Grow Your Business With Digital Marketing
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- Brandon Carson
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1 Grow Your Business With Digital Marketing
2 The Team
3 Jeff Gordon Creative Director + Agency Principal
4 Kim Gordon Account Director + Digital Strategist
5 Jim Braunschweig Business Development + Social Strategist
6 Overview
7 Agency Evolution What Is Digital Marketing? Key Benefits Of Digital Marketing Where To Start Overview Of Main Channels/Tactics Q&A
8 Agency Evolution
9 2% % Traditional / 2% Digital 98%
10 % Traditional / 2% Digital 30% % Traditional / 30% Digital 70%
11 % Traditional / 2% Digital % Traditional / 30% Digital % Traditional / 60% Digital 60% 40%
12 What is Digital Marketing?
13 Digital Marketing Is Marketing That Makes Use Of Electronic Devices
14 Electronic Devices Desktop Computers Smart Phones Tablets Gaming Consoles
15 Key Benefits Of Digital Marketing Easy To Share Adds Value Grows Your Client Base Connects With Customers Builds Your Reputation Online Measurable
16 What Are Your Objectives? Who & Where Are Your Customers? Which Channels Are Right For Them? How Will You Measure Success?
17 Channels/Tactics Websites Search Engine Optimization (SEO) Marketing Search Engine Marketing (SEM) Social Media Marketing Paid Search
18 Websites
19 Website Benefits Open All Day, Every Day Showcase Yourself & Your Message Gain Credibility
20 In January 2014, For The First Time, People Spent More Time On The Internet On Mobile Devices Than They Did On Personal Computers.
21 Consider Visitors May Be Viewing Your Site On Various Screen Sizes
22 Search Engine Optimization
23 SEO Is Often Called Organic Search. SEO Involves Making Changes To Your Site That Signal Its Relevance & Authority To Search Engines Like Google, Bing & Yahoo, With The Intent To Increase The Number Of Customers That Click Through Search Results To Land On Your Site.
24 Clicks Go To 60%Of All The Top 3 Organic Search Results
25 12% Most Used Search Engines Google 67.5% 17% Bing 16.7% Yahoo 11.6% 70%
26 SEO Benefits Increased Site Traffic Cost Effectiveness Increase Site Usability Brand Awareness
27 SEO Tips Write Great Content Write Unique Content Add New Content Blog News Websites Link To You Get Involved In Social Media Google+ Business Page
28 SEO Tips Write Great Content Write Unique Content Add New Content Blog News Websites Link To You Get Involved In Social Media Google+ Business Page
29 SEO Tips Write Great Content Write Unique Content Add New Content Blog News Websites Link To You Get Involved In Social Media Google+ Business Page Mobile Friendly
30 SEO Tools Hubspot s Marketing Grader Google Search Engine Optimization Guide kim@jdgcreativelabs.com
31 Marketing
32 Search Engine Marketing
33 Search Engine Marketing Social Media Marketing Paid Search Google AdWords Text Image YouTube Pandora Retargeting
34 SEM Benefits Drive Traffic To Your Site 24/7 Cost Effective Quick To Implement Measurable & Flexible Build Your Brand
35 Social Media Marketing
36 The Big 3
37 Twitter 284 Million Monthly Active Users LinkedIn 187 Million Monthly Active Users Facebook 1.7 Billion Monthly Active Users
38 Big 3 Overview
39 Twitter
40 Promoted Tweets & Accounts
41 Promoted Tweets & Accounts Lead-Generation Cards
42 Promoted Tweets & Accounts Lead-Generation Cards TV Targeting
43 LinkedIn
44 Company Pages
45 Company Pages Social Display
46 Company Pages Social Display Sponsored Updates
47 Company Pages Social Display Sponsored Updates Content and display ads
48 Company Pages Social Display Sponsored Updates Content and display ads Sponsored InMail
49 Company Pages Social Display Sponsored Updates Content and display ads Sponsored InMail Branded communities
50 Facebook
51 Audience Targeting
52 Audience Targeting Calls To Action
53 Audience Targeting Calls To Action Streamlined Ad Buying
54 Other Social Channels
55 YouTube - 1 Billion Monthly Active Users Google Million Monthly Active Users Instagram Million Monthly Active Users Pinterest - 70 Million Registered Users Foursquare - 45 Million Registered Users Vine - 40 Million Registered Users Snapchat - 30 Million Users
56 Paid Search
57 Google AdWords
58 AdWords Benefits Reach People At The Precise Moment They re Searching For What You Offer Control Your Budget See Exactly What's Working
59
60 Text Ad Targeting Keywords & Keyword Phrases Keywords In Ad Text Negative Keywords Relevant Landing Page Target By Demographic Target By Geography & Language
61 Google Display Network
62 A group of more than a million websites, videos, and apps where your image ads can appear. Sites in this network show relevant Google ads. Your ads can be automatically matched to websites and other placements like mobile phone apps, when your keywords are related to the sites' content. You can also choose to target specific sites, pages about specific topics, demographic groups, and more.
63
64 Display Ad Targeting Contextual Targeting Keyword Targeting Topic Targeting Placement Targeting Relevant Landing Page Demographic Targeting Target By Geography & Language
65 YouTube
66 ComScore Reports That Over 89 Million People In The United States Alone Are Going To Watch 1.2 Billion Online Videos Today A Number That Continues To Grow.
67 In-Search
68 In-Stream In-Display
69 YouTube Targeting Keywords Topics Interests Cost Per View Target By Demographic Target By Geography & Language
70 Pandora
71 Internet Radio Pandora Spotify Slacker itunes Radio
72 Pandora Targeting Target By Demographic Target By Geography Target By Listening Habits/Music Genre Audio, Video, Display Click On Ad & Drive Traffic To Site Cost Per Thousand Impressions
73 Retargeting
74
75 Campaign Examples
76 Restaurant
77 Objectives: Build Audience & Increase Engagement Drive Traffic To Website Increase Number Of Customers
78 Build Your Audience: Facebook Like Campaign Twitter Follower Campaign
79 Drive Traffic: Facebook Ads Twitter Ads Google Adwords Retargeting
80 Higher Education
81 Objectives: Build Audience & Increase Engagement Drive Traffic To Website Increase Enrollment
82 Build Your Audience: Facebook Like Campaign Twitter Follower Campaign
83 Drive Traffic: Facebook Ads Twitter Ads YouTube Ads Pandora Ads Google Adwords Retargeting Traditional - Radio, TV
84 PANDORA IPAD
85 FACEBOOK RIGHTSIDE
86 FACEBOOK NEWSFEED
87 YOUTUBE IN-STREAM
88 DISPLAY NETWORK
89 LANDING PAGE
90 RETARGETING
91
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