Janet Bartoli Search Engine Optimization Consulting Small Business Packages

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1 Janet Bartoli Search Engine Optimization Consulting Small Business Packages SEO Package Organic Silver: $475/mo (Ideal for small business with little to no pre-existing online presence, great way to get the basics and build a solid foundation) Campaign Length: Minimum 6 months. Any SEO done in less time is not going to be sufficient enough time to develop and setup for long term success in natural search. Keywords: Up to 10 semantically focused and relevant keywords will be researched and optimized for. These will be established within two separate keyword groupings, and have an estimated Google monthly search volume of up to 4,000 in total MONTH 1 SETUP Account Research & Prep 1 Website audit, with 10 pages of the site, generally those most important to the business in sales and conversions. Keyword research, grouping and mapping On Page Optimization 1 SEO road map blog creation helpful in setting up and establishing theme related content you need to be ranking for 1 Directory listing

2 3 pages of copywriting 10 Title tags optimized 10 Meta Descriptions optimized 10 Domain redirection optimization 1 XML sitemap optimized Robots.txt file checked and analyzed 10 URL rewrites 1 broken link report, with recommendations Google analytics check and installation Google search console setup and analyzed (formerly known as Google webmaster tools) Rich Snippets 1 Authorship mark up 1 review or product markup breadcrumbs included Month 1 OFF Page SEO (Content Creation & Publications) 1 Magazine/news placement 1 guest blog Establishing a solid offline presence is key within Google s newest algorithm, called Hummingbird, where other content related to yours is created, shared and linked to your original web page content. Google sees this as beneficial to visitors and will enable your pages to boost in ranking and visibility Each Month thereafter starting Month 2 the following will occur 2 guest blogs 3 magazine/news placement

3 business review (magazine) Product/service review REPORTING: Keyword ranking report Google analytics measurement of key performance indicators Complete work/deliverable report Executive summary It is recommended to begin with this starter package and once a solid online presence has been established, and increase in targeted traffic and sales has occurred, we would recommend you then advice the SEO program to the next level to further expand your reach. In that advanced package additional items such as page speed optimization, additional copywriting, video optimization, and additional link acquisition takes place LOCAL SEO PACKAGE LOCAL SEO BASIC: $349/mo Perfect for those businesses that need an extra focus on geographically local SEO in a basic format the following Local Basic package is offered Account Research & Prep 1 website audit 5 pages optimized

4 keyword research, grouping and mapping Local Business Setup 1 Google + local creation 1 Yelp listing creation 1 Yahoo local creation 1 Bing local creation 1 Yellow pages creation On Page Optimization 1 SEO road map 1 blog creation 3 web pages copywriting 5 title tag optimization 5 meta descriptions optimized 1 domain redirect optimization XML sitemap optimization Robots.txt analysis and check 5 URL rewrites 1 broken link report 1 Google analytics check & installation 1 Google search console check and installation (formerly known as Google Webmaster tools) Rich Snippets 1 authorship mark up 1 organization markup 1 review or product markup Month 1 Off Page SEO (Content & Publications) magazine/news placement

5 MONTHLY STARTING MONTH 2 1 guest blog 1 magazine news placement 2 citations REPORTING Keyword ranking report Google analytics on key performance indicators Work/deliverables report Executive summary