More than just a newspaper.

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1 More than just a newspaper.

2 A One-Stop Shop Star-Telegram is the preferred local source of ad information. We connect you with consumers The Leading Daily Paper Community Weeklies Spanish Language Niche Weeklies Monthly Luxury Magazine Sunday Select Leading Digital Network Professional Services More than just a newspaper.

3 Star-Telegram is a must-buy to reach all of Dallas/Fort Worth DALLAS-FORT WORTH-ARLINGTON (DFW) IT S ONE MAJOR MARKET Nation s 4th largest consumer market. DALLAS-FORT WORTH-ARLINGTON (DFW) Only the Fort Worth Star-Telegram effectively reaches all of the western side of the DFW (Fort Worth, Arlington, Alliance, Mansfield, Weatherford & other valuable communities) SIMILAR DEMOGRApHIcS AcROSS DFW Fort Worth/Arlington Dallas U.S.A. Median Age 34.5 years 34.1 years 37.5 years Any College 58% 61% 57% Married 61% 60% 58% Child(ren) In Home 52% 54% 46% Home Owners 65% 60% 65% HH Income $50, % 55% 49% Cost Of Living Index DFW Airport 2. Texas Rangers / Dallas Cowboys 3. Dallas Mavericks / Dallas Stars BuT, DIFFERENT NEWSpApER LOyALTIES AcROSS DFW AvERAGE-ISSuE REAcH Fort Worth/Arlington MD Dallas MD 36% 32% 25% 22% Fort Worth Star-Telegram The Dallas Morning News Each and every day of the week, 9 of 10 newspaper readers in western DFW choose the Star-Telegram 5% 2% 1% 2% Daily Sunday Daily Sunday

4 Power of Star-Telegram products! 1.1 MILLION READERS 1,087,700 DFW adults read Star-Telegram content in print, digital, or both during the course of a typical week. Multiple exposures per reader generates 3.5 million gross impressions. 635,300 READERS SuNDAy 401,900 READERS DAILy Don t miss the 616,000 DFW adults who read FWST, not TDMN. IT S THE LOcAL paper Each and every day, 9 of 10 Fort Worth/Arlington metro area newspaper readers choose the Star-Telegram as their paper. Tv and RADIO comparisons What TV buy you must make to reach a similar audience? 70 spots through 14 separate TV stations buy reach 552,200. Buy would have 5 spots on each local TV stations. If you buy only TDMN 84% of your coverage is on the D side - you ignore the important western side covered by FWST. DFW One major market. Two must buys. What Radio buy you must make to reach a similar audience? 282 spots in 47 separate radio station buys to reach 534,000. Buy would have 6 spots on each of the local stations.

5 Tops for Local News FWST Primary Source Local News 49% In a crowded field, the Star-Telegram (print or digital) is named most often as primary local news source. Tv 34% Digital 11% Radio 5% Magazines 1% Follow 74 Leads in Reliability Cited as always or usually reliable by 74% of area adults, the Star-Telegram has the highest reliability ratings of area news and information sources S-T Radio Magazines Tv Digital Friends Time Well Spent 42 mins. Sunday 27 mins. SATURDAY Saturday DAILY Daily 23 mins. Readers are actively engaged. Median time spent with Star-Telegram Content of Interest REGuLARLy READ By 50%+ OF READERS: Local News Life & Arts, National & World News Business Sports Local News Sports Business National/International Life & Arts Local News Life & Arts Health coupons & Ad Inserts Magazine (parade) Special Sections Coupons & Advertising Inserts

6 Leading Star-Telegram Weeklies STAR-TELEGRAM publishes LEADING publications TO HELp you REAcH consumers TARGETED LIFESTyLE AND GEOGRApHy Weeklies 8 Areas plus STxpress Intensely Local Editorial & Ads Wednesdays 400,000 Copies

7 Leading Star-Telegram Publication THE STAR-TELEGRAM ALSO publishes OTHER LEADING publications TO HELp you REAcH consumers TARGETED By LIFESTyLE AND GEOGRApHy La Estrella En casa Spanish Language Home Delivered, plus apartments and racks 125,000 weekly broadcast copies Multiple ROP/PP zones across DFW (5th largest Hispanic Market)

8 Star-Telegram DFW.com STAR-TELEGRAM IS THE preferred LOcAL SOuRcE OF AD INFORMATION DFW.com Online Entertainment Portal for DFW Age Target Frequent Updates Party Pics

9 Monthly Indulge Luxury Magazine THE LuxuRy MAGAzINE WITH NEWS AND ADvERTISING DESIGNED ExcLuSIvELy FOR THE upscale READER Indulge Luxury Magazine Monthly Luxury Magazine Top-Tier Affluence Glossy, Oversized 50,000 Copies

10 Sunday Select & Special Sections yes! Sunday Select Opt-In, Non-Sub HHs 90,000 HHs In High-Value ZIPs ROP or Insert Options Special Sections Topical Pages or Sections Engaged Audience Healthcare Connections

11 Digital Dominance INTRODucING DFW ONLINE NETWORK Leading News Sites Star-Telegram.com and Yahoo.com are the top 2 news sites visited by local adults. Want to reach consumers on both sites? We can place those ads for you. The Star-Telegram Online Network is the dominant DFW network. Our online network serves more unique visitors in a typical month and serves an audience that is better balanced across DFW. Most unique visitors Omniture data in recent ABC Fas-Fax report shows 2.25 million unique visitors for our DFW Online Network. Better Balance Across DFW Scarborough s DFW Study: Our DFW Online Network audience is distributed 65% Fort Worth side + 35% Dallas side. Digital Options Local + National Sites Desktop + Mobile Impress Local Geo-Targeting DFW OT Sports App Behavioral Targets Jobs/Home/Auto Search & SEO Digital Options beyond traditional display ads and targeted ads. ADS WITH IMpAcT: Sponsorships Takeovers Expanding Floorboards Sliding Billboards DFW OT: DFW s first and only Monthly Sports Magazine ipad App. Interactivity encouraged.

12 STAR-TELEGRAM print MEDIA SERvIcES & DIGITAL counterparts FRONT PAge IMPACTS Star Tabs & Strip Ads Front Page Exposure Variety of Options Extended Shelf Life gatefolds/spadeas Front Page Impact Portable Wrap to Section Back Full-Color Available INNOVATIVe ADS AND AD ShAPeS Eye-Catching Page Dominance Creative Freedom ExTEND your REAcH across our DFW Online Network Rectangle positions compliment the impact of Star Tabs. ExTEND your REAcH across our DFW Online Network Corner Peel positions compliment Gatefolds/Spadeas ExTEND your REAcH across our DFW Online Network Floating Ads or Interstitials expand the impact of Innovative Ads.

13 More than just a newspaper. The Star-Telegram family of products and services include many options that help you to reach consumers in a manner that is consistent with your marketing goals. a one-stop shop Star-Telegram is the preferred local source of ad information. We connect you with consumers through the leading daily paper, community weeklies, Spanish-language & niche weeklies, monthly luxury magazine, Sunday Select Yes!, leading digital network and professional services. Products and Services The daily Star-Telegram in print Weekly and monthly special sections TMC products Sunday Select Product (Yes!) The Spanish publication La Estrella En Casa Weekly, community newspapers Star-Tabs, Polybags and Co-Op advertising programs Indulge Luxury Magazine DFW.com INKedition Behavioral targeting based on working for you The Star-Telegram continues to be sought after by consumers as a valued and preferred source of advertising information. Just like consumers, we have evolved and are well positioned to provide you with multi-platform options to effectively and efficiently communicate with consumers. Yahoo s Industry leading-platform Marketing services offering sophisticated research and analysis Knowledgeable, local and professional sales staff

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