SSD FAIR MARKETING. Search Engine Optimization Social Media Management Reputation Management Pay-Per-Click Advertising

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2 YOUR ONLINE SUCCESS IS OUR BUSINESS Why is the right f it for your organization Within our F.A.I.R. marketing approach, we have developed proprietary formulas tailored to not only meet, but exceed, our clients expectations. Each campaign is a custom offering, matching deliverables to goals to provide a truly unique solution based on our clients needs. That has enabled us to serve a variety of business-to-business and business-to-consumer organizations in a wide variety of industries. Here s some industries we re serving: Fair Marketing is a boutique web marketing firm that specializes in search engine optimization (SEO), content and social media marketing, pay-per-click advertising and online reputation management. Our comprehensive and innovative approach to providing businesses with effective marketing solutions revolves around the four cornerstones of what we call the F.A.I.R. Advantage Formula, Analytics, Inbound leads and Return on investment. Since 2005, Fair Marketing has helped businesses establish and cultivate a strong online identity through our holistic F.A.I.R. Marketing approach. Together, we are an experienced and dedicated team of industry professionals, committed to providing excellent customer service and proven results tailored to meet each individual client s goals and needs. At Fair Marketing, your online success is our business. Non-Prof it Organizations Hospitality & Tourism Oil & Gas Financial Services Transportation & Logistics Health & Medical Manufacturing/Construction Technology Retail/E-Commerce

3 The upsearch TM Formula for Search Engine Optimization The goal of natural (also known as organic) search engine optimization is to place your website high on the search engine results pages (also known as SERPs). This proposal outlines how we accomplish this through our proprietary upsearch formula, which is a strategic plan of research, programming and online marketing. Through a three-step combination of Optimization, Onsite SEO Marketing and Offsite Marketing - along with ongoing SEO Consulting and Implementation - we provide a complete solution that generates successful online results for your organization. STEP 1: OPTIMIZATION uplink Back Link Analysis & Cleanup + Link Building Roadmap uplink is s proprietary formula for analyzing your current backlink profile. We will dive in deep and identify all of the weak backlinks that can be hurting your SEO campaign results. Once we identify the weak links, we submit a disavow list to Google (so that Google will ignore these bad links). In addition, we will research your top 3 competitors showing up on page one of Google and build a link-building roadmap based on the types of links your competitors have built. Website Technical SEO Audit Our team of SEO experts will analyze your entire website and complete a thorough technical SEO audit. After this audit, we will send you a best practices document with detailed instructions on how to optimize your website for the best possible performance and instruct you on optimizing on-page assets such as title tags, meta tags, header tags, alt tags, keyword density, internal linking, outbound linking, micro-data tagging and much more. We will not handle the implementation of this audit. OUR APPROACH Our holistic approach and unified web marketing solution is unmatched in the SEO realm. The blueprints to the internet are no longer a hidden and undecipherable PLACE ARTWORK commodity. HERE After years of research and development we have translated the algorithms and developed an approach that empowers our clients to be their own online authority experts. upsearch is our unique formula and process for attaining top listings on the major search engines. This winning formula for natural SEO rankings puts control in your hands to realize ROI and entice web traffic to your site that eventually generates revenue.

4 STEP 2: ONSITE SEO MARKETING Ongoing Consulting and Optional Implementation Keyword Discovery & Analysis Opportunities Buyer Intent Categories are the building blocks of all successful Fair Marketing Search Engine Optimization (SEO) campaigns. By choosing to focus on Buyer Intent Categories - and not hyperfocusing on individual keywords as many of our competitors do - your website ranks for multiple keyword phrases related to the categories you want to be known for simultaneously. Once keyword phrases are ranked high on the search engine results pages, they will ultimately drive visitors to your website. We will then devise a Custom Roadmap that will promote your brand and bring the type of traffic you seek to reach your overall Online Marketing goals. SEO Landing Page Creation For every main category you would like page one rankings for, it is necessary that we create or optimize a dedicated landing page or Buyer Intent Page. We will build this page in a way that it demonstrates online authority to the search engines. We build out the entire design, framework and coding but we will need you to write out the main verbiage for these pages, with our consultation and direction. These landing pages are designed to convert web visitors into leads (or potential Donors) by embedding a contact form, sell-points, photo, and FAQs. The benef its of Buyer Intent Pages Your Buyer Intent Pages, better known as SEO landing pages will be optimized from the ground up and continually marketed, monitored and updated to meet our strict SEO guidelines for getting top placement. These are just a few of the advantages of our Buyer Intent Pages: Implementation of Schema.org Tags Rapid Response to Algorithm Updates Responsive Design = Mobile Friendly Clean Code with HTML 5 Tags Lead Tracking: conversion form Call Tracking: dynamic number Local Business Map Authorship Tags Social Icons Sitemap & Robot Files Two sitemaps will be created for the website. One sitemap will be setup on the website as a direct link from the homepage so that users and engines can easily find it. The second sitemap will be in XML format and will be submitted to Google, Yahoo and BING s sitemap programs. A robots text file will be created for the website. This file is used to exclude files and directories that should not be viewed or indexed by search engines. Buyer Intent Page (SEO landing page)

5 STEP 3: OFFSITE MARKETING Link Building, Guest Blogging and Local Business Directories Link Building Link building is a great way to take advantage of using different types of hyperlinks to improve your web site s importance and ranking. The first two weeks after our kickoff call, we will be preparing an extensive Link Detox Analysis Report and identifying all links that are suspicious or harmful to your backlink profile. We will then systematically disavow all suspicious or toxic links from both Google s and Bing s Webmaster Tools. Guest Blogging Guest blogging is a marketing strategy that helps to both improve search engine positioning and establish your credibility within your niche. Local Business Directory Listings Why Local Business Directory Listings are Important to SEO: Listings are defined as mentions of your business name and address on other webpages, even if there is no link to your website. Listings are a key component of the ranking algorithms of the major search engines. Listings also validate that a business (profit or non-profit) is part of a community. SEO Optimized Videos We will optimize your current videos and then post to both YouTube as well as your onsite Buyer Intent Pages. In addition, we will ensure that we have a backlink pointing from YouTube to your Buyer Intent page. ONGOING: SEO CONSULTING & IMPLEMENTATION 12 hours per month upclick TM Pay Per Click Advertising Over the years, Fair Marketing has developed a unique formula for online advertising success called upclick to manage and monitor Pay-Per-Click accounts. Pay Per Click advertising is one of the most effective ways to market your website, product or service to online consumers and uses text, banner and video ads that are highly targeted to the exact audience you are trying to reach. Through text ads, video ads, banner ads, site-targeted ads, Pay Per Click advertising offers a way to target a pre-qualified group of web users and increase your website traffic in as little as 48 hours. The PPC campaign will be visible on thousands of websites across a specific region (such as Houston Metro) or the nation. We will analyze any written and/or visual content on an ongoing basis at your discretion. Once we receive it, our SEO experts will go to work on creating a best practices document on how you should optimize each piece of content for optimal SEO results and performance. Some of this content could include assets such as articles, blogs, videos, social media posts or even miscellaneous web pages. If time permits we can also implement these recommendations.

6 Build and manage your community with our upsocial TM solutions With the popularity of social media, it is more important than ever to create, build and manage one s social community. Most businesses do not have the expertise, time or resources to deploy the assets needed to manage this explosive growth. Social media has attracted such large audiences that you cannot ignore joining them. It s vital to adopt social media strategies as a significant part of your overall marketing plan. Social media can be used for much more than just marketing, including customer support, research and development, public relations, just to name a few. Fair Marketing embraces the use of social media to leverage online business practices. Through our proprietary upsocial marketing formula, we propose to conduct and recommend a variety of social media marketing services for your business. Measured Success One of the many advantages of working with Fair Marketing on your social media campaign is that we measure your success with analytics. What we provide: Monitoring of your brand & reputation across all social channels Tracking of any keyword phrase and mentions for those keywords Immediate alerts for social posts/mentions about your brand Client dashboard to view all activity The benef its of social media marketing The top two benefits of social media PLACE marketing ARTWORK are increasing HERE exposure and increasing traffic. A significant 85% of all marketers indicated that their social media efforts have generated more exposure for their businesses. Increasing traffic was the second major benefit, with 69% reporting positive business results. Here are some of the possible benefits: Increase Online Exposure Increase Web Traffic Improve Search Rankings Nurture your current relationships via Social Networks Engage Emotionally with your Community Build Better Relationships with Potential Donors Monitor Positive & Negative Social Chatter about United Way of Greater Houston

7 Manage performance through real-time results with our FAIRMetrix TM reporting At we realize that transparency and accountability are key to showing value and keeping our clients informed. Having the proper metrics in place is vital to monitoring and tracking the results of any online marketing or advertising campaign. This is why has developed a webbased application, FAIRmetrix, which allows our clients access to a personal, customized dashboard. Through the FAIRmetrix dashboard, clients may view, monitor and track all of their website metrics such as natural rankings, paid listings, visitor traffic, backlinks, social media posts, blog posts, inbound leads and much more. Real-time metrics which are accessible 24/7 gives our clients the knowledge they need to gauge if marketing goals are being met. The Client Dashboard Your customized Client Dashboard tracks a variety of different metrics for the duration of your campaign, including: Organic Leads Paid Leads Offline Leads Call Tracking Call Recording Leads by Keyword Leads by domain Lead-conversion tracking helps drive success Here are a few of the advantages of PLACE our propriety ARTWORK lead conversion HERE tracking system that will be used on your campaign: Real-time campaign and traffic source phone call tracking using unique toll-free and local phone numbers. Track search-based, social, and conventional advertising campaigns including Google, Yahoo, Bing, Twitter, Facebook, affiliate, and more. Detailed caller demographic reports including caller id, area code, and more. Track online conversions such as form submissions, s, document downloads, and more. Real-time sales provisioning to record sales amounts, sales notes, and other sales data for each phone call and event.

8 OUR CREDENTIALS & AWARDS The Team: Your Valued Partner to Online Success 2014 INC America s Fastest Growing Private Companies Awards for Excellence Pinnacle Winner BBB Pinnacle Award Winners 2013 You will be assigned a Project Manager who will manage the Initial Optimization Phase of your campaign as well as your dedicated F.A.I.R Strategist who will be your point of contact for the duration of you partnership with Fair Marketing. Ranked #18 on FastTech 50 List Houston Business Journal s #4 Best Place to Work in Houston Top Ten Reviews Bronze Award Ranked in Top 10 for Social Media, Reputation Management, Link Building and Video SEO Houston Business Journal s #2 Best Place to Work in Houston Awards for Excellence Winner of Distinction Better Business Bureau Award for Excellence - Four-Time Winner Your F.A.I.R Strategist is dedicated to your campaign s success and is always available via phone and . In addition, they are available to meet with you inperson once per month to review campaign performance and address any concerns. Google Analytics Certified Partner Google AdWords Certified Partner Fast 100 by the Houston Business Journal

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