Web Presence Proposal For: Campaign Approach. Test Organization Overview and Campaign Goals. Take Control of Your Web Presence

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1 Take Control of Your Web Presence Web Presence Proposal For: Test Organization Overview and Campaign Goals Based on our research and analysis of your company's current web presence we have identified the following key needs and goals for your customized campaign: Goal 1: Dramatically increase traffic, rankings and leads for all websites through an intense on page and off page campaign that focuses on your targeted keywords and long tail phrases. Goal 2: Overall brand and reputation focus to ensure a positive wall of information is available to searchers and those considering using your services. Goal 3: Secure and manage key listings across the web on important directories and other top web 2.0 networks to build valuable ranking authority along a high citation rate that is crucial to the new Google algorithm. Campaign Approach We have developed a detailed proposal to help guide you through our marketing process in the following areas:

2 Websites Your Existing Web Properties: Search Control works closely with our clients to implement key strategies on current and primary websites to ensure that they are optimized for search engines, and ready to properly convert traffic we create through our marketing efforts. Primary Website: Test.com Primary Blog: Test.com/blog New Web Properties: A crucial part of any campaign we launch for our clients includes the development of new web properties to increase business, secure top rankings for targeted keywords, and drive web traffic to your primary websites or social networks. We will be building and managing the following new websites for you: 1 Keyword Driven Lead Capture Microsites Wordpress built customized website layout. Built to help drive new website visitors and targeted traffic to your business. Keyword driven & geo-targeted URLs assist with SEO rankings. Includes unique website content for targeted keywords and long tail phrases. Lead Capture Form included with appropriate contact information. Optimized for ranking in Google, Yahoo, Bing. Mobile friendly layout and design. 1 Industry Blog Website Custom designed Wordpress blog theme. Built to create content and blogs that drive targeted potential customers through specific detailed keyword search phrases. Lead Capture Form included with appropriate contact information. Optimized for ranking in Google, Yahoo, and Bing. Mobile Friend Layout and Design

3 Search We drive new traffic and incoming prospects through top search engine placements in popular search engines like Google, Yahoo and Bing. Your business should have a strong presence in your online market with key local listings, business directories, and social media profiles. Search Properties These search engines make up for 95% of all traffic coming through search online today. New Web Properties: A crucial part of any campaign we launch for our clients includes the development of new web properties to increase business, secure top rankings for targeted keywords, and drive web traffic to your primary websites or social networks. We will be building and managing the following new websites for you: 10 Targeted Keyword Phrases Based on your desired keyword phrases and our internal research, our team will determine which keywords are the most searched and most relevant to your business. The following keywords are examples of what the baseline and focus of your overall campaign would be. Keyword Phrase 1: Example Keyword 1 Keyword Phrase 2: Example Keyword 2 Keyword Phrase 3: Example Keyword 3 40 Targeted Long Tail Keywords Perhaps the largest change in consumer behavior on the internet in the last 3 years has been the overwhelming increase of detailed search phrases to find a business or service. For example: "How to find a good attorney in North Phoenix" In addition to optimizing your websites and microsites, we include your targeted long tail keyword phrases within dedicated blogs, articles and press releases. Our weekly created content utilizing these long tail phrases helps to drive relevant and targeted searchers to your business. Example Long Tail Keywords Long Tail Keyword 1: Long Tail Keyword 1 Long Tail Keyword 2: Long Tail Keyword 2 Long Tail Keyword 3: Long Tail Keyword 3 Long Tail Keyword 4: Long Tail Keyword 4 Long Tail Keyword 5: Long Tail Keyword 5

4 Search Continued As part of your campaign with Search Control, we are constantly creating new and unique content for your business that drives links and references back to your web properties. Articles Blog Posts Press Releases Photos, Video, Media Links and References to your Website Considered by most as the Holy Grail of search, link and citation popularity drives Google Page Rank and Yahoo's algorithm. By combining a relentless approach to weekly link and citation acquisitions through web listings, social networks, and other quality sources, we will be able to effectively increase your website's authority within Google and all major search engines. This activity level is key to determining which sites are climbing in popularity and ultimately which sites rank where in the search engines.

5 Content Content is imperative in generating not only a better user experience, but also to help assit in ranking your website or a particular set of keywords. Our content experts are experienced in writing content that fits not only your message, but also helps integrate targeted keywords into indexed webpages. Our team will work directly with you and your team on a positive content creation and management campaign that includes the creation, editing, and managing of new web content on a weekly basis to increase your overall web presence. Our process involves working directly with our clients to ensure our content is not only current and accurate, but also reflects the right voice for our clients. We strictly follow the content guidelines set by our clients to ensure the content we create and publish is exact to our client's needs. We create many levels of positive online content that fit across multiple web 2.0 properties. New Website Landing Pages - Keyword rich landing webpages that can be added to your websites for a range of purposes. Press/News Releases - Web press releases to major syndicators that rank in Google and act as key citations for your websites. Doc Sharing Files - Online documents hosted at popular doc sharing websites and indexed by search engines. Seasonal/Offers - Specialized offers, promotions, or seasonal relevant content that can be used across your online channels. Articles - Industry relevant articles that provide value to your customers and help new visitors reach you. Blog Posts - Keyword rich and industry relevant blog posts to help establish an integral blog presence for your main URLs. Social Media Content - Content created for a range of your potential social media outlets.

6 Listings In addition to the major social networking sites, there are hundreds of high traffic websites dedicated to listing your business through profiles, directories, web 2.0, social networks, free search tools and variety of other platforms. Local & Review Sites 10 Social Networking Profiles 10 Business Profile Listings 5 Review Directories Pinterest Foursquare Friendfeed + More 10 Social Media Sites Metacafe Daily Motion Blogger Tumblr Reddit Delicious + More Local MerchantCircle Insider Pages YellowBot Yellow Pages HotFrog DexKnows Crunchbase MojoPages Biz Journals Local Guides Local Database Local Pages Perfect Business Bundle + More Bing Local Kudzu CitySearch + More 25 Additional Web 2.0 Profiles Social Bookmarks Document Sharing Sites Forums / Answer Sites Photo / Video Sharing Sites Listings / Citations Answer Websites Niche Directories Industry Specific Directories + More

7 Social Networks It is crucial to have a presence on all major social networks for your business to be professional and for search engines like Google, Yahoo and Bing to give your website authority as a participating member of the web community. Facebook Management and Promotion * 850+ million members * 100 billion connections * 2.7 billion likes per day Establish a strong Facebook page and active presence. Build friends and "Likes" through our network. Create organic friends through relevant industry groups/events. Market and promote your content, offers, and social chatter. We will post to your Facebook at least 5 times a week. Twitter Management and Prospect Engagement * 500+ million members * 340+ million Tweets per day * Usage of worldwide trending topics Build followers along with engaging in key industry accounts. Use Twitter to listen and engage in customers looking for your services. Tweet often and develop good, usable tweets from content and social chatter. Announce key offers and provide good interaction to build online reputation. We will post to your Twitter at least 5 times a week. LinkedIn Management and Connector Blueprint Build and manage a strong profile that can be found when searched. Build personal connections and participate in industry relevant group. * Build and manage a strong profile that can be found when searched. * Build personal connections and participate in industry relevant group. * Use LinkedIn to listen and engage with customers looking for your services. Use LinkedIn to listen and engage with customers looking for your services. We will post to your LinkedIn at least 2 times a week.

8 Social Networks Continued * 400+ million users * 20 million visitors per day * Key for Google Ranking Google + Management and Promotion Establish a basic Google+ page and presence. Connect all social networking friends to help build your Google network. Backlink from your valuable Google+ link to all of your web properties. We will post to your Google+ at least 3 times a week. * 2nd largest search engine after Google * 800+ million users * 4 billion page views per day YouTube.com Channel Development and Marketing Business and viral video creation. Video promotion for views, likes, comments and links. Promote open dialogue through use of industry relevant videos & slide shows. We will create and upload 1 slideshow videos a month. Web 2.0 Websites like Instagram and Pinterest. Search Control stays on top of all the latest trends and growing networks to make sure our clients have strong presences in these fast growing websites. Instagram Vine Pinterest Flickr StumbleUpon Tagged Reddit FourSquare

9 Reputation Positive Content Building your Wall of Positive Results. Search Control works with our customers to build a "Positive Wall" of search results that populate the top pages of the Google, Yahoo, and Bing with relevant information about their brand and business. Press Releases An active press release campaign for your business will be implemented to push positive content and awareness about your brand from trusted 3rd party distribution networks. These trusted links help build your creditability with search engines like Google, Yahoo and Bing. Good Reviews Positive Review Campaign We work with our customers to create a system and process for acquiring and maintaining positive reviews about their business online. 1 Positive Review Attempt per Month Existing and New Review Monitoring We work with our customers to manage existing reviews online, while actively monitoring incoming reviews to popular review sites such as Yelp, Kudzu, Google Places, CitySearch, etc. We provide social media strategies to help increase your positive review rate. Engaging Social Chatter We ensure that positive and constant social chatter is happening about your business online in all the major social networks by your key influencers and potential customers.

10 Campaign Timeline and Reports Building Phase (Est days) Upon first launching your campaign, Search Control will be building out all of your new web properties, including microsites, blogs, social networks, business directories, and any additional content related items. By creating all of your online web presences, we create a structured framework to marketing properly online. Optimization Phase (Est days) An active press release campaign for your business will be implemented to push positive content and awareness about your brand from trusted 3rd party distribution networks. These trusted links help build your creditability with search engines like Google, Yahoo and Bing. Marketing Phase (0-90+ days) Once all web properties are created and fully optimized, we will focus on promoting your website content and brand across all available and applicable media sources online. During this phase you will begin to see your web presence develop, as well as your desired targeted rankings begin to improve. Control Tower Dashboard (NEW!) Now you can Track, Monitor, and Control your progress through our revolutionary web technology! Search Engine Rankings Website Traffic Reports Campaign Timeline Reporting and Monitoring Center Website Listings Manager Content Scheduler Content Tower Social Stream Reputation Guardian Advertising Reports Search Back Links Repscanner Social Insights Remote Blog Post

11 Amazing People and Communication Our dedicated team of passionate web experts are here to help! Technical Contact (480) Pinckney, Doug [rep ] Operations Contact (800) Available for project support and customer service. Available for request of new or expanded services. Assist our team to gather requirements from customer. Search Control Team Anthony Harding Director of Operations Alex Boutte Customer Liaison Sam Harbison Director of Accounts High level campaign review and customer service. Works with client to set goals and objectives. Prepare development and design documentation for project plan. Customer liaison and support. Coordinates small changes and updates to campaign. Helps gather requirements from customer and deliver reporting. Marketing strategy development and implementation. Management and coordination of the technical team. Support and training to customer on web tools and reporting. Kelsey Avers Lead Content Manager Oversees all high level content creation and distribution. Works to ensure content management and social media strategies are in sync with one another. John Ryan Sr. Web Developer Development Team Leader and Best Practices Trainer. Project Specification Planning / Workflow Diagram. Web Development and.net Coding. Works with client and PM to ensure creative vision is met.

12 Customized Campaign Pricing Custom Campaign Implementation (Implementation cost covers all startup costs + first month of maintenance) Custom Campaign Monthly Management (Monthly management cost begins at the start of month 2 and continues per month) $3500 $2500/mo. By signing below, I am acknowledging that I understand and accept the proposed statement of work. Authorized Company Officer / Individual: Print Name Title Company Name Test Organization Signature Search Control Consultant: Date Print Name Date Signature Date

13 Scope of Work Websites Search 1 Keyword Driven Lead Capture Microsites 1 Wordpress Industry Blog 10 Targeted Keywords 40 Targeted Long Tail Keywords/Phrases Listings 10 Social Networking Profiles + Facebook, Twitter, LinkedIn, Google+, & YouTube 10 Social Media Networks 10 Business Review Directories 5 Business Profile Listings 25 Additional Web 2.0 Profiles Content (Monthly) 2 Top Level Custom Content Pieces 4 Blog Articles 5 Blog Comments 5 Forums / Answer Responses Social (Monthly) Facebook Posts Twitter Tweets 8-10 LinkedIn Posts Google+ Posts 1 Created & Uploaded YouTube Slideshows Reputation 1 Positive Review Attempt Per Month Reporting Control Tower Set-Up and Campaign Integration

14 Advertising Google AdWords Management and Monitoring Search Control creates effective and competitive online Adwords campaigns that focus on your primary targeted keywords. Our team of Adwords experts ensure that you're getting the best possibly conversion rate for all associated keywords, text ads, and landing pages. Advertising Schedule and Pricing Option 1: Monthly Advertising Spend $500 - $1500 Account Creation & Optimization: $250 Targeted Monthly Adwords Budget: Account Management Fee: (25% of targeted budget) Option 2: Monthly Advertising Spend $ $3500 Account Creation & Optimization: $250 Targeted Monthly Adwords Budget: Account Management Fee: (20% of targeted budget) Option 3: Monthly Advertising Spend $3500 and above Account Creation & Optimization: $250 Targeted Monthly Adwords Budget: Account Management Fee: (15% of targeted budget) Authorized Company Officer / Individual Print Name Title Company Name Test Organization Signature Date