Online Marketing Company INDIA Digital Marketing Training

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2 Online Marketing Company INDIA Digital Marketing Training BASICS Internet Internet Browsers Domain Names Web Hosting Website Design Video Creation Photoshop (Image Promotion) Wordpress (Blog) Content Writing (Offpage Optimization) Search Engine Optimization (SEO) SEO Fundamental & Concepts A brief Internet Marketing (SEO, SEM, SMO, SMM) Basics of Search Engine Search Engine Caching, Crawling, Indexing and analysis techniques Major Search Engines About Black Hat SEO / Gray Hat SEO / White Hat SEO Keyword Concepts Keyword Basics Primary & Secondary keywords Google Keyword Planner Keyword Stuffing Conceptual Analysis Industry Research (GT) Competitor Analysis (SE)

3 On page optimization Basic Fundamentals Website Anatomy Website Architecture Static vs Dynamic Websites Url Structuring & Renaming Meta tags creation (Title, Keywords, Description & Other relevant tags) Heading Tags Content Optimization Image Optimization Code Optimization RSS Feed Creation Footer Optimization and Search Engine guidelines Alt & Title text Robot.txt creation HTML Validation Sitemaps creation & Submission Google Webmaster setup and Management Google Analytics setup and Management Google Alerts setup Off page optimization Directory Submission Search Engine Submissions Local Search Engine Submissions Forum Boards Link Building Question Answer Boards Classifieds Posting Network Creation Article Submission Press Release Submission Blog Creation Blog Optimization (Gadgets installation and other settings) Blog Promotions Blog Comment Management Blog Post Management and Link Submission

4 Link Building tips & techniques Introduction Types of Link Building (Internal / External) Link Building Methodology Network Linking Broken or Dead links (Check & Correction) Inbound Links Outbound Links Link Juice Follow & Unfollow Link SEO Tools operations & Management Page Rank Tool Keyword Density Check Tool Keyword Ranking Check Tool Google Adword Keyword Planner Search Onpage Optimization and Offpage Optimization Tool Search Engine Marketing (SEM) Campaigns Ad Groups Ad Types Bidding and Budgeting Geo Targeting Ad Scheduling Ad Extensions Quality Score Top page Bidding First page Bidding Low, Medium, High Competition keywords Social Media Optimization (SMO) Introduction What is Social Media? Benefits of using Social Media Social Media Strategy Social Media metrics in SEO

5 Facebook Optimization Account Setup About Pages, Profiles, Events, Apps and Groups Page Creation Managing Page Content Creation, Image Creation, Slide Creation and Video Creation Using Hash tags for your posts Submitting Posts and Types of Posts Insights Generating Shares and Likes Implementing Share Button, Like Box and Comments on website About Sponsored Ads in Facebook Twitter Marketing Why Twitter for Business? Creating profile and managing your profile Customizing Twitter Page Using Hash tags for your tweets Google+ Maketing Advantages of using Google Plus for SEO Profile Creation and Google Plus page Creation Managing Circles Enabling Authorship on your website G+ Groups Social Bookmarking and Social Sharing Using Social Bookmarking websites Using Stumbleupon Pinterest Scribd Slideshare Hubpages Video Marketing Create channels in Daily Motion, YouTube, Metacafe etc Customizing your YouTube and other Video Channels Promoting YouTube Videos

6 Monetizing your YouTube Channel Blogging Importance of Blogging on your website Choosing Wordpress as the best CMS tool Promoting your Blogs Advantages of Guest Blogging Social Media Marketing (SMM) Introduction Facebook Power Editor Power Editor Navigating the Power Editor Managing Ads and Campaigns with the Power Editor Advertisements Structures Creating Ads and Campaigns Managing Ads and Campaigns in Bulk Managing Bulk Campaigns and Ads in Excel Uploading Ad Images in Bulk Organizing Campaigns Bid Nuances Manage Pages with Power Editor Using published and unpublished page posts Creating Custom Audiences Creating a Custom Audience in Ads Manager and Web Traffic based Custom Audience Using Custom Audiences in Ads Advanced Power Editor Features Creating multiple Ads with different targeting Creating multiple Ads with different images Move Ads between Accounts

7 Conversion Pixel Creating Conversion Pixel Modifying Conversion Pixel parameters Installing pixel with Google Tag Manager Optimizing for Conversions Facebook Business Manager Setting up your Business on Facebook Navigating the Interface Setting Permissions and Roles Facebook Retargeting About Facebook Retargeting Implementing Third-party retargeting Advanced Advertising Tips A/B Testing on Facebook Lead generation techniques The Learning Approach Mentor Student Ratio: 1 1 Methodology 70% Practical and 30% Theory Course Schedule Course Duration 30 Days Session Hours (2 Hours / day) Timings 8:00 AM to 8:00 PM, All 7 days open Fees Details Cost Rs /- No negotiation We are the only Online Marketing training institute cover major topics from the basics to advanced level at affordable cost Full course fee should be paid in Advance Fees once paid are non refundable and non transferable

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