ONLINE ADVERTISING (SEO / SEM & SOCIAL)

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2 ONLINE ADVERTISING (SEO / SEM & SOCIAL)

3 BASIC SEO (SEARCH ENGINE OPTIMIZATION) Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.

4 HIGH PRIORITY WRITE GREAT CONTENT WRITE UNIQUE CONTENT ADD NEW CONTENT CONSTANTLY CREATE A GREAT KEYWORD PHRASE FOR EACH PAGE WRITE AN ACCESSIBLE SITE USE KEYWORD PHRASE IN TITLE TAG

5 HIGH PRIORITY GET A DOMAIN WITH YOUR KEYWORD PHRASE USE THE KEYWORD PHRASE IN YOUR URL USE YOUR KEYWORD PHRASE A LOT, BUT NOT TOO MUCH USE KEYWORD PHRASES IN YOUR HEADLINES (H1 AND H2) USE YOUR KEYWORD PHRASE IN ANCHOR TEXT OF LINES

6 HIGH PRIORITY ASK OTHER PEOPLE FOR LINKS TO YOUR PAGE GET KEYWORD PHRASING INSIDE INCOMING LINKS GET LINKS FROM REPUTABLE SITES GET LINKS FROM.EDU AND.GOV SITES

7 MEDIUM PRIORITY CREATE AS MUCH CONTENT AS YOU CAN KEEP YOUR SITE CONTENT INSIDE ONE THEME KEEP YOUR SITE LIVE AS LONG AS POSSIBLE CREATE A SITE MAP (XML, GOOGLE OR HTML) USE 301 REDIRECTS FOR PERMANENT REDIRECTS USE 302 REDIRECTS ONLY FOR LONG OR UGLY URLS

8 MEDIUM PRIORITY GET AS MANY INBOUND LINKS AS YOU CAN PUT YOUR KEYWORD PHRASE IN THE FIRST PARAGRAPH PUT YOUR KEYWORD PHRASE AT THE TOP OF THE HTML PUT YOUR KEYWORD PHRASE IN ALTERNATIVE TEXT INCREASE THE FONT SIZE TO STAND OUT

9 MEDIUM PRIORITY WRITE A DESCRIPTIVE META DESCRIPTION LINK TO YOUR PAGE FROM WITHIN YOUR SITE PUT UP LINKS THAT FLOW WITHIN THE TEXT KEEP ASKING FOR INBOUND LINKS GET LINKED IN DMOZ AND YAHOO! PERIODICALLY CHECK YOUR OUTBOUND LINKS FOR PAGERANK

10 MEDIUM PRIORITY LINK ALL MAJOR IMAGES KEEP YOUR PAGES UP-TO-DATE (REGULAR EXTENSIVE UPDATES) IF YOU MUST USE FRAMES, ALWAYS USE THE NOFRAMES TAG IF YOU MUST USE FLASH, ALWAYS INCLUDE ALTERATIVE TEST USE FLASH FOR NON-CRITICAL PIECES OF A PAGE

11 LOW PRIORITY KEEP YOUR PAGES CLOSE TO THE ROOT DIRECTORY USE THE META KEYWORDS TAG AND INCLUDE YOUR KEYWORD PHRASE KEEP YOUR KEYWORDS TOGETHER USE YOUR KEYWORD PHRASE IN YOUR META DESCRIPTION SET YOUR LANGUAGE META KEYWORD

12 LOW PRIORITY OPTIMIZE FOR A FEW SECONDARY KEYWORDS USE YOUR KEYWORD PHRASE IN NAMED ANCHORS OR BOOKMARK USE DIFFERENT FORMS OF WORDS FOR YOUR KEYWORD PHRASE OR STEMMING USE SYNONYMS FOR YOUR KEYWORDS REGISTER A SEPARATE DOMAIN INSTEAD OF A SUB-DOMAIN

13 LOW PRIORITY DON'T LINK A LOT TO EXTERNAL SITES REGISTER A.COM DOMAIN OVER A.BIZ OR.US DOMAIN USE HYPHENS TO SEPARATE WORDS IN DOMAINS USE HYPHENS OR UNDERSCORES TO SEPARATE WORDS IN URLS WRITE SHORT PAGES

14 LOW PRIORITY USE JAVASCRIPT WITH CARE INCLUDE TEXT TRANSCRIPTS OF PODCASTS AND SOUND FILES

15 AVOID DON'T HOST YOUR SITE WITH A HOST THAT ALLOWS SPAMMERS DON'T HOST YOUR SITE WITH A HOST THAT IS DOWN A LOT DON'T WRITE YOUR CONTENT WITH JAVASCRIPT DON'T OMIT ALT TEXT FOR IMAGES ESPECIALLY IMAGES INSIDE THE TEXT DON'T USE IMAGES INSTEAD OF TEXT LINKS

16 AVOID DON'T MISSPELL YOUR KEYWORDS IN YOUR CONTENT DON'T TRY TO OPTIMIZE FOR MORE THAN 2-3 KEYWORDS AND PHRASES DON'T USE YOUR KEYWORD PHRASE TOO MUCH DON'T RELY ON LINKS FROM DOMAINS ON THE SAME IP DON'T HAVE MORE THAN 10 WORDS IN YOUR URL

17 AVOID DON'T USE URL PARAMETERS IF YOU CAN AVOID IT DON'T USE DYNAMIC URLS DON'T USE SESSION IDS DON'T RELY ON ADSENSE TO BOOST YOUR RANKINGS DON'T RELY ON ADWORDS TO BOOST YOUR RANKINGS

18 AVOID TRY TO GET YOUR SITE OFF LINK FARMS DON'T LINK TO LINK FARMS

19 AVOID

20 AVOID

21 ORGANIC SEARCH RESULTS A business model whereby a company that places highly with the search engine algorithms regularly gets high placements when a user asks for those keywords Placement is entirely up to the search engine algorithms Requires constant attention and re-configuration Is witch-doctor" based

22 ORGANIC SEARCH ON THE WEB

23 SEARCH ENGINE MARKETING (SEM) or PPC (PAY-PER-CLICK) A business model whereby a company that has placed an advertisement on a website pays a sum of money to the host website when a user clicks on to the advertisement PPC advertising works like a silent auction Advertisers place bids on keywords or phrases Some keywords in some geographies can be very expensive However, you pay for what works and it creates traffic to your website

24 PAID ADVERTISING ON THE WEB

25 PAID ADVERTISING ON FACEBOOK Targeted ads can be very good advertising! Look for your exact targeted prospect and only advertise to them!

26 PAID ADVERTISING ON SOCIAL MEDIA

27 SUCCESSFUL VIDEOS ON YOUTUBE YouTube is the #2 search tool on the web! Today s consumer love videos! Additional advertising on available on the videos

28 MAKING MONEY WITH ADS ON YOUR WEBSITE Search companies allow you to place their ads on your website. They will pay you up to 50% of the revenue. This could be distracting to your customers, but it could also be nice income!

29 ANALYTICS TOOLS Google Analytics and Bing Webmaster Tools are free However they require at least weekly analysis Key to getting your campaigns to work

30 Optimize. Reinvigorate. Profit.

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