers@observer-reporter.com Office Manager manders@observer-reporter.com Assistant Advertising Director mtalerico@observer-reporter.com Almanac Retail Advertising Manager jblussick@observer-reporter.com Digital Marketing Strategist ahoffman@observer-reporter.com Matt Miller Pam Tuscano Nick Davidson Rob Anders Marlene Anders Matt Talerico Jasmine Blussick Arlea Hoffman

27 2015 Measurements Use these measurements for: Observer-Reporter and The Almanac Ads Broadsheet & Classified Measurements (6 Columns to Page) Columns Inches 1 Column Columns Columns Columns Columns Columns 10 Gutter.125 Full Page Depth: 20.8 Size Glossy Magazine Measurements (3 Columns to Page) Inches 1/6 Page (V) x /6 Page (H) x /3 Page (V) x 10 1/3 Page (SQ) x /2 Page (V) x 7.5 1/2 Page (H) 7.5 x Full Page 7.5 x 10 Block (Bridal) x Full page with bleed x (Image area x ) Bridal, Business Journal Executive Series, and Total Health Magazine Columns Size Tabloid Measurements (4 Columns to Page) Inches 1/8 Page 4.92 x 2.4 1/4 Page 4.92 x 4.8 1/2 Page (V) 4.92 x 9.8 1/2 Page (H) 10 x 4.8 Full Page 10 x 9.8 Full Page Tab Depth: 9.8 Total Health, Business Journal, Southpointe Today, Canonsburg Magazine, Football and Holiday Tab Glossy Magazine Measurements (4 Columns to Page) Inches Block 1.75 x /8 Page (V) 1.75 x /8 Page (H) x /4 Page (V) 1.75 x 10 1/4 Page (H) 7.5 x /4 Page (SQ) x /2 Page (V) x 10 1/2 Page (H) 7.5 x Full Page 7.5 x 10 Business Directory x Theme Pages 3.5 x 2 Full page with bleed x (Image area x ) Living in Washington County, South Hills Living and Greene County Living /

28 2015 Ads Submitted Via ALL ED ADS SHOULD BE SUBMITTED AS PDF FILES. your ad to your sales consultant. Contact your sales consultant for their address. When creating your ad document and PDF, make them the exact size of the ad (get the correct size from your sales consultant); then there is no need to put crop marks. We consider ed pdf ads to be Camera Ready. We are not responsible for graphic or content errors. At times we can make minor corrections to some ads. More often, we will request that you resubmit your ad. Camera ready ads should be sent at the size that was reserved or proportionately smaller. Black type should be 100% Black even on a CMYK ad. When ing an ad, please the ad at least TWO DAYS before run date. We need to receive Sunday and Monday ads by the Thursday before the run date. Please Note: We CANNOT use Microsoft Word Documents or Microsoft Publisher or similar programs as Camera Ready Art. We can use these as a layout, but the ad will be reset in one of our production programs. New advertisers must submit a test ad prior to the first run date. Any ad found to be infected by a computer virus will be rejected. Make sure you have virus protection software on your computer. Sending Your Files Please send a short message with the ad attachment to include: 1. Ad Name 2. Ad Size 3. Black & White or Color 4. Which Publication and Publication Date Double Check Before Sending Your Ad Please make sure your fonts are embedded in your PDF file. If the ad is color, convert all color images to CMYK. A spot color should have a CMYK conversion. (No RGB or Pantone colors.) Reverse type should not be smaller than 10pt. Bold. Make sure there is enough contrast between background and type. Example: Red type on black background is hard to read, not enough contrast. If the ad is black & white, make sure there are not any RGB or CMYK images in the ad. (Also remove RGB colors from your color palette.) Photos Being ed If you are sending photo(s) to be used in an ad, please send a tiff or jpeg resolution 200. (Images off the Internet are usually 72 resolution or smaller.) Real Estate Photos Being ed When sending photo(s) for a real estate ad, send the photo as an attachment. Identify each photo with the house number, street name, agent s first and last name, and the real estate company s name. AD SEND Address: PAWAS For more details on production, contact: Nancy Buttlar, Creative Services Manager