Overview Of Services. Adwords

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1 3 rd Floor 19 South Mall Cork City. Phone & Website Design Search Engine Optimization Marketing Pay Per Click Management Social Media Management Analytics & Conversion Testing Overview Of Services Adwords Adwords is Googles pay per click platform. As seen on the photo below we can set up Adwords to have your website appear for searches relevant to your business. When a potential customer clicks this ad then Google charges you. The benefit of this platform is you can be on top of Google literally within hours for many of the top keywords relevant to your business & start getting traffic right away. SEO Search Engine Optimization is used to drive your website to the top of Google s natural listings. Natural listings receive a lot more traffic then ads & it can also cost substantially less in the long run to keep your natural listing using SEO rather than using Adwords on a long term basis Google + Local Google Places what is now called Google Plus Local is essentially marking & verifying the location of your business on Google maps & setting up a Google + profile (Google + is essentially Google s version of Facebook) for your business which allows people to get relevant info about your business & leave reviews. These results are also shown on the Google search results page for local searches as seen below. Adwords Included: Set up of your Google Adwords account o Building of individual adgroups to target each of your products/services Optimization of your Adwords account o Optimizing ads for higher click through rates o Optimizing keywords to increase conversions o Eliminating waste eg keywords which may get a lot of traffic but don t produce leads

2 Examples Of Adwords Results In Google: Payment schedule for Adwords Setup fee: 200 Maintenance Fee: 30% of ads spend paid quarterly. e.g. Your 3 months ad spend is 300 your payment to us is 90. All ad spend is paid directly to Google. Search Engine Optimization Stage 1 Keyword Research In this part of the SEO process we will examine what keywords related to your business are getting traffic & if it s appropriate for us to target them for you. We will also analyze Adwords

3 data & target the highest converting keywords if you have had an Adwords campaign with us. This way we can target keywords we know will get you results. Stage 2 On- Page Optimization At this stage once the keywords are decided we will go about editing your site to optimize it for the chosen keywords. This includes but is not limited to: Modifying page titles Modify page descriptions Building & submitting your sitemap to the major search engines Editing HTML/CSS to ensure titles & important keywords are given the appropriate tags e.g. H1 tag for product names Stage 3 Off- Page Optimization This area of SEO involves creating content related to your business such as articles, press releases, blog posts etc & influencing your Google ranking by getting other sites to link back to your website. We write 1 original article each month related to your business. We add this to your blog/article section of your website (if you have one) & use our link building techniques to build links back to your website. Techniques include but are not limited to: Press release distribution Article syndication Social bookmarking Blog creation Blog commenting Video creation & submission to video directories Top level domain submissions to online directories Payment schedule for SEO 125 monthly via Direct Debit or 750 paid twice yearly

4 Google + Local Example Of Google Plus Local Results: We handle the creation & submission of your Google + Local page. Payment Schedule for Google + Local Submission 100 one off fee.

5 if you have any questions about any of our services please let me know. You can contact me directly on or If you have any questions at all or would like me to explain anything further please don t hesitate in getting touch. I look forward to hearing from you. Regards, Mark Flavin CLIQ Media & Marketing 3rd Floor, 19 South Mall, Cork City, Co Cork Web: Phone: Mobile1: Mobile2: Registered Business Number:

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