Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us

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2 Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact

3 Generate organic search engine traffic to website Generate qualified leads and sales Build Brand and awareness Track conversions, sales and lead inquiries Improve conversion rates and lower cost Increase keyword ranking on search engines Increase website link popularity Increase Page and Domain ranking authority Increase website visibility for search engines Increase Return on Investment

4 Immediate Short Term Traffic Pay Per Click Advertisement Effective way to advertise to acquire leads immediately on 1 st page Search Engines Target more specific searches Auction-based bidding for association with search terms / keywords Ads ranking based on Pay Per Click Long Term Traffic Non paid Traffic More cost effective for long term ROI Generate significant amount traffic if rank on 1 st page search results Crawling the Web to create index of pages Ranking based on SEO Referral Traffic Promote brand awareness, monitor your reputation, and connect with potential consumers Connect with Consumers Advertisement in these networks for Fixed CPC or service fee

5 Depending on how competitive a keyword is and how much investment is put into link building it may take anywhere from 2 weeks to 1 year to see a significant result. SEO is an on going process, when you stop SEO your competitors will not and that will lead to drop in keyword ranking and traffic.

6 Campaign will be setup and ads can distributed to all 3 major search engine. Google will draw the largest audience but not always will have the best conversion rate compare the Bing and Yahoo.

7 Paid (SEM) Organic (SEO) Data collected from Chitika.com May 2010

8 Case study show 14% of Google clicks are on paid search ad and 86% of clicks are on organic search results. Data collected from Chitika.com May 2010

9 How much is the top spot on Google actually worth? According to data from the Chitika network, it can be worth millions, double the traffic of the # 2 position. In order to find out the value of SEO, Chitika looked at a sample of traffic coming into their advertising network from Google and broke it down by Google results placement. The # 1 spot drove 34.35% of all traffic in the sample data, almost as much as the # 2 through 5 position combined, and more than the # 5 through 20 put together. This data here provides a good idea of how much traffic in percentage a website can expect for ranking at the top 20 search engine results listing. Data collected from Chitika.com May 2010

10 Keyword research Competition Analysis Analyze competitors links and anchor text used Focus on Google Top ranking factors Target high volume keywords that cost the most from PPC Target keywords with good conversion from PPC Create organic keyword ranking baseline Benchmark current organic traffic baseline Review website for opportunities for improvement Optimize web pages for target keyword term with fresh and unique content Blogging using targeted keywords Improve Google maps and local business ranking by link building to local business directories, reviews, citations and more. Social Media Optimization Link Building (off page SEO) Utilize Google Webmaster to see what other opportunities for keywords Monitor traffic and conversion using Google Analytics

11 Keyword Research Competition Analysis Negative Keyword Research Optimize landing pages Optimize forms Optimizing campaign to the correct target audience Writing call to action ads Geo Target Cities, Regions, Specific Demographic Conversion Setup Conversion Optimizer A/B Landing page testing Target more relevant and specific keyword searches to Improve CTR, Increase quality score, lower cost per click

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14 Enhance Meta Tags to target keywords Keyword usage on web page Internal Linking structure Navigation architecture URL Structure Fix crawl errors and any web page errors Consider a new redesign SEO friendly website with no Flash.

15 Link building Search Engine Submission Directory Submission Article Posting Blog Posting Social Bookmarking Press Release Distribution Micro Blogs Local Business citations RSS Photo Sharing One Way Link..and more Increase inbound links to your website inbound links is one of the top ranking factor for Google and other search engines

16 Increase Google Places Map Rankings Local Business Listing Business listing optimizations Citations and Reviews

17 Assistance with social media accounts Creating background for social media landing pages Assistance with optimizing YouTube videos Viral Marketing Strategy Branding Strategy Manage social media feeds

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19 Assistance with creating Google Analytics and Google Webmaster accounts Monitor your website traffic, creating conversion goals and funnels to measure SEO success.

20 Reports are posted on our Project Management System bi-weekly and monthly. 1. Keyword Ranking Report of before and after benchmark 2. Google Analytics website traffic report 3. Link Building excel report of all links that we build

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23 Link Building Report in Excel Get access to all accounts we create to build you links All links we build we post links on excel sheet 100% transparent

24 Superior Customer Support and Communication. We provide daily phone support, , chat, video, Skype, and a project management system to allow our client s to see the workflow activity and collaboration between our team and clients.

25 White Hat SEO Best Practices adhere to Google Panda Manual link building Certified SEO and SEM experts with proven track record World Class SEO and PPC software and tools Up to date with the latest SEO, PPC strategy, technology and trends Proven results with small businesses to fortune 500 companies Superior communication and project management system. Better Business Bureau Accredited Guaranteed Results with 60 Days Money Back Policy

26 SEO Plan 1 $200 / Month SEO Plan 2 $400 / Month SEO Plan 3 $600 / Month SEO Plan 4 $800 / Month SEO Plan 5 $1000 / Month Target up to 3-5 keywords and 1 URLs Up to 100 Link Building Types of link building: Directory, Social Bookmark, Articles, Profiles, Local Business Listings, Blogs, RSS and more 2 Free Article & Blog Writing All Plans Includes On Page SEO Target up to 5-8 keywords and 3 URLs Up to 200 Link Building Types of link building: Directory, Social Bookmark, Articles, Profiles, Classifieds, Blog, Press Release, Local Business Listings and more 2 Free Article & Blog Writing Target up to 8-12 keywords and 5 URLs Up to 300 Link Building Types of link building: Directory, Social Bookmark, Articles, RSS,Profiles, RSS, Classifieds, Blog, Press Release, Local Business Listings and more 4 Free Article & Blog Writing Weekly Social Media Management Phone call conversion tracking Target up to keywords and 7 URLs Up to 400 Link Building Types of link building: Directory, Social Bookmark, Articles, RSS,Profiles, RSS, Classifieds, Blog, Press Release, Local Business Listings and more 6 Free Article & Blog Writing Weekly Social Media Management Google Adwords and Bing Per Per Click Management Phone call conversation tracking Target up to 20 keywords and 10 URLs Up to 500 Link Building Types of link building: Directory, Social Bookmark, Articles, Profiles, RSS, Classifieds, Blog, Press Release, Local Business Listings and more 8 Free Article Writing Weekly Social Media Management Google Adwords and Bing Per Per Click Management Phone call conversion tracking Keyword Research Competitive Analysis On Page Optimization (title tag, meta tags, H1 tags, keyword usage on page, url structure, site navigation, sitemap, internal linking, redirects and more) Google Web Analytics and Google Webmaster tools installation and configuration Social Media assistance (twitter facebook, YouTube) Monthly Keyword Ranking, Traffic, Link Popularity and Conversion report Unlimited SEO Support and Consultation

27 SEO Plan 6 $1500 / Month SEO Plan 7 $2000 / Month SEO Plan 8 $2500 / Month SEO Plan 9 $3000 / Month SEO Custom Plan $3000+/ Month Target up to 25 keywords and 15 URLs Up to 600 Link Building Types of link building: Directory, Social Bookmark, Articles, Profiles, Local Business Listings, Blogs, RSS Classified, and more 15 Free Article & Blog Writing Weekly Social Media Management Google Adwords and Bing Per Per Click Management Phone call conversion tracking Target up to 30 keywords and 20 URLs Up to 700 Link Building Types of link building: Directory, Social Bookmark, Articles, Profiles, Local Business Listings, Blogs, RSS Classified, and more 20 Free Article & Blog Writing Weekly Social Media Management Google Adwords and Bing Per Per Click Management Phone call conversion tracking Target up to 35 keywords and 25 URLs Up to 800 Link Building Types of link building: Directory, Social Bookmark, Articles, Profiles, Local Business Listings, Blogs, RSS Classified, and more 25 Free Article & Blog Writing Weekly Social Media Management Google Adwords and Bing Per Per Click Management Phone call conversion tracking Target up to 40 keywords and 30 URLs Up to 900 Link Building Types of link building: Directory, Social Bookmark, Articles, Profiles, Local Business Listings, Blogs, RSS Classified, and more 30 Free Article & Blog Writing Weekly Social Media Management Google Adwords and Bing Per Per Click Management Phone call conversion tracking Please call for consultation on your requirements All Plans Includes On Page SEO Keyword Research Competitive Analysis On Page Optimization (title tag, meta tags, H1 tags, keyword usage on page, url structure, site navigation, sitemap, internal linking, redirects and more) Google Web Analytics and Google Webmaster tools installation and configuration Social Media assistance (twitter facebook, YouTube) Monthly Keyword Ranking, Traffic, Link Popularity and Conversion report Unlimited SEO Support and Consultation

28 3 Feeds $100 / Month 6 Feeds $200 / Month Data Feed Conversion to correct format Import up to 4 Free engines like Google Merchant, Bing Shopping, The find and Oodle Manage the product listing weekly Optimize the feed to be SEO friendly Data Feed Conversion to correct format Import feed up to 10 shop comparison sites including 4 Free engines like Google Merchant, Bing Shopping, The find and Oodle Manage the product listing weekly Optimize the feed to be SEO friendly * More than 6 Data Feeds Please contact us for a custom quote

29 PPC Plan 1 PPC Plan 2 $200 / Month + (Free Setup) Monthly Budget Spend Less Than $1000 $400 / Month + ($200 Setup Fee) 10 Campaigns, 25 Ad Groups & 500 Keyword Setup Keyword Research Competitive Analysis & Avg. Cost per Click Negative Keyword Research Written Ad Excel Matrix Campaign Setup Up to 3 written ads per ad group A/B Testing Landing Page Conversion Optimizer Conversion Goal Setup Daily Management and updates Bi-weekly or Monthly Reports for impression, click through rate, conversion rate, quality score Choice of search engine to advertise: Google, Bing and Yahoo Monthly Budget Spend Between $1000-$ Campaigns, 50 Ad Groups & 1000 Keyword Setup Keyword Research Competitive Analysis & Avg. Cost per Click Negative Keyword Research Written Ad Excel Matrix Campaign Setup Up to 3 written ads per ad group A/B Testing Landing Page Conversion Optimizer Conversion Goal Setup Daily Management and updates Bi-weekly or Monthly Reports for impression, click through rate, conversion rate, quality score Choice of search engine to advertise: Google, Bing and Yahoo $100 Free Adwords Coupon for new accounts $100 Free Adwords Coupon for new accounts

30 PPC Plan 3 6%-12% of Monthly Spend + ($500 Setup Fee) 9-12% of Monthly Budget Spend of $6000-$15, % of Monthly Budget Spend of $16,000+ Unlimited Campaigns, Unlimited Ad Groups & Unlimited Keyword Setup Keyword Research Competitive Analysis & Avg. Cost per Click Negative Keyword Research Written Ad Excel Matrix Campaign Setup Up to 3 written ads per ad group A/B Testing Landing Page Conversion Optimizer Conversion Goal Setup Daily Management and updates Weekly, Bi-weekly or Monthly Reports for impression, click through rate, conversion rate, conversions, quality score and customer reports Choice of search engine to advertise: Google, Bing and Yahoo $100 Free Adwords Coupon for new accounts

31 Thank You and contact us for a live online demo. John Yang CEO / Search Engine Marketing Consultant john@vizionseo.com