SEO & CONTENT MARKETING SERVICES

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1 SEO & CONTENT MARKETING SERVICES Search Engine Optimisation is an essential element that can make or break the success of your business website. If you are not on page one of Google for a number of search terms related to your product or service, you will be missed by the hundreds, sometimes thousands of potential clients making those searches online. In fact, statistics show that 75% of users do not scroll past the first page of results. However, just as important for SEO in 2015 is the nature of your content. Google is becoming ever more successful at bringing valuable relevant content to the first page of its results. A strategic approach to the content that you produce and the way in which it is marketed is just as important as the traditional SEO technique of link building. The ever- changing landscape of SEO can be a minefield however. With the cost of standalone agency services out of the reach of many businesses, it can be difficult for the average SME to know exactly how to spend their resources on online SEO and marketing efficiently.

2 The SB1 Design SEO and Content Marketing Package aims to take care of all this for you. At a price point designed specifically for the small business owner, you will have sophisticated SEO techniques applied to your website at an affordable monthly cost, best suited to your budget. At the beginning of every month you can choose exactly how much you want to spend, and on what service. No extended contracts, or obligations just quality SEO and Marketing strategies helping you take your business to the next level. INITIAL SETUP: SEO BOOSTER PACKAGE For a one off payment of 200, the Initial Setup is designed to give your website the foundation SEO optimisation required for a healthy SEO campaign. The package contains elements from across the full range of SEO strategies available. Starting with the submission of the site to major search engines, analytics of keywords appropriate to your business and analysis of your competition. I will also optimise your website, to make sure you are doing everything you should for onsite SEO maximisation. Then there is the important issue of link- building. Backlinks to your website are a huge factor that Google looks to in calculating your ranking. I supply your site with 100, quality, Google safe backlinks, providing the essential SEO boost it needs for increased search engine ranking.

3 Inside the SEO Booster Package Search Engine Submission Google, Bing, Yahoo Creation and submission of XML Sitemap makes site easier for search engines to crawl your site. Analytics and Google Webmaster tools added and linked, allowing for full performance metrics. Complete Onsite SEO Overhaul o Descriptive H1, H2 & H3 Headers o Meta descriptions on all pages o Keyword density review and implementation o Optimized Internal linking structure o Alt image optimisation Keyword Analysis using industry tools such as Majestic SEO and Open Site Explorer. o This analysis provides you with important information on what search terms relevant to your core business are searched for most on Google. Total monthly Google user search volume. Essential data for building your content campaign. Competitor Analysis What keywords are your competitors ranking for, what backlinks are they using to achieve this.

4 100 BACKLINKS o All white hat, Google safe techniques. Essential for higher search engine ranking. o Blog comments (on blogs/sites relevant to your business) o Social profiles o Business directory entries o Website Directories, o Niche Directories o Google/Yahoo local submission and setup, o Forum comments o Logo submission sites o Excel spreadsheet reports of all obtained links Web 2.0 site creation, (ie I create small, niche relevant 2/3 page websites on high ranking web 2.0 domains that link back to yours, providing useful link juice.) All of the above is completed within the first month of purchase. Links are built up gradually over this period so as to look natural to Google s ranking algorithm. MONTHLY SERVICES The above Initial Setup is required to ensure your site is search engine optimised, you have an understanding of the type of content you need to create to target your audience and that you have a foundation of links to begin ranking your site. For sustained ranking and/or ranking for competitive search terms, an ongoing SEO and Content Marketing campaign is essential. The following services are offered in package prices depending on your budget and SEO timeframe. As a guide, works are based on a 15 per hour consultancy rate.

5 LINK BUILDING In today s SEO world, the quality of your backlinks is far more important than the quantity. Your site needs links from respected domains. I go out and obtain those links for you in ways that are not frowned upon by the latest Google algorithm changes, (known as Penguin and Panda). High Authority Domain Backlinks I will add authority backlinks via high PR domains. These links come from my access to high PR,.gov and.edu domains. I post 3 articles per month on such sites using unique articles related to your business niche. Each article contains two keyword phrase anchor text links back to your website. Broken Link Building I will search sites within your business niche, (non- direct competition) and locate broken/dead links within their website resource pages. I then contact the site administration, informing them of the broken links and offering to replace the link with one back to your website a very effective strategy for strong in page backlinks.

6 2 nd Tier Link- Building (Link Pyramid) I purchase and create bulk links to the web 2.0 properties that I have created for your business. This in turn will flow stronger link juice to your main business website. Also, as these web properties are on social profile sites, they provide natural traffic to your sites outside organic Google traffic. Blog Comments & Forum Postings I will continue to build your presence within relevant industry blogs and forums leaving links within the signature of each post. I can provide a list of such resources for you to continue to build potential client relationships, or undertake this myself depending on the nature of your business. Internal link- building As your site grows and new content is added, I ensure your website pages are effectively interlinked, (increasing your internal page authority) and the overall site continues to be easy to navigate.

7 CONTENT CREATION Google loves regularly updated, original content that adds value to the user. In today s SEO world, the well- known mantra, CONTENT IS KING, has never been more true or relevant. In order to beat your competition, you need to have higher quality, useful content. I will research and create the following types of essential content for your business: Business relevant How to Guides Top 10 lists relevant to your business niche, (a very popular type of web content) News updates on your business Product reviews Interviews Larger, comprehensive e- book guides, downloadable marketing brochures. (with signup) Any other content deemed appropriate to your business, and in line with your established keyword strategy.

8 CONTENT MARKETING: SOCIAL MEDIA I can manage the appearance and the content updates of your social media profiles. Every business should have a Google + page now. Google is measuring social signals as part of its ranking algorithm, giving higher value to its own social platform. Facebook Page I can design the page, update the profile with fresh content linked back to the main website and drive more FB likes. Twitter I can create your twitter profile and give advice on the types of Tweets you should be posting, (or undertake this for you) Other Social media profiles maybe relevant to your business; I can set these up and maintain these in line with your business objectives. Sites include: Tumblr Pinterest Youtube Channel Linkedin SB1 DESIGN WEBDESIGN GRAPHICS CMS SEO

9 Social Bookmarking Every time your site is updated with new content, I will also add the piece to the most popular social bookmarking sites (Digg, Reddit, Stumbleupon, etc). With cleverly worded article titles it is possible to bring in extra traffic from these social sharing sites, (I ve had over 70,000 extra hits in a day from strategically titled article submissions using Reddit). Community Publishing Publishing your content on sites such as Quora, Go- articles, ezine- articles and other article submission sites. This gives you wider coverage, (creating traffic outside of Google) and provides extra backlinks. FOR MORE INFORMATION OF THE MONTHLY SEO AND CONTENT MARKETING PLAN, CONTACT ME AT: STEW@SB1DESIGN.CO.UK