SEO and Internet Marketing. For Professionals

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1 SEO and Internet Marketing For Professionals Effective from: Jan 2014

2 SEO TRAINING OUTLINE Internet AND Search Engine Basics What is Internet Marketing? Importance of Internet Marketing Types of Internet Marketing Methods Basics of Search engines and Directory How the search engine works? Google Search Engine Architecture Search Engine Algorithms Google Algorithm Updates Page Rank Technology Panda Update and its Importance Latest Updates about Algorithms Understanding the SERP Using Search Operators Google WebMasters Tools Yahoo Site Explorer Keywords Research and Analysis Introduction to Keyword Research Business Analysis Types of Keywords Keyword Research Methodology Keywords Analysis Tools Onsite Optimization Basics Domain Names in SEO Website Structure and Navigation Creating Filenames in Site Title Tag Optimization Meta Tags Optimization Copywriting and SEO Copywriting. Header Optimization Anchor Links Optimization On PAGE Optimization Adwords Tool / Wordtracker / Search Insights / Suggest Competition Analysis Finding the good keywords Localized Keywords Research Language Based Keywords Snippets Creation Iframes / Frames affect on SEO Image Tag Optimization Footer Optimization Creating an txt, xml sitemaps Sitemap Generation Tools URL Rewrite Techniques Using Robot.txt Malware Removal Guidelines

3 Black Hat SEO techniques Introduction to Offsite Optimization Submission to search engines Website Position Analysis Introducton to Google Analytics Installing Google Analytics Basics of Google Analytics Visitors Reports OFF PAGE OPTIMIZATION Reports and Management Linking Building Methodology Types of Linking Methods Free Links / Paid Links Directory Submissions for SEO Geographic Reports Traffic Sources Reports Keywords Reports Goals and Conversions User Access and Reports Sharing

4 Stumble Upon Delicious Reditt Verifying Twitter Account Facebook Profile Maintenance Facebook landing page Creation SMO TRAINING OUTLINE Social Book-marking Fave It E-buzz & More Social Media Networking Google Buzz Myspace Connections Linked In Networking Kaboodle (only for product based sites) Video Optimization Youtube Video Marketing MetaCafe AOL Videos Blog Post Updating Blog Marketing Blog Commenting Local Business Listing Classifieds Posting Forum Signatures and Commenting Using Blogs for SEO Blog Commenting Blogging Writing a Press Release Article Submissions Video Submissions Social Media Optimization Social Networking Concepts Social Bookmarking RSS Feeds

5 SEM TRAINING OUTLINE Introduction to SEM and Adwords Basics of Internet Marketing Adwords Certification Exams Creating Adwords Account Adwords Interface Tour Understanding purpose of Campaign Account Limits in Adwords Location and Language Settings Networks and Devices Bidding and Budget Schedule: Start date, end date, ad scheduling Purpose of Ad Groups Keyword Types (Broad, Phrase, Exact and Negative) Adwords Keyword Tool Text Ad Format Quality Score and Its Importance Ad Types in Adwords Text Ads and Guidelines Image Ad Formats and Guidelines Adwords Account Setup Creating First Campaign Ad groups and Keywords Benefits of Adwords compared to other Networks Adwords Dash Board Billing in Adwords Ads Format and Ad Guidelines Display Network Targeting Setting a Display Network Campaign Concept of CPM and Branding Automatic Placements Ad delivery: Ad rotation, frequency capping Demographic bidding (Display Only) Social settings (Display Only) Automatic campaign optimization (Display Only) Understanding the Ad Group and Keywords Dash Board Automate Tool Search Terms Columns Customization Alerts Setting Filters Display Ad Builder Ads and Guidelines Video Ads Format Ads Preview and Diagnosis Manual Placements Placement Tool Contextual Targeting Tool

6 CPC Bidding and CPM Bidding Purpose of Conversions Create your Conversion Tracking Code Conversion Tracking Website Optimizer Using Website Optimizer Tool Setting a Video Campaign Audience Tab Tracking the Conversions for Multiple Product A/B Testing Multi Variant Testing Reports and Improving Conversions Conversion Tracking Dimensions Reports Multi User Access User Access Levels My Client Centre (MCC) MOBILE SEO Google Analytics Tools What is mobile SEO? How to create mobile site? Google-Mobile Mobile Sitemap Search criteria for different smart phones Onsite Optimization Basics for moile Website Structure and Navigation in mobile Creating Filenames in Site Title Tag Optimization Meta Tags Optimization Copywriting and SEO Copywriting. Header Optimization Anchor Links Optimization Snippets Creation for mobile Notes: Recommend Practical hours for student except class hours is 90 Hrs. We also provide weekend classes for all courses. After completion of 75% of course, student will go through Live Project Training, Interview Preparation and Recruitment process in Software Industry. 6 COURSE OUTLINE FOR SEO, BRIDGE TECHNOSOFT SMO, SEM and Mobile SEO Confidential

7 Our Technology Specialization and Certification Courses: 7 COURSE OUTLINE FOR SEO, BRIDGE TECHNOSOFT SMO, SEM and Mobile SEO Confidential

8 KEY FEATURES OF BRIDGE TECHNOSOFT: Training by Certified and Experienced Trainers. Industrial and Corporate Tie-ups for Live projects for student. Well equipped Computer Lab, Internet and Book Bank facility. Live project based Summer Trainings, Summer Internships and summer programs. 100% placement assistance on every course. Interview Preparation and Technical Events. On Campus Interviews in every month for the placement of students. WI-FI enabled classrooms. 100% Placement Assistance On Campus Interviews CSC/5 D.D.A Market,ShopNo.3,First Floor, Avantika Sector 1, Rohini, New Delhi , Contact Person: Office: COURSE OUTLINE FOR SEO, BRIDGE TECHNOSOFT SMO, SEM and Mobile SEO Confidential