Why SEO? What is Search Engine Optimization? Our main areas of expertise are: When a company invests in building a website, their goal is to:

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2 Super Web Solutions - a one-stop-shop for all your web design, development, marketing, hosting and business consulting needs. We offer all the essential tools to guarantee that your business prospers and remains competitive online. Our main areas of expertise are: Web Design & Development Mobile Development Internet Marketing: Search Engine Optimization (SEO) Pay-Per-Click Marketing (PPC) Social Media Marketing (SMM) Software Development Video Production Branding & Print Website Support Within this brochure, we will focus on Search Engine Optimization to help you understand the core basics of this service and how it can benefit your website. What is Search Engine Optimization? Search Engine Optimization is a procedure for search engines to find and rank your website higher than millions & billions of other websites matching a search query. Why SEO? When a company invests in building a website, their goal is to: Enhance online presence Achieve higher rankings Generate free organic/targeted traffic Increase sales and leads Target global audience Lead the market and surpass competitors Make a website navigable by search engines

3 Super Web Solutions SEO Approach We strategically optimize your website using SEO methods to boost your website s ranking in search engine lists. KEYWORD RESEARCH Keyword Discovery: The first step is to find RELEVANT and HIGHLY SEARCHED keyword phrases that will drive traffic (business) to your website. We propose a list of target keywords after analyzing latest market trends and after conducting a competitive research. The suggested keywords are optimum in performance and they have the ability to help visitors find your website online. Study the Competition & Keyword Selection: Competition analysis is an important aspect for deciding the keyword(s) effectiveness. We discover broad and niche competitors to analyze; the following examples are a few discoveries we make in a typical competitor analysis: Competitor s link structure examination Competitor s website structure Competitor s keywords (organic and PPC) Competitor s backlinks analysis Competitor s title tag structure and a lot more! 1 2 Keyword Phrases Deployment: We deploy most relevant selected keywords across the website. We divide keywords and key phrases in 3-5 groups and deploy each set on the most relevant section/page. We optimize the following areas of the selected page using a keyword set: Title Tags Meta Description Tags Heading Tags Body Text Alt Text/Alt Tags Title Attributes Anchor Text File Names Copy Changes & Content Augmentation Note: Since we understand how search engines function and the consequences of spamming, we avoid overrepetition and keyword stuffing. 3

4 REPORTING DASHBOARD With the SEO reporting dashboard we provide, you are able to monitor the activities we perform and the results we achieve with our SEO techniques. Our SEO reporting dashboard is password protected and is visible to respective clients only. Super Web Solutions SEO Reporting Dashboard includes: Weekly Updates SEO Progress Reports (Monthly) Traffic Analysis Reports (Monthly) Ranking Reports (Monthly)

5 ON-PAGE OPTIMIZATION Since search engines are constantly incorporating new strategies of how to display search results, it now requires a lot more to surpass your competitors. On-page/on-site optimization is the most important step in SEO campaigns after analyzing and selecting the target keywords. Keyword deployment is also considered a part of on-page optimization. Below is a list of on-page optimization techniques we utilize: Website s Architecture Analysis Setup Analytic Code Webmaster Tool Setup Browser Compatibility Check CSS, XHTML Validation W3c Validation (Making Website W3C Standard) Title Optimization Meta Tags Optimization Important HTML Tags Header Elements Text Styles Keyword Optimization & Synonyms Link Optimization Image Optimization Content Augmentation Keyword Density Site Maps (XML and HTML) Usability and Accessibility We avoid the following on-site SEO techniques that spam: Duplicate Content URL Variants (of the same pages) Off-Site Images and On-Site Content Duplicate Meta Tags Hidden Text Hidden Links Keyword Stuffing Doorway Pages Mirror Pages Cloaking

6 OFF-PAGE OPTIMIZATION On-page and off-page campaigns can be defined as being two sides of a coin: off-page optimization or off-page SEO is a campaign that we run off-the-pages of a website. It helps maximize the performance of target keywords in the search engines. Press Release Submission & Promotion Classifieds Submission Answers (Wiki, Yahoo, etc.) CSS, W3C & RSS Directories Submission Social Networking Sites (Create Community) Blogging & Micro-Blogging Forum Postings Search Engine Submission Directory Submission Social Bookmarking Link Baiting Photo Sharing Video Promotions Business Reviews Local Business Listings Article Submission We avoid the following off-site SEO techniques that spam: Links from Irrelevant & Low Quality Websites Link Farms Garbage Links Link Churning Hidden Inbound Links

7 EFFECTIVENESS OF SEO CAMPAIGNS Does investing into SEO campaigns pay off? The following statistics will convince you that investing into SEO efforts will be beneficial to your website in the long run: Organic links are the most frequently clicked-on links, about 70% Organic results rule over paid-ads in capturing attention of 70-80% of internet users The visitor who lands on your website through a search result has already decided that he/she likes what you offer. Therefore, half of your goal is already achieved; all you have to do now is: SEAL THE DEAL! A study conducted over Google showed that: 1st position is captured by 18% of organic clicks 2nd position is captured by 10% of organic clicks 3rd position is captured by 7% of organic clicks A study conducted over Bing showed that: 1st position is captured by 9.7% of organic clicks 2nd position is captured by 5.5% of organic clicks 3rd position is captured by 2.7% of organic clicks ONLINE VISIBILITY = MORE CLICKS = MORE LEADS!

8 WHITE HAT VS. BLACK HAT SEO TECHNIQUES RESULTS It s a myth that excellent SEO results aren t possible. Excellent SEO results ARE possible; however only Google (and other search engines) are in a position to guarantee them. Unfortunately though, GOOGLE DOES NOT GUARANTEE ANYTHING! Any legitimate firm specializing in SEO campaigns and techniques will never guarantee top ranks on search engines, based on SEO efforts. We yield outstanding results, as we follow the best practices (Google recommended) consistently. We work hard to create a plan based on the best optimization techniques. We do not over-promise to achieve top ranks in couple of weeks because it is not a promise we can keep. This is due to the fact that the online space has lots of competition and the engine s secret algorithms are continuously changing. However, we do adjust strategies constantly to attain the best results for our clients. WHITE HAT (ETHICAL) SEO: Results from SEO campaigns can take a few months to become visible on the World Wide Web. At Super Web Solutions, we guarantee to only use White Hat SEO techniques for our clients SEO campaigns because we honor the trust our clients have in us and do not want to risk the chance of having their website banned just to attain quick results. If an SEO firm guarantees results within a week or so, it is engaging in Black Hat SEO Beware! You can be swapped out of the search engines results as soon as Google detects the Black Hat SEO techniques on your website. It can get your site BANNED! Black Hat SEO involves using web optimization techniques that are unsanctioned by the search engines. Some Black Hat SEO tactics include: Cloaking Doorway Pages Link Spamming Keyword Spamming Hidden Text Duplicate Sites/Content

9 SEO is NOT a set it & forget it strategy! White Hat SEO requires months to achieve rankings and to observe the effects of the implementation of such ethical SEO techniques. When a website hits a desired SEO goal, the results can be permanent because the foundation of the SEO strategies implemented is solid and secure. Rankings can be dropped only when the search engine algorithms change or due to an emergence of stronger competition; however, the effects may only be slight. OFFER COST EFFECTIVE MARKETING We offer cost-effective SEO services; the monthly cost to sustain the results is relatively low. The achieved results are normally stable because we strictly follow the White Hat SEO techniques. We keep ourselves updated with changes in search engine algorithms. We love to research and implement new SEO tactics to the objectives of our valued clients. At Super Web Solutions, We: Ensure that your website rankings remain stable. Sustain quality in work, because lacking in this area means we lose what we value the most: the trust of our clients. Protect your website against any harmful SEO techniques. Guide you throughout your journey into Search Engine Optimization and help you achieve your goals!

10 SUPER WEB SOLUTIONS SEARCH ENGINE OPTIMIZATION (SEO) PACKAGES: Super Web Solutions offers complete business solutions packages for Search Engine Optimization services. By carefully examining your business and by understanding the goals and requirements you have in mind, we are able to offer you competitively priced packages which are customized specifically to suit your needs! Our experts have long been in the field of Search Engine Optimization and understand each phase of the process of this vital internet marketing strategy to help your business make the most out of this technique. One of our key principles is to keep our clients informed and involved at each and every stage of web development, therefore, we follow the same approach with our SEO process as well. Our SEO packages are for businesses of all sizes involving important elements such as off page optimization and on page optimization, amongst many other tactics. We understand that normally businesses, particularly the small businesses, already have a handful of fixed costs they need to meet every month; hence, we make sure that the package we customize for your business is economical and bearable with your existing costs. Our SEO campaigns require a minimum commitment of 6 months, in addition to the one time setup fee. 1. One Time Set-Up Fee: Varies with Package 2. Super Web Solutions Monthly Management Fee: Varies with Package Please contact Super Web Solutions for a price quote on your customized SEO package TODAY!

11 USA Location 100 West Main Street, Suite 220 Lansdale, PA, UK Location Horton House Exchange Flags, Liverpool, L2 3PF

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