Digital Marketing Training Institute

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1 Our USP Live Training Expert Faculty Personalized Training Post Training Support Trusted Institute 5+ Years Experience Flexible Batches Certified Trainers Digital Marketing Training Institute Mumbai Branch: B-503, Kotia Nirman, Opp Laxmi Industrial Estate, New Link Road, Andheri (West), Mumbai Operatingmedia.com

2 Welcome To Operating Media We are one of the leading Digital Marketing Training Institutes in India. We offer customized Digital Marketing courses for all those who are interested in taking their career to the next level by leveraging Digital Marketing. We are one of the best in Industry with certified professional trainers. A well-structured and comprehensive course content covering all aspects of Digital Marketing is designed by industry leaders. We instruct students with the latest techniques in the world of digital marketing. Operating Media is one of the supreme Digital Marketing Institutes having satisfied students and corporate trainees. When the question of faculty arises we don't believe in just claiming that we have only the best. Our faculty encompasses a group of normal people blessed with an astounding potential and experience. Our faculty has the power to make the students learn appropriate applications of Digital Marketing. The faculty here has got some inimitable attributes such as: They are complete professionals in the field of Digital Marketing. They are very amicable and give personalized focus to every student. They help in solving every doubt and query of a student. They teach and train students by applying simple methods and approaches. They try to teach practically by assigning live projects to the students. They build a strong foundation by making us understand the conventional theories of the field. Our courses are 100% practical, specially designed by our experts and trainers who have pooled in years of expertise to bring you a course that s guaranteed to make you a Digital Marketing Professional. Here is a list of courses we provide: Search Engine Optimization Pay Per Click Management Social Media Optimization Google Analytics Wordpress

3 Search Engine Optimization INTRODUCTION Use of Search Engine Optimization Generate Traffic to your page Need of Search Engine Optimization Site Design & Development Internet and Protocols SEO Factors Websites and Servers Essentials of good website designing Major search engines and directories Page Rank Search Engine Algorithms ON PAGE OPTIMIZATION Hyper link optimization Keyword research and analysis Header Tag Optimization Landing Pages Optimization Competition analysis URL Rewriting RSS Feed Creation Google webmaster tool Meta Tags Optimization Robots.txt optimization Sitemap Creation and Submissions Canonical Tag Implementation Image Optimization Header and Footer Keywords Hidden Key Words Alt Tags Internal Link Structure Internal Link Building Keyword Density Webpage Content Link Title Tag

4 OFF PAGE OPTIMIZATION Submission to search engines Directory Submissions Article Submission One Way Link Building Two Way Link Building Three Way Link Building Forums Posting Blog Commenting News and Press Release Press Releases Submissions Classifieds Free Backlink Creation Forums and social media optimization Content Writing and Copyrighting HTML, Logo and its Importance Larger Website Creation Techniques Attractive Designs and Patterns RSS Feeds Submissions Coding Standards InBound Links Usage of all Tags Video Optimization Viral Marketing SEO TOOLS Google Keyword Tool Page Rank Checker Keywords Position Checker Domain Age Tools Keywords Density Checker SEO REPORTING Google Analytics SEO Report Creation Tracking and Reporting Securing Ranks

5 Pay Per Click Management INTRODUCTION What is Pay Per Click (PPC)? History of PPC Online vs Offline Marketing How does PPC work? Evolution of PPC Google AdWords Importance & Benefits of PPC Basics of PPC Yahoo Search Marketing RESEARCH & BID MANAGEMENT What is Keyword Research? Importance of targeted keywords Keywords popularity & Search Volume What is bidding? How to increase position on search? Importance of bidding techniques Difference in SEO & PPC keywords Selecting targeted / related keywords Categorizing keywords in Ad Groups What is Quality Score? Bid Management Competitive Analysis for bidding Researching for PPC keywords Analyzing competition keywords PPC keywords tools and resources Effect of Quality Score on bidding? User Defined bids and Automatic Bids SETTING UP A CAMPAIGN Google Adwords Account Structure Language Targeting Budget Management Using Multiple Account

6 PPC Campaign Structure Device Targeting ROI Management Using My Client Center (MCC) Location Targeting Campaign Management Conversion Tracking CREATING ADS & PPC TOOLS Create Effective Ads Example of Effective ads Ad Group Monitoring Google Adwords Editor Measurement of Title, Description URL Features of ads Google Adwords Tool Ad copy testing Ad Group Creation Keywords Spy PPC REPORTING What is Landing Page? Optimizing your landing pages Competitors Website Analysis Ad group Performance Reports Day Parts Reports Device Report Ads versus Landing Page Increasing conversion rates Campaign Performance Reports Ads Performance Reports Traffic Reports Important of Landing Page Using Calls to Action Keywords Performance Reports Ads Performance Reports Geographic Report

7 Social Media Optimization INTRODUCTION What is Social Media Types of social media How does it work? Why businesses need it? Integrating social media in websites and blogs Brands Case Studies How to network on Social Media sites? Benefits of Social Media Influence of Social Media Effect of Social Media on Google Search Choosing right social media Generating word of mouth Viral Marketing BLOGS & MICRO BLOGS Dos and Don ts Widgets Tips and tricks for interesting articles> Publishing and networking via blog Blog promotion Myblog Post updation Blog Commenting SOCIAL BOOKMARKING StumbleUpon Digg Reditt Delicious Fave It Ebuzz

8 WHAT S MORE Press Release / News Article creation & Submission Linking Social Media Accounts Importance of Short URL and how to do it Doubts Clearing Content sharing Optimizing Social Media content for Search Engine TOP SOCIAL MEDIA SITES Building Relationship on Twitter Tools for managing your Tweets Twitter Guidelines Twitter Tools FB Benefits for Business FB Profile Customization FB Fan Pages Customization Promoting FB page FB Engagement and Conversation Being Found in Real Time Search on FB Creating FB Application / Widget FB Advertisement Pros and Cons of using FB LinkedIn Groups How to do link building in LinkedIn Linedin Advertising Pros & Cons of using LinkedIn Google+ Tools & Techniques Google Plus: Circles Hangouts Stream Google Plus for Businesses My Space Pinterest Four square

9 Google Analytics INTRODUCTION Introduction to Google Analytics Installing the Google Analytics Tracking Code Working with Report Data INTERPRETING REPORTS Pageviews, Visits, and Visitors Traffic Sources Content Reports Time Metrics Conversion Reports Ecommerce Reports FUNDAMENTALS Account Administration Campaign Tracking and AdWords Integration Goals in Google Analytics Goals in Google Analytics Filters in Google Analytics Cookies and Google Analytics E-commerce Tracking Domains and Subdomains IN DEPTH ANALYSIS Advanced Segmentation Analytics Intelligence Internal Site Search Event Tracking and Virtual Pageviews Additional Customizations

10 Wordpress WHAT WILL YOU LEARN? Introduction to WordPress WordPress for blog and website Adding WordPress blog to a site WordPress installation and settings WordPress dashboard Admin panel view General settings Permalink Structure Creating posts Creating categories for posts Assigning tags for posts Creating pages Links management Adding a contact form Creating admin user Managing different user Defining roles for users Installing themes from library Customizing navigation menus Managing plugins Social media plugins Managing media Managing post comments Managing widgets Creating and customizing slider WordPress Tools Customizing and modifying a theme * Implementing custom PHP code * Importing and exporting the site

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