2 SEO Workshop Today s Coach Lynn Stevenson SEO Analyst
3 Overview Introduction to SEO Importance of Content SEO Content Best Practices Keyword Research Optimizing Content Common Pitfalls Social Media and Search Engines Useful and Free Tools Site Audits Questions
4 Why is SEO so Important? There are 4.7 Billion+ searches conducted on Google every day
5 What is SEO?
6 Organic vs. Paid Search
7 Click-Through Rates
9 How Search Engines Work
10 The search engine spider follows links between websites, crawling the web looking for pages and documents to index When new content is found, the spider tries to index the page based on what it s about (if there aren t any technical barriers) When a user types a search query, the search engine searches its database for relevant results. The results are displayed to the user in a search results page
11 Search Engine Optimization SEO utilizes a number of techniques to increase search engine rankings. Two of the most important factors that we can impact are CONTENT and LINKS to your website. Social media content & links can have a huge impact on search engine rankings.
12 SEO Pyramid
13 SEO Ranking Factors: On-page & Offpage factors to consider
19 The Importance of Content In the world of SEO, content is king! Why is content so important? Engages website visitors Increases search engine traffic & rankings Gets other websites to link to you
20 SEO Content Best Practices Write with the end user in mind, not just for search engines. Write great content that encourages websites to link to your page. Write sticky content that keeps a visitor on your website visitor time on site factors into search engine algorithms. Act like a publisher, create a content publishing strategy for the year.
21 SEO Content Best Practices Each web page can only rank for one or two keywords - write about one topic per page. Update content frequently. When content is complete & posted, it should be optimized for search engines. Socialize your content, post it to all of your social media accounts.
22 Write Compelling Content Compelling SEO content should: Be easily scan-able Utilize Bullet Points when appropriate Make use of Bold and Italics Have internal links Be laid out well Use images and video Have at least 300 words
23 Content Research Review internal website search data to find out what visitors are looking for on your site. Check out current website rankings to find out where you can use improvement and increase rankings. Selecting the right keyword is really important this will impact how much search engine traffic is driven to your website.
26 Keyword Research Use the Google Adwords Keyword Tool for keyword research to find out the exact keyword phrase to target Orlando Hotels vs. Orlando Resorts Look at Google Adwords Keyword Tool to find out any missed opportunities. Adwords.google.com/select/KeywordToolExternal
27 Google Adwords Keyword Tool
28 Optimizing Content Once the keyword has been selected, it should appear in the following places: Title Tag Header (H1) tag At least 3x in the body content URL Image Alt Tag Link to the content from other pages
29 Keyword Optimization URL Content Image Alt Tags Match Keywords Link Anchor Text Meta Data
32 Tips for entering a new content page Consider where you are putting the page. The taxonomy or structure of the website is very important. If you need to move or delete a page, set up a redirect. Enter Alt Tags for images. Enter Link-Title tags for links.
33 Common Content Pitfalls Avoid duplicate content. This confuses search engines and will have a negative impact on both pages. Not having content for keywords you want to rank for. Lack of content a good rule of thumb is to try to create 300 words or more per page.
34 Social Media & Search Engines Social Media is considered content on the web, and influences rankings. Bing and Google both use social signals in their search algorithms. Results containing social context now have the potential to rank in any position on the first page. Engage! Ask questions and start a conversation. The search engines are looking for social relationships.
35 Facebook In 2010, Facebook was the most popular Google search term with almost 25 billion searches. Bing integrates Facebook Likes in search results. Privacy settings - make sure you can be easily found. Naming and tagging are important for photos & videos. Questions are weighted heavily, so ask away! Gather as many I m attending! replies for events.
36 Bing & Facebook Facebook Likes affect rankings, so you want more people to like your web pages, blog posts, etc. People now appear in search results, so if a user searches for your city, any friends they have there will appear. Make sure that locals are your brand ambassadors. People can share potential vacations to their wall to get feedback before they purchase.
38 Twitter Google may use your Twitter bio content as a the meta description of your profile on search results. Write keyword-rich tweets. Put your website link on your profile page. Grow your base of followers. Get into the habit of retweeting worthy tweets.
39 Google Plus Obtaining many +1s will increase rankings in Google. Google can use the data to determine the quality of the content or website. Set up your Google + account for your Business. Google recommends putting the +1 button on the homepage - that way users are endorsing your entire website, including your brand.
40 Google Plus
41 3 steps to improve performance in Google Search STEP 1 Create and verify your Google+ Page (5 min to create) Put your URL in the about section Verify your page STEP 2 Enable social extensions in Adwords (5 min to set up) Extend endorsements to Search and realize an average 5-10% search ad CTR uplift STEP 3 Add the Google+ badge to your site (5 min to set up) For top sites the Google+ badge increased followers by 38%.
42 Optimize Social Media Efforts Make sure you re in several social media networks, since search engines are looking across multiple networks to see if content is being shared. Optimize Tweets and Facebook updates like a website page use keywords that are relevant. Be sure to align your Twitter and Facebook bios with the About Us messaging from your website.
43 Social Media Tips Post relevant, regular & engaging content. Measure social media data - find out what really matters to your audience. Be consistent across mediums, whether it s your website, Facebook or Twitter. Voice, URLs, Naming Conventions Stay up to date on trends and changes social media and SEO are changing almost daily!
44 Fun SEO Tools Google Keyword Tool: c= & u= &idearequesttype=keyword_ideas Keyword Tool: Search Engine Spider Simulator Keyword Density Google Webmaster tools
45 Fun SEO Tools # of pages indexed Site:www. Open Site Explorer SEO Toolbar
46 Fun SEO Tools Google Trends Other SEO Resources
47 Checking Technical Issues Sitemap.xml No sitemap indexed by Google & Bing HTML Sitemap Friendly 404 Multiple Domains indexed Header Tags (H1) No Robots.txt Friendly URLs
48 Checking Sites No HTML sitemap XML sitemap is in HTML sitemap spot No 404 page Analytics tracking Duplicate Domains and content H1s Image and Link Titles
49 Checking Sites No HTML sitemap link in footer HTML could be formatted for easier viewing No 404 page Non-trailing slash page should redirect to trailing slash page, duplicate content Add internal links and optimize link titles with keywords Transcribe or describe animations Good Use of H1s, GA Code
50 Checking Sites HTML sitemap link is only on homepage Add sitemap to 404 page Make individual pages for each photo in the gallery. Add content. Optimize meta tag. Optimize 2 nd level meta tags Update blog more frequently Add link titles Use Restaurants instead of Dining Use Things to do instead of Activities & Attractions
51 Checking Sites Update homepage meta title Add XML Sitemap Add HTML Sitemap Optimize Meta tags Add internal links Optimize images Change Services to About Add Services page that details services provided
52 Checking Sites No XML sitemap Duplicate URL Structure Utilize Aspen Hotel Terms Add link titles, Image titles and alt tags Optimize link anchor text Optimize H1s Incorporate keywords into content Use Aspen Hotels and Aspen Ski Resort in meta titles
Local SEO Action Plan for Mark E. Pruzansky MD Action Plan generated on 5 May 2013 About your Local SEO Action Plan This report contains a number of recommendations for correcting the issues and taking
Web School: Search Engine Optimization Today s Goals Provide a foundational introduction to SEO, including on-page tactics and off-page tactics Give tactical guidance for improving your site in CQ Connect
SEO Managed Service Search Engine Optimisation Managed Service Every day over 350 million searches are performed across the internet so it s imperative that your website stands out from the competition
Internet Marketing Institute Delhi () LEARN INTERNET MARKETING To earn money at home and work with big entrepreneurs Batches Weekday Batches (60 hours) Morning Batches (60 hours) Evening Batches (60 hours)
Digital Training Search Engine Optimization Presented by: Aris Tianto Head of Search at InboundID email@example.com @atianto Why Is Search Important Why search is important? Total Internet users in Indonesia
Admysys assists our clients across the globe in providing quality inbound marketing services using Search Engine Optimization, Social Media Marketing, Image and Videos Optimization, White Hat SEO Tactics,
What you need to know about SEO Tina Arnoldi 360 Internet Strategy LLC SEO Intro Keywords o Analytics On-site o Page tags o Content Off-page o Link building Agenda What is SEO? It s about making your website
Website Search Engine Optimization Presented by: David Backes Senior Account Executive Anvil Media Inc. www.anvilmediainc.com Tonight s Agenda Introductions Website SEO Presentation About an Hour [Quick
On-Page SEO SEO Best Practices Checklist These are those factors that we can do ourselves without having to rely on any external factors (e.g. inbound links, link popularity, domain authority, etc.). Content
SEO: HOW TO DRIVE MORE TRAFFIC TO YOUR WEBSITE Brock Murray @SEOBrock BEFORE WE START REQUIREMENTS Website (preferably on a CMS ie WordPress) HIGHLY RECOMMENDED! WHAT IS SEO? Search Engine Optimization
[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions [2014-2016] By Lathish Difference between Offline Marketing
DIGITAL MARKETING BASICS: SEO Search engine optimization (SEO) refers to the process of increasing website visibility or ranking visibility in a search engine's "organic" or unpaid search results. As an
Search Engine Optimisation Managed Service SEO Managed Service Search Engine Optimisation Managed Service Every day over 350 million searches are performed across the internet so it s imperative that your
Event Director s Best Practices Webinar Series Presents How to Drive More Traffic to Your Event Website Matt Clymer Online Marketing Specialist December 16 th 2010 Today s Speakers Moderator Guest Speaker
DIGITAL MARKETING Digital Marketing Basics Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest Digital marketing trends Digital media marketing
SEARCH ENGINE OPTIMIZATION WEBSITE ANALYSIS REPORT FOR miaatravel.com Version 1.0 M AY 2 4, 2 0 1 3 Amendments History R E V I S I O N H I S T O R Y The following table contains the history of all amendments
SEO TRAINING COURSES GLASGOW & EDINBURGH Online Marketing Workshops to fit all budgets SEO TRAINING COURSES GLASGOW & EDINBURGH BASIC INFORMATION SIGNUP CONSUMERS INTERACT WITH SEARCH ENGINES ON-PAGE OPTIMISATION
Get More Hits to Your Website Search Engine Optimization (SEO) With Sarah Johnson What is SEO? The techniques used so that people find your website listing when they search Pay-per-click For example, if
The Almighty SEO Guide For Small Businesses Authored By: Justin Rissmiller, Owner & Operator A Publication Of: T&R Solutions: Define. Design. Progress. YOUR LOGO Contents An Introduction To SEO 3 Chapter
CONTENTS 1. SEO INFORMATION...2 2. SEO AUDITING...3 2.1 SITE CRAWL... 3 2.2 CANONICAL URL CHECK... 3 2.3 CHECK FOR USE OF FLASH/FRAMES/AJAX... 3 2.4 GOOGLE BANNED URL CHECK... 3 2.5 SITE MAP... 3 2.6 SITE
Search Engine Optimization Understanding Search Engine Optimization A search engine (Google, Yahoo, MSN, etc.), uses a combination of techniques to gather information about web pages so they can organize,
Brochure More information from http://www.researchandmarkets.com/reports/1883679/ Search Engine Optimization (SEO) Secrets Description: Tips, tricks, and little-known methods used by professional SEO consultants
SEO 360: The Essentials of Search Engine Optimization By Chris Adams, Director of Online Marketing & Research INTRODUCTION Effective Search Engine Optimization is not a highly technical or complex task,
Basic SEO Here are our Basic SEO Packages designed to help your business succeed further. Hover over the question marks to get a quick description. You may also download this as a PDF with or without the
SEO Packages SEO Manager: Eva Gundermann SEO vs.sem/ppc 2 Definitions Search engine optimization= to prepare the website in order to be on the top pages in Google 3 Advantages of SEO More Visits More contacts
SEARCH ENGINE OPTIMIZATION BASIC 101 SEO Considerations we can impact today Why Bother with SEO > 85% of all web visitors arrive through search 60% of all queries today are 3 words or more 87% of click-through
Market Data / Supplier Selection / Event Presentations / User Experience Benchmarking / Best Practice / Template Files / Trends and Innovation Content Marketing Templates SEO Checklist Content Marketing
An Advanced SEO Website Audit Checklist A Top Level Overview Easy to download, print, and check off as you go. Test number of indexed web pages - Typically businesses wants their homepage showing as the
SEO Guide for Front Page Ranking Introduction This guide is created based on our own approved strategies that has brought front page ranking for our different websites. We hereby announce that there are
Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact Generate organic search engine traffic to
SEO Search Engine Optimization ~ Certificate ~ For: www.shelteredvale.co.za By www.websitedesign.co.za and www.search-engine-optimization.co.za Certificate added to domain on the: 23 rd February 2015 Certificate
Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO, SEM, Social Media Strategy On Page SEO Off Page SEO Reporting Pricing Plans Why Us & Contact Generate organic search
Online Marketing Company INDIA Digital Marketing Training BASICS Internet Internet Browsers Domain Names Web Hosting Website Design Video Creation Photoshop (Image Promotion) Wordpress (Blog) Content Writing
Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?
Is your online business lagging behind in making it to the top listings on search engines? Are your products and services being viewed by the maximum number of users? Do you have massive conversion rates?
62 Ecommerce Search Engine Optimization Tips & Ideas One of the reasons I like ecommerce SEO is there are a tremendous amount of opportunities to increase the optimization quality of an online store. Unlike
1. Introduction to SEO (Search Engine Optimization) SEO Introduction Brief on Search Marketing What is SEO Importance of SEO SEO Process Black hat techniques White Hat techniques SEO Algorithm SEO Industry
SEO Audit Checklist - TECHNICAL - Accessibility & Crawling Indexing DNS Make sure your domain name server is configured properly 404s Proper header responses and minimal reported errors Redirects Use 301s
How to Improve Your Website s SEO & Increase Quality Traffic to Your Site Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 How Website Search Engine Optimization
SEO Module 1: Basic of SEO: Internet and Search engine Basics Internet Marketing Importance of Internet Marketing Types of internet Marketing Method Importance of Search Engines SEO is an art of Science
Are Facebook and Twitter Solutions Right For You What s Hot What s Not Keywords and Adwords It s A Brand New Day It s A Brand New Day New Ways To Connect New Ways To Connect Become Relevant Be Where Consumers
SEARCH ENGINE OPTIMIZATION(SEO) Basics of SEO What is SEO? SEO is an abbreviation for search engine optimization. SEO is the process of improving the volume or quality of traffic to a web site from search
77 Top SEO Ranking Factors If you ve downloaded this resource, it suggests that you re likely looking to improve your website s search engine rankings and get more new customers for your business. Keep
Sreekariyam P.O,Trivandrum - 17 Kerala Ph +91 4712590772 M+91 7293003131 Email firstname.lastname@example.org Web www.acewaretechnology.com 1 SEO Syllabus Now you can get yourself or your web specialist trained
SEO & CONTENT MARKETING SERVICES Search Engine Optimisation is an essential element that can make or break the success of your business website. If you are not on page one of Google for a number of search
1 WordPress SEO Secrets Revealed By Matt Bush 2 TABLE OF CONTENTS What Is SEO?... 4 Why You Should Optimize Your WordPress Blog... 4 The Basics of On-Page Optimization... 5 WordPress Plugins You Will Need...
DIGITAL MARKETING PROPOSAL www.abccompany.com SEARCH ENGINE OPTIMIZATION SEO Search Engine Optimization SEO (search engine optimization) is the process of improving the visibility of a website or a web
smart. uncommon. ideas. Executive Overview Your brand needs friends with benefits. Content plus keywords equals more traffic. It s a widely recognized onsite formula to effectively boost your website s
Search Engine Optimization & Social Media 1.10.2014, School of Management Fribourg Evelyn Thar, CEO Amazee Metrics Amazee Metrics AG / Förrlibuckstr. 30 / 8005 Zürich / email@example.com Agenda
Key Web Concepts offers three levels of Monthly SEO. We conduct monthly reviews, competitor analysis, content updates and format improvements. The purpose of having a monthly program is to manage and monitor
International Journal of Electronics and Computer Science Engineering 953 Available Online at www.ijecse.org ISSN- 2277-1956 SEO AND CONTENT MANAGEMENT SYSTEM Savan K. Patel 1, Jigna B.Prajapati 2, Ravi.S.Patel
The art of Digital Marketing PPC, SEO & Social Presented by: Manesh Ram Senior Digital Marketing Consultant at Reload Digital www.reloaddigital.co.uk Digital Marketing What you REALLY need to know Pay-Per-Click
SEO Extras Search Engine Optimisation Extras In addition to our SEO Managed Services HotLizard also offer individual services to compliment an existing SEO strategy. Please see below some of these additional
Ultimate SEO Questions Internet Business Overview 1. 80/20 what are your top products or sales? 2. 80/20 what makes you the most profit (not just gross revenue)? 3. Who are your customers / website users?
Website Report for http://www.cresconnect.co.uk by Cresconnect UK, London Table of contents Table of contents 2 Chapter 1 - Introduction 3 About us.................................... 3 Our services..................................
Authorship and SEO Search, Social and Tools to Promote You and Your Authors Marshall Simmonds Define Media Group, Inc. Marshall@DefineMG.com Google Growth Google says it has found more than 30 trillion
11 Core Elements Of A Successful Digital and Content Marketing Campaign Effective digital and content marketing optimizes a brand s web presence for organic Search Engines (Google, Yahoo, Bing), social
1 Foundation Course SEO Training SYLLABUS by SEOOFINDIA.COM Search Engine Optimization Training Course Internet and Search Engine Basics Internet Marketing Importance of Internet Marketing Types of Internet
Microsoft Partners 10 Cubed AX Digital Marketing Program Online Analysis & Workshop http://www.highsoftware.com Introduction This report looks at a variety of aspects of the website at www.cooperparry.com:
Super Web Solutions - a one-stop-shop for all your web design, development, marketing, hosting and business consulting needs. We offer all the essential tools to guarantee that your business prospers and
Search Engine Optimization Checklist Complete the following checklist to ensure that your website is optimized for the various internet search engines. 1. Include the strongest keyword in your title tag.
Presented by Sam shetty Nov 2012 Online marketing Agenda The Digital landscape Online marketing, Which one is right for me? Planning your SEO implementation SEO process PPC Social media Mobile websites
Search Engine Optimisation: ensuring website exposure to the right people Mo Kanneh SEO Lead NHS Choices 1 About Me 15 years digital marketing experience NHS Choices Europe s biggest health website, >40m
How to Move Content & Preserve SEO in a Website Redesign WHITE PAPER PRODUCED BY Table of Contents 2 Introduction 3 Step One: Preparing for Migration Identifying indexation issues Developing an inventory
Entrepreneurship /Skill Development On Digital Marketing Digital Marketing Activities List of Organic Activities: SEO (Search Engine Optimization) SMO (Social Media Optimization) Email Marketing List of
Be found higher in organic search with Yellow Search Optimisation Yellow Search Optimisation (SEO) helps your website get found further up the organic search results, increasing your visibility to reach
SEO and internet marketing training Advance Training by SEORUCHI We do Online SEO Training We do Class Room SEO Training SEO & internet marketing Training 1 Basic of Topics in SEO What is Internet What
SEO Strategies, Tips and Tricks for Website Owners High Priority: Unique content Including unique content is one of the most important strategies for good Search Engine rankings. Your content is the heart
What to do Post Google Panda 1 Google Panda Update Panda, also known as Farmer, was an algorithm update from Google that first appeared in February 2011. This update restructured many search results and
80+ Things Every Marketer Needs to Know About Their Website A Marketer s Guide to Improving Website Performance No website can avoid clutter building up over time. Website clutter buildup can negatively
SEO FOR VIDEO: FIVE WAYS TO MAKE YOUR VIDEOS EASIER TO FIND The advent of blended search results, known as universal search in Google, has produced listings that now contain various types of media beyond
Created on at 16:59h Executive Summary This report analyzes the factors that affect the SEO and usability of yoast.com. The factors are grouped into 6 categories, for which the Web has obtained the following
Brochure More information from http://www.researchandmarkets.com/reports/2326797/ Teach Yourself VISUALLY Search Engine Optimization (SEO) Description: The perfect guide to help visual learners maximize
SEO Search Engine Optimization ~ Certificate ~ For: www.greif.co.za WD01030413 QRAJ2300413 By www.websitedesign.co.za and www.search-engine-optimization.co.za Certificate added to domain on the: 21st June
SEO Services Climb up the Search Engine Ladder 2 SEARCH ENGINE OPTIMIZATION Increase your Website s Visibility on Search Engines INTRODUCTION 92% of internet users try Google, Yahoo! or Bing first while
Course Contents of Digital Marketing Introduction to Digital Marketing What is Digital Marketing History & Origin of Digital Marketing Advantages & Scope of Digital Marketing How Digital Marketing works
A Beginner s Guide to Search Engine Optimization (SEO) L.E.K. Consulting llc, 75 State Street, 19th Floor, Boston, MA 02109, USA T: 617.951.9500 F: 617.951.9392 www.lek.com Auckland Bangkok Beijing Boston
SEO Essentials for Designers Michael Slater & George Grant firstname.lastname@example.org email@example.com 888.670.6793 Twitter: @webvanta 1 Today s Presenters Michael Slater Webvanta Co-founder & CEO
SEO Search Engine Optimization ~ Certificate ~ The most advance & independent SEO from the only web design company who has achieved 1st position on google SA. Template version: 2nd of April 2015 For Client