Be found higher in organic search with Yellow Search Optimisation

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1 Be found higher in organic search with Yellow Search Optimisation Yellow Search Optimisation (SEO) helps your website get found further up the organic search results, increasing your visibility to reach the 69% of people who research online before buying.* Organic Search * Source: Google Consumer Barometer 2013

2 What is SEO? Search Engine Optimisation is about making specific, important changes to how your site is seen online, improving your website s ranking in organic search so people looking for a business like yours find you more easily. YELLOW SEO PACKAGES 73% of people expect leading brands to be on the top of search results pages. * There are two major aspects to SEO On Page and Off Page. ON-Page OFF-Page Website Design Social Media Quality Content Region Specific Info what can be done ON your website Keywords Links activity that takes place OFF your website Competitor Analysis Usability/ Accessibility Site Architecture How it s built Quality Links Relevant Links Localised SEO Key factors for On page SEO success are: How your website is designed and built How fresh and engaging the content is How relevant the keywords are to the content of your site Key factors for Off page SEO success are: Creating quality referral links from relevant sites help your site appear more credible. Social media drive interaction with customers on your Facebook page or Twitter. Get people talking about your site to help your ranking. * Source: Google Consumer Barometer 2013

3 Why Yellow SEO? We are local. We understand the New Zealand marketplace. We deliver insights. Our experts analyse your site and provide you with valuable market insights. YELLOW SEO PACKAGES We get search. We understand what keywords perform best for your business. We re full service. We can deliver the full solution from audit to ongoing maintenance and improvement. What do we offer for you? Our SEO experts will organically grow your business in search engine results. We can do it in two stages. Stage 1: SEO Audit and Setup Stage 2: SEO Retainers Complete website analysis On-page Optimisation Keyword research, analysis and selection Site linking structure analysis Page titles and META description tags analysis and setup XML sitemap analysis Browser compatibility check Off-page optimisation Google+ local page claim and setup Link building strategy Detailed competitor analysis Google Analytics and Webmaster tool setup The key to SEO success is to continue to optimise your website for SEO. At Yellow we can do that with our SEO Retainer packages. Note: You need to provide us full access to your website for us to be able to complete optimisation and setup

4 SEO Lite Is best designed for small businesses. This includes Audit and Setup for: YELLOW SEO PACKAGES $1200 * SEO Audit and Setup up to 5 pages up to 10 keyword phrases SEO Lite Retainer Implementation of the recommendations from audit Ongoing optimisation of on-page factors Monitoring competitor performance to see where you can have an edge Add ongoing SEO support for $450 /month* Monthly reporting from Google Analytics Ongoing link building Social media strategy, setup and ongoing guidance Conversion goals identification through ongoing conversion analysis Note: Minimum 5 months term. Monthly roll-over after minimum term * All prices exclude GST

5 SEO Classic Is most suitable for mid-size businesses. This includes Audit and Setup for: $2200 * SEO Audit and Setup up to 10 pages up to 25 keyword phrases SEO Classic Retainer Implementation of the recommendations from audit Ongoing optimisation of on-page factors Monitoring competitor performance to see where you can have an edge Extensive monthly reporting on keyword rankings, organic landing pages and work-in-progress Add ongoing SEO support for $900 /month* Ongoing link building Social media strategy, setup and ongoing guidance Conversion goals identification through ongoing conversion analysis Dedicated account manager to guide you through the process Note: Minimum 5 months term. Monthly roll-over after minimum term * All prices exclude GST

6 SEO Bespoke Talk to us to get a personalised SEO package solution designed specifically for your business. Our experts will work with you to understand your requirements and will present you a tailored quote. SEO Bespoke Retainer Implementation of the recommendations from audit Ongoing optimisation of on-page factors Monitoring competitor performance to see where you can have an edge Monthly reporting from Google Analytics Ongoing link building Add ongoing SEO support Social media strategy, setup and ongoing guidance Conversion goals identification through ongoing conversion analysis Creation of new webpages when required Dedicated account manager to guide you through the process Note: Minimum 5 months term. Monthly roll-over after minimum term

7 SEO Package SEO Lite SEO Classic SEO Bespoke Price $1200 $2200 $150 per hour * Starting from 19 hours Maximum pages Maximum keyword phrases Retainer package SEO Lite Retainer SEO Classic Retainer SEO Bespoke Retainer Retainer package price $450 per month $900 per month $150 per hour * Starting from 7 hours On-page Optimisation Monthly reporting Off-page Optimisation Competitor keyword analysis Dedicated account manager * All prices exclude GST

8 We ll help you optimise your website to make sure your customers can find you. Get started by calling us now on or visit yellowbusiness.co.nz Business success made easy

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