Entrepreneurship /Skill Development On. Digital Marketing

Transcription

1 Entrepreneurship /Skill Development On Digital Marketing

2 Digital Marketing Activities List of Organic Activities: SEO (Search Engine Optimization) SMO (Social Media Optimization) Marketing List of Paid Ads Activities: Google Adwords Management YouTube Ads Campaign Facebook Ads Campaign

3 SEO (Search Engine Optimization) Google Analytics Google Webmaster Google MyBusiness Google Authorship Bing Webmasters DMOZ Wiki Blogger Wordpress Tumblr SlideShare Blogs Forums Bookmarking Press Release Directory Submission Classifieds WebMaster Activities Google Analytics Setup Google Tag Manager Sitemap.xml Generation Robots.txt file Management Create and Manage SEO Account 25 Steps On-Page Optimization URL Structure Title Meta Desc Image Alt, Header Content Verification W3C Validation.htaccess recommendation 404 Recommendation Page Insights One 1000 words article per month One 400 Words article per month

4 SMO (Social Media Optimization) Create and manage Social Media Facebook Account Management LinkedIn Account Management YouTube Account Management Google+ Account Management Twitter Account Management Flickr Account Management Social Bookmarking StumbleUpon Delicious Reddit

5 Google Adwords Management Create Pay Per Click Campaign Manage Google Adwords Campaign Create and manage Re-Marketing Campaign Create and manage Display Banner Campaign YouTube Ads Campaign Create and Manage YouTube In-Display Ads Create and Manage YouTube In-Stream Ads Create and Manage YouTube Re-Marketing Ads Facebook Ads Campaign Create and Manage Facebook Ads Campaign Create and Manage Facebook Contests Boost Post Campaign Conversion Pixels Tracking

6 Month 1 Detailed Brochure Organic Path Website Analysis, Keyword Analysis using Google Trends, Competitor Analysis Google Analytics Intro, Gather details and Observe from Analytics (Only Basic Details) SEO Introduction, Perform Bookmarking and Directory Submissions Google Analytics Review and Gather details for two accounts. Provide action items to development team (Exam Home Work)

7 Month 2 Organic Path SEO Blog, SlideShare, Create Blog & Slideshow for 2 Account. Google Webmaster Intro & Google Analytics Integration, Gather Organic Details from Google Webmasters. Form On-Page and Off-Page activities. Perform On-Page for 4 pages (for two accounts) and prepare reports. Create YouTube Video and Perform YouTube Organic Promotions. (Exam Home Work)

8 Month 3 Organic Path Perform Off-Page activity for whole week Google Analytics Device and Location Analysis, provide input to SEO Strategy, form keyword focus based on your review. Google MyBusiness review and Google + posts Facebook Business Page review and Posts

9 Month 4 Organic Path Analytics and Insights review for facebook and G+, How to handle SEO projects. Twitter, LinkedIn, Pinterest Posts, Marketing + Live Projects + SEO Process setup. SEO On-Page activities, Reporting, How to handle Clients & Communication. SEO Off-page activities and Reporting, Marketing + How to hire people and manage.

10 Month 5 Organic Path Google Analytics Advanced Review and Performance Evaluation, Setup advanced attributes + How to acquire new projects? Google Analytics Advanced, Intro to Google AdWords + Forming a team and handling Live projects. SEO Certification Exam + How to acquire projects + Google AdWords Basics + Delivery & Reports. Google Analytics Certification Exam + Acquire Projects.

11 Month 1 Detailed Brochure Paid Ads Path Google AdWords Search Basics + Practicals. Provide existing accounts and form theme based adgroups. Form ads with keyword, call to action, What Next? What is a landing page? What is missing from the landing page? How to Improve? What is quality score? Provide Website Suggestions to improve quality score : Website factor, Ads Factor, Keyword Factor, Ad Extension. (Exam Home Work)

12 Month 2 Paid Ads Path Examination from Month 1, Define Ad Auction, Position, Learn Bidding, Find out Bidding for various Existing Accounts Adjust Bids based on performance and position. Define Conversions, Create Setup Codes for Conversions. Check Conversions and Learn about conversion Optimizer, Analyze accounts with conversion optimizer. Create a new campaign, Setup Conversion Code. YouTube Ads + Practicals. (Exam Home Work)

13 Month 3 Paid Ads Path Exams from Month 2, Setup Analytics, Review Analytics from AdWords, Review Search Terms from AdWords. Review Search Terms, Learn Google Display Network, Find Placements for a website. Analyze Placements for a campaign, Review CTR, Page Details & Suggestions. Placements review. Things to be reviewed every week for a campaign.

14 Month 4 Paid Ads Path Examination from Month 3, Performance Tuning for Accounts, How to handle Google AdWords Projects. Initiate MyClientCenter Lessons, Complete account Maintenance, Facebook Ads Basics + YouTube Ads Live Projects + Google AdWords Process Setup. Client Reporting & Communication, Account Management & Review. Google AdWords Fundamental Examination, Preparation for Google AdWords Advanced Level Examination + How to hire people and manage?

15 Month 5 Paid Ads Path Google Analytics for Google AdWords Live Projects + How to acquire new projects? SEO Basics + Google AdWords Display Network + Forming a team and handling live projects. Google AdWords Advanced Certification Exam + Delivery & Reports. Acquire and Handle projects.

16 Government Of India MSME DEVELOPMENT INSTITUTE MINISTRY OF MICRO, SMALL & MEDIUM ENTERPRISES 65/1, G.S.T. Road, Guindy, Chennai For Registration and Queries Contact : Dy.Director (Elex) Room No.37, Ph: / Us : chennaimsmeelex@gmail.com Visit Us : Government of India Certificate Will Be Issued *Requirements for registration : 3 stamp size photos Copy of qualification certificate for registration Produce respective certificates to avail fees concession