Search Engine Optimization Techniques. For Small Businesses

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1 Search Engine Optimization Techniques For Small Businesses

2 Introduction Online marketing is a valuable way to market your business Your business must absolutely be online Your strategy must include Search Engine Optimization techniques

3 Why Does Your Small Business Need Search Engine Optimization? Get your business s website onto the first results page of major search engines 90% of viewers click on the first SERP Be found and don t miss out

4 What Are SEO Techniques? How do you get your website in top 10 results? Methods may require an SEO consultant or software development company The higher SERP ranking, the more traffic is generated to your website

5 Starting a SEO Campaign Understand how search engines operate Determine and use targeted keywords Take the time to conduct proper research

6 Starting a SEO Campaign Use SEO plug-in computer programs and software analysis programs Make a list of relevant keywords for your business Figure out which keywords will enhance your SERP rankings

7 Starting a SEO Campaign Google s AdWords Keyword Tool Analyze global and local monthly searches Locate keywords with low and medium competition rating Create primary targeted keywords and secondary keywords

8 Steps for Enhancing Your Business s Page Ranking Your website should be very content rich Include primary and secondary targeted keywords Use on-page leverage tactics

9 Steps for Enhancing Your Business s Page Ranking On-Page Leverage Incorporate your keywords wisely Keyword density > meta tags, headings, subheading, URL Meta Tags > supply data information to search engines Meta description tags

10 Steps for Enhancing Your Business s Page Ranking Off-Page Leverage Backlinking > incoming links to your website Anchor text, authority backlinks, resource links Good backlinks will improve your ranking

11 Steps for Enhancing Your Business s Page Ranking Off-Page Leverage Blogging, blog commenting, forums Automated link placement, reciprocal link exchange Social networking

12 Steps for Enhancing Your Business s Page Ranking Article Submission Use article submissions directories Will help your SEO campaign goals by using keywords Use high quality writings, use search engine-friendly keywords, use a unique title

13 Steps for Enhancing Your Business s Page Ranking Social Bookmarking Great way to share webpages and content Can generate more traffic and result in higher SERP ranking You may use social bookmarking software

14 Steps for Enhancing Your Business s Page Ranking Press Releases Economical way to increase your online presence Inform your customers about new products, sales, etc. Place keywords properly in the beginning, title and headings

15 Steps for Enhancing Your Business s Page Ranking Link Wheels Growing in popularity Series of 2.0 websites linked together Closed link, and open link wheels

16 Steps for Enhancing Your Business s Page Ranking SEO Consultants Offer advice and tools Stay on top of the latest trends and tactics

17 Tips For Success Find and utilize quality keywords Pay attention to keyword densities Use keyword analyzing tools

18 Tips For Success Join a SEO discussion group or blog Always use Whitehat SEO tactics, never use Blackhat SEO tactics Keep in mind that the SEO game is constantly changing

19 Common SEO Technique Mistakes and How to Avoid Them Whitehat techniques maintain the integrity and authority of your website Blackhat techniques use unethical cheating or spamming methods

20 Common SEO Technique Mistakes and How to Avoid Them Keyword Stuffing Stick to your keyword densities Bad Meta Tags Stick with keywords relevant to your niche Bad Badlinks

21 Common SEO Technique Mistakes and How to Avoid Them Link Spamming Risk of being kicked off of search engines Sybil Linking Linking Software Form of spamming

22 Your Small Business s Next Step Incorporating SEO tactics is a necessity You can hire a SEO professional or consultant Without actively participating in SEO techniques, your business will suffer

23 Contact BBM Today And let s start incorporating the best SEO tactics for your business NOW! Highgrove Dr Covington, GA

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