Professional Advanced Digital Marketing Training Program

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1 Professional Advanced Digital Marketing Training Program 1. Digital Marketing Fundamentals What is Marketing Traditional Marketing vs. Digital Marketing Why Digital Marketing wins over Traditional Marketing Learn Digital Marketing Process Visibility vs. Engagement In Bound Marketing vs Outbound Marketing Understanding Conversion Process Types of Conversions Types of Leads Customer Retention Performance Evaluation Strategies in Digital Marketing Aligning Internet with Business Objectives Examples of Great Case Studies Branding & User Experience What role is played by Digital Marketing in the advertising world today? Benefits of online marketing when compared with other forms of advertisement. Career opportunities in Digital Marketing. Current major players in the field

2 2. Website Planning Understanding www (world wide web) What is a Website Understanding Domain Name and Domain Extensions How to choose a domain name. What is Web Server & Web Hosting Types of Web Servers Types of Hosting Plans Understanding Different types of websites Based on Objective Based on Functionality 3. Website Designing & Creation Planning, Designing and conceptualising a website Identify The Objective of website Creation Deciding upon a number of pages required Deciding upon Engagement option Learn about best practices while designing a website. Deciding Look and feel of the Website Case Study on Good vs Bad Websites Understand navigation, site structure, Information Architecture, Content, Usability of website etc. User Behaviour & Navigation Building Website using CMS - Content Management System How to book Domain Name How to book Web Hosting How to add domain name to the webserver How to create web pages and add content How to install plugins How to install tracking codes of Google adwords conversion codes, Facebook conversion codes, remarketing codes via tag managers etc. 4. Search Engine Optimization

3 Fundamentals What is SEO Introduction to SERP How does Search Engine works Understanding Google Algorithm What is Website Traffic What are different types of Traffic Understanding Keywords Understanding Different types of keywords Google Keyword planner Tool Selecting Keywords for your website Primary, secondary and tertiary keywords. Understanding Long Tail and Short Tail Keywords. Understanding Keyword stuffing Vs. Keyword Placement Understanding Google Operator Shortcuts These shortcuts will help you find anything on Internet. On page: Initial Site Analysis Competition Analysis Density Analysis and placement Title & Meta Tags development Site Structure Analysis Web Designing Basics and WYSIWYG Editors URL Renaming / re writing Content Development Check Brief keyword Competition Review H1,H2,H3 Tags Anchor Text Robots.txt Creation Existing Web Content Optimization HTML Validation Creation of XML/ HTML/ROR/Text Sitemaps Submitting sites to Google and Yahoo Webmasters Canonical/404 Implementation What is FTP and How to use FTP? Google Analytics(Statistics) setup and management Off Page

4 Directory Submission Dmoz Submission Article submission Alexa Insights What is domain Authority How to Increase domain authority What is page rank and how to increase page rank? Google Hot Trends and Insights Google Business centre submissions Geo Listing and Local Listing, which includes Classified Submissions & Google Map Submissions Press Release Submissions Direct Link Exchange / Direct Link Building / Understanding Link Juice Do s and Don ts of Link Building Press release news syndication RSS (Really Simple Syndication) Local and regional search engine indexing Forum Posting Yahoo Answer Link Building Linked in Link Building Strategies Online Reputation Management G+ Author Verification Google Topics Covered Google Hot Trends Google Insights Google Plus Google feed burner Google Apps SEO Tool SEO Panel Web CEO Local SEO Local SEO Google Places Optimization Using H Card Citation

5 Name Address Place NAP Advanced SEO Latent semantic indexing Sandbox Effect SILOS Geographical Targeting Search Engine Spam Special Site maps White Hat/Black Hat/Grey Hat SEO Syndicate content(feeds) Useful SEO Tools Managing SEO of Static/Dynamic Websites Top SEO Plugins for wordpress What is domain authority? What is page authority? What is Google Panda Update What is Google Penguin Update? What is Exact Match Domain EMD update? What is Pigeon Update? Optimize website for Humming bird Algorithm. How to protect your website & Recover website from Panda, penguin, EMD,Humming bird & Pigeon Updates? 5. Google Adwords Management Also Known as PPC Advertising Introduction to Ad-Words Google Adwords Getting Started with Ad Words How to set up account etc. Targeting Search, Contextual or placement Creation of Effective Campaigns and Ad groups Creation of Banners using Display Builders Writing Compelling Ad Copies Do s and Don ts Keyword Grouping using Broad Match, Exact Match, Phrase Match, Negative Match Techniques Insertion of Google Conversion code and its importance in Effective Campaigning. Cost and Billing Tracking Ad Performance

6 Optimizing Cost per click Optimizing Ad Performance Optimize Account & landing page The Ad Words Toolbox Keyword Tool, Site Exclusion Tool, Ad Diagnostic Tool Etc. Google Analytics code study and Insertion Google Analytics Report Study and Comprehension Creating Multiple Report Types Google Insights Study Google Trends Study Managing Client Accounts via MCC Remarketing Concepts Ad words Editor Merchant Center NOTE We also cover Microsoft Adcenter (Bing & Yahoo) in our SEM Training 6. Google Analytics What is Website Analytics? How Google Analytics works? How to Set up Google Analytics Account How to Add Analytics code in Website Understanding Google Analytics Account Structure Gaining Google Analytics insights Understanding your KPI s Measuring website traffic Cookie Tracking Types of Cookie Tracking used in GA. Understanding Goals and conversions How to set up Goals Understanding Different type of goals Setting up goal and event tracking What is bounce rate Understanding Bounce rate vs. Exit Rate How to reduce bounce rate Understanding funnels

7 How to integrate Google Adwords and Google Analytics accounts? Track Campaign performance via Google Analytics. What is Link Tagging & How to Set up Link Tagging? Filters and Segments - How to Set up filters and Segments? Reporting via Google Analytics How to view customised reports. Monitoring traffic sources and traffic behaviour Finally taking measures to Increasing traffic to your web site. 7. Social Media Marketing Topics Covered What is Social Media Marketing Overview of Facebook, Twitter, LinkedIn, Blogging, YouTube and Flickr, Pinterest etc. Best Practice Examples & Case Studies Increasing Website Traffic Using Facebook, Twitter, Video, etc. Building Brand Awareness Using Social Media Social Media Evolution Web 2.0? Online v/s offline advertising Why Businesses should engage on these platforms? Brands get conversational Companies who ve effectively used the social media space to their advantage Building Online reputation (ORM Online Reputation Management) in regards to relevance of websites like Mouthshut.com A fixed Structure for your brand s Social media campaign Marketing on social networking websites Facebook marketing Types of Facebook Ads based on their visibility & their target destination. CPC vs CPM Model and which one is more effective for your business. Learn about right Targeting about your Ads so that you reach Right Audience. Learn about Facebook Ads Approval Process & guidelines. Organizing your Ads in Specific Campaigns so that you can manage Ads more effectively. Budgeting your campaigning s appropriately to avoid losses while campaigning Ads Optimization for better ROI and Business Leads.

8 Introduction to Social Media Marketing sites Facebook finding friends on Facebook fan pages how do they help the brand? Facebook ads How to use face book Ads page and create those ads along Targeting? Facebook Groups Tagging how it helps leveraging the brand? Relevance of blogging and Micre Blogging etc. Advanced social media knowledge & social media tools. Google + Account creation and understanding Google + circles Google + vs. Facebook, which one is better for brands? Twitter and its Relevance? Will learn how to create account on Twitter? Relevance of Tweeting & Retweeting? Do s and Don ts for Twitter Different tools for monitoring, measuring & connecting on Twitter in order to get more followers & drive Traffic on your Twitter handle Benefits of URL shortners, goo.gl, bit.ly, doip, dwarf URL etc. Using Twitter card LinkedIn Marketing What is linked in? Understanding LinkedIn Company profile vs individual profiles Marketing on LinkedIn groups Understanding LinkedIn groups How to do marketing on LinkedIn groups? LinkedIn advertising & it best practices Increasing ROI from LinkedIn ads Case studies on LinkedIn marketing Generic Internet Sharing Zone Where to share your Imp Documents, Presentations, and Pictures, on Internet. How to upload & embed to other platforms. Ideal for start ups Slideshare, Rapid Share etc. Upload relevant presentations or PDFs to share company data or case studies to You Tube World s largest video sharing website. Importance of UGC (User generated content), CGC (Consumer generated content) Professional Content, Co.generated Content etc. Find important & relevant people through profile search, get connected to them, knowledge sharing, Hiring etc. Engage with people through discussions in groups on various Social media sites, Get customers and Business Expansion through these networks. Formal Question Answer Doubt Session. Revenue Sharing Site

9 Successful Examples from Industry: How have marketers benefited out of it till now? Measuring ROI on Social Media various tried & tested methods Exposure, reach, Followers/Fans, opinions/views PR s role in Social Media Social Media Success Metrics Case studies of brands performing on Social Media. Social Media Trends, Strategies. 8. Marketing What is e mail marketing and how e mail works? Challenges faced in sending bulk e mails & how to overcome these challenges. Types of E mail Marketing Opt in vs. Bulk E mailing. Devising and implementing effective campaign Setting up List and Web Forms. Principles in designing effective newsletters HTML s best practices in design and copy for successful HTML and text format s Broadcast E mail vs. Auto Responders vs. Bulk E mails. Legal and ethical constraints on s Purchasing mailing lists choosing the right partners Building your own mailing lists: auto responders and subscription services Opt in B2C and B2B lists Best practices to send Bulks E mails Tips & Tricks so that E mail lands in Inbox instead of Spam Folder Using Best E mail Marketing Software s and a Glimpse of how to use them practically. Implement A/B Testing and Improve ROI from entire marketing activity. 9. Mobile Web Marketing Understanding Mobile Devices The development of Mobile Marketing Various Forms of Mobile Marketing

10 Mobile Marketing & Social Media Geo Targeting your Campaign for Smart Phones Targeting Ads on Apps Targeting Ads Location Based on Mobiles Targeting Ads on telecos Database Targeting Ads on Search Engine Measuring, Managing & Analysis of your Campaigns How Consumers Use Mobile Marketing Mobile Marketing Industry Terminology Apps Advertisement & Case Studies Creating Mobile website through wordpress Using Tools to create mobile websites Using Tools to create mobile apps Content Marketing on Mobile SMS Marketing Creating Mobile Application Uploading Mobile App in Android / IOS Mobile marketing mix Mobile Marketing strategy building 10. YouTube Marketing How Digital Video Works Setting your objectives for Developing your Video Implementation User Generated Content & how You can take part Viral Video & How This Works Overview of YouTube Signing up to YouTube Upload a video Upload multiple videos Edit video information Edit annotations Embed a YouTube video in a Web page Favourites YouTube downloader YouTube downloader interface Downloading a video Converting a video How to Make Monetization Videos

11 What is MCN How to Create Channel YouTube SEO YouTube Advertisement 11. Digital Display Advertisements What is Display Advertising? How are Banners Bought & Sold Banner Formats & When to use Them Creating and Implementing a Banner Campaign How to buy Inventory via Ad Networks 12. Google AdSense What is AdSense? How to get approved for AdSense? How to get Google AdSense approval by Google Using your Blog/ Website/ Youtube Channel etc. Do s and Don ts of AdSense Approval Using your Google AdSense Account Interface Placing ads on your blog Custom Ads DFP/Ads Planner Learn how to make money online with Google AdSense program 13 Blogging Getting Started Installation and Upgrades Configuring your WordPress site

12 Uploading and maintaining the right content Blogging with Wordpress Make sure your customers find your site Get more from your site by customising Wordpress Wordpress Administration Creating blog Relevance of Blogs for Media or Readers? Relevance of Feed Burner and Burning Feeds Blog Creation Personal Blogs on Blogger/ Wordpress? Corporate Blog a process of choosing the right platform for your Blog & then initiating the process of conversation Embedding other social media platforms like Youtube videos, Podcasts & presentations on your blog Blogging etiquette & dealing with posts positive or negative! Creating feeds from your Blog, Connecting blogs to other sharing panels, such as Digg, Delicious, Tumbler, Stumble upon, Facebook, Twitter etc. 14. Affiliate Marketing YAHOO!!!, ITS time to earn some money via Internet What is Affiliate Marketing Useful Affiliate Web sites Good affiliate software How people make $$$ in Affiliate Marketing Product & Service Marketing How to sell your product or service via website How affiliate started? Changes in Affiliate Marketing over years. Affiliate Marketing in India vs. World. How to start making decent money using affiliate marketing. Different ways to do Affiliate Marketing Affiliate Marketing Secret Recipe How our Ex Students are making Millions in a year Trainer Live Affiliate Account View

13 Getting your Affiliate Account Approved from India s Top Agencies. Top Worldwide Affiliate Networks. Motivational Lesson by Trainer, How he is making money these days by using Affiliate Marketing. 15. Content Marketing Introduction to content marketing Objective of content marketing Generate new ideas for content Producing high quality content more efficiently How to increase frequency of content shared Growing your online community / followers/ subscribers Content marketing process 35 new ways to write Magnetic headlines Expert Trainer sharing their views on content creation Using Build in Template to create content How to Magnetize your content Content Marketing Secrets Ways to monetize your content Examples and case studies of successful content writing companies. 16. E-commerce Promotions & Marketing What is E commerce? E commerce website design tips and tricks Top E commerce websites around the world E commerce marketing & traffic generation How to manage & maintain your E commerce store How to do SEO of an e commerce website

14 Using Affiliate Marketing to Promote your E commerce Store E commerce website Strategy Building 17. Online Lead Generation for Business What is Lead Generation? Basic concepts of lead generation Why Lead generation is important for your business How to Squeeze pages, work with Templates Understand Tools for generation of Leads What is Landing page Website vs. Landing Page How to create best landing pages that generate max leads Understanding What is Thank You Page Best Practices how to Create Than you page Classroom Exercise on how to Create Landing Page Best Examples of Good Landing pages vs. Poor Landing pages Split Tests, A/B testing Choosing landing pages after A/B Testing How to convert Lead into Sale Lead generation Strategies Understanding Lead Funnel What is Abandoned Cart? 18. Online Reputation Management What is ORM Why should companies use ORM? Understanding fundamentals of ORM Tools to manage ORM How is ORM Affecting Business 10 Best Online Reputation Website List

15 19. Earn Money as Freelancer How to begin scratch and quickly build a portfolio How to find clients fast How to market yourself How to build your own website for free How to find the most profitable projects and drop the rest How much to charge from clients How to earn money through videos 20. Media Buying Double Click Concepts with practical Implementation Adroll Buy Sell Ads 21. New & Emerging Advertising Channels An open forum discussions to talk and discuss about new and emerging channels in future Pintrest Discussion Understanding Hashtags Whatsapp vs. Telegram Understand what Instagram is and how the Instagram community can help you to build your brand. Explain best practices for using Instagram for brand building Get started with Instagram ads ( Available for some countries Currently ) 22. Cyber Laws Fundamentals of Cyber Law E-commerce-Legal issues

16 Intellectual Property Issues & Cyber space - Indian Perspective Cyber crime and Digital Evidence - Indian Perspective 23. Digital Strategy and Planning The course will guide you through in-depth learning in the following disciplines: Introduction to strategy & Planning Traditional Communications Digital Communications Digital Channels Budgets Strategy Formulation & Plan

17 What Students Get after Professional Digital Marketing Training Completion from AIIDM? 1. Digital Marketing Training - Certificate of completion by All India Institute of Digital Marketing 2. Google Ad word Certification from Google (Upon clearing exam) 3. Google Analytics Certification from Google (Upon clearing exam) 4. Amazon Trained E-Commerce Specialist (ATES) (After attending Amazon training & project work) 5. Certification of Excellence by Industry Leader.

18 COURSE DETAIL : Professional Advanced Digital Marketing Training Program Course Duration: Course Modules: Course Fee: Certifications: 120 hrs ( hrs) 23 Modules ( Modules) 30,000 + Service Tax (As Applicable) 5 Certifications Weekday, Weekend, and Sunday only Batch Available. Recommended one o-one meeting for customized query session. Sound s Interesting: Contact us at Call / SMS / Whats app your qualified Digital Marketing Consultant Happy Learning!!! Management AIIDM Top 10 Reason Why People Love AIIDM

19 1 Cost Effectiveness 2 Flexible Timings 3 Live Classroom Training and Live Online Training 4 Batches as per your Convinience (Weekend (Saturday and Sunday), Sunday only Batch, and ) 5 Learn From Industry Experts not Teachers 6 Practical Training on your own concept 7 No. 5: You get a curriculum that is regularly updated. 8 You have a career Road Map 9 You missed a call Don t Worry Free Doubt Sessions and Missed Classes 10 Free Grooming Session by an Expert.

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