Internet Marketing Career Point. Boost your Career. Comprehensive Digital Marketing Training Program

Transcription

1 Internet Marketing Career Point Boost your Career Comprehensive Digital Marketing Training Program

2 Key Features of the Course PRACTICAL EXPOSURE WITH ASSIGNMENTS IMCP CERTIFICATE WITH GRADES AFTER FINAL ASSESSMENT JOB PLACEMENT ASSISTANCE BUILD YOUR OWN WEBSITE UNLIMITED BACKUP CLASSES FOR 6 MONTHS FREE LIFETIME ASSISTANCE THROUGH OUR ONLINE FORUM CERTIFIED AND EXPERIENCED TRAINERS COMPLIMENTARY PERSONALITY DEVELOPMENT AND ENGLISH SPEAKING SESSION FULL SUPPORT IN CRACKING GOOGLE ADWORDS CERTIFICATION FREE HOSTING FOR BUILDING YOUR OWN WEBSITE WEEKDAY, WEEKEND AND SUNDAY ONLY BATCHES ALSO AVAILABLE To Register for the Course, or any of our workshops you can call us at imcpinstitute@gmail.com 3A/17, Basement WEA, Karol Bagh, Tikona Park, Next to Sanjviya Public School, prasad nagar New Delhi

3 Internet Marketing Overview Difference between Internet marketing and Digital marketing. Importance of Market Research and analysis. Difference between Promotion and Advertising. What is Traffic, how to bring Targeted Traffic. How to market your business online? Importance of Visibility and Engagement? Inbound marketing is the need of the hour. What is a Lead? What is Lead Nurturing. Overview of how to generate leads for your business. What is CTA and why it's important. What is Google Indexing? What is SERP? What is Bounce Rate? Inorganic and Organic search? Understanding the functionality of Search Engines. What are Web Crawlers? Understanding what are keywords and how to use them wisely? What is White Hat, Black hat and grey hat in Internet marketing. Performance evaluation is key. Understanding ROI

4 Website Planning and Creation Understanding various types of websites What is web hosting? what are name servers? what are domain names? What is EMD domain? What are CMS Platforms. Making a Website layout. Building a Website using the most popular CMS Platform. Creating Website Pages. Adding logo to the website. Adding a favicon to your website. Some tips and tricks on how to get good content for your website? How to add free quality images to the website. How to add clickable buttons on the website. How to use themes and plugins? Understanding the difference between pages and posts in a website Adding social Share buttons on the website ( Facebook, Linkedin, Twitter Google Plus etc

5 E Commerce/Marketplace E-commerce structure Key Differences between, E commerce, Marketplace and Affiliate Marketing Various Components required to set up E commerce business Best practices for Logistics What is a payment gateway Importance of choosing the right payment gateway How to become a seller on various e commerce platforms Key points to keep in mind before becoming a seller ROI structure and planning Ecommerce Plug ins and Themes Overview of SEO for ecommerce Designing and development Exploring SAAS Platform for building an e commerce website

6 SEO What is Search Engine Optimization? Benefits of doing SEO What is a Search Engine? SERP analysis Understand Google's Search Engine's Algorithm? What is Alexa Ranking? keyword analysis Different types of keywords? How to Choose right keywords for your business? Let's check out the Google Keyword planner tool? On Page SEO keyword optimization What is good Content? Content planning Optimize your content. Internal Linking Create Meta Title Writing Meta Description Verifying website through Google Webmaster Tool Update H1/H2 Tags Image Optimization Local SEO How to Add Google Maps NAP, Name, Address & Place Submit website to Google My Business

7 Off Page SEO What are backlinks? Types of Backlinks? How to create backlinks? Tools to check Domain Authority and Page Rank? How to use Social Media for link Building? How to create a Link Building strategy? Why is Content Marketing Important? What is Guest posting? How to do guest posting? Directory Submission How create a link bait? How to use Blogs in SEO? Infographic Submission Forum Posting Photo Sharing Local Listing Question and Answers Article Submission Video Marketing Business Reviews Keyword Placements Vs Keyword Stuffing SEO Tools Making SEO strategy for your business what is Domain Authority what is page rank Google Updates and algorithms(panda, Hummingbird, Penguin, EMD) Monitor and analyse SEO reports Do's and Dont s of SEO Top Plugins for SEO Optimize your content What are follow and No Follow links? types of keywords in SEO

8 Google Ads/ PPC Campaigns What are Paid search results in Google? Introduction to Adwords? How to configure Google Adwords account? What are various components of Google Adwords? What are Adgroups Various types of campaigns How to start a Campaign? Keyword Research Add a little bit of body text Google Adwords Mechanism What is Ad rank? Importance of Ad Rank? Importance of Land Page Experience? Detailed Explanation of CTR and its importance? Bidding strategies in Google Adwords? Quality score and it's importance in Inorganic listing

9 Search Campaign creation Search Campaign Choose the right campaign for your business? what is a Search Campaign Understanding types of search campaigns Creating a Search Campaign live on Adwords Tool Understanding Campaign settings Modifying campaign settings according to your business Location Targeting settings and it's benefits Create Ad groups through Google Adwords Tool Keyword Research and analysis Choosing and adding Right keywords Types of keywords Long Tail keywords, Exact Match, Broad Match, Broad Match Modifier, Negative keywords Impact of each type of keywords What is Bidding? Types of Bidding strategies in Google Adwords CPC, CPM, CPA Which Bid strategy to opt for? Manual and Auto Bidding what are Ad extensions? Ad creation for the Campaign with Ad Rank strategy Keyword Usage in Ads Ad Relevance How to Improve Quality of Ads Ad limitations what is Final Url is it different from Display URL

10 Display Campaign creation Understanding various types of Display Campaigns Understanding Marketing Objectives in a Search Campaign Build Awareness, Influence Consideration, Drive Action Remarketing Campaign Understanding No Marketing Objective Creating Display Campaign Understanding Display Campaign Settings Advanced Settings Explanation Ads Placement and scheduling Website shortlisting for Ads Placement Creating Lucrative banner ads using tools Text Ads creation Optimization of Campaigns (Search and display) Keywords Optimization according to performance CTR Review Taking measures to increase CTR Negative Keywords Optimization for optimum benefit CPC optimization Quality Score evaluation Setting up Remarketing Campaign List creation Performance and conversion Tracking Conversion tracking and it's importance Setting up conversion tracking on your website Checking conversion reports and statistics

11 Google Analytics Understanding working of Google Analytics How to setup Google Analytics for your website Adding tracking code to Website? Setting up Goals in analytics understanding conversion metrics in Analytics Understanding Funnels customizing dashboard in google analytics Working of various tabs Annotations filters Custom Alerts Segmentation Functionality of Reports How to get customised reports, creating shortcuts Traffic source analysis Real time reporting Bounce Rate analysis Social Media Social Media for business Various Social Media Platforms Social Media Versus other types of Internet Marketing Overview of Lead generation through Social Media Viral Marketing and it's importance

12 Facebook Marketing Facebook Marketing and it's importance Various mediums of Facebook marketing Facebook Page, Groups, Profile, posts Facebook Page creation Adding Facebook plug in on the website Linking FB account to your website and other external links How to create posts in Facebook to get the most benefit out of it. Tricks on how to increase likes on Facebook Page, profile Marketing tips on Facebook How to increase engagement on facebook profile, Page Advertising on Facebook Do's and Dont's of Facebook Advertising How to generate leads through Facebook Overview of Facebook Algorithm (Edgerank) Third Party Apps on Facebook Overview of Facebook Analytics. Facebook Ads How to bring targeted traffic through Facebook Ads. Facebook Targeting. Modules of Payment for Ads CPC, CPM, CPA Adding Conversion tracking code to website. Understanding ROI in facebook advertising.

13 Linkedin How to effectively use Linked in for Business how does Linkedin work Linkedin profile company vs personal Linkedin groups Marketing techniques on Linkedin Do's and Dont's on Linkedin Add a little bit of body text Twitter How to Tap Twitter potential Marketing techniques for Twitter Twitter tools (tweetdeck) Overview of Twitter Ads Tips on Tweets and Retweets YouTube Marketing youtube Account monetisation Importance of keywords in youtube youtube video creation Uploading video on youtube youtube marketing strategy Overview of Advertising on youtube (Google Adsense) Attracting youtube visitors to your website

14 Marketing Understanding working of s s for Business s for Lead generation Using s for promotions How to avoid spamming Do's and Dont s of Bulk ing Tools for sending s Creating s Lists Overview of Opt in and Opt out Setting up Auto responders Tools for Creating visually appealing s Sending Broadcast s Doubt Clearing Session Lead Generation What is a Lead? Importance of Lead Generation for business Landing page and it's importance Creating a Landing Page What is a Thank you page? Creating Thank you page? Creating CTA (buttons) Creating Forms for Website Lead generation through various mediums Overview of A/B Testing? Understanding Process of Lead Nurturing? Learn the Art of Converting Leads into Sales

15 Mobile Internet Marketing Types of Mobile Devices and their use What is m.mobile website? What are Mobile Applications and their use Benefits of having a responsive website? CMS platforms for making Apps? Creating Mobile Apps Live How to run Ads on Mobile Apps Setting up target audience for Mobile App ads What is Admob and its usage SMS Marketing? Uploading Mobile App on Android, IOS, Microsoft and Blackberry platforms Mobile App Analytics Content Marketing What is Good Quality Content? Why is Quality content importance for any business Content Marketing Tips Keywords usage in Content What is Plagiarism How to avoid plagiarism How to write original content? What are Headlines? Importance of writing Attractive headlines Understanding content writing for various platforms Blog, Articles, Business Keyword placement and its importance Various mediums to get Content? Content and SEO Tools for writing content Examples of Websites which have good content

16 Affiliate Marketing Understanding Affiliate Marketing and it's attractive features Who is a Publisher? Who is an Advertiser? What are agencies in Affiliate Marketing How to become an Affiliate Marketer What is Direct Affiliate? Tools necessary for Affiliate Marketing How does Commission work in Affiliate Marketing? Understanding ROI in Affiliate Marketing Top Affiliate Marketing Agencies How to get approved for Affiliate Marketing? Blogging and Google Adsense What are blogs? Discussing blog ideas? Keyword research for Blogging ideas? Understanding Google Adsense and it's importance Why Blogging and adsense work effectively together. How to get approved for Google Adsense account? How to place Ads on website learn about blog creating softwares Setting up Adsense account once approved. Types of Ads available in Google Adsense.