Title/Description/Keywords & Various Other Meta Tags Development

Transcription

1 Module 1 - Introduction Introduction to Internet Brief about World Wide Web and Digital Marketing Basic Description SEM, SEO, SEA, SMM, SMO, SMA, PPC, Affiliate Marketing, Marketing, referral marketing, E-commerce sites, etc. Search Engine Basics Major Search Engines Web Ranking Ranking algorithms Page Ranks Web Designing Basics WYSIWYG/ Editors Module 2 - Search Engine Optimization (SEO) Category - Search Engine Marketing (SEM) SEO - On Page Optimization Initial website Analysis Keyword Research Keyword Density Analysis and Placement Competitor Analysis Title/Description/Keywords & Various Other Meta Tags Development Site (URL) Structure Analysis Web Designing Basics and wordpress/themes/wysiwyg Editors URL renaming/re-writing Content Development Check Brief Keyword Competition Review H1, H2, H3 Tags Anchor Text Existing Web Content Optimization Image Optimization Use of robots.txt HTML Validation Doorway Pages / Cloaking Invisible Text Creation of XML / HTML / ROR / Text Sitemaps Submitting sites to Google, Yahoo Webmasters and other SE Canonical / 404 Implementation Google Sitemap Creation Yahoo Sitemap Creation Competitor Analysis & Monitoring Google Webmaster Account Setup and management Google Analytics (Statistics) setup and management Creating of Favicons SEO - Off Page Optimization Search Engine Submission Directory Submission

2 DMOZ Submission Article submission Alexa Insights Google Hot Trends and Insights Google Business centre submissions Press Release Submission Content editing & Content Rewriting Good Bad about: Direct Link Exchange / Direct Link Building One-Way Two-Way / Reciprocal / Link Exchange Three-Way Leveraging Local Search Google Mapping/Listing Press release news syndication RSS (Really Simple Syndication) Local and regional search engine indexing Forum Posting & Posting Free Classifieds Yahoo Answer Link Building Linked in Link Building Strategies Online Reputation Management Social Book Marking Video Optimization - Black Hat / Grey Hat / White Hat SEO - Latent semantic indexing - Sandbox Effect - SEO Reporting SEO - Essential Tools Google Keyword Tool Word Tracker Keyword Spy Keywords Position Checker Keyword Density Checker Meta Description Creation Google Analytics Stats Counter Module 3 - Search Engine Advertising (SEA) Category - Search Engine Marketing (SEM) Category - Pay Per Click (PPC) - SEO vs PPC - Landing Pages Tracking Bounce Rates and Conversions Landing Page Optimization Testing Landing Pages SEA - Google Adwords Introduction to Online Advertising and Adwords Adwords Account and Campaign Basics

3 Adwords Ad Formats Policies and Ad Quality Issues Adwords Targeting and Placement Adwords Bidding and Budgeting Optimizing Performance Display Advertising on the Google Display Network and Mobile Advertising Performance Monitoring and Conversion Tracking Overview of Local Business Listings and Maps Selling and Representing Adwords [OPTIONAL] SEA - Microsoft AdCenter (Bing Ads) Introduction to Microsoft AdCenter Editorial Guidelines Landing Page Relevance and Quality Guidelines Intellectual Property Guidelines Click Quality Getting Started - Accounts and Campaigns Microsoft AdCenter Targeting Microsoft AdCenter Tracking Performance Microsoft AdCenter Optimizing Performance Microsoft AdCenter Budgeting and Billing Microsoft AdCenter Desktop Module 4 - Social Media Optimization (SMO) Category - Social Media Marketing (SMM) - Introduction to Social Media - Advantages over other forms of Online Marketing - Social Media Strategy SMO - Facebook Latest trends Difference between Profiles, Places, Groups and Pages Social media and communications strategy Open Graph Facebook Connect (Like, Share, Comment) Facebook Pages (Creating, Managing, Retention) Pages (Dos & Donts) Facebook Apps Measuring and Monitoring Sponsored Stories Facebook Places and check-ins Facebook credits Facebook and ecommerce Advantages and challenges SMO - LinkedIn Introduction to LinkedIn Creating the right profile & settings

4 Increasing reach and visibility Linkedin Groups Answers, events, messaging & testimonials Company Pages SMO - Twitter Introduction to Microblogging & Twitter Twitter Demographics Use for reputation, promotion, sales, conversing, listening, research Business examples: E-commerce, Support (listening and responding), PR, Image Who to follow Tweeting (Responding to others, RT, HashTags, Direct Messages) Tracking Code Ghost writers and the importance of disclosure Twitiquette Advertising tweet for pay Twitter Lists Twitter Account Promotion Searching tweets and users Measuring Influence Tools SMO - YouTube Online video content is king Viral films and brand Defining your goals, metrics and budgets Social sharing, comments and reviews Getting an audience Creating and managing an account Using Ads inside Videos Promoting Youtube Videos SMO - Google+ Setting Social Objectives Social Strategies & Tactics for Google+ +1s & Sharing Integration with your site Promoting a Brand on Google+ Tools - URL Shortening Tools Module 5 - Online PR, News & Reputation Management Category - Social Media Marketing (SMM) Introduction to Online Press Releases Handling the Press - the golden rules Successful Marketing and PR Strategies Press releases that work Organizing press interviews Using pictures effectively

5 Sourcing PR information Market research for PR use Introduction to Online Reputation Management Generating Buzz Five Stars at Customer Review Sites Tips for ensuring your happy customers spread the word. Ensure your customers defend you from a bad review. Responding to negative reviews Reducing negative reviews Blogging for Brand Control Social Networking Meets Reputation Management Module 6 - Social Media Advertising (SMA) Category - Social Media Marketing (SMM) Category - Pay Per Click (PPC) SMA - Facebook Communicating Value of Display on Facebook SMA - LinkedIn Communicating Value of Display on LinkedIn SMA - Twitter Communicating Value of Display on Twitter SMA - YouTube Communicating Value of Display on YouTube Module 7 - Marketing Service Providers (ESPs) Planning and delivering campaigns Online Customer acquisition

6 Encouraging web visitors to subscribe Crafting effective registration processes Customer retention strategies Choosing frequency schedules Creating effective campaigns Understanding conversion and performance metrics Inbox Delivery Reducing abandonment and bounce rates Structured approaches to testing A/B and Multivariate testing Analyzing test results Important Laws on Marketing Module 8 - Web Analytics Google Analytics Setup Installation techniques campaign tracking & Analysis Interpreting essential website data Motion Charts Advanced Segmentation Custom reporting Advanced Filters Clicky Getclicky.com Setup Real-time Statistics Click usage A/B Testing Optimizely Visual Website Optimizer - KPI ANALYSIS - Internal Search Analytics - Website Surveys - Multivariate testing - Multi-channel analytics Module 9 - Content Marketing Digital content Microsites White papers Webcasts/webinars Podcasts Video portals Interactive online Events Advanced Module 1 - Google Adsense Introduction to Google AdSense

7 Google AdSense Program Google AdSense Approval Process Google AdSense Secrets How to Get Relevant AdSense Ads Google AdSense Ad Format Sizes High Paying sites on AdSense Making Money with Google AdSense Google AdSense Ad Colors Google AdSense Revenue Sharing Google AdSense Optimization Tips Advanced Module 2 - Blogging Blogs Creation Blogs Submission Blogs Promotion Blogs Weekly Postings Blogs Commenting Advanced Module 3 - Affiliate Marketing Basics of emarketing Understanding Affiliate Marketing Intelligent Keyword Research & Analysis Choosing Right Products: ClickBank, CJ Choose The Right Domains & Hosting Provider Banners / Promos / Discounts Building Affiliate Pages Using CMS Marketing Mix: SEO / PPC / SMM List, Autoresponders Campaign Measurement and Tracking Service Clients / All Days