SEO Training SYLLABUS by SEOOFINDIA.COM

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1 1 Foundation Course SEO Training SYLLABUS by SEOOFINDIA.COM Search Engine Optimization Training Course Internet and Search Engine Basics Internet Marketing Importance of Internet Marketing Types of Internet Marketing Methods Importance of Search Engines SEO is an Art or Science How the search engine works? Understanding the SERP Using Search Operators Google Search Engine Architecture Search Engine Algorithms Google Algorithm Updates Page Rank Technology Panda Update and its Importance Latest Updates about SEO Algorithms Google Web Masters Tools Basic Keywords Research Introduction to Keyword Research Business Analysis Types of Keywords Keyword Research Methodology Keywords Analysis Tools Competition Analysis Preparing a Keyword List for Project Localized Keywords Research

2 2 Advance SEO Training Course On-Page Optimization (Onsite) 1. Basics of Website Designing / Development 2. Essentials of good website designing 3. HTML Basics for SEO 4. Usability and User Experience in Website 5. Onsite Optimization Basics 6. Importance of Domain Names and Value 7. Domain Selection 8. Website Structure and Navigation Menu Optimization 9. Coding Best Practices 10. Filename Optimization 11. Title Tag Optimization 12. Keywords 13. Keyword Density Analysis 14. Keywords Research in Various Search Engines 15. Meta Tags 16. Meta Tags Optimization 17. Headers Optimization 18. SEO Content Writing 19. Optimizing SEO content 20. Page Speed Optimization Tool 21. Anchor Links Optimization 22. Internal Link Strategy 23. Iframes / Frames effects on SEO 24. Header and footer 25. Header optimization with tag line or catch line 26. Footer Optimization 27. Creating an HTML and XML sitemaps 28. URL Rewriting Techniques (301, 302) 29. Canonical / 404 Implementation 30. HTML Validation using W3C

3 3 31. Google SEO Guidelines 32. Search Engines V/S directory 33. Major search engines and directories 34. Google Page Rank 35. Google Sandbox effect 36. Website Architecture 37. Hosting Selection 38. How the Search Engine works 39. Description 40. Creating Robots file 41. Creating sitemaps 42. Image tag optimization 43. Image Importance 44. Anchor Text 45. URL renaming/re-writing 46. Google webmaster tools 47. Yahoo Feed Submission 48. Keywords Research and Analysis 49. SWOT Analysis of Website 50. Target segmentation 51. Keyword Research 52. Competitor Analysis 53. Finding Right Appropriate Keywords. Off Page Optimization 1. Submission to search engines 2. Introduction to Offsite Optimization 3. Local marketing of websites depending on locations 4. Promoting Subsequent pages of the website 5. Black Hat / White Hat / Grey Hat SEO 6. Submission to Relevant Directories

4 4 7. Linking Building Methodology 8. Types of Linking Methods 9. Free Links / Paid Links 10. Directory Submission 11. Blog Submission 12. Free Classifieds 13. Forums 14. Forum Signatures and Commenting 15. Press Releases 16. Video optimization 17. Link Building 18. How to promote home page 19. Directory Submissions for SEO 20. Social Bookmarking 21. Local Business Listing (Local SEO) 22. Classifieds Posting 23. Using Blogs for SEO 24. Blog Commenting 25. Press Release Submission 26. Article Submissions 27. Video Submissions 28. Social Media Optimization Techniques (Basics) 29. RSS Feeds Submissions 30. Tracking the Links and Page Rank 31. Question and Answers 32. New methods FAQ Analysis 1. What Is Search Engine Optimization? 2. How Search Engines Work Ranking 3. How Searchers Work 4. Directories 5. Website Architecture

5 5 6. Black Hat/Grey Hat/White Hat SEO 7. How to be Search Engine Friendly 8. Managing Spiders/Robots 9. Rewriting Pages 10. Sub-domains 11. Thematic Pyramids 12. Guessing the Google Algorithm 13. SE-Specific Ranking 14. Ranking Indicators 15. On-Page Factors 16. Originality 17. Fresh Content 18. Writing for Humans 19. Coding the Page Images 20. Cascading Style Sheets (CSS) 21. Off-Page Factors 22. Right and Wrong Ways to Link 23. Quality Directories 24. Performing Search Engine Optimization 25. Ethics in SEO 26. Planning the SEO Process 27. Site Audit/Health Check 28. Keyword Research 29. Implementation Sitemaps 30. URL Submission 31. Hitting the Link Wall 32. Geo-Targeting 33. Advanced Content 34. Understanding Google 35. How to Avoid Duplicate Content 36. Crawl Rate Issues 37. Canonical Problems 38. Paid Links

6 6 39. Other Minor Search Engines 40. Advanced Keyword Research 41. Social Media (SMO) 42. Press Releases 43. SEO for Blogs 44. SEO for Content Management Systems 45. SEO for Forums 46. SEO for Local Search 47. SEO Tools 48. Domain Names 49. IP Addresses 50. Risky SEO Tactics 51. How to Hire a Good SEO Dynamic Website SEO 1. Difference between Dynamic and Static Sites 2. SEO for Word press (SEO Widgets) 3. SEO for BlogSpot 4. How to optimize the Flash Websites Money Earning Course 1. Google Adsense 2. Google Ad sense Training 3. Affiliate Marketing Training 4. Google Analytics Training 5. Social Media Optimization (SMO) Training 6. My space Training 7. Face book Training 8. Twitter Training 9. Developing Marketing Strategies for SMO Training 10. URL Shortening Tools

7 7 11. Using Tools and Applications for SMO 12. Social Bookmarking Training 13. Viral Marketing For You tube RESEARCH & DEVELOPMENT Reports and Management Website Position Analysis in various search engines Introduction to Google Analytics in details Installing Google Analytics Basics of Google Analytics Visitors Reports Geographic Reports Traffic Sources Reports Keywords Reports Your Goals and Conversions Course Format: Online SEO Training Class (Consult for time Schedule) Offiline Class Room Study (Weekly 1 / 2 classes, Weekend Available) Course FEES: Basic or Foundation Course : Contact us Advance Course : Contact us Money Earning Course : Contact us Concession for Developers Course Duration: Basic or Foundation Course : 1 month or 5 Classes Advance Course : 4 Months or 30 Classes Money Earning Course : 2 Months or 10 Classes

8 8 Mastering in CMS 1. Forum Installation 2. PhpBB, V-Bulletin, SMF etc. 3. Customization and Mod Installation 4. Money Earning Prospect for Forum 5. Forum Marketing 6. E-Commerce Site Development 7. Wordpress Customization 8. Blogger Customization 9. Joomla Management ** Course Fees : Contact us Course Materials all courses: PDF Books Word documents SEO Training Video Free Server Space for 1 Domain Free Server Space for Next Domain (Conditional) Printed E-books (Extra Charges) Successful Candidates can avail to make their portfolio in our main website (conditional) as reference of our Training Program. Intended students can use our most powerful program or Powered By with his unique id ** Course contents may be change anytime without prior notice.

9 9 What You Will Learn: Introduction to search engine optimization (SEO). How to research and select appropriate keywords to target. How to successfully integrate search keywords within your web site copy. How to optimize each page of your web site step-by-step. How to create effective Page Title Tags. How to create an effective and optimized META Description Tag. How to create an effective and optimized META Keywords Tag. Overview of various important search engines and directories. How to submit your site to important search directories. How to submit your site to crawler-based search engines. An overview of what search engines consider to be "spam". Web design elements to avoid ensuring your site is search engine compatible. How to monitor your search rankings and site traffic. Who Should Take This SEO Course? Marketing executives entrusted with the responsibility of promoting their company's web sites or clients' web sites. Small business owners wanting to learn how to promote their web sites on the search engines. Owners of e-commerce sites that want to increase their site's visitor to customer conversion ratios. Web site designers wanting to offer search engine marketing services to their clients. Search engine optimizers (SEO) or search engine marketers (SEM) wanting to improve their industry skills. Webmasters intended to increase traffic of their web sites via search engines. Persons interested to learn how to optimize web sites for search engines in preparation for starting their own search engine optimization business or applying for a job as an SEO expert or SEM expert in any organization. House Wife or Unemployed people for better future and to work with world s most valuable industry.

Sreekariyam P.O,Trivandrum - 17 Kerala Ph +91 4712590772 M+91 7293003131 Email info@acewaretechnology.com Web www.acewaretechnology.com.

Sreekariyam P.O,Trivandrum - 17 Kerala Ph +91 4712590772 M+91 7293003131 Email info@acewaretechnology.com Web www.acewaretechnology.com. Sreekariyam P.O,Trivandrum - 17 Kerala Ph +91 4712590772 M+91 7293003131 Email info@acewaretechnology.com Web www.acewaretechnology.com 1 SEO Syllabus Now you can get yourself or your web specialist trained

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