The People Papers. Battle Creek Shopper News. The Reminder. The Advisor & Chronicle. The Sun and News. The Hastings Banner.

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1 The People Papers Battle Creek Shopper News The Reminder The Advisor & Chronicle The Sun and News The Hastings Banner Lakewood News Maple Valley News The Buyers Guide (Lowell) The Lowell Ledger P.O. Box (269) FAX: (269) Web Address:

2 Barry County and Calhoun County depend on The People Papers. Readers of the J-Ad newspapers are loyal readers because we have been part of their communities for many decades. These loyal readers look to our weekly newspapers for news about their neighbors, Barry County profile * Total population: 56,755 Median age: 36.9 Fastest growing age group is 45 to 64 year-olds. 27.1% of the population is under 18 years old. 11.8% of the population is over the age of 65. Gender profile: 50% male and 50% female Households: Own home 85.8% Rent 14.2% Household income: $0-24, % $25,000 - $49,999 40% $50, % Households & families: Married w/o children 36.5% Married with children 27.5% Single with children 7.7% Single 19.5% Other 8.7% Education: High school graduate 78.3% Some college 25.5% College degree 10.8% Source: profiles friends, schools, sports, civic and entertainment events, and of course your advertising. We will connect you to the readers you want to reach. Calhoun County profile * Total population: 137,985 Median age: 34.7 Fastest growing age group is 45 to 64 year-olds. 26% of the population is under 18 years old. 13.7% of the population is over the age of 65. Gender profile: 47.9% male and 52.1% female Households: Own home 73% Rent 27% Household income: $0-24, % $25,000 - $49, % $50, % Households & families: Married w/o children 28.9% Married with children 20.8% Single with children 11.0% Single 27.6% Other 9.5% Education: High school graduate 76.8% Some college 27.9% College degree 13.8% Source: profiles Let us help you decide which of The People Papers will work best for your business. And then help you plan and execute your advertising program. We help you achieve greater results with your ad budget! As your advertising partner, we want to offer you every advantage we can. Need marketing information? We have it! Need help writing and designing your ads? We can do it. Need to change your ad at the last minute? No problem. Want to draw special attention to your sale? Let us run your ad in 4-colors. Want to give each of our readers your sales flyer? We will print (8.5 x 11 max.) and insert it into our paper(s). Want to stretch your ad budget? Let us help you plan the best ad size and frequency. Want to increase your visibility at no additional cost? Let s discuss an editorial about your business and its benefit to our readers. Want to know how successful your ad campaign can be in our newspapers? Ask us! We ll put you in touch with other advertisers in your market. Some things you should know. Legal and Deadlines The J-Ad news- papers offer governmental agencies contract rates concerning legal advertising. Call J-Ad newspapers for a bid. Phone: (269) The deadline for legal announcements is two days prior to publication date. Proof of publication furnished upon request. Transfer Advertising agreements cover only ads related to the regular business of the advertiser and its privilege cannot be transferred in whole or in part to any other advertiser. Advertising Insertion Orders Insertion orders containing incorrect rates will be corrected to reflect current rates. Ads will be published and billed equal space ordered. If furnished ad artwork is sized incorrectly, white space will be added and measurement will be from cut-off to cut-off rule. Special Positions All display advertising takes the run of the paper. Every effort will be made to comply with the request, but acceptance of the order does not imply a guaranteed position. Requests for special pages or sections can be recognized with a 25% additional ROP Charge. In all requests for position, space availability will be on a first request basis. Color ads or large ads priority, subject to Publisher s option and the ability to accommodate the request. Minimum Ad Size 1 column inch = 10 picas or 1 5/8" Political Advertising Cash payment required with order. Omissions and Errors The Publisher assumes no financial responsibility for typographical errors. If at fault, we will reprint any portion of an advertisement in which the error has occurred that affects the value or give credit for space occupied by the error. All care and diligence are used to prevent omissions or errors in any ad or any part of an ad created by us. Credit Statement We require a credit statement for all charge accounts. Credit must be approved before the first insertion. Otherwise, cash, check, or credit card is required with the order. Credit Terms Net 30-days with 1-1/2% per month ($1.00 minimum) service charge added on the balance over 30 days. This is an annual rate of 18% per year. Accounts more than 60 days old are turned over to the collection Rate Changes The Publisher reserves the right to revise advertising rates at any time deemed necessary. Extra Charges There are nominal charges added for veloxes, screens, and for enlargements or reductions of camera copy. Additional charges may be added for unusual artwork or necessary computer modifications of electronic artwork submitted by the advertiser. Artwork Preferences Macintosh or PC produced art using Quark Xpress, Adobe Illustrator, Adobe Photoshop, Adobe Pagemaker, Adobe Acrobat portable document file format (PDF). Please contact your advertising sales representative for more information on electronic ad files. Printing Method Photo offset 85 line screen preferred. Cancellation or Rejection The Publisher reserves the right to cancel or reject any advertisement at any time.

3 Distribution 50,813 Published every Thursday Battle Creek Shopper News 1361 E. Columbia Ave. Battle Creek, MI Phone: (269) Fax: (269) ,000 papers delivered FREE on Thursday to homes and businesses in metropolitan Battle Creek and surrounding areas (North to Base Line Rd., South to Girard Rd. and Union City, East to 14 mile Rd., West to 33rd St.). Hand delivered in weather-resistant plastic bags, under supervision of full-time circulation manager and zone supervisory personnel. Battle Creek Area Augusta Athens Battle Creek ,730 Battle Creek ,211 Battle Creek ,328 Battle Creek Bedford Bellevue Branch Co , ,630 Ceresco Climax East Leroy Galesburg Mailing Mixed Column Inches...Cost/col. inch 1 to 4 inches...$ to 9 inches to 23 inches to 47 inches to 95 inches to 191 inches inches and over Back page sold by reservation. Price includes one color... $ Classified ads... 5 words for $6.50 Additional words.15 each. Deadline: Tuesday at 5:00 P.M. prior to publication Minimum order $ Quantity discounts available. 8.5 x11 and up to 3 oz. maximum size - larger sizes that require folding billed at 15.00/M. Mechanical: 6 columns wide, 10-1/2" x 16" high (5 col. NATIONAL) 1 col. = 10 picas or 1-5/8", 2 col. = 3-3/8", 3 col. = 5-1/8", 4 col. = 6-7/8", 5 col. = 8-5/8" publications, frequency discounts available on request and 2% discounts available for

4 Distribution 18, S. Kalamazoo P.O. Box 111 Marshall, MI Phone: (269) Fax: (269) The advisor&chronicle is a complete newspaper, addressing local comunity issues and lifestyles. The publication reports on births, deaths, socials, schools, local government, sports and features on local personalities and businesses. The advisor&chronicle is a full circulation newspaper for local and area business to showcase their procuts and services. The publication is CVC audited and distributed to over 18,000 homes every weekend. in Calhoun County Marshall, ,665 Ceresco, Battle Creek, 49014/ Burlington, Tekonsha, Albion, Bellvue, Olivet, Homer, Newstands to 4 inches... $ to 9 inches to 23 inches to 47 inches to 95 inches to 191 inches inches and over SAU Rate...$8.11 National Open Rate...$6.53 Classified ads...5 words for $5.00 Additional words.15 each. Deadline: Display Ads Wednesday at 5:00 P.M. prior to publication. Classified ads 5:00 P.M. on Wednesday. Pre-prints 12:00 P.M. on Tuesday. folding billed at 15.00/M. Deadline Monday 5:00 P.M. Mechanical: 6 Columns Wide: 10 1/2 wide x 16 long (5 col. SAU) 1 Column = 10 picas or 1 5/8, 2 Column = 3 3/8, 3 Column = 5 1/8, 4 Column = 6 7/8, 5 Column = 8 5/8. publications, frequency discounts available on request and 5% discounts available for

5 Distribution 31,211 The Reminder P.O. Box 188 Phone: (269) ,189 papers delivered FREE on Saturday to homes and businesses in Barry County and bordering areas of adjoining counties. Hand delivered in weatherresistant plastic bags, under supervision of full-time circulation manager and zone supervisory personnel. Barry County in Hastings, ,036 Nashville, ,805 Woodland, Lake Odessa, ,045 Clarksville, Freeport, Sunfield, Middleville, 49333/ ,712 Shelbyville, Dowling, Vermontville, ,215 Bellevue, Battle Creek, & ,110 Plainwell (R-3) ,095 Delton, 49046/ Hickory Corners, 49060/ Caledonia, 49316/ ,630 Alto, Newstands...3,022 1 to 4 inches...$ to 9 inches to 23 inches to 47 inches to 64 inches to 95 inches to 191 inches inches and over Color: $64.00 per ad per color. Process color is $ SAU Rate... $11.68 Classified ads...5 words for $6.25 Additional words.15 each. Deadline: Friday at 2:00 P.M. Display Deadline: Thursday at 5:00 P.M. prior to publication folding billed at 15.00/M. Deadline Wednesday 5:00 P.M. Mechanical: 6 columns wide, 10-1/2" x 16" high (5 col. SAU) 1 col. = 10 picas or 1-5/8", 2 col. = 3-3/8", 3 col. = 5-1/8", 4 col. = 6-7/8", 5 col. = 8-5/8" publications, frequency discounts available on request and 5% discounts available for ads j-ads@choiceon .com news: jadnews@j-adgraphics.com

6 Distribution 12,210 The Sun and News P.O. Box B Phone: (269) ,300 papers delivered FREE on Saturday to homes and business in Barry County (see Market Coverage listing). Hand delivered in weather-resistant plastic bags, under supervision of full-time circulation manager and zone supervisory personnel. in Barry & Kent Counties Caledonia, ,800 Middleville, 49333/ ,712 Gun Lake, Freeport, Alto, Shelbyville, Delton, Hastings, Subscriptions Newstand to 4 inches...$ to 9 inches to 23 inches to 47 inches to 95 inches to 191 inches SAU Rate... $7.62 Classified ads... 5 words for $4.00 Additional words.15 each. Deadline: Friday at 2:00 P.M. Display Deadline: Thursday at 5:00 P.M. week prior to publication folding billed at 15.00/M. Deadline Wednesday 5:00 P.M. Mechanical: 6 columns wide, 10-1/2" x 16" high (5 col. SAU) 1 col. = 10 picas or 1-5/8", 2 col. = 3-3/8", 3 col. = 5-1/8", 4 col. = 6-7/8", 5 col. = 8-5/8" publications, frequency discounts available on request and 2% discounts available for

7 Distribution 6,300 Published every Thursday The Hastings Banner P.O. Box B Phone: Phone: (269) The Hastings Banner is the largest subscription paper in Barry County, and the only newspaper which serves the entire county. It is also the official newspaper for the county, recognized by the County Commissioners and the State of Michigan. Barry County Hastings, ,458 Nashville, Woodland, Lake Odessa, Freeport, Middleville, Shelbyville, Dowling, Vermontville, Bellevue, Cloverdale, Delton, Hickory Corners, Battle Creek, Wayland Cities & misc Out of state to 4 inches...$ to 9 inches to 23 inches to 47 inches to 95 inches to 189 inches Color: $75.00 per ad per color. Process color is $ SAU Rate... $6.60 Classified ads...5 words for $4.00 Additional words.15 each. Deadline: Wednesday at 10:00 A.M. Display Deadline: Tuesday at 5:00 P.M. prior to publication Minimum order $ Quantity discounts available. 8.5 x11 and up to 3 oz. maximum size - larger sizes that require folding billed at 15.00/M. Mechanical: 7 columns wide, 13-1/4" x 21" high 1 col. = 10 picas or 1-5/8". News space is based on 5 col. at 15 picas width, printed web offset. No extra charge for halftones, reductions or copy enlargements. publications, frequency discounts available on request. ads j-ads@choiceon .com news: jadnews@j-adgraphics.com

8 Distribution 4,226 Distribution 6,157 Maple Valley News P.O. Box 188 Phone: (269) ,741 papers delivered FREE on Saturday to homes and businesses in the Vermontville, and Nashville, villages. Hand delivered in weatherresistant plastic bags, under supervision of full-time circulation manager and zone supervisory personnel. Lakewood News P.O. Box 188 Phone: (269) over 6,157 papers delivered FREE on Saturday to homes and businesses in Lake Odessa, Woodland, Sunfield, Mulliken, Clarksville, and Freeport. Hand delivered in weather-resistant plastic bags, under supervision of full-time circulation manager and zone supervisory personnel. in Barry & Eaton Counties Vermontville 49096/ ,725 Nashville ,805 Woodland Subscriptions Newstand copies Column Inches...Cost/col. inch 1 to 4 inches...$ to 9 inches to 23 inches to 47 inches to 95 inches in Barry & Ionia Counties Lake Odessa, ,045 Woodland, Sunfield/Mulliken Clarksville, Freeport, Hastings, Subscriptions to 4 inches...$ to 9 inches to 23 inches to 47 inches to 95 inches to 191 inches Newstands to 191 inches SAU Rate... $6.84 Classified ads...5 words for $4.00 Additional words.15 each. Deadline: Friday at 2:00 P.M. Display Deadline: Thursday at 5:00 P.M. prior to publication folding billed at 15.00/M. Deadline Wednesday 5:00 P.M. Mechanical: 6 columns wide, 10-1/2" x 16" high (5 col. SAU) 1 col. = 10 picas or 1-5/8", 2 col. = 3-3/8", 3 col. = 5-1/8", 4 col. = 6-7/8", 5 col. = 8-5/8" publications, frequency discounts available on request and 5% discounts available for ads j-ads@choiceon .com news: jadnews@j-adgraphics.com ads j-ads@choiceon .com news: jadnews@j-adgraphics.com SAU Rate... $7.62 Classified ads...5 words for $4.00 Additional words.15 each. Deadline: Friday at 2:00 P.M. Display Deadline: Thursday at 5:00 P.M. prior to publication folding billed at 15.00/M. Deadline Wednesday 5:00 P.M. Mechanical: 6 columns wide, 10-1/2" x 16" high (5 col. SAU) 1 col. = 10 picas or 1-5/8", 2 col. = 3-3/8", 3 col. = 5-1/8", 4 col. = 6-7/8", 5 col. = 8-5/8" publications, frequency discounts available on request and 2% discounts available for

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