4Months. Internet Marketing. ADMEC Multimedia Institute. A Complete Course in Web Marketing. Duration

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1 Internet Marketing Duration A Complete Course in Web Marketing 4Months SEO SMO SMM PPC ADMEC Multimedia Institute TM

2 Prerequisites to Join Internet Marketing Expert Course 4Months Duration Our Internet Marketing Course is a complete digital marketing course means you don't need to be very good in advanced computing and other things. You just need to know internet and computer fundamentals to join this course.

3 1 Part Internet Marketing and Web Content Creation Chapter 1. Understanding Marketing Understanding Marketing's Role Marketing in an organization Understanding the planning process Assembling the team Creating the marketing plan Understanding B2B vs. B2C marketing Chapter 2. Website Creation Importance of websites Type of websites Pre-planning of website How to plan a webpage in Adobe Photoshop? How to convert webpage in HTML form Adobe Photoshop? How to plan User-Friendly Website? How to plan Search Engine Friendly? Over view how to plan dives friendly?

4 Part2 On-Page and Off-Page SEO How to Plan a Search Engine Friendly Website? 1. Basics of Search Engines What is a search engine? Anatomy of a search engine What is query interface? About Search engine results pages Explaining Crawlers, spiders, and robots Databases and SEO Important Search algorithms Retrieval and ranking in SEO Search characteristics Classifying search engines Primary search engines Secondary search engines Targeted search engines Learn the art of Generating Leads & Sales for your business.

5 Part2 On-Page and Off-Page SEO How search engines work SEO means hard work 2. What is SEO? White hat SEO Black hat SEO Gray hat SEO 3. The Theory Behind the Long Tail Search What is long tail search? How the long tail act Characteristics of long tail keywords Broad head vs. long tail 4. Importance of Keywords for Your Website Why keywords are important? Research of keywords Selecting keywords

6 Part2 On-Page and Off-Page SEO Patterns, proximity, and stemming Natural language vs. Boolean searches 5. Tips for on-page SEO friendly website a. Internal Ranking Factors Amount of text on a page Keyword density Location of keywords on a page Text format and SEO Creating Meta tags Title Description Keywords Abstract Robots Meta Tag Robots.txt Keywords in links Content is king Discover the website performance bottlenecks & mitigation strategies that will drive marketing success.

7 Part2 On-Page and Off-Page SEO Long-term content planning Keyword density and SEO b. Planning Site Structure Domain name Number of pages Page name or URL planning Image name planning About heading tags and their planning Alt attribute and link title c. Very Common SEO Mistakes Errors (401, 404, 301 and 302 etc...) Canonical error Handling page redirections Checking HTTP requests Checking validation of your HTML and CSS Introduce some tools for check website mistakes

8 Part2 On-Page and Off-Page SEO 6. External Ranking Factors Why inbound links are important Link importance (citation index) Link text (anchor text) Relevance of referring pages Increasing link popularity Link building strategies a. Planning Website to upload before server Add favicon XML sitemap creation Add code for Google webmaster Add code for Yandex webmaster Add code for Bing and Yahoo web master Add code for Google Analytics Add urls for Facebook, Twitter, LinkedIn, Google+ etc

9 Part2 On-Page and Off-Page SEO b. Planning Off-Page Optimization URL submission taking in account Article submission and its role in SEO Blog submission PPT submission and tips how to create Directory submission Classified submission Press release submission Forum posting and guest comment Image optimization Video optimization PDF submission Local Listing Question and Answers

10 Social Media Optimization Part3 and Marketing Chapter 1. Social Media Marketing Understanding Social Media Difference between Social Media Marketing and other Marketing Types of Marketing What is benefit of Social Media Marketing Chapter 2. Facebook Advertising Fundamentals 1. Facebook Advertising Overview Introducing Facebook ads Understanding ad types Targeting on Facebook Basic advertising terminology 2. Understanding Facebook Ads Setting up an advertising account Understanding ad structure Using the Ads create tool to define advertising objective

11 Social Media Optimization Part3 and Marketing 3. Creating Facebook Ads Choosing your creative Writing your content Managing placements Identifying your primary audience Refining your audience with interest targeting Refining your audience with behavior targeting Deciding on a budget Finalizing the campaign 4. Additional Advertising Options Promoting your page Boosting your page posts 5. Managing Existing Ads Managing and editing ads and campaigns Editing an active ad Creating a similar ad

12 Social Media Optimization Part3 and Marketing 6. Viewing Advertising Data Accessing advertising reports Scheduling advertising reports Understanding success metrics Viewing your billing summary 7. Implementing Best Practices Tips for writing a great ad Choosing an effective image for your ad Improving the performance of your ads Key Facebook ad policies Social media - smarter way to create new kind of public space. Chapter 3: Twitter for Business 1. Using Twitter for Business Exploring social media marketing vs. traditional marketing A brief overview of Twitter

13 Social Media Optimization Part3 and Marketing Does Twitter make sense for your business? Specifying business goals for using Twitter 2. Smart Twitter Account Setup for Business Choosing a strong username Crafting the perfect bio Creating a profile image Choosing background images and colors Marketing with a custom Twitter background Creating a Twitter landing page Promoting your Twitter address Following the Twitter terms of service Using the business resource pages on Twitter Adding a header image 3. Tweeting Strategically Aiming for the right mix of Tweets Tweeting like a pro Following the people who matter most

14 Social Media Optimization Part3 and Marketing Getting retweeted Finding potential clients Using and conversations Gaining competitive intelligence 4. Creating Engagement Opportunities Awarding loyalty Providing support for customers and prospects Creating ad-hoc focus groups Using the Activity panel to find opportunities Learn creative marketing strategies from professionals. 5. Creating a Rich Twitter Experience Using hashtags for events and promotions Finding and hosting Tweet chats Sharing media with Flickr and YouTube Using Twitter lists strategically 6. Managing Your Twitter Activity Using the Twitter utility TweetDeck

15 Social Media Optimization Part3 and Marketing Using third-party social-media-management apps Automating Tweets Archiving Tweets 7. Integrating Twitter with Other Online Marketing Repurposing Tweets with the Details link Adding your Twitter feed to a blog or website Cross-tweeting to Facebook and LinkedIn Encouraging sharing with Twitter buttons Advertising on Twitter Explore the power of internet Chapter 4. LinkedIn for Business 1. Developing Your LinkedIn Business Strategy Understanding the LinkedIn ecosystem: Company Pages and profiles How professionals are using LinkedIn Knowing your audience

16 Social Media Optimization Part3 and Marketing 2. Finding Your Audience Introducing advanced search Boolean searches Saved searches Lurking effectively on LinkedIn Using Who's Viewed Your Profile Using the You Recently Visited tool 3. Engaging Your Audience Introducing connections LinkedIn connections best practices Using notes and reminders Advanced tagging and sharing techniques Using update and messaging campaigns Using the Who's Viewed Your Updates tool Leveraging groups

17 Social Media Optimization Part3 and Marketing 4. Creating a Dynamic Company Page Introducing Company Pages Creating your Company Page Creating copy that drives visibility and sales Creating Showcase Pages Using imagery for impact Managing your pages 5. Content Marketing with Your Company Page Understanding elements of engaging updates Creating engaging updates Managing updates with third-party tools Analyzing updates and campaigns Marketing your page on LinkedIn Marketing your page outside of LinkedIn 6. Recruiting with LinkedIn Using Career Pages and job posts

18 Social Media Optimization Part3 and Marketing Leveraging personal profile updates Using search and outreach for recruiting Chapter 5: Google+ 1. Using Google+ Pages for Business Why use Google+ Pages? 2. Getting Started Creating a Google+ profile Adding contacts to circles Gathering the graphics for your business page Creating a business page Facebook, Twitter, Google+!!! How they can help your business to grow?? 3. Adding and Customizing Your Information Customizing the business name and introduction Customizing the tagline Adding photos Customizing Google+ Page settings Adding page managers

19 Social Media Optimization Part3 and Marketing 4. Google+ Pages Management and Awareness Building Starting the conversation Connecting your web site Sharing on the web Using Google+ Direct Connect Starting hangouts Utilizing the +1 button 5. Optimizing Your Google+ Pages for Google+ Win the web!!! Optimizing the profile and cover photos Linking to blog posts Writing a compelling About page Uploading videos to the profile page Sharing links Updating contact information 6. Tips and Tricks for Marketing with Google+ Pages Making your profile visible

20 Social Media Optimization Part3 and Marketing Using circles strategically Integrating Google+ into your overall marketing strategy with links and AdWords Using video chats and hangouts strategically Using Events strategically Deleting photos and posts Connecting with Google+ circles through Gmail Encouraging conversations with Contacts 7. Measuring Your Google+ Page Success Understanding how to measure success Using Google Analytics to benchmark Understanding quantitative and qualitative measurement 8. Troubleshooting When in doubt, Google it Changing your profile Deleting your profile Getting help

21 Social Media Optimization Part3 and Marketing Chapter 6: Blogging Strategies 1. Blogging Overview The big blogging picture Blogging with the Blogger platform Blogging with the WordPress platform Blogging with the Typepad platform Blogging with the Tumblr platform 2. Setting up a Blog Designing your blog Blog search engine optimization (SEO) Tying your blog to your website 3. Blog Posting What to write about What to do if you run out of things to write about The secrets to a successful blog

22 Social Media Optimization Part3 and Marketing 4. Blog Marketing Your RSS feed RSS feed management: FeedBurner RSS feed management: FeedBlitz Popular blog list sites 5. Making Money with Your Blog Making money with your blog using AdSense Making money with your blog using affiliate programs Other advertising services Chapter 7: Pinterest 1. Pinterest Basics Pinterest overview Creating a personal account Creating a recording artist, band, or business account Creating boards Pinning an image

23 Social Media Optimization Part3 and Marketing Pinterest shortcuts What Pinterest can't do Pinning audio and video Pinterest SEO 2. Marketing with Pinterest Pinterest marketing strategies Optimizing your website for Pinterest Creating pin chats Creating pin contests Ideas for using Pinterest The Ultimate Guide to Internet Marketing Chapter 8: YouTube 1. Optimizing Your Channel Creating a YouTube channel Optimizing your YouTube channel 2. Optimizing Your Videos

24 Social Media Optimization Part3 and Marketing Making your videos Google-friendly Adding an external link in the video In-video branding The key to viral videos Embedding your videos on a blog or website Optimizing your videos for mobile Making money from your videos How Content ID can earn you money Video analytics 3. Uploading Your Videos Uploading directly to YouTube The online video world is bigger than you think Using OneLoad Posting frequency strategy Chapter 9: Using Major Popular Social Networking Sites Tumblr Meetup

25 Social Media Optimization Part3 and Marketing Instagram Tagged VK Ask.fm Flickr MeetMe Vine ClassMates Chapter 10: Social Media for Photo and Video 1. What Is Social Media? A working definition of social media Cutting through the hype Exploring the reasons people avoid social media The rise of user-generated communities 2. The State of the Internet Trends in Internet use The rise of mobile computing Consumption of video online Consumption of photos online

26 Social Media Optimization Part3 and Marketing 3. Social Media Growth The rise in personal use of social media The rise in business use of social media 4. Becoming an Enlightened Social Media User Social media tenets Showing a genuine you Invent new Ideas with Us!!! 5. Posting Strategies How often to post What to post The power of images Scheduling posts Considering the terms of service 6. Monitoring Your Social Identity Searching your identity with saved searches Measuring your clout Protecting your reputation

27 Part4 Marketing & PPC Chapter 1: Marketing Basics 1. Marketing Basics Using in your marketing mix Getting the job done Becoming an appreciated sender 2. Building an List Asking for permission Collecting information Offering incentives to increase signups 3. Designing an Effective Marketing Deciding on a format Branding consistently Creating a layout er creation How to post er

28 Part4 Marketing & PPC 4. Making Your Content Valuable Including links Creating valuable information Sending valuable offers Writing an effective call to action 5. Creating Effective "From" Addresses and Subject Lines Marketing isn t magic. There is a science to it!! Setting up the "From" address Writing effective subject lines 6. Combining with Social Media and Mobile Devices Adding social features Creating a mobile-friendly design Including a mobile call to action 7. Maximizing Your Campaign Results Managing bounced and blocked Avoiding getting caught by filters

29 Part4 Marketing & PPC Evaluating click-through data Tracking non-click responses Chapter 2: Pay-Per-Click Fundamentals 1. Understanding Pay-Per-Click Marketing What is pay-per-click (PPC) marketing? Understanding PPC's role in your marketing mix Pros and cons of PPC Things to know before you get started 2. Getting to Know Google AdWords Dissecting online advertising Valuing the benefits of AdWords Understanding AdWords ad types Understanding where ads show up 3. Know About Landing Page What is Landing Page?

30 Part4 Marketing & PPC Importance of Landing Page Types of Landing Page Does Landing Page Matters for AdWords? Planning a Landing Page Create Landing Page using HTML & CSS 4. Getting Started 1. Creating your account Exploring the AdWords account structure Organizing campaigns and ad groups Learning the interface 2. Researching Keywords Valuing keyword research Understanding keyword match types Using negative keywords Evaluating a keyword Using the Keyword Planner tool 3. Creating Your First Search Campaign

31 Part4 Marketing & PPC Creating a new campaign Targeting locations and languages Setting your bidding strategy and budget Setting your delivery and advanced settings Using ad extensions 4. Creating Your First Ad Group Writing effective text ads Creating a new ad group Working with additional ad groups Using bid adjustments 5. Understanding Quality Score Understanding the AdWords auction Understanding Quality Score Identifying Quality Score issues 6. Tracking Ad Performance Defining conversions Using AdWords Conversion Tracking Learn the Magic to Successfully Attracting Customers via the Web.

32 Part4 Marketing & PPC Installing Conversion Tracking code Linking Google Analytics to AdWords 7. Optimizing for Performance Measuring return on investment (ROI) Enabling and finding conversion metrics Using the Conversion Optimizer Testing your ads with split tests Understanding the balance between performance and volume 8. Using Display Ads in Remarketing Campaigns Understanding remarketing in AdWords Creating a remarketing list Using display formats Creating a remarketing campaign 9. Leveraging Video Advertising Understanding video ads Using YouTube TrueView formats Creating a video campaign Reading video campaign reports

33 Part4 Marketing & PPC 5.Facebook Advertising Using Pay Per Click (PPC) What is Facebook Advertising? Is Facebook advertising better than others? Use the power editor for bulk adding/amending of ads Know about good or bad fan pages Understand the key factors for a successful Facebook PPC campaign Understand about CPC or CPM How to pay Facebook ads? Prepare status 6. Using Linkedin Pay Per Click (PPC) 7. Using Bing Pay Per Click (PPC) Chapter 3: Ecommerce Marketing What is e-commerce Why marketing is required for e-commerce websites How e-commerce marketing is different from other digital

34 Part4 Marketing & PPC or internet marketing Are e-commerce websites different from general websites Points to know if you are targetting mobile users Chapter 4: Mobile Marketing & Fundamentals 1. Understanding Mobile Marketing Introduction to mobile marketing Experiencing mobile marketing The mobile marketing purchase funnel Understanding the customer journey Reviewing the mobile marketing landscape 2. Establishing Your Mobile Foundation Auditing your mobile readiness Reviewing yourself and your company Testing your and web performance Establishing a mobile-first strategy Setting objectives

35 Part4 Marketing & PPC Evaluating your resources Identifying dependencies and roadblocks Creating a strategy for the future 3. Mobilize Your Web Presence Establishing a basic mobile web presence Optimizing your for mobile Optimizing your website for mobile Mobile optimizing example Getting local Measuring your website performance Setting up a QR code program 4. Launching an SMS Campaign The value of messaging Key terms for messaging campaigns Illustration of an alert message campaign Setting up a messaging campaign Best practices for building a phone number database

36 Part4 Marketing & PPC Building your mobile phone number database Measuring messaging results 5. Building Mobile Applications Introducing mobile applications Planning your mobile app development App type considerations Device type considerations Platform and development tool considerations Promoting and marketing your mobile app Mobile app development example Integrating advanced app features The future of business is Social 6. Managing Mobile Advertising and Commerce Initiatives Introducing mobile advertising Executing a mobile display ad campaign Setting up a mobile display ad campaign What is tracking and measurement?

37 Part4 Marketing & PPC Mobile advertising metrics by the numbers Mobile advertising metrics by the objective Integrating mobile commerce Creating a mobile coupon 7. Regulation, Resources, and the International Perspective Understanding mobile guidelines and standards Understanding government regulations Embracing leading resources and tools Mobile marketing partners Partnership considerations Sourcing and working with partners Understanding mobile around the world Chapter 5: Google Analytics Tips Assisting you with all Your Marketing Needs 1. User Management How Google Analytics accounts, properties, and views are structured

38 Part4 Marketing & PPC User management: 2013 update Best practices for user management 2. Deploying and Troubleshooting Installing Google Analytics on WordPress Google Analytics debugging and troubleshooting: The basics Google Analytics debugging and troubleshooting: With a tag management system (TMS) 3. Audience Reporting Demographics Interest categories Enabling Audience reports and understanding where the data comes from 4. Advanced Segments: Part One Intro and built-in segments Custom segments via the Segment Builder 5. Advanced Segments: Part Two User Segments: A huge improvement Advanced Topic: Sequenced Segments

39 Part4 Marketing & PPC 6. Cohorts and Filters Cohort analysis now built into Google Analytics Permanent filters and removing internal traffic Filters everyone should use to get clean data 7. Advanced Filters Using an advanced filter to get accurate information on subdomains When to use a segment vs. a filter 8. Remarketing Finding my most valuable customers Making Adwords work smarter and more profitably 9. Google Analytics Universal Update What is Google s Universal Analytics? Upgrading from Classic to Universal Analytics 10. Google Analytics API Test driving the API in 5 minutes

40 Part4 Marketing & PPC 11. Universal Analytics Migration Migrating Custom Variables to Custom Dimensions 12. Custom Reports Creating a Custom Report in 30 seconds 13. Time Zones Five Time zone tips to save your data 14. Custom Data Import (Dimension Widening) Learn cutting-edge techniques to enhance Brand Visibility Importing data with Custom Data Import 15. Real World Dimension Widening: Part One Query string parameters 16. Real World Dimension Widening: Part Two YouTube videos Local visitor time zones

41 Part4 Marketing & PPC 17. Segmentation Gotchas Part one: Why nearly everyone gets segmentation wrong Part two: Why nearly everyone gets segmentation wrong Chapter 6: Affiliate Marketing & Its Fundamentals 1. About Affiliate Marketing Introduction to affiliate marketing Using the exercise files 2. Understanding Fundamental Affiliate Marketing Principles Affiliate-advertiser relationships How much do affiliates earn? Startup costs of becoming an affiliate Understanding payment models Understanding core concepts 3. Preparing for Affiliate Marketing Types of affiliates

42 Part4 Marketing & PPC Tracking and reporting Freedoms and limitations Understanding affiliate agreements 4. Rolling Out Your Affiliate Efforts Considerations before building a website Affiliate disclosures Opening affiliate account(s) Selecting affiliate programs Enemies of future earnings Ensuring you are adding value Applying to affiliate programs 5. Day-to-Day Work Monetizing blogs with affiliate marketing Using affiliate data feeds Using affiliate coupons and deals Leveraging mobile and social Adding to the mix

43 Part4 Marketing & PPC Advanced affiliate creatives Pay-per-call marketing Chapter 7: Up and Running with Google AdSense 1. Understanding Google AdSense Using display advertising Discovering ad networks Using AdSense Understanding earning power Understanding AdSense limitations 2. Getting Started with AdSense Overview of AdSense Creating a Google account Linking your Google account to AdSense Providing payment information Using primary navigation

44 Part4 Marketing & PPC 3. Configuring Your First Ad Understanding ad units Creating a new ad unit Placing ad-unit code in a website 4. Using Advanced Ad-Placement Strategies Top-performing ad units Configuring custom channels Configuring URL channels Setting up experiments Configuring AdSense for custom search engines Configuring different ad styles Using AdSense for games and video Optimizing AdSense configuration Unleash Successful Internet Marketing Secrets with Us!!! 5. Allowing and Blocking Ads Using AdSense with multiple websites Blocking specific advertiser URLs

45 Part4 Marketing & PPC Blocking specific ad categories Blocking specific ad networks Blocking specific types of ads Blocking individual ads Requiring a review of ads before they are displayed 6. Using Performance Reports Understanding key ad-performance metrics Reviewing your AdSense dashboard Performance reports overview Filtering specific information in reports Adding notes to reports Creating custom reports Exporting reports We help you to secure #1 on Google 7. Advanced Administration Accessing messages Reviewing payment settings

46 Part4 Marketing & PPC Configuring account settings Reviewing policy violations Finding additional help

47 Duration 4Months Internet Marketing Who will teach you? Mr. Ravi Bhadauria (Web Developer, IM, On-page and PPC Expert) Mr. Ravi is one of the founders of ADMEC Multimedia institute and senior most faculty of Web Development and Web Marketing Courses. His sound understanding and exceptional learning methodologies distinguished him from others in the industry. He is having rich industry experience of over 15 years. He is quite supportive and offers congenial working environment to the students which foster their growth. Mr. Nishu Tomar (Advertising Designer, SEO and SMO Expert) Mr. Nishu is the renowned Advertising Designer, SEO and SMO Expert at ADMEC Multimedia Institute. He is among the pioneers of Internet Marketing, and has an association with the Internet Industry from past 8 years. As a person he knows how to drive the force in right direction.

48 Duration 4Months Internet Marketing Class Room Training 4 Months Regular (3 Days in a Week 1½ hours per day) 4½ Months Saturday and Sunday (2 Hours per Day) 6 Months Only Sundays (3 Hours) It s all to do with the training. You can do a lot if you re properly trained. Online Training 4 Months Regular (3 Days in a Week 1½ hours per day) 4½ Months Saturday and Sunday (2 Hours per Day) 6 Months Only Sundays (3 Hours)

49 Duration 4Months Internet Marketing For Free of Cost Career Counseling Contact Undersigned: ADMEC Multimedia Institute C-7/114, 2 nd and 3 rd Floor, Sector-7 Near Rohini East Metro Station Rohini, Delhi

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