Internet Marketing [points 1-8] INR 17,950 (16,000+1,950) (inclusive of all taxes)

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1 Internet Marketing [points 1-8] INR 17,950 (16,000+1,950) (inclusive of all taxes) Digital Marketing [points 1-16] INR 24,750 (22,000+2,750) (inclusive of all taxes) 1. Digital Marketing Outline [3 hours] Digital Marketing and its Significance Elements of Online Marketing Mix What Digital Marketing comprises of? How Digital Marketing Differs Globally? 2. Website Development, Design and Content [8 hours] Best Practices for Designing a Website Importance of Website's user Interface Creation of a Website (Static and Dynamic) with Content Use of Dreamweaver and FTP Optimize the website according to the user's need How website design can increase the sales? 3. Search Engine Optimization [18 hours] Understanding Search Engine and SEO What Search Engines are and how they operate? Challenges for Website Owners

2 Advance HTML Tags Search Engine Algorithms SEO Methodologies Keyword Analysis On-Page Optimization(All the things it has) Off-Page Optimization(all the available techniques) Limitations of Technology for SEO Analyze SEO measurement to gauge its effectiveness Advance SEO SEO Tools 4. Pay Per Click [12 hours] What is SEM? Constituents of SEM What is Pay Per Click? How PPC differs from SEO? Features of PPC based SEM Anatomy of Search Engine Why do you need SEM? Banner Advertisement Search Engine Marketing Youtube Advertising

3 Introduction of SEM Tools: Google Adwords Bing Ad Centre Facebook Ads Twitter Ads LinkedIn Ads How ads work? Creating an effective ad within campaigns Keyword Relevancy and Bidding What is Landing Page? Measuring Campaign Effectiveness 5. Google Analytics [3 hours] Web Analytics and its Importance What does Web Analytics tell you? Setting your Website with Analytics Setting up Goals and Funnels Tracking Conversion and Performance Monitoring Traffic Source and Behavior Working of Google Analytics 6. Social Media Optimization [6 hours]

4 Social media and its understanding Marketing on Social Media Platforms Viral Marketing and its importance Facebook Marketing LinkedIn Marketing Twitter Marketing Google+ Video Marketing Social Image Sharing 7. Mobile Marketing [2 hours] Concept of Mobile Marketing Various Option of Mobile Marketing Ecosystem of Mobile Advertisers and Publishers Mobile Marketing Mix Mobile Website Creation Tools Advertising on Mobile Targeting Ads on Apps Targeting Ads via location Targeting Ads on Search Engine Targeting Ads on Telecos Data SMS Marketing Mobile Strategy

5 8. Marketing [2 hours] Understanding and Benefits of Marketing Permission Marketing and Spamming Technical Requirements for creation Marketing Tools How to increase open and click through rates Steps for designing an effective campaign 9. Affiliate Marketing [3 hours] Affiliate Marketing with its Benefits 3As of Affiliate Affiliate Marketing History Changes in the Affiliate Marketing over the years How to be Super Affiliate? Ways of Affiliate Marketing and Secrets Getting you started as an Affiliate Affiliate Networks Overview 10. E-commerce Marketing [3 hours] What is E-commerce Marketing? Categories of E-commerce

6 Creating E-commerce Website E-commerce scenerio in India SEO Strategy for E-commerce Website Types of E-payments Challenges in E-commerce Digital Marketing in E-commerce 11. PR and ORM [3 hours] Understand Online Reputation Management Why is it required? Why PR is more powerful than advertising? Online Reputation Management Activities Best Practices How to manage it with SEO? ORM Tools 12. Online Advertising [2 hours] Online Advertising and its Types Display Advertising Banners Rich Text

7 Pop Up and Pop Under Contextual Advertising In-text In-image In-video In-page Payment Modules Companies and Networks Tracking and Measuring 13. Lead Generation for Business [2 hours] Understanding and Importance Landing Page and ThankYou Page Best Practices for Creation Landing Page Optimization Converting Leads into Sales Creating Lead Nurturing Strategy Lead Funnel and Steps 14. Adsense and Blogging [3 hours](get Free Collection of Premium Wordpress Themes) What is Google Adsense? Using your Adsense Creation of Blog (Wordpress)

8 Placing Ads on your Blog 15. Creating Digital Marketing Strategy [1 hour] 16. How to become a Freelancer [1 hour]

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