SEO - SMO- SEM - PPC - VSEO

Transcription

1 [Ramit Solutions] SEO - SMO- SEM - PPC - VSEO [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions [ ] By Lathish Sriram Page 1

2 About the Course : SEO Search Engine Optimization or SEO is a technique which enables the website to be listed on the top search results for the particular query related to the product offered by the organization when entered by the user in the search engines like Google/Bing/Yahoo etc. (OR) Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. Ex: SEO Training Institute in Hyderabad when entered by the user In the present world if a user wants any information about the product/company/information he straight away goes to the search engine and types his/her query, for this purpose now every company started recruiting SEO Analysts. SEO has become very important and plays key role in generating leads and business to all the organizations. How it will be Useful? A great time to hire or to start SEO is when you're considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site. How SEO Works and Benefits comparing to other courses: Here starts your Revenue Ever Green Course Helps to get job in any Industry. No Rescission in this field. Get job even in Rescission time Work Part-time and get paid hourly as Freelancers Approximate Income earning by the SEOExperts: Part Time: Rs.20,000 to Rs.30,000 Full Time: Rs.50,000 to Rs.80,000 Lot of Openings for Freshers No qualification required You can start making money so fast Learn a course SEO... and work on ur own projects to generate more business or leads Any age group people can learn SEO to improve their own business Work for part time and get full time money Getting job in IT companies is easy by learning SEO Become Google Marketing Professional Become Facebook Marketing Professional Work from Home Learning SEO is very easy Page 2

3 What you will Learn? While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site's presence in Google, or even the removal of your site from our index. So for skipping these types of issues, always you have to follow White Hat Technique and Latest SEO Algorithm. Here we will provide you training based on latest techniques and latest Algorithm (Panda, penguin and hummingbird) so that it enables your website to be listed on the top search results and generate huge quantity of leads driving through online This course covers you not only SEO and also the total Digital marketing Training i.e., SEO, SMO, SEM/PPC and VSEO Courses that covers SEO : Search Engine Optimization SMO : Social Media Optimization PPC : Pay Per Click SEM : Search Engine Marketing VSEO : Video Search Engine Optimization About the Instructor One of the top 100 SEO experts from Google+ Indian users. The faculty (MR. SRIRAM) for this course is a Best SEO Expert with 9+ years of extensive experience in IT and Digital Marketing. Currently he is working with one of the TOP India IT companies handling 100+ projects and leading 55+ team people. During his career he has implemented many Digital Marketing based projects in India and abroad for various industries like It companies, Consulting companies, business organizations, Social service oriented Organizations, Films, celebrities, marketing companies etc., About Ramit Solutions and Trainings Ramit Solutions and Trainings is the education division of Ramit Solutions, that provides end-to-end services related IT education. Known for the highest level of standards and uncompromised quality of the IT Trainings, Ramit Solutions and Trainings has carved a niche for itself in IT education space by offering services to both Retail and Corporate clients. Ramit has in-house placement cell and has the proven record of placing thousands of its students in various IT organization across the world. You can find more details about Ramit Solutions and Trainings on our website Why Ramit Solutions and Trainings We follow blended teaching methodology (Live examples, projects, case studies etc along with the industry specific curriculum training.) Training sessions are very participative, interactive & well structured. At the - end of the training program you will be A Corporate Ready Fresher. Page 3

4 1. Introduction to SEO: What is Search engine optimization? History of Search engines? How is SEO important in digital marketing? How is search engine important for companies? How can search engine impact the brand and sales of a company? Components of search engine? Algorithms used in SEO Updates of SEO 2. Difference between Online Marketing and Offline Marketing 3. Difference between SEO and PPC 4. Google Webmaster Tools: Adding a Site and Verification Process Configuration Settings Geographic Settings Site Links Crawl Errors / Stats Google Fetch Traffic Search Queries Links to Site / Internal Links Optimization Sitemaps Content Keywords Etc 5. Google Analytical Tools Dash Boards Real Time Traffic Audience Acquisition Behaviour 6. Onpage Optmization: How to Choose Domains. How is on page optimization important in seo Pre Optimization Report Keyword Research Competitors Website Analysis Rewriting Robot Friendly Text Title Tag Optimization Meta Tag Optimization Meta Keyword Optimization Alt Tag Optimization Image Optimization SEO Friendly URL Optimization Website Structure Body Text and Content Wordpress SEO Friendly Google Analytics 7. Offpage Optmization Hosting of sitemap Search engine submission (Global and Local) Directories submission ( General, Product and Country) Blog Creation and Blog Commenting Creation of forums and Participating in forums Classifieds Posting Social media optimization (Facebook, Twitter, LinkedIn, Digg etc., Pages, Groups, Tabs etc) Article Posting Free Press Releases RSS feed submission Web 2.0 Submission Link Wheel Google maps Creation 8. Position Monitoring: Monitoring website Ranking With Different Keywords Renewal Of Expiry Trade Leads And Posting New Trade Leads Constant Research Of Updated Technology For Better Positioning Research On Current Popular Directories And Site Submission Changing Methodology With Change In Search Engine Algorithm Monthly Reports 9. SEO strategies/techniques 10. Social media optimization - SMO Page 4

5 H1, H2 Tabs Optimization 11. Main components of SEO Spider. Crawler. Indexer. Database. Results Engine. Amount of text on a page Keyword density and seo Location of keywords on a page Keywords in links Number of pages Advantage with Ramit: Faculty, who is a real time employee from top MNC All Practical s will be on LIVE PROJECTS Limited seats with individual focus Certification valid globally & life long Corporate Atmosphere premises Advantage for Students: 100% Placement assistance Real time company assignments Excellent infrastructure with extended lab hours Excellent Placement track record Scholarship reward to students who refer their friends Company oriented training Knowledge Live project and Practical Sessions Limited Strength Certificate 12. Facebook, Twitter, LinkedIN, Digg etc., 13. SEM / PPC - Pay Per Click Facebook CPC and CPM campaigns and all others. 14. VSEO Video Search engine Optimization (Extra Charge) 15. What is SEO Algorithm? Training Highlights Training by Real Time IT Professional with 9+ years of extensive experience on Oracle SOA In-depth coverage with live project Top Quality course material for self-study and future reference Dedicated systems for lab practice Unlimited Lab Access till you get Job Guided Lab sessions by experienced lab faculty with hands-on practices Interview questions & preparation sessions by expert IT Professionals Guidance & assistance on resume preparation&certification 100% Placement assistance by full-fledged in-house placement cell Real time company assignments Scholarship reward to students who refer their friends Company oriented training Knowledge Limited Strength Certificate Page 5

6 Batch Details : SEO, SMO, SEM Start Date Time Duration 25 Days Fee INR: 7,000 Batch Details : VSEO Make money by using Videos, Work from Home and many more Start Date Time Duration 1 Day Fee INR: 4,000 ***Providing discount if you join both Other Courses offered by Ramit Ramit Solutions offers best quality trainings on the below mentioned technologies also: Digital marketing SEO SMO PPC VSEO Youtube Content Marketing Ameerpet, Hyderabad , Ph: Banjara Hills, Hyderabad, , Ph: seo@ramitsolurtions.com Page 6