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1 MY DIGITAL PLAN BROCHURE Digital Marketing Overview What is marketing? What is digital marketing and why is it required? Traditional marketing v/s Digital marketing How to do it? Visibility of my brand Engaging my customers Targeting audience Conversion of leads to sales Retaining customers Analyzing performance of my brand My website Why do I need a website? Planning my website Domain & hosting Planning for engagement Adding plugins Search engine optimization Introduction to various search engines? How search engines work? What are search results?

2 Keywords and queries Google keyword planner Page Rank Short and long tail keywords Local SEO NAP Syndication G+ Local Listing Review Submission Coupon Distribution Local Citation Building On page optimization Meta tags Title H1, H2 headings Content optimization Interlinking of webpages URL optimization Alt tag (Images) Anchor tag Schema, markuplanguage Canonicalization HTML code cleanup Sitemap creation, robots.txt,

3 Website audit Adding rich snippets Onsite blog setup Broken links Blog posting & promotion Sitemaps Off page optimization Directory Submission Blog submission Article submission Forum discussions Yahoo questions & answers Link building Promotion of webpages Google panda updates Google penguin updates Google humming bird update Submission to different search engines Social Media Marketing What is it & why do you need it? Introduction to social media websites Marketing on social media websites How to viral your brand

4 Strategy for engagement on social media Facebook marketing (Ads) G+ marketing Twitter marketing Linkedin marketing Instagram & Whatsapp marketing Creation of youtube channel Branding yourself on youtube Video marketing on other platforms PPC with Google Adwords Understanding inorganic marketing PPC advertising, how it works? Understanding Adwords algorithm Introduction of PPC tools Keyword research Creating ad campaigns Seting up my adword account Setting budget for different campaigns CPC bid strategy Advantage location targeting Tracking of conversions Optimizing my search plans Creating Display Campaign Optimizing display campaigns

5 MCC accounts Getting my ads approved My Facebook advertising My Youtube advertising My Ads in Gmail Dynamic keyword insertion Remarketing Creating Remarketing lists Text Ads Display Ads Google Analytics What is it & how it works? Cookie tracking Adding analytics code to the website Goals and conversations What is Bounce rate & monitoring Funnels & how to create them? Monitoring traffic sources and behavior Link tagging Filters Marketing What is it & how to use it? Challenges in marketing

6 Types of marketing Auto responders Best practices of marketing Tricks to land in inbox rather than SPAM Creating my own list software Improving ROI Content Marketing What is it & why do I need it? Queries for content Content Marketing Using templates to create content Optimizing content for search engines Promoting content on different social media websites Ecommerce Marketing Ecommerce: What is it? Ecommerce scenario in India Top Ecommerce websites Understanding Ecommerce strategies Case studies on Ecommerce Affiliate marketing in Ecommerce

7 Lead Generation Concepts of lead generation & why is it important? Landing page & template work Lead generation tools & funnel A/B testing Converting lead into sales Google Adsense blogging Adsense knowledge Getting myself approved for Adsense Using my Adsense account interface Getting ads on my blogs Creating blogs with free software Affiliate Marketing What is it & why should I know it? 3 A s of Affiliate marketing Present scenario of Affiliate marketing in India Changes in Affiliate marketing over the years How to make money using Affiliate marketing? Case studies of Affiliate marketing Mobile Marketing Understanding of different mobile devices Mobile marketing & social media

8 Mobile marketing measurement and analytics Creating a mobile website using word press Using tools to create mobile webpages Using tools to create mobile app Advertising on mobile Content marketing on mobile Mobile strategy Mobile marketing mix SMS marketing Personality development Improvement in soft skill training English training All round personality development Equipped with My Digital Plan certification you are sure to be a successful digital marketer. This course is well suited for: 1. Freshers 2. SEOs 3. Working professionals other than SEOs 4. Freelancers 5. Entrepreneurs 6. All kinds of corporates

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