Search Engine Optimization and Pay Per Click Building Your Online Success

Size: px
Start display at page:

Download "Search Engine Optimization and Pay Per Click Building Your Online Success"

Transcription

1 Search Engine Optimization and Pay Per Click Building Your Online Success Jennifer Shaheen The Technology & emarketing Therapist

2 You Will Learn How consumers currently search the web How to identify the most promising phrases for search optimization How link building and social media affect traffic to your site SEO, PPC and SEM - What they are and how they can help you build traffic to your site How to develop sound budgets and tactics for your online search strategy.

3 SEO PPC

4 Search Engine Strategies SEO: (Search Engine Optimization) is the art and science of publishing information and marketing it in a manner that helps search engines understand how your information is relevant to relevant search queries. PPC: (Pay-Per-Click) is a pricing model where ads are shown on search engines and contextual partners, but you are only charged if a potential customer clicks on your ad.

5 We All Start Here

6 Choosing Your Keywords / Phrases How do you search? New Year s Eve Parties in Boston Cloud based CRM solution Best Chef Restaurants Atlanta

7 Who Is Your Customer? How does your customer ask questions? What words or phrases do your clients use to describe what you do? Is your customer looking to buy right away or just get information? Are brands or location of value?

8 Keyword Research 1. Start by making a list of what you consider good keywords. Think like your customer Will they type brand names? Do they know the jargon?

9 Keyword Research Type the words into Google Yahoo MSN Did your results return competitors? If NO then this is not a good keyword phrase

10

11 Keyword Research Narrow down your list & then see how competitive the words your choosing really are? https://adwords.google.com/select/trafficestimatorsandbox

12

13 SEO Search Engine Optimization especially on Google

14 Google s Goals Google is trying to make the search experience more precise for the searcher. Not the company trying to reach them. Google changes their algorithm to enhance the searchers experience. Feb 24, 2011 Matt Cutts (head of Google s Webspam team) said, Google has been thinking for quite some time about how to deal with content that isn t obvious spam but is clearly not designed with the best interests of the user in mind. Google needs to be open to ways where we can improve.

15 What Effects SEO? How your website is designed Popularity Content Inbound links: Directories Social Media Twitter Facebook Linked in Yelp Other web sites

16 Search Optimization What drives search engines to index your website? Site Design / Layout What a search engine will see What You See

17 Search Optimization What drives search engines to index your website? Relevancy Keyword placement areas: Header area Page & folder names Content Headings Images / alt tags keep it under 100 Links names & titles Internal Links It s all about strong CSS coding

18 Preparing for SEO Keyword research Plan to build and follow SEO best practices: KISS Google Accessibility guidelines: answer=40349 Yahoo Search Help: Sites that have simple elements make some of the best seo designed sites. Note: h(p://validator.w3.org/

19 Clarifying SEO Myths Meta tags are disregarded by search engines. TRUE & FALSE Meta description is more about marketing than seo: While Google does not to take the keywords meta tag into account, Yahoo is using it. Robots are often used to call crawlers back to the site. Value = noindex, nofollow Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. Google

20 Keywords & Content You need relevant content. Page Title (up to 60 Characters) Meta Description for marketing (160 characters) On Page Headings Cross-Linking in your content Marketing tip: Provide humans with actionable requests

21 Page & Folder names Page and folder names are one of the first things the engine sees so try and use keywords here. Domain name Page Name

22

23 Link Building Guest writing on blogs or local newspapers Commenting on some blogs that reference web addresses Business Groups, associations and directories Social Media

24 Google Places

25 Google Webmaster

26 Google Webmaster

27 Invest in SEO Monitoring Software

28 Invest in SEO Monitoring Software

29 Getting Business Now! SEM & PPC

30 What is SEM? Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. [1] - Definition from Wikipedia - PPC is apart of SEM

31 Advertising Jargon CPM: Cost per thousand impressions CPC: Cost per click Through CPL: Cost per lead (lead usually meaning a free registration) CPS: Cost per sale CPA: Cost per action

32 PPC Pros Flexibility to test different ad copy messaging for conversion Unlimited keywords (cast a wider net) Immediate results (can increase within a week or two) Test landing pages Cons Cost More people click on organic side. [65%/35%]

33 Google Traffic Estimator https://adwords.google.com/select/trafficestimatorsandbox

34 Adwords Keyword research Groups words into Ad Groups / Campaigns Write 2 different ads Send visitors to landing pages Monitor the conversions

35 Tricks to Ad Group Management Geo Target: Show your ads only in areas of the country your business is focused on. If you can sell anywhere think about where your target audience is. This will keep you from wasting your funds. Time Control: Don t run your ad 24/7 set a time range for your ads so you can maximize your spending. Bid per word: Google likes you to group bid but I recommend looking at each word and changing your bids based on the different success rates you are having Contextual Ads: You may want to turn this feature off or Set different bids for these ads to make you dollar go farther.

36

37 Ad Group: Campaign Create a campaign per service Specific = Success ; General = Wasted Identify negative phrases: This will vary for everyone FREE, CHEAP if you re an upscale firm. Split Test: Create 2 Ads Google will rotate Delete inferior ad and try it again

38 The Power of Landing Pages One focused goal Most important message upfront User & site targeting Reduce or remove navigation # of People who took ac=on # of total visitors Higher conversion rates: 250 forms requests 1000 visitors 25%

39 Landing Pages & URL s When creating ad groups create them around focused keywords and direct traffic to specific pages

40 Landing Pages & URL s

41 Landing Pages & URL s

42 Goal Tracking Setup Goal Tracking in Your Google Analytics

43 Change & Track Your Ad Groups need to change: With the season With the trends Be sure to add in your goal tracking & analytics code for tracking

44 Connecting & Reviewing Analytics Be sure you connect your adwords to your analytics

45 Connecting & Reviewing Analytics

46 Connecting & Reviewing Analytics

47 Marketing On Your Website Focusing on your site: Your visitors don t spend time analyzing your site if they don t see it, they leave Items & messages must be focused called out What do you do? Tell me simply - direct Don t be afraid to be forward make your copy and call outs bold Ask for the sale tell the person the action to take don t assume they know what to do

48 Marketing On Your Website Design elements that effect sales: Colors of buttons Placement & color of navigation bars Is it an ad or a call to action banner ads are ignored

49 Marketing On Your Website Create different ways to close your sale: Service businesses: Video Booklets Whitepapers Audio Social Product businesses: Video Call to order Downloadable fact sheets

50 Thank You for Attending. Websites: TechnologyTherapy.com TechTherapy.tv Connect: Twitter.com/techtherapist linkedin.com/in/technologytherapist Facebook.com/TechnologyTherapy

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE AWA offers a wide-ranging yet comprehensive overview into the world of Internet Marketing and Social Networking, examining the most effective methods for utilizing the power of the internet to conduct

More information

05-11-2013 How to catch Google s attention Search Engine Optimization and Marketing. Linda Schuster President/CEO (502) 568-6633 x115

05-11-2013 How to catch Google s attention Search Engine Optimization and Marketing. Linda Schuster President/CEO (502) 568-6633 x115 05-11-2013 How to catch Google s attention Search Engine Optimization and Marketing t h e A G E N C Y. c o m Linda Schuster President/CEO (502) 568-6633 x115 AGENDA Introductions What are Search Engines?

More information

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact Generate organic search engine traffic to

More information

Search Engine Marketing (SEM) with Google Adwords

Search Engine Marketing (SEM) with Google Adwords Search Engine Marketing (SEM) with Google Adwords Account Setup A thorough account setup will ensure that your search engine marketing efforts are on a solid framework. This ensures the campaigns, ad groups

More information

[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC. [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions

[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC. [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions [Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions [2014-2016] By Lathish Difference between Offline Marketing

More information

Search Engine Optimisation Extras

Search Engine Optimisation Extras SEO Extras Search Engine Optimisation Extras In addition to our SEO Managed Services HotLizard also offer individual services to compliment an existing SEO strategy. Please see below some of these additional

More information

Internet Marketing Basics

Internet Marketing Basics Is Your Website is Ready for the Internet? In this presentation we will share tips to market your business on the Internet Topics Include: Blogs E-Mail Marketing Search Engine Marketing Search Engine Optimization

More information

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO, SEM, Social Media Strategy On Page SEO Off Page SEO

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO, SEM, Social Media Strategy On Page SEO Off Page SEO Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO, SEM, Social Media Strategy On Page SEO Off Page SEO Reporting Pricing Plans Why Us & Contact Generate organic search

More information

Search Engine Marketing Overview LOCAL SEM PROCESS

Search Engine Marketing Overview LOCAL SEM PROCESS Search Engine Marketing Overview LOCAL SEM PROCESS Search Engine Marketing Overview Online marketing can integrate many different activities including search engine optimization, directory listings, cost-per-click

More information

DIGITAL MARKETING TRAINING

DIGITAL MARKETING TRAINING DIGITAL MARKETING TRAINING Digital Marketing Basics Keywords Research and Analysis Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest

More information

The objective setting phase will then help you define other aspects of the project including:

The objective setting phase will then help you define other aspects of the project including: Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?

More information

About the Free Report: DSI Media Three basic selling website styles: Direct Sales Educational or Informational + Sales: (Point of Presence (POP

About the Free Report: DSI Media Three basic selling website styles: Direct Sales Educational or Informational + Sales: (Point of Presence (POP About the Free Report: This Free Report is designed to provide you with information you can use to enhance your internet presence. The report will help you determine what kind of website you have or need,

More information

How to Use Google AdWords

How to Use Google AdWords Web News Apps Videos Images More Search Tools How to Use Google AdWords A Beginner s Guide to PPC Advertising How to Use Google AdWords offers.hubspot.com/google-adwords-ppc Learn how to use Google AdWords

More information

An insight of the services offered by. www.shrushti.com CONTENTS... 1 INTRODUCTION... 2. Objectives... 2. Recommended Services For Your Website:...

An insight of the services offered by. www.shrushti.com CONTENTS... 1 INTRODUCTION... 2. Objectives... 2. Recommended Services For Your Website:... An insight of the services offered by www.shrushti.com CONTENTS CONTENTS... 1 INTRODUCTION... 2 Objectives... 2 Recommended Services For Your Website:... 3 Service 1 : Search Engine Optimization (SEO)...

More information

Internet Marketing Career Point. Boost your Career. Comprehensive Digital Marketing Training Program

Internet Marketing Career Point. Boost your Career. Comprehensive Digital Marketing Training Program Internet Marketing Career Point Boost your Career Comprehensive Digital Marketing Training Program Key Features of the Course PRACTICAL EXPOSURE WITH ASSIGNMENTS IMCP CERTIFICATE WITH GRADES AFTER FINAL

More information

GOOGLE ANALYTICS TERMS

GOOGLE ANALYTICS TERMS GOOGLE ANALYTICS TERMS BOUNCE RATE The average percentage of people who visited your website and only viewed one page. In Google Analytics, you are able to see a site-wide bounce rate and bounce rates

More information

Tuesday, August 13, 13

Tuesday, August 13, 13 Tuesday, August 13, 13 Search Marketing Service Search Engine Optimization Social Media Optimization Search Engine Marketing Newsletter and Blog Management Web Design /Development / Webmaster Tuesday,

More information

5 Tips to Turn Your Website into a Marketing Machine

5 Tips to Turn Your Website into a Marketing Machine Internet Marketing Whitepaper: 5 Tips to Turn Your Website into a Marketing Machine Brought to you by www.hubspot.com Part 1: How the Internet has transformed businesses The Internet has profoundly transformed

More information

Successful Internet Marketing & Social Media Marketing An Introduction

Successful Internet Marketing & Social Media Marketing An Introduction Successful Internet Marketing & Social Media Marketing An Introduction 4 Web Marketing Perspectives Google & The Dicing of Everything Get Google s Perspective Markets are Conversations Get Outside Perspective

More information

Website Search Engine Optimization. Presented by: David Backes Senior Account Executive Anvil Media Inc. www.anvilmediainc.com

Website Search Engine Optimization. Presented by: David Backes Senior Account Executive Anvil Media Inc. www.anvilmediainc.com Website Search Engine Optimization Presented by: David Backes Senior Account Executive Anvil Media Inc. www.anvilmediainc.com Tonight s Agenda Introductions Website SEO Presentation About an Hour [Quick

More information

For more information, or to get started with an Online Marketing campaign, contact Ray Archie at: ray@mediumrarenyc.com. or by phone at 212 363 0363

For more information, or to get started with an Online Marketing campaign, contact Ray Archie at: ray@mediumrarenyc.com. or by phone at 212 363 0363 Online Marketing, an overview We will get more potential customers to your website and we will get more of your site s visitors contacting you. We can determine what your potential customers are searching

More information

A SIMPLE GUIDE TO PAID SEARCH (PPC)

A SIMPLE GUIDE TO PAID SEARCH (PPC) A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //

More information

DIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords

DIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords DIGITAL MARKETING Digital Marketing Basics Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest Digital marketing trends Digital media marketing

More information

Get More Hits to Your Website

Get More Hits to Your Website Get More Hits to Your Website Search Engine Optimization (SEO) With Sarah Johnson What is SEO? The techniques used so that people find your website listing when they search Pay-per-click For example, if

More information

Search Engine Optimisation Managed Service

Search Engine Optimisation Managed Service Search Engine Optimisation Managed Service SEO Managed Service Search Engine Optimisation Managed Service Every day over 350 million searches are performed across the internet so it s imperative that your

More information

Slide 1. Welcome to Chapter 12. This chapter is an excursion on Marketing called Online Marketing. The author is Vicente Lluch.

Slide 1. Welcome to Chapter 12. This chapter is an excursion on Marketing called Online Marketing. The author is Vicente Lluch. Slide 1 Welcome to Chapter 12 This chapter is an excursion on Marketing called Online Marketing. The author is Vicente Lluch. Slide 2 At the end of this chapter you should understand key elements of online

More information

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0 = Online Marketing Module COMP Certified Online Marketing Professional v2.0 Part 1 - Introduction to Online Marketing - Basic Description of SEO, SMM, PPC & Email Marketing - Search Engine Basics o Major

More information

Introduction to Search Engine Marketing

Introduction to Search Engine Marketing Introduction to Search Engine Marketing What will you learn in this Presentation? Introduction to Search Engine Marketing How do we define Search Engines? What is the Search Engine Marketing share? Why

More information

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Course Description A comprehensive internet marketing training course that covers Social Media, SEO, Email Marketing, PPC, Conversion

More information

Advance Diploma in Digital. Marketing. Full Time Part Time Online.

Advance Diploma in Digital. Marketing. Full Time Part Time Online. Advance Diploma in Digital Marketing Full Time Part Time Online www.zodrox.com Become a Digital Marketing Expert and Reach New Highs INDIA S MOST PROMINENT DIGITAL MARKETING & SKILL DEVELOPMENT INSTITUTE

More information

The Almighty SEO Guide For Small Businesses

The Almighty SEO Guide For Small Businesses The Almighty SEO Guide For Small Businesses Authored By: Justin Rissmiller, Owner & Operator A Publication Of: T&R Solutions: Define. Design. Progress. YOUR LOGO Contents An Introduction To SEO 3 Chapter

More information

The art of Digital Marketing PPC, SEO & Social

The art of Digital Marketing PPC, SEO & Social The art of Digital Marketing PPC, SEO & Social Presented by: Manesh Ram Senior Digital Marketing Consultant at Reload Digital www.reloaddigital.co.uk Digital Marketing What you REALLY need to know Pay-Per-Click

More information

DIGITAL MARKETING BASICS: SEO

DIGITAL MARKETING BASICS: SEO DIGITAL MARKETING BASICS: SEO Search engine optimization (SEO) refers to the process of increasing website visibility or ranking visibility in a search engine's "organic" or unpaid search results. As an

More information

Study Guide #2 for MKTG 469 Advertising Types of online advertising:

Study Guide #2 for MKTG 469 Advertising Types of online advertising: Study Guide #2 for MKTG 469 Advertising Types of online advertising: Display (banner) ads, Search ads Paid search, Ads on social networks, Mobile ads Direct response is growing faster, Not all ads are

More information

Premier Internet Marketing Workshop

Premier Internet Marketing Workshop Premier Internet Marketing Workshop Module 1 Advanced Search Engine Optimization (SEO) & Link Building Search engine optimization (SEO) is the act of tweaking a site using both on-site as well as offsite

More information

SEO Definition. SEM Definition

SEO Definition. SEM Definition SEO Definition Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.

More information

Improving your website traffic

Improving your website traffic Improving your website traffic Neil Creagh and Alan Davis Pathways to your website 4 How do search engines work? 6 Organic search results 7 What can you do? 8 Best practice advice for Search Engine Optimisation

More information

Page One Promotions Digital Marketing Pricing

Page One Promotions Digital Marketing Pricing Page One Promotions Digital Marketing Pricing Below is a table outlining general starting-at pricing for digital marketing services offered by PAGE ONE PROMOTIONS. Following the pricing table are in depth

More information

Search Engine Optimisation Guide May 2009

Search Engine Optimisation Guide May 2009 Search Engine Optimisation Guide May 2009-1 - The Basics SEO is the active practice of optimising a web site by improving internal and external aspects in order to increase the traffic the site receives

More information

Title/Description/Keywords & Various Other Meta Tags Development

Title/Description/Keywords & Various Other Meta Tags Development Module 1 - Introduction Introduction to Internet Brief about World Wide Web and Digital Marketing Basic Description SEM, SEO, SEA, SMM, SMO, SMA, PPC, Affiliate Marketing, Email Marketing, referral marketing,

More information

ONLINE ADVERTISING (SEO / SEM & SOCIAL)

ONLINE ADVERTISING (SEO / SEM & SOCIAL) ONLINE ADVERTISING (SEO / SEM & SOCIAL) BASIC SEO (SEARCH ENGINE OPTIMIZATION) Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's

More information

Digital Marketing Training Boucher - W3training School

Digital Marketing Training Boucher - W3training School We are not limited to any course content, digital marketing is so broad and it s not easy to put everything in training syllabus and brochure. We are not here to just complete the course, if you have eager

More information

Mark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots.

Mark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots. Local SEO Action Plan for Mark E. Pruzansky MD Action Plan generated on 5 May 2013 About your Local SEO Action Plan This report contains a number of recommendations for correcting the issues and taking

More information

Arya Progen Technologies & Engineering India Pvt. Ltd.

Arya Progen Technologies & Engineering India Pvt. Ltd. ARYA Group of Companies: ARYA Engineering & Consulting International Ltd. ARYA Engineering & Consulting Inc. ARYA Progen Technologies & Engineering India Pvt. Ltd. Head Office PO Box 68222, 28 Crowfoot

More information

SEO and Internet Marketing. For Professionals

SEO and Internet Marketing. For Professionals SEO and Internet Marketing For Professionals Effective from: Jan 2014 SEO TRAINING OUTLINE Internet AND Search Engine Basics What is Internet Marketing? Importance of Internet Marketing Types of Internet

More information

Course Contents of Digital Marketing

Course Contents of Digital Marketing Course Contents of Digital Marketing Introduction to Digital Marketing What is Digital Marketing History & Origin of Digital Marketing Advantages & Scope of Digital Marketing How Digital Marketing works

More information

Advanced Internet Marketing Techniques

Advanced Internet Marketing Techniques Advanced Internet Marketing Techniques Silicon Valley SCORE - 2015 Kevin Dean, Internet Marketing Consultant WSI Net Advantage (510) 687-9737 www.wsinetadvantage.com Maximizing Return on Web Investment

More information

Metatags, Keywords, Links

Metatags, Keywords, Links Metatags, Keywords, Links The purpose of Digital Marketing is to get people online to visit your website, be impressed by what they see and hopefully become a client/customer There is no point in having

More information

Search Engine Optimization

Search Engine Optimization Search Engine Optimization Search An Introductory Guide How to improve the effectiveness of your web site through better search engine results. As you ve probably learned, having a Web site is almost a

More information

Search Engine Optimisation: Keys to Success

Search Engine Optimisation: Keys to Success Search Engine Optimisation: Keys to Success David Lakins info@keymultimedia.co.uk www.keymultimedia.co.uk/seminars Follow me: twitter.com/davidlakins About Key Multimedia Founded in 2007 Based in Poundbury,

More information

Figure 1: SERP for Pizza

Figure 1: SERP for Pizza What is SEO? SEO stands for search engine optimization. The term may sound like optimizing an actual search engine such as Google, however this professional service focuses on tweaking a website to do

More information

PPC - Pay Per Click. What it is and how to build a successful campaign. A Publication of Digital Marketing Experts theeword

PPC - Pay Per Click. What it is and how to build a successful campaign. A Publication of Digital Marketing Experts theeword PPC - Pay Per Click What it is and how to build a successful campaign A Publication of Digital Marketing Experts theeword Introduction This guide provides a brief introduction to PPC, helping businesses

More information

How to Improve Your Website s SEO & Increase Quality Traffic to Your Site

How to Improve Your Website s SEO & Increase Quality Traffic to Your Site How to Improve Your Website s SEO & Increase Quality Traffic to Your Site Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 How Website Search Engine Optimization

More information

How to Dominate Your Local Market Online Now

How to Dominate Your Local Market Online Now How to Dominate Your Local Market Online Now Get Leads Contacting You For Your Products And Services Quickly and Accurately Like A Gunslinger with Local PPC Who Jesse Anema? I am the owner and founder

More information

Why SEO? What is Search Engine Optimization? Our main areas of expertise are: When a company invests in building a website, their goal is to:

Why SEO? What is Search Engine Optimization? Our main areas of expertise are: When a company invests in building a website, their goal is to: Super Web Solutions - a one-stop-shop for all your web design, development, marketing, hosting and business consulting needs. We offer all the essential tools to guarantee that your business prospers and

More information

Why Digital Marketing?

Why Digital Marketing? Why Digital Marketing? Why Digital Marketing is Important? One of the biggest advantages of having a digital presence is the ease of access you offer consumers. Websites can work wonders for businesses

More information

ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.

ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining. ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.in +91 9558821174 Who Can Join? Business Owners who want to attract more

More information

Steps Benchmark Description Tasks to Complete

Steps Benchmark Description Tasks to Complete Web Marketing Action Plan Title: Create an Inbound Lead Generation Campaign Results: Generate & pre-qualify internet leads Overall Accountability: Marketing Strategist Reporting Position: Marketing Director

More information

Your Individual Website Assessment Includes comparison to June 2008 manufacturing study data NAME of COMPANY for WEBSITENAME

Your Individual Website Assessment Includes comparison to June 2008 manufacturing study data NAME of COMPANY for WEBSITENAME WEBSITE ASSESSMENT Subject: For: Company: Your Individual Website Assessment Includes comparison to June 2008 manufacturing study data NAME of COMPANY for WEBSITENAME COMPANY NOTE: The additional elements

More information

Search Engine Optimisation Managed Service

Search Engine Optimisation Managed Service SEO Managed Service Search Engine Optimisation Managed Service Every day over 350 million searches are performed across the internet so it s imperative that your website stands out from the competition

More information

SSD FAIR MARKETING. Search Engine Optimization Social Media Management Reputation Management Pay-Per-Click Advertising

SSD FAIR MARKETING. Search Engine Optimization Social Media Management Reputation Management Pay-Per-Click Advertising YOUR ONLINE SUCCESS IS OUR BUSINESS Why is the right f it for your organization Within our F.A.I.R. marketing approach, we have developed proprietary formulas tailored to not only meet, but exceed, our

More information

Search Engine Optimization (SEO) & Digital Marketing Services Details

Search Engine Optimization (SEO) & Digital Marketing Services Details Search Engine Optimization (SEO) & Digital Marketing Services Details Table of Contents I) Introduction... 3 II) Search Engine Optimization (SEO)... 4 III) Digital Marketing... 10 IV) Assumptions and General

More information

Search engine marketing

Search engine marketing Search engine marketing 1 Online marketing planning PHASE 1 Current marketing situation analysis PHASE 2 Defining Strategy Setting Web Site Objective PHASE 3 Operational action programmes PHASE 4 Control

More information

Is it time to hire an expert to take over your business online marketing?

Is it time to hire an expert to take over your business online marketing? Is it time to hire an expert to take over your business online marketing? A GUIDE TO FINDING THE RIGHT ONLINE MARKETING TEAM When it comes to online marketing, BlaineTurner Advertising, Inc., devises strategies

More information

101 Basics to Search Engine Optimization. (A Guide on How to Utilize Search Engine Optimization for Your Website)

101 Basics to Search Engine Optimization. (A Guide on How to Utilize Search Engine Optimization for Your Website) 101 Basics to Search Engine Optimization (A Guide on How to Utilize Search Engine Optimization for Your Website) Contents Introduction Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Why Use

More information

Vista Lead Generation Through Search Engine Marketing 2012

Vista Lead Generation Through Search Engine Marketing 2012 Vista Lead Generation Through Search Engine Marketing 2012 June 2012 SEM Overview Target Consumers Ready to Buy What is Search Engine Marketing? Search Engine Marketing, or SEM, is a form of Internet

More information

SITE OPTIMIZATION OVERVIEW

SITE OPTIMIZATION OVERVIEW SITE OPTIMIZATION OVERVIEW The purpose of Site Optimization is to make sure your website and all landing pages are properly optimized for search engines by carefully executing the approved strategy brief.

More information

MY DIGITAL PLAN MY DIGITAL PLAN BROCHURE

MY DIGITAL PLAN MY DIGITAL PLAN BROCHURE MY DIGITAL PLAN BROCHURE Digital Marketing Overview What is marketing? What is digital marketing and why is it required? Traditional marketing v/s Digital marketing How to do it? Visibility of my brand

More information

101 Basics to Search Engine Optimization

101 Basics to Search Engine Optimization 101 Basics to Search Engine Optimization (A Guide on How to Utilize Search Engine Optimization for Your Website) By SelfSEO http://www.selfseo.com For more helpful SEO tips, free webmaster tools and internet

More information

INTERNET MARKETING SERVICES (IMS)

INTERNET MARKETING SERVICES (IMS) Package Level 1 Initial Client Consultation Content Analysis Organic Search Engine Placement Set Up Analytics Account Assure SEO/SEM Basics Initial Client Consultation SEO goal setting How we identify

More information

Everything You Need to Know About Digital Marketing

Everything You Need to Know About Digital Marketing White Paper Everything You Need to Know About Digital Marketing A website must be supported with marketing and advertising if it is to become a true business channel Sam Saltis Copyright bwired 2009 Copyright

More information

How to get started with search marketing

How to get started with search marketing How Search Marketing Works How to get started with search marketing How and why to optimize for organic search How and why to get listed in directories How and why to utilize paid placement Fall 2006 Davison/Lin

More information

Digital Marketing Training Institute

Digital Marketing Training Institute Our USP Live Training Expert Faculty Personalized Training Post Training Support Trusted Institute 5+ Years Experience Flexible Batches Certified Trainers Digital Marketing Training Institute Mumbai Branch:

More information

10. Search Engine Marketing

10. Search Engine Marketing 10. Search Engine Marketing What s inside: We look at the difference between paid and organic search results and look through the key terms and concepts that will help you understand this relationship.

More information

Internet Marketing Services By

Internet Marketing Services By Internet Marketing Services By Clear Sky SEO was developed to provide small businesses with an opportunity to compete online at a fraction of the cost. Search Engine Optimization Organic search exposure

More information

Findability Consulting Services

Findability Consulting Services Findability Consulting Services In 2012, after twelve years of running the Findability Group, I was delighted to merge my firm with industry innovators Volume 9 Inc., who are now my exclusive referral

More information

11/23/2011. PPC Search Advertising. There are Two Key Parts to any Search Engine Marketing Strategy. 1. Search Engine Optimisation (SEO)

11/23/2011. PPC Search Advertising. There are Two Key Parts to any Search Engine Marketing Strategy. 1. Search Engine Optimisation (SEO) PPC Search Advertising Adrian Feane Effective PPC Campaigns and 5 Case Study & Summary Slide There are Two Key Parts to any Search Engine Marketing Strategy. Search Engine Optimisation (SEO). Pay Per Click

More information

Guide. Step-by-Step Internet Marketing. Contests. 1. Search engine optimization. 6. 5. Metrics Blogging & Social media

Guide. Step-by-Step Internet Marketing. Contests. 1. Search engine optimization. 6. 5. Metrics Blogging & Social media Step-by-Step Internet Marketing Guide 0 1. Contents Contests 1. Search engine optimization 2. Website redesign for better conversion 3. 2. Introduction Email marketing 4. 3. Main Mobile steps advertising

More information

Search Engine Optimization for Higher Education. An Ingeniux Whitepaper

Search Engine Optimization for Higher Education. An Ingeniux Whitepaper Search Engine Optimization for Higher Education An Ingeniux Whitepaper This whitepaper provides recommendations on how colleges and universities may improve search engine rankings by focusing on proper

More information

PROPOSAL: SEARCH ENGINE OPTIMIZATION

PROPOSAL: SEARCH ENGINE OPTIMIZATION PROPOSAL: SEARCH ENGINE OPTIMIZATION EXECUTIVE SUMMARY INTRODUCTION TO PROPOSAL Infogenix has prepared this proposal for the interest of search engine optimization (SEO). This proposal will cover the many

More information

SEO, Mobile, Local, Video Internet Marketing Tools for 2010

SEO, Mobile, Local, Video Internet Marketing Tools for 2010 SEO, Mobile, Local, Video Internet Marketing Tools for 2010 Ron Jones President/CEO - Symetri Internet Marketing ClickZ / SEW Expert Columnist SEM 101, SEM.edu Author SEMPO Institute Keyword Research Courses

More information

Demystifying Digital Digital Marketing 101. Mal Chia Digital Account Director

Demystifying Digital Digital Marketing 101. Mal Chia Digital Account Director Demystifying Digital Digital Marketing 101 Mal Chia Digital Account Director @malchia @communikateetal Slides will be emailed after the session 2 Current state (and where have we come from) 15.7 million

More information

Increase ROI through SEO

Increase ROI through SEO Increase ROI through SEO White paper All techniques used in the online campaign are meant to improve ROI (Rate on Investment). SEO (search engine optimization) stands out from other promotion elements

More information

ULTIMATE CHEAT SHEET:

ULTIMATE CHEAT SHEET: ULTIMATE CHEAT SHEET: DIGITAL MARKETING TERMS FOR NOOBS f rewards TAKING ON ANY NEW CHALLENGE AND DIPPING YOUR TOES INTO A NEW ARENA IS ALWAYS INTIMIDATING. It s made even more so if that new arena is

More information

SEO Analysis Guide CreatorSEO easy to use SEO tools

SEO Analysis Guide CreatorSEO easy to use SEO tools CreatorSEO Analysis Guide Updated: July 2010 Introduction This guide has been developed by CreatorSEO to help our clients manage their SEO campaigns. This guide will be updated regularly as the Search

More information

SEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing

SEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing SEARCH ENGINE MARKETING 101 A Beginners Guide to Search Engine Marketing June 2015 What is Search Engine Marketing? You ve heard the word before or simply the term SEM. Your co-workers mention it. You

More information

Search Engine Optimization (SEO) Jeff Carey

Search Engine Optimization (SEO) Jeff Carey Search Engine Optimization (SEO) Jeff Carey SEO For Small Business Who else wants more FREE traffic? For many small businesses, search engines like Google, Yahoo, and Bing account for over 70% of their

More information

Natural SEO or Pay-per-click which one to choose?

Natural SEO or Pay-per-click which one to choose? Natural SEO or Pay-per-click which one to choose? When you put the name of your product or service into the Google or Yahoo or AOL search boxes have you noticed the companies on the first result pages

More information

1. SEO INFORMATION...2

1. SEO INFORMATION...2 CONTENTS 1. SEO INFORMATION...2 2. SEO AUDITING...3 2.1 SITE CRAWL... 3 2.2 CANONICAL URL CHECK... 3 2.3 CHECK FOR USE OF FLASH/FRAMES/AJAX... 3 2.4 GOOGLE BANNED URL CHECK... 3 2.5 SITE MAP... 3 2.6 SITE

More information

DIGITAL MARKETING SERVICES

DIGITAL MARKETING SERVICES DIGITAL MARKETING SERVICES We take a custom approach to digital marketing. Unlike high-volume agencies we recognize that every client (and every project) is different. Rather than attempt to fit your project

More information

Top 12 Website Tips. How to work with the Search Engines

Top 12 Website Tips. How to work with the Search Engines Top 12 Website Tips 1. Put your website at the heart of your marketing strategy 2. Have a clear purpose for your website 3. Do extensive SEO keyword research 4. Understand what your online competitors

More information

Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood

Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood How Do You Get Found in Local Search and Stay There? As you've likely noticed when searching on Google over the past

More information

Leveraging. Digital Marketing. And Connecting With Healthcare Consumers. Presented by: Brandi Unger and Kirstie Hamel

Leveraging. Digital Marketing. And Connecting With Healthcare Consumers. Presented by: Brandi Unger and Kirstie Hamel Leveraging Digital Marketing And Connecting With Healthcare Consumers Presented by: Brandi Unger and Kirstie Hamel Who Amplified Digital is a digital marketing agency that helps local businesses connect

More information

SEO Search Engine Optimization. ~ Certificate ~ For: www.shelteredvale.co.za By. www.websitedesign.co.za and www.search-engine-optimization.co.

SEO Search Engine Optimization. ~ Certificate ~ For: www.shelteredvale.co.za By. www.websitedesign.co.za and www.search-engine-optimization.co. SEO Search Engine Optimization ~ Certificate ~ For: www.shelteredvale.co.za By www.websitedesign.co.za and www.search-engine-optimization.co.za Certificate added to domain on the: 23 rd February 2015 Certificate

More information

Job Description. Main Objectives

Job Description. Main Objectives Job Description Job Title: Position Grade: Salary Grade: Department: Location: Reporting To: Key Relationships: Digital Marketing Specialist L1 Shared Hosting New Plymouth, New Zealand Regional Product

More information

Search Engine Optimization and Search Engine Marketing: A Primer for Clients

Search Engine Optimization and Search Engine Marketing: A Primer for Clients Search Engine Optimization and Search Engine Marketing: A Primer for Clients Catamount Studios 1805 N Tejon St Colorado Springs, CO 80907 T 719.481.3201 F 719.302.4513 www.catamountstudios.com Introduction

More information

Online Marketing Services at Surgeworks

Online Marketing Services at Surgeworks Online Marketing Services at Surgeworks Surgeworks 2040 E Murray-Holladay Rd, Ste 115, Salt Lake City, UT 84117 T 801-272-9800 F 801-272-9810 www.surgeworks.com Table of Contents Why do you need us? 1

More information

1. Introduction to SEO (Search Engine Optimization)

1. Introduction to SEO (Search Engine Optimization) 1. Introduction to SEO (Search Engine Optimization) SEO Introduction Brief on Search Marketing What is SEO Importance of SEO SEO Process Black hat techniques White Hat techniques SEO Algorithm SEO Industry

More information

Digital Marketing Services Product Overview

Digital Marketing Services Product Overview Digital Marketing Services Product Overview What is Digital Marketing? Digital Marketing is the practice of promoting products and services using digital distribution channels, reaching targeted consumers,

More information

2013 Solo and Small Firm Conference

2013 Solo and Small Firm Conference Vermont Bar Association Seminar Materials 2013 Solo and Small Firm Conference 5b) Local Digital Marketing for Attorneys May 16-17, 2013 Basin Harbor Club Vergennes, VT Faculty: George Aspland, evision

More information