Generating leads and sales from the internet DUANE FAITEL PRESIDENT D NET MARKETING

Transcription

1 Generating leads and sales from the internet DUANE FAITEL PRESIDENT D NET MARKETING

2 Personal Background Born and raised in Dearborn MI Happy Father of 8 month old. Love staying active. Favorite sports are skiing, mountain biking, soccer.

3 Background on D Net Marketing Since 2009 worked with hundreds of clients in over 80 niches. Website creation, updating, optimization Search Engine Optimization (SEO) Local SEO with online directories & review sites Social media: Facebook and Twitter Video production & video marketing auto responders Logo creation and branding Focus of D Net Marketing: To create a professional internet presence in order to generate leads and new customers.

4 Purpose of my presentation Help you understand opportunities available for your company to generate new clients from the internet

5 Outline of presentation Website - Search Engine Optimization (SEO) Off Page SEO Strategies Local SEO: G Places, Yelp, review sites and directories Link Building Social Media: Facebook, Twitter Video and Video SEO Google pay per click (PPC) Craigslist

6 Website Search Engine Optimization (SEO) Website Audit How many keywords is your site ranking for organically? What was your overall website score?

7 Website Search Engine Optimization (SEO)

9 Website Search Engine Optimization (SEO) Website on-page content Content: Quality Quality deep content pages or articles of around 1,500 words or more. Websites have seen success when content is well written, with attention to grammar and spelling. Content: Keywords Keyword research is the foundation of all on-site SEO. Content: Engagement Engagement is about whether visitors spend time reading your content or bounce quickly away and is based on several factors: Meaningful content Look good and easy readability Page layout Font selection line spacing. Navigation Must have fresh, consistent blog posts &/or social media updates. These will all help with visitor engagement metrics such as time on page/time on site. HTML: Titles, Descriptions, Tags and Headers Title tags that are optimized for important keywords and write unique descriptions for every page around 150 characters. Architecture: Speed Most websites are not going to see an SEO benefit from increasing the speed of their website. Architecture: Mobile Since the tide has shifted towards mobile, websites must be mobile friendly. All these items must be properly optimized so that Google can find the website and it s content and index it.

10 Website Search Engine Optimization (SEO) Example: Coaching keywords. If you offer the service, multiple variations of the text must be included on your site! coaching for working moms coaching for single moms health coaching for moms wellness coaching for moms money coaching for moms life coaching for single moms coaching for moms life coaching for stay at home moms life coaching for moms coaching for new moms business coach for moms business coaching for doctors business coaching for dentists business coaching for entrepreneurs business coaching for financial advisors business coaching for fitness professionals business coaching for free business coaching for financial planners business coaching for freelancers business coaching for growth business coaching for growth bis coaching for entrepreneurs life coaching for entrepreneurs executive coaching for entrepreneurs coaching programs for entrepreneurs coaching for solo entrepreneurs coaching for female entrepreneurs group coaching for entrepreneurs leadership coaching for entrepreneurs coaching entrepreneurial coaching entrepreneurs the supercoach way coaching entrepreneur coaching entrepreneur montreal coaching an entrepreneur coaching auto entrepreneur coaching d'entrepreneur coaching d'entrepreneurs coaching the entrepreneur features and success factors coaching jeune entrepreneur coaching pour entrepreneur coaching entrepreneurial pdf coaching the entrepreneur Include all variations of the keyword carefully crafted into the text on the page. Use Google Keyword planner or other tools to do research.

12 Website Search Engine Optimization (SEO) Website on-page content Text, photos Titles Descriptions Tags All these items must be properly optimized so that Google can find the website and it s content and index it.

13 Website Search Engine Optimization (SEO) Google has announced a very specific set of changes for their next search engine update, effective April 21st. If your site is not coded to be Responsive, it will no longer be accessible from phone or tablet search results. This impacts you and your business...dramatically. If your site and it is not currently Responsive, you stand to lose all traffic to your website from phones and tablets. Google.com/webmasters/tools/mobile-friendly

14 Local SEO: G Places, Yelp, review sites and directories Many of my clients immediately start receiving phone calls and inquiries after the Google Places listing is verified and indexed.

15 Local SEO: G Places, Yelp, review sites and directories Need separate pages for service and storage In competitive markets it is necessary to have business citations in multiple online directories. Google likes to see Multiple listings of the same name, address, website and phone number. Need to optimize Google, Yahoo, Bing, Yelp, and up to 100 additional online directories with 21 steps including but not limited to a keyword rich business description, photos, coupons, special offers, announcements and reviews.

16 Local SEO: G Places, Yelp, review sites and directories Problem: Not being found What Google reads: Solution: Adding communities served box to site 437 cities listed in Nor Cal

17 Link Building You may have a beautiful website, but if no one is linking to you, then you re nearly nonexistent in digital terms. While this logic is simple, the actual process of getting those links to your website a practice known as link building

18 Link Building When we say inbound link we re talking about any hyperlink that sends users from one website directly to yours. As you can imagine, inbound links can appear in an infinite number of ways such as shared content on Facebook, retweets on Twitter, referrals via a URL in a YouTube video, a pin on Pinterest re-pinned 100 times over, a strategically placed read more link in an marketing campaign, and many, many other options. Inbound links can be paid or unpaid. Straight to your front page or to an individual blog post. They can be sent through an image or through a text link.

19 Link Building There s no cheap or easy way to get ahead with link building, they must be high quality inbound links. Google search algorithms have become amazingly complex while remaining proprietary. The process takes many months, and immediate results are rare. Examples of where inbound links are created: Forums Comment marketing (community building) Word of mouth Blogging Social networks News sites Q & A sites Direct referral links Social Bookmarking

20 Link Building The benefit of link building is that Google recognizes all of the inbound links and then ranks your website higher in the Search Engine Results. With an effective link building campaign, a website can go from irrelevant to front page results.

21 Social Media Social media marketing refers to the process of gaining website traffic or attention through social media sites. Google has stated that websites must have social media interactions to be ranked well.

22 Social Media

23 Video and Video SEO

24 VIDEO VS. TEXT

28 Google Pay Per Click (PPC) Instantly get on the front page of Google for targeted keywords. Cost per click is based on supply and demand, and a few other factors that include a quality score. Excellent method to generate website traffic. Be careful to watch the budget. Excellent source of information for targeted keywords

29 Craigslist Craigslist is the 7 th most popular website in the U.S. In addition, your ad can rank on the front page of Google. It s free but be sure to write and post a keyword rich compelling ad along with links to your website and include photos and remember to re-post twice a week.

30 Services Offered Website construction or rebuild: Request quote Website optimization: Create 500 words minimum of text content per page and optimize website titles, descriptions and Meta tags with best keywords. $125/page Other website SEO services $80/hr. Link building campaign: Gold $750, Silver $550 or Bronze $375 Without ongoing optimization such as a proven strategy of link building, many websites will never achieve front page ranking on the search engines. Google loves to see other websites around the internet linking back to your website. We use the most important keyword phrases and create thousands of links all over the internet so that your website will rise to the top of the search engine results. This strategy requires a slow and steady process, so results often start showing after 3-4 months.

31 Services Offered Press Releases: $495 You can generate valuable publicity for your business, traffic to your website and quality links from major news organizations with a press release. A press release is a write up about you, your business, product or service and an excellent way to create credibility. A common PR is the launch of a new website or introduction of a product. Google Adwords Pay Per Click Campaign: $250 set up for Google Adwords pay per click campaign to buy advertising directly from Google. Multiple ads for phone and traditional computer are created for each niche of business. Monthly monitoring, analysis, reporting and ongoing improvement: 20% of budget with $50 minimum. Budget determined by client.

32 Services Offered On location business video with graphics and music: $650 + Travel to business office. Provide a pre-shoot preparation guide, coaching on creating and delivering a powerful video presentation. Video may include intro of business, key personnel & supporting business footage, royalty free music, company logo and information. Video will be uploaded to YouTube and tagged with relevant keywords. Photo slide show video of business with graphics and music: $250 / mo. Since Google owns YouTube, they love to list videos that are optimized correctly. Each month a new video will be created using photos, professional voice over, royalty free music, company logo and information. Video will be uploaded to YouTube, tagged with relevant keywords. Video SEO $250 / mo Videos can rank on the front page of Google with the proper optimization. Each month we create links and articles for a set of keywords. We guarantee you will rank for at least 3 keywords on page 1 of Google or we will stop billing until we again rank on page 1.

33 Services Offered Content Writing: $120 for 3 blog posts per month of 400 words each or $150 for 4 blog posts. One of the most basic and essential forms of search engine optimization is content creation. Our content is written in professional and grammatically correct English. Our content is optimized for customer-specific keywords. All content created is researched, proofread, and then forwarded to the client for perusal. Our content writers are SEO experts and know exactly how to write content for search engine optimization. YouTube channel creation and optimization: $200. Create professionally branded and optimized YouTube channel. Craigslist Ad submission: $100/mo Craigslist is the 7 th most popular website in the U.S. DNM will write and post a keyword rich compelling ad along with links to websites, press release or articles, videos photos and more. Ad s will be reposted on a twice a week. Logo creation only: $400 6 Custom Design Concepts. 2 Logo Designers. No Templates or Clipart. Up to 12 Revisions. Delivery in 4-5 Business Days. 100% Satisfaction Guaranteed. Branding package: $750 Package includes logo, website header, Facebook header, Twitter skin, YouTube skin and all digital files. Coaching or Consulting: $100/hr Learn tips, tricks, tools and strategies to handle your own marketing needs.

34 Questions Duane Faitel