Guide. Step-by-Step Internet Marketing. Contests. 1. Search engine optimization Metrics Blogging & Social media

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1 Step-by-Step Internet Marketing Guide 0 1. Contents Contests 1. Search engine optimization 2. Website redesign for better conversion Introduction marketing Main Mobile steps advertising of website redesign Website Lead generation Planning Metrics Blogging & Social media Important Web analytics SEO components 8. Competitive analysis 9. Resources

2 Introduction t t o a new website that will generate traffic and convert leads into This cust guide s. is perfect for marketers or business managers who are new to online marketing and would like to learn fundamentals This e-book is perfect of Internet for any Marketing. level business owner (marketer). With detailed instruction on how to plan, design, develop and market your business website, you will be able to execute effective online strategies. Main componen success ful online strategy: By using Help this your Step-By-Step potential customers Guide you find your will learn website main online components of Internet marketing Present and your will products be able and to develop services in your an effective own online way marketing strategy. Help your potential customers get in touch with you Revie eting campaigns to identify what works best Repeat By Vadim Kotin. Founder of Vancouver based Internet marketing company VN Web Group. VN Web Group is a full service internet marketing agency helping business owners connect with their customers through innovative and measurable web marketing solutions. By using this Step-By-Step Guide you will learn the main components of a successful website design and will be able to develop your own online marketing strategy.

3 About VN Web Group All-In-One Marketing Solution take your online marketing strategy to the next level by incorporating all important marketing components into a single program. Landing Page Optimization Analytics Creative Copywriting Lead Generation

4 Get started - Develop a plan! Websites are redesigned for a reason. Big brands and small business don t do it just for the sake A great internet marketing strategy combines company s goals, timeline and return of beautification. They re in it for growing traffic, converting leads and increasing sales. Last on investment. You should start with end result and work your way up. year, two trends compelled webmasters to redesign: Google s new search algorithms Penguin and Panda) and the growth of mobile traffic. Before anything else, there are at least two things to consider when planning for a site redesign. First, optimize Example: 24,000 for mobile leads devices. / year Second, = 480 new pay careful customers attention (2%) = 480 new customers buy your services to redesign for $500 issues each that may = Total affect new site revenue: traffic or search $240,000 engine optimization. Every website redesign should start from careful planning and brainstorming. Example Your new website above shows, should help if you you have improve a goal your to position bring $240,000 and help your in additional revenue this business year, grow. you need to identify how many new customers you need to achieve this goal. Once you know how many new customers you need, you should be able to identify how many leads you will need to generate that number of new customers. Good luck!

5 Search Engine Optimization Build a keyword strategy Create a list of main 5-10 keywords relevant to your business offerings Choose keywords based on difficulty and relevance Design and optimize your website around your keywords Your website can be penalized for overoptimization, so make sure you don't stuff content with keywords. Optimize your website After the list of keywords is complete, you should start working on designing of your website s structure and navigation. Make sure you integrate keywords into website copy, images, links and urls. Please keep in mind that your website designed not for search engines but for website visitors.

6 Search Engine Optimization Many On-page websites SEO: lose website rankings on search engines after a website is redesigned. This happens because while the architecture Refers to website of redesigned implementation pages changes, strategies keywords to optimize are position removed of a from website content in search and metatags, results of particular page names words are or changed, phrases. and internal links start pointing to Not Found pages. There are two types of SEO: On-page Off-page Here Key are elements some of of on-page the important website points optimization: that we would like you to note while you re redesigning your website: Page Titles Meta descriptions Headings (H1, H2, H3) Cascading style sheets (CSS) Images (Alt tags) Domain name info (include keyword in domain name) URL Structure (name.php?=id345)

7 Search Engine Optimization Many Off-page websites SEO lose website rankings on search engines after a website is redesigned. This happens because while the architecture Refers to optimization of redesigned strategies pages outside changes, of your keywords website's are design removed such from as link content building and with metatags, authoritative page sites names with are relevant changed, content. and internal links start pointing to Not Found pages. On-page SEO accounts for 25% and Off-page SEO makes up the remaining 75% of your overall search engine ranking! Here Improving are some OFF-page of the SEO important points that we would like you to note while you re redesigning your website: >> Forum Marketing >> Social Bookmarking >> Search Engine and Directory Submissions >> Web 2.0 Services >> Images and Videos >> Blog >> Social Media

8 Marketing Many websites lose website rankings on search engines after a website marketing is redesigned. is directly This marketing happens because a commercial while message the to a group architecture of people using of redesigned . In its pages broadest changes, sense, every keywords are sent removed to a potential from or current content customer and metatags, could be page considered names are changed, marketing. and internal links start pointing to Not Found pages. is one of the most powerful and yet one of the most dangerous mediums of communications! Here Key are elements some of of the important marketingpoints that we would like you to note while you re redesigning your website: >> Make Sure Your Has Obvious Links >> Make It Easy to Unsubscribe >> Follow Spam Tips EVERY Time You Send ! >> Maximize Your Template Dimensions >> Keep Your Text Short and Easy to Scan >> Properly Use Alt Text and Title >>Send Test s BEFORE Sending to List

9 Optimize your website for mobile Did you know that more and more internet users are use mobile devices to find businesses online? If your website not build for mobile devises, chances that you are missing at least 30% of qualify traffic. 75% of customers prefer a mobile friendly site (Google, 2013) Some of the features - Mobile maps & directions - Click-to-call feature - Click-to-text feature - Mobile RSS - Mobile browser compatibility

10 Implement Analytics Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a web site. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. I Google Analytics helps you make crucial marketing decisions regarding advertising investments! Some of the main features: Set up goals Identify opportunities Look at Traffic / Bounce rate Leads / Customers Sales by Keywords Marketing effectiveness by channel

11 NOT SURE WHERE TO START? call: (604) web: Follow up on: Twitter: https://twitter.com/vnwebgroup Facebook: https://www.facebook.com/vnwebgroup Goolge Plus: https://plus.google.com/ /about

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