SEO Guide for Front Page Ranking

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "SEO Guide for Front Page Ranking"

Transcription

1

2 SEO Guide for Front Page Ranking Introduction This guide is created based on our own approved strategies that has brought front page ranking for our different websites. We hereby announce that there are no secrets for search engine ranking, right search engine strategy at right time with right content bring you top search engine rankings. Before getting into search engine ranking business, you need to make yourself aware that there is no short cut for keywords ranking. We at SEOExpert.com.sg are working hard to produce a working document that can be followed by other small businesses if they want to rank their website against appropriate keywords. We will also present in this document a case study and complete search engine marketing strategy that we deployed to get top ranking for some of our clients. 1

3 What is Included? 1. Recommended Search Engine Marketing Practices 2. How to Choose Right Keywords 3. Website Onsite Optimization 4. Website Reputation Management [Website Online Branding] 5. Website Map Optimization 6. Social Media Guide for Enhanced Branding 7. Website Link Earning and Link Building Strategies 8. Obsolete Search Engine Optimization Strategies [Don ts of SEO] 9. Video Marketing [why every business shall have its own videos and proper video promotion strategy] 2

4 SEO Guide Search Engine Optimization is not a new term for internet marketers, businesses, advertisers and web developers. In fact, it has become utmost necessary tool for bringing a website on top position. Search Engine ranking is not a difficult task. However, it is technical one and demands appropriate strategy at right time with proper content. Why you need to read this guide? Before diving into the SEO business, one has to make strategy based upon extensive and comprehensive guideline. Being the most advanced and fastest source of information, internet has plenty of information about SEO guide. Due to skepticism, it is hard for users to decide to whom to believe. Here you will find extensive and detailed guide of advanced SEO techniques exist today and being deployed by us for achieving higher ranking of your websites. You can implement this guide, if you are looking for making useful strategy to achieve successful top ranking on leading search engines. 3

5 Indexation and accessibility Before going for any search engine marketing technique, it is important to evaluate the current position of your website on search engine page results. You can have quality content, most amazing audience and maximum traffic but having all these benefits is useless without properly accessing search engines. Crawlers are used by search engines for finding the pages on algorithm. Pages that are linked to search engine indexed pages don t require to be submitted. Indexation, accessibility and crawling by search engines matter a lot. It is vital to view your website from the perspective of search engine. Being noticed by leading search engines like Google, Yahoo and Bing is beneficial for search engines, your website and the visitors. Search engine marketing practices Let s find out the search engine marketing practices that are highly recommended by Google and being utilized by webmasters to get more visibility of websites on search engine ranking results. These practices include choosing keywords and their appropriate usage, onset optimization, map optimization, content creation and promotion, conversation optimization, link building, social media marketing etc. Keyword research Let s start from keywords research which is considered one of fundamental factors in boosting the ranking on search engines and maximizing the traffic. Undertake comprehensive research to finding what keywords and keyword phrases are best suited to your website to grab more traffic. Choose the keywords that are highly related to your website objective, products, services, theme or expected traffic volume. It is always recommended to select the keywords that don t only make your website climb to the top but also transform website visitors into potential buying customers. How to judge a value of keyword? For evaluating the value of keyword, you need to understand your website and make some hypothesisthis is classical marketing formula. Ask yourself- Is that keyword is relevant to your website? Will researchers find what they are looking for? Will this traffic result in financial reward by increasing traffic? If the answers of all questions are clearly yes, then proceed. 4

6 Search for the term on major engines- Now it is essential to understand which websites are already using that keyword and giving your valuable insight for competition. How many chances that you will be rank on this term? Use keyword research tools- If you find your keyword not working for you then use keyword research tools including Google AdWords, Wordtracker, MarketMuse, Webmaster tools etc which will give you traffic estimate of the keyword and generate new keywords. You can buy a campaign for the keyword at Google AdWords or Bing Adcenter. Don ts of keywords Selections Make sure to not commit some common mistakes while choosing keywords: Don t use single word terms for keyword Avoid the terms that are too broad and don t focus on what you actually offer. Don t use the terms that are specialized and no one has used. Avoid unpopular terms Don t opt for highly competitive terms that will not rank you on top. 5

7 Content creation and appropriate use of keywords You are familiar with the fact that content creation also crucial for search engine optimization. For ranking the website on the top position, appropriate usage of keywords in the content plays vital role. To leverage a website optimization, keywords are cornerstones in SEO. Using keywords throughout the page or website can be critical when it comes to increasing the ranking as the part of internet marketing strategy. Understanding of the keyword density is vital because too much and too little amount of keywords don t work. But there is no fixed formula or hard and fast rule for the identification of keywords density. The experts suggest 2% keyword density for Google while Yahoo and Bing favor content with 5% of keywords density. It would be better to use keyword density from 2% to 5%. Too much use of keywords is highly criticized and prohibited as it leads to keywords stuffing which is considered as spam by search engines. Too little use of keywords does not make your content being noticed so keep it moderate. You must use keywords in Meta tags, headings, subheadings, titles and first paragraph of the content as these are the perfect places to use appropriate keywords for gaining top ranking. But don t over stuff these areas. Keywords usage in content should look natural, avoid adding keywords forcefully. Keyword variation should give consideration. 6

8 Content creation When it comes down to the wire, search engines rank content, not the companies and their products or services. Content creation is not only associated with using keywords. The quality of the content does also matter. When users conduct a search for finding answer of any question, the more relevant the answer is, the more useful it will be for users. The content that is considered useful and informative with quality by search engines, it is ranked higher. Do remember some important points while creating content: Content should be based upon thorough research and facts and figures must be supported by references and sources. Plagiarism is not acceptable at any cost. Content should be descriptive and in conversational style. It must be error free and contain authentic and reliable information on which users can rely. Avoid use of irrelevant details that are time consuming and let people to transfer to other content. Create content in chunks. It is easy to read for users. Use keywords rich headings and subheadings. Website Onsite Optimization against Selected Keywords Onsite optimization is a critical portion of SEO that should not be neglected. It is the process of increasing accessibility and crawling of a website for targeted keywords to improve its ranking in organic search results. Onsite optimization includes updating and improving all the features of website to make it more effective and user and search engine friendly. Common optimization techniques are: Defining landing pages based on keywords or keyword phrases. Use relevant and consistent link anchor text to building link to leading pages. Place keywords at the beginning of title pages. Optimize Meta description to increase click through rate Use keywords optimized alt tags and filenames for images. Use consistent URL structure containing keywords and should be user friendly. Create relevant and natural content by using targeted keywords. Refine the site structure and design. Improve the link structure and navigation. Fix or remove broken links 7

9 Website link earning and link building strategies Links are the street between the pages for the search engines that crawl on web. Links are the indication of popularity of a website. A link from an authoritative website makes great impact on your website. The more a site having links, it will be considered important in the view of search engines and result in higher ranking. Increase the amount of high quality links directing to your website from business, organizations and companies that are related to your website. Before embarking on link building strategies, it is important to identify some elements of the links used by search engines and how these elements factors in weighting of links in algorithms. Global popularity of the site, topic specific popularity, anchor text, trusted ranking from trusted domains, freshness and social sharing are some signals considered by SEO when measuring link value and site s link profile. There are number of link building strategies used to get external websites links: Content creation and promotion- create appealing content that grab attention of people and they want to reference and link to, and tell others also about it. Submission- Submit your news to press releases and site to directories. Link pages by using targeted anchor text- For this you have to find out relevant and popular keywords and then creation of search friendly information architecture and then apply your keyword research to intelligent interlinking. Pay per click- Buy relevant traffic with PPC campaign. Relevant traffic will get more visitors and brand exposure of site. There is possibility of the creation of links. Blogs- links to other blogs is cheapest marketing strategy. Bloggers track that who is linking to them and where their traffic comes from, so linking to them can be good option to increase quality links. 8

10 Social Media Marketing Social media sites are giants for search engine optimization. If you are not using social networks, you are missing large chunk of users. Every company or website need to have an active presence on social networking sites including Facebook, Twitter, Google+, Instagram, Pineterest. Social media marketing can help you by providing number of goals: Brand awareness Building links Website traffic Conversions Creating a brand identity Interaction with key audience Social media guide for brand enhancement Follow these steps to enhance brand or business promotion on social network: Planning- The presence on social media is not that difficult. Planning is the key for the perfect implementation of actual strategy. Create a cross functional team to help conceive the strategy. Consider keyword research and brainstorm content ideas to cater the attention of maximum consumers. Content is king- Make sure to create the kind that is informative and your ideal customers find it interesting. Use multimedia like graphics, animations, videos, images and infographics along with text based content to appeal more customers. Brand image- using social media allow you t project your brand image to variety of social networks. While each social medium has its unique voice and environment, your business core identity will remain consistent. Hashtags- Use tags to join large number of people in conversation. The use of hashtags on social networking platforms has become important part of SEO. It does not only tell your brand story to large number of audience but also improve ranking in search engines. Blogging- Blogging is great tool to share information with readers. Your business blog can serve as social media marketing blog, in which you share information about your efforts, brands, innovations and events. Listen- Social media is a democratic medium where everyone is free to give his opinion about products. Have patience to listen to consumers remarks to improve the strategy. 9

11 Response- Active presence is must. Make sure to respond to every consumer to gain maximum attention. Respond to everyone. Obsolete search engine optimization strategies The tactics and strategies of SEO vary almost every day. In modern SEO, the techniques that are now obsolete are: Penalty inducing SEO- With the popularity of search engines, website owners use tactics that guarantee faster ranking. However, Google and other search engines have cracked down on the strategies that used to cheat algorithms. Their focus on quality, usefulness and thematic relevance weeded the spammers out of the rankings to give fast and reliable content to consumers. Avoid tricks- Tricks never work when Google identifies them. As an unethical marketing tactic, search engines update algorithms to either negate that website or penalize it. There are no shortcuts in SEO. Playing game straightforwardly is best way to build reputation. Keyword stuffing, doorway pages, invisible text, article spinning and duplicate text are unacceptable tricks that must be avoided to build positive image on search engines. Don t use link schemes- Avoid using link schemes to gain unnatural links. These schemes include link farms, comment spam, purchasing expired domains and article directories. Don t force keywords in content- Use of keywords should be natural and keep the amount of keywords moderate. Don t stuff every word with keyword. Don t optimize for search engines merely- Don t only optimize your website to gain higher ranking on search engines. Try to make your website responsive so that it can be accessible to mobile devices also which have become mainstream. Avoid linking to poor quality sites- Don t use links from low quality, irrelevant or spam websites. It can become the reason of your downfall from leading search engines. 10

12 Online reputation management (ORM) Online reputation assists you in getting more potential consumers to beat your competitors. Poor online reputation management can ruin your brand s value and promotion. There are plenty of things you can do to maintain and improve your online reputation: Conduct a self-search to determine your currently reputation on search engines Monitoring social media conversation about you Post positive content Create an identity hub Participate on relevant social platforms in real and authentic way Projecting positive presence for the reflection of brands value Engagement with communities Taking important actions in case of trouble Sitemap optimization Map of your site make navigation easier and having updated sitemap is beneficial for users as well as search engines. The steps to make sitemap are simple. First you need to generate it, then upload it to your website and then notify search engine about it. The ways to generate sitemaps are: 1. To download and install a sitemap generator 2. To use an online sitemap generation tool After generating sitemap tool, notify Google about its existence. Notifying the Google means adding your website sitemap to your Google webmaster account. In order to add sitemap to your account, you first need to verify that you are a legitimate owner of website. Sitemap optimization best practices Ensure that your sitemap is found at the root of your site hierarchy Limit the number of links on your main sitemap Organize sitemap in logical manner Place a link to your sitemap on the homepage of website Make sitemap static page Use video sitemaps Keep your sitemap up-to date. 11

13 Video Marketing The specific marketing technique that is sure to benefit your business is video marketing. Leveraging online videos is key to increase search engine rankings. Video marketing is not about keywords, transcripts or video sitemaps. It is ultimately about ensuring that you get maximum bang when you invest in making a video by using both technical and creative elements of video campaign. It is vital for marketers and businesses to have their own videos and video promotion strategies for the following reasons: You can get high ranking on search engines which can enhance the number of people on your website. Conversions can be increased by placing videos on products and services pages. A good video content gives your consumers reason to keep coming back to your website. A website can be made more links worthy by producing quality videos that engage with your customers. Through videos, brand exposure and traffic can be maximized on You Tube. Video is fantastic way to improve brand awareness. Through the integration of people, images, story and sound, the actual message can be easily conveyed to audience. Contact US The SEO Expert support team is always on standby to respond to your questions, comments and feedback about our top SEO services. 14 Robinson Road #13-00 Singapore

An insight of the services offered by. www.shrushti.com CONTENTS... 1 INTRODUCTION... 2. Objectives... 2. Recommended Services For Your Website:...

An insight of the services offered by. www.shrushti.com CONTENTS... 1 INTRODUCTION... 2. Objectives... 2. Recommended Services For Your Website:... An insight of the services offered by www.shrushti.com CONTENTS CONTENTS... 1 INTRODUCTION... 2 Objectives... 2 Recommended Services For Your Website:... 3 Service 1 : Search Engine Optimization (SEO)...

More information

Mark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots.

Mark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots. Local SEO Action Plan for Mark E. Pruzansky MD Action Plan generated on 5 May 2013 About your Local SEO Action Plan This report contains a number of recommendations for correcting the issues and taking

More information

SEO 360: The Essentials of Search Engine Optimization INTRODUCTION CONTENTS. By Chris Adams, Director of Online Marketing & Research

SEO 360: The Essentials of Search Engine Optimization INTRODUCTION CONTENTS. By Chris Adams, Director of Online Marketing & Research SEO 360: The Essentials of Search Engine Optimization By Chris Adams, Director of Online Marketing & Research INTRODUCTION Effective Search Engine Optimization is not a highly technical or complex task,

More information

The objective setting phase will then help you define other aspects of the project including:

The objective setting phase will then help you define other aspects of the project including: Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?

More information

The Almighty SEO Guide For Small Businesses

The Almighty SEO Guide For Small Businesses The Almighty SEO Guide For Small Businesses Authored By: Justin Rissmiller, Owner & Operator A Publication Of: T&R Solutions: Define. Design. Progress. YOUR LOGO Contents An Introduction To SEO 3 Chapter

More information

Steps Benchmark Description Tasks to Complete

Steps Benchmark Description Tasks to Complete Web Marketing Action Plan Title: Create an Inbound Lead Generation Campaign Results: Generate & pre-qualify internet leads Overall Accountability: Marketing Strategist Reporting Position: Marketing Director

More information

Page One Promotions Digital Marketing Pricing

Page One Promotions Digital Marketing Pricing Page One Promotions Digital Marketing Pricing Below is a table outlining general starting-at pricing for digital marketing services offered by PAGE ONE PROMOTIONS. Following the pricing table are in depth

More information

Top 21 SEO Tips and Tricks to Follow

Top 21 SEO Tips and Tricks to Follow Top 21 SEO Tips and Tricks to Follow Google says on the record, Don t write for Search Engines, Write for your readers/audience/users. While this may sound ridiculous, there are plenty of reasons to follow

More information

[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC. [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions

[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC. [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions [Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions [2014-2016] By Lathish Difference between Offline Marketing

More information

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE AWA offers a wide-ranging yet comprehensive overview into the world of Internet Marketing and Social Networking, examining the most effective methods for utilizing the power of the internet to conduct

More information

2015 SEO AND Beyond. Enter the Search Engines for Business. www.thinkbigengine.com

2015 SEO AND Beyond. Enter the Search Engines for Business. www.thinkbigengine.com 2015 SEO AND Beyond Enter the Search Engines for Business www.thinkbigengine.com Including SEO Into Your 2015 Marketing Campaign SEO in 2015 is tremendously different than it was just a few years ago.

More information

Why SEO? What is Search Engine Optimization? Our main areas of expertise are: When a company invests in building a website, their goal is to:

Why SEO? What is Search Engine Optimization? Our main areas of expertise are: When a company invests in building a website, their goal is to: Super Web Solutions - a one-stop-shop for all your web design, development, marketing, hosting and business consulting needs. We offer all the essential tools to guarantee that your business prospers and

More information

Search engine optimisation (SEO)

Search engine optimisation (SEO) Search engine optimisation (SEO) Moving up the organic search engine ratings is called Search Engine Optimisation (SEO) and is a complex science in itself. Large amounts of money are often spent employing

More information

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact Generate organic search engine traffic to

More information

Search Engine Optimization: What You Really Need to Know

Search Engine Optimization: What You Really Need to Know Search Engine Optimization: What You Really Need to Know The always changing areas of Internet marketing and automation can leave a small legal practice in the dust. How can you keep up and what do you

More information

1. Introduction to SEO (Search Engine Optimization)

1. Introduction to SEO (Search Engine Optimization) 1. Introduction to SEO (Search Engine Optimization) SEO Introduction Brief on Search Marketing What is SEO Importance of SEO SEO Process Black hat techniques White Hat techniques SEO Algorithm SEO Industry

More information

SEO = More Website Visitors More Traffic = More Leads More Leads= More Sales

SEO = More Website Visitors More Traffic = More Leads More Leads= More Sales Did you know that SEO increases traffic, leads and sales? SEO = More Website Visitors More Traffic = More Leads More Leads= More Sales What is SEO? Search engine optimization is the process of improving

More information

Are you trying to understand the complexities of MARKETING on the Internet?

Are you trying to understand the complexities of MARKETING on the Internet? Hi, Are you trying to understand the complexities of MARKETING on the Internet? At UpFrontbyDesign.com we re here to help you better understand these complexities, eliminate the fear of wasting money by

More information

EARCM ENG NE. Did you know that SEO increases traffic, leads and sales? SEQ = More Website Visitors More Traffic = More Leads More Leads = More Sales

EARCM ENG NE. Did you know that SEO increases traffic, leads and sales? SEQ = More Website Visitors More Traffic = More Leads More Leads = More Sales EARCM ENG NE PT M ZA N Did you know that SEO increases traffic, leads and sales? SEQ = More Website Visitors More Traffic = More Leads More Leads = More Sales What is SED? Search engine optimization is

More information

Search Engine Optimization Content is Key. Emerald Web Sites-SEO 1

Search Engine Optimization Content is Key. Emerald Web Sites-SEO 1 Search Engine Optimization Content is Key Emerald Web Sites-SEO 1 Search Engine Optimization Content is Key 1. Search Engines and SEO 2. Terms & Definitions 3. What SEO does Emerald apply? 4. What SEO

More information

Title/Description/Keywords & Various Other Meta Tags Development

Title/Description/Keywords & Various Other Meta Tags Development Module 1 - Introduction Introduction to Internet Brief about World Wide Web and Digital Marketing Basic Description SEM, SEO, SEA, SMM, SMO, SMA, PPC, Affiliate Marketing, Email Marketing, referral marketing,

More information

Guide. Step-by-Step Internet Marketing. Contests. 1. Search engine optimization. 6. 5. Metrics Blogging & Social media

Guide. Step-by-Step Internet Marketing. Contests. 1. Search engine optimization. 6. 5. Metrics Blogging & Social media Step-by-Step Internet Marketing Guide 0 1. Contents Contests 1. Search engine optimization 2. Website redesign for better conversion 3. 2. Introduction Email marketing 4. 3. Main Mobile steps advertising

More information

Our SEO services use only ethical search engine optimization techniques. We use only practices that turn out into lasting results in search engines.

Our SEO services use only ethical search engine optimization techniques. We use only practices that turn out into lasting results in search engines. Scope of work We will bring the information about your services to the target audience. We provide the fullest possible range of web promotion services like search engine optimization, PPC management,

More information

SEO Workshop Today s Coach Lynn Stevenson. SEO Analyst

SEO Workshop Today s Coach Lynn Stevenson. SEO Analyst SEO Workshop Today s Coach Lynn Stevenson SEO Analyst Overview Introduction to SEO Importance of Content SEO Content Best Practices Keyword Research Optimizing Content Common Pitfalls Social Media and

More information

AGENCY51 INSIGHTS OUR PROCESS, CHECKLIST & UNDERSTANDING SEO

AGENCY51 INSIGHTS OUR PROCESS, CHECKLIST & UNDERSTANDING SEO AGENCY51 INSIGHTS OUR PROCESS, CHECKLIST & UNDERSTANDING SEO OUR 10 STEP PROCESS 1. SEO site audit of content, website HTML, social sites, backlinks 2. Defining your goals 3. Keyword brainstorming and

More information

January/February 2015. 2015-2016 Foresight Report

January/February 2015. 2015-2016 Foresight Report w w w.di.net V o l u m e 21 N u mber 1 2015-2016 Foresight Report 58 How SEO Can Help Your Firm Grow There s something about the phrase Search Engine Optimization that causes eyes to glaze over and makes

More information

THANK YOU. Mia Araminta,

THANK YOU. Mia Araminta, THANK YOU Mia Araminta, Thank you for reading this proposal. I have reviewed the goals of this project and would like to submit this proposal for you to review. Please let me know if you have any questions

More information

SEO Search Engine Optimization. ~ Certificate ~ For: www.sinosteelplaza.co.za Q MAR1 23 06 14 - WDH-2121212 By

SEO Search Engine Optimization. ~ Certificate ~ For: www.sinosteelplaza.co.za Q MAR1 23 06 14 - WDH-2121212 By SEO Search Engine Optimization ~ Certificate ~ For: www.sinosteelplaza.co.za Q MAR1 23 06 14 - WDH-2121212 By www.websitedesign.co.za and www.search-engine-optimization.co.za Certificate added to domain

More information

TIPS TO COMPARE DIFFERENT SEO VENDORS

TIPS TO COMPARE DIFFERENT SEO VENDORS 10 TIPS TO COMPARE DIFFERENT SEO VENDORS Introduction How many emails or phone calls do you receive from SEO companies claiming to get your website on top? Many SEO companies claim to get your website

More information

Custom Online Marketing Program Proposal for: Hearthstone Homes

Custom Online Marketing Program Proposal for: Hearthstone Homes Custom Online Marketing Program Proposal for: Hearthstone Homes December 12, 2008 1 Introduction Tandem Interactive welcomes the opportunity to perform Custom Online Marketing services for Hearthstone

More information

SEO Search Engine Optimization. ~ Certificate ~ For: www.shelteredvale.co.za By. www.websitedesign.co.za and www.search-engine-optimization.co.

SEO Search Engine Optimization. ~ Certificate ~ For: www.shelteredvale.co.za By. www.websitedesign.co.za and www.search-engine-optimization.co. SEO Search Engine Optimization ~ Certificate ~ For: www.shelteredvale.co.za By www.websitedesign.co.za and www.search-engine-optimization.co.za Certificate added to domain on the: 23 rd February 2015 Certificate

More information

SEO & CONTENT MARKETING SERVICES

SEO & CONTENT MARKETING SERVICES SEO & CONTENT MARKETING SERVICES Search Engine Optimisation is an essential element that can make or break the success of your business website. If you are not on page one of Google for a number of search

More information

Identifying Ethical SEO

Identifying Ethical SEO Choosing the right SEO provider means finding a partner to work with your business to increase your visibility and viability online. In this report we will identify the key points to help you chose an

More information

DIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords

DIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords DIGITAL MARKETING Digital Marketing Basics Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest Digital marketing trends Digital media marketing

More information

Best Practices for WordPress and SEO

Best Practices for WordPress and SEO Best Practices for WordPress and SEO Original Presentation This presentation was originally given by live, by John Pratt of JTPratt Media to the Wordpress Ann Arbor Meetup Group On January 26th, 2011 Presentation

More information

05-11-2013 How to catch Google s attention Search Engine Optimization and Marketing. Linda Schuster President/CEO (502) 568-6633 x115

05-11-2013 How to catch Google s attention Search Engine Optimization and Marketing. Linda Schuster President/CEO (502) 568-6633 x115 05-11-2013 How to catch Google s attention Search Engine Optimization and Marketing t h e A G E N C Y. c o m Linda Schuster President/CEO (502) 568-6633 x115 AGENDA Introductions What are Search Engines?

More information

SOCIAL MEDIA OPTIMIZATION

SOCIAL MEDIA OPTIMIZATION SOCIAL MEDIA OPTIMIZATION Proxy1Media is a Full-Service Internet Marketing, Web Site Design, Interactive Media & Search-Engine Marketing Company in Boca Raton, Florida. We specialize in On-Line Advertising

More information

Content Marketing Templates

Content Marketing Templates Market Data / Supplier Selection / Event Presentations / User Experience Benchmarking / Best Practice / Template Files / Trends and Innovation Content Marketing Templates SEO Checklist Content Marketing

More information

MY DIGITAL PLAN MY DIGITAL PLAN BROCHURE

MY DIGITAL PLAN MY DIGITAL PLAN BROCHURE MY DIGITAL PLAN BROCHURE Digital Marketing Overview What is marketing? What is digital marketing and why is it required? Traditional marketing v/s Digital marketing How to do it? Visibility of my brand

More information

62 Ecommerce Search Engine Optimization Tips & Ideas

62 Ecommerce Search Engine Optimization Tips & Ideas 62 Ecommerce Search Engine Optimization Tips & Ideas One of the reasons I like ecommerce SEO is there are a tremendous amount of opportunities to increase the optimization quality of an online store. Unlike

More information

search engine optimization sheet

search engine optimization sheet Search Engine Optimization Features We challenge all our future clients to compare with other seo firms and save. Free Same Day Consultation You want a quote today? You got it. We believe in not putting

More information

Introduction 3. What is SEO? 3. Why Do You Need Organic SEO? 4. Keywords 5. Keyword Tips 5. On The Page SEO 7. Title Tags 7. Description Tags 8

Introduction 3. What is SEO? 3. Why Do You Need Organic SEO? 4. Keywords 5. Keyword Tips 5. On The Page SEO 7. Title Tags 7. Description Tags 8 Introduction 3 What is SEO? 3 Why Do You Need Organic SEO? 4 Keywords 5 Keyword Tips 5 On The Page SEO 7 Title Tags 7 Description Tags 8 Headline Tags 9 Keyword Density 9 Image ALT Attributes 10 Code Quality

More information

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0 = Online Marketing Module COMP Certified Online Marketing Professional v2.0 Part 1 - Introduction to Online Marketing - Basic Description of SEO, SMM, PPC & Email Marketing - Search Engine Basics o Major

More information

How to Drive More Traffic to Your Event Website

How to Drive More Traffic to Your Event Website Event Director s Best Practices Webinar Series Presents How to Drive More Traffic to Your Event Website Matt Clymer Online Marketing Specialist December 16 th 2010 Today s Speakers Moderator Guest Speaker

More information

Website Search Engine Optimization. Presented by: David Backes Senior Account Executive Anvil Media Inc. www.anvilmediainc.com

Website Search Engine Optimization. Presented by: David Backes Senior Account Executive Anvil Media Inc. www.anvilmediainc.com Website Search Engine Optimization Presented by: David Backes Senior Account Executive Anvil Media Inc. www.anvilmediainc.com Tonight s Agenda Introductions Website SEO Presentation About an Hour [Quick

More information

11 Core Elements Of A Successful Digital and Content Marketing Campaign. RODA marketing is a full service digital marketing and consulting agency.

11 Core Elements Of A Successful Digital and Content Marketing Campaign. RODA marketing is a full service digital marketing and consulting agency. 11 Core Elements Of A Successful Digital and Content Marketing Campaign Effective digital and content marketing optimizes a brand s web presence for organic Search Engines (Google, Yahoo, Bing), social

More information

The Easy Step Guide to SEO

The Easy Step Guide to SEO Victoria County CAP Sites Association presents: The Easy Step Guide to SEO Search Engine Optimization Building Stronger Communities Through Technology Course contents Overview Lesson 1: Effective Web Design

More information

SEO Best Practices Checklist

SEO Best Practices Checklist On-Page SEO SEO Best Practices Checklist These are those factors that we can do ourselves without having to rely on any external factors (e.g. inbound links, link popularity, domain authority, etc.). Content

More information

DIGITAL MARKETING BASICS: SEO

DIGITAL MARKETING BASICS: SEO DIGITAL MARKETING BASICS: SEO Search engine optimization (SEO) refers to the process of increasing website visibility or ranking visibility in a search engine's "organic" or unpaid search results. As an

More information

Metatags, Keywords, Links

Metatags, Keywords, Links Metatags, Keywords, Links The purpose of Digital Marketing is to get people online to visit your website, be impressed by what they see and hopefully become a client/customer There is no point in having

More information

5 Search Engine Optimization Myth Busters

5 Search Engine Optimization Myth Busters How to Identify and Expose Old-School SEO Myths Introduction Multifamily marketers aiming to drive online leads know that strong search rankings are a key ingredient for success in local markets. High

More information

ONLINE ADVERTISING (SEO / SEM & SOCIAL)

ONLINE ADVERTISING (SEO / SEM & SOCIAL) ONLINE ADVERTISING (SEO / SEM & SOCIAL) BASIC SEO (SEARCH ENGINE OPTIMIZATION) Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's

More information

Search Engine Optimization Techniques. For Small Businesses

Search Engine Optimization Techniques. For Small Businesses Search Engine Optimization Techniques For Small Businesses Introduction Online marketing is a valuable way to market your business Your business must absolutely be online Your strategy must include Search

More information

smart. uncommon. ideas.

smart. uncommon. ideas. smart. uncommon. ideas. Executive Overview Your brand needs friends with benefits. Content plus keywords equals more traffic. It s a widely recognized onsite formula to effectively boost your website s

More information

SSD FAIR MARKETING. Search Engine Optimization Social Media Management Reputation Management Pay-Per-Click Advertising

SSD FAIR MARKETING. Search Engine Optimization Social Media Management Reputation Management Pay-Per-Click Advertising YOUR ONLINE SUCCESS IS OUR BUSINESS Why is the right f it for your organization Within our F.A.I.R. marketing approach, we have developed proprietary formulas tailored to not only meet, but exceed, our

More information

Get More Hits to Your Website

Get More Hits to Your Website Get More Hits to Your Website Search Engine Optimization (SEO) With Sarah Johnson What is SEO? The techniques used so that people find your website listing when they search Pay-per-click For example, if

More information

Marketing Online: How to Get Found, Generate Leads, and Convert Customers

Marketing Online: How to Get Found, Generate Leads, and Convert Customers Marketing Online: How to Get Found, Generate Leads, and Convert Customers July 21, 2010 NFIB Webinar About Web.com at: www.nfib.com/webdotcom 2 What We Will Cover In This Webinar 1. How to Claim A Google

More information

OBTIMIZATION So, what is SEO anyway? So how s it done? What s Your Process?

OBTIMIZATION So, what is SEO anyway? So how s it done? What s Your Process? OBTIMIZATION SEO Services Many people call SEO (Search Engine Optimization) an art form, but at Customer quaors, we realize it s really just the perfect combination of understanding Google s algorithm

More information

SEO Tutorial PDF for Beginners

SEO Tutorial PDF for Beginners CONTENT Page 1. SEO Tutorial 1: SEO Introduction... 2 2. SEO Tutorial 2: On-Page Optimization. 3-4 3. SEO Tutorial 3: On-Page Optimization. 5-6 4. SEO Tutorial 3.1: Directory Submission List. 7-16 5. SEO

More information

Improving your website traffic

Improving your website traffic Improving your website traffic Neil Creagh and Alan Davis Pathways to your website 4 How do search engines work? 6 Organic search results 7 What can you do? 8 Best practice advice for Search Engine Optimisation

More information

2013 Copyright Speed Realtor Pte Ltd - You may not copy, scan, print or redistribute this handbook without written consent from Speed Realtor Pte Ltd

2013 Copyright Speed Realtor Pte Ltd - You may not copy, scan, print or redistribute this handbook without written consent from Speed Realtor Pte Ltd 1 Contents 1.1What is SEO?... 3 What Do We Need To Do In Order To Search Engine Optimize Our Website?... 4 On Page SEO... 4 Doing On Page SEO... 5 Now let us run through each of the criteria that you have

More information

The Professional's Training Course to SEO as seen in...

The Professional's Training Course to SEO as seen in... The Professional's Training Course to SEO The Professional's Training Course to SEO as seen in... First of all, welcome to the exciting world of Search Engine Optimization and how your website can gain

More information

SEO PRESS RELEASES. and. How to Drive Search Visibility While Following Google Best Practices

SEO PRESS RELEASES. and. How to Drive Search Visibility While Following Google Best Practices SEO and PRESS RELEASES How to Drive Search Visibility While Following Google Best Practices 1 INTRODUCTION Press releases are an important way for organizations of all sizes to build buzz and attract customers

More information

SEO BASICS. March 20, 2015

SEO BASICS. March 20, 2015 SEO BASICS March 20, 2015 1. Historical SEO 2. SEO 101 3. Live Site Reviews 4. Current Landscape 5. The Future of SEO 6. Resources 7. Q&A AGENDA 2 SEO Basics Augusta Arts HISTORICAL SEO Search Engine Optimization

More information

Search Engine Optimization

Search Engine Optimization Search Engine Optimization Understanding Search Engine Optimization A search engine (Google, Yahoo, MSN, etc.), uses a combination of techniques to gather information about web pages so they can organize,

More information

About 0 to 60 Marketing

About 0 to 60 Marketing About 0 to 60 Marketing Let the experts take your business from 0 to 60 in less than 90 days! Approach. Technology. Support. All Inclusive Founded in 2010 0 to 60 Marketing has helped numerous businesses

More information

The art of Digital Marketing PPC, SEO & Social

The art of Digital Marketing PPC, SEO & Social The art of Digital Marketing PPC, SEO & Social Presented by: Manesh Ram Senior Digital Marketing Consultant at Reload Digital www.reloaddigital.co.uk Digital Marketing What you REALLY need to know Pay-Per-Click

More information

SEO for Profit. A Wordtracker Masterclass in search engine optimization. Mark Nunney

SEO for Profit. A Wordtracker Masterclass in search engine optimization. Mark Nunney SEO for Profit A Wordtracker Masterclass in search engine optimization Mark Nunney Contents Book Introduction Part One: Search engines and SEO 4 Introduction 5 Chapter 1: Search engines 7 Chapter 2: What

More information

Online Reputation Management Services

Online Reputation Management Services Online Reputation Management Services Potential customers change purchase decisions when they see bad reviews, posts and comments online which can spread in various channels such as in search engine results

More information

Get in Touch 9999491895. Session - 1. Digital Marketing - Introduction & Overview

Get in Touch 9999491895. Session - 1. Digital Marketing - Introduction & Overview Digital Marketing - Introduction & Overview Session - 1 Module - 1 Website Creation How To Book A Domain, Deciding On Hosting, How To Install A CMS ( Word press ) How To Decide Ona Perfect Theme For Your

More information

Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood

Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood How Do You Get Found in Local Search and Stay There? As you've likely noticed when searching on Google over the past

More information

What to do Post Google Panda

What to do Post Google Panda What to do Post Google Panda 1 Google Panda Update Panda, also known as Farmer, was an algorithm update from Google that first appeared in February 2011. This update restructured many search results and

More information

Index. Your Company logo HOW TO REGAIN TRUST IN GOOGLE AFTER YOUR SITE HAS BEEN HIT BY A MANUAL PENALTY

Index. Your Company logo HOW TO REGAIN TRUST IN GOOGLE AFTER YOUR SITE HAS BEEN HIT BY A MANUAL PENALTY Index 1 HOW TO REGAIN TRUST IN GOOGLE AFTER YOUR SITE HAS BEEN HIT BY A MANUAL PENALTY 2 GOOGLE YET AGAIN DIRECTLY RECOMMENDS HAVING A RESPONSIVE DESIGN 3 BE AWARE IF YOU ARE IMPLEMENTING BLOG COMMENTS

More information

Search Engine Optimisation: Keys to Success

Search Engine Optimisation: Keys to Success Search Engine Optimisation: Keys to Success David Lakins info@keymultimedia.co.uk www.keymultimedia.co.uk/seminars Follow me: twitter.com/davidlakins About Key Multimedia Founded in 2007 Based in Poundbury,

More information

SEO Techniques for Higher Visibility LeadFormix Best Practices

SEO Techniques for Higher Visibility LeadFormix Best Practices Introduction How do people find you on the Internet? How will business prospects know where to find your product? Can people across geographies find your product or service if you only advertise locally?

More information

SEO: What is it and Why is it Important?

SEO: What is it and Why is it Important? SEO: What is it and Why is it Important? SearchEngineOptimization What is it and Why is it Important? The term SEO is being mentioned a lot lately, but not everyone is familiar with what SEO actually is.

More information

The Right Marketing Mix

The Right Marketing Mix a The Right Marketing Mix Guide to Creating the Right Marketing Mix for Your Business A brought to you by www.mumsinc.com How To Create the Right Marketing Mix for Your Business Introduction Marketing

More information

Content Marketing, SEO & Social Media Marketing for Open Source. Joseph Guarino Owner/CEO/Sr. Consultant Evolutionary IT www.evolutionaryit.

Content Marketing, SEO & Social Media Marketing for Open Source. Joseph Guarino Owner/CEO/Sr. Consultant Evolutionary IT www.evolutionaryit. Content Marketing, SEO & Social Media Marketing for Open Source Joseph Guarino Owner/CEO/Sr. Consultant Evolutionary IT www.evolutionaryit.com Crossroads Changing World Yup Change.. Cloud this.. Cloud

More information

Digital Marketing Starter Packages. Why use Search Engine Optimization? Creative Design Photography Video Print Websites

Digital Marketing Starter Packages. Why use Search Engine Optimization? Creative Design Photography Video Print Websites Thank you for considering Iconica as a trusted partner to manage your digital marketing. We are excited to work with you and are committed to balacing your vision with industry best practices to help increase

More information

77 Top SEO Ranking Factors

77 Top SEO Ranking Factors 77 Top SEO Ranking Factors If you ve downloaded this resource, it suggests that you re likely looking to improve your website s search engine rankings and get more new customers for your business. Keep

More information

Professional Diploma in Digital Marketing Module 2: Search Engine Optimisation Version 4.0 Location: Oslo/Norway Lecturer: Nina Furu

Professional Diploma in Digital Marketing Module 2: Search Engine Optimisation Version 4.0 Location: Oslo/Norway Lecturer: Nina Furu Professional Diploma in Digital Marketing Module 2: Search Engine Optimisation Version 4.0 Location: Oslo/Norway Lecturer: Nina Furu Programme Structure Search Engine Optimisation PROFESSIONAL DIPLOMA

More information

Search Engine Optimization and Pay Per Click Building Your Online Success

Search Engine Optimization and Pay Per Click Building Your Online Success Search Engine Optimization and Pay Per Click Building Your Online Success Jennifer Shaheen The Technology & emarketing Therapist www.technologytherapy.com You Will Learn How consumers currently search

More information

monthly search engine optimization

monthly search engine optimization Key Web Concepts offers three levels of Monthly SEO. We conduct monthly reviews, competitor analysis, content updates and format improvements. The purpose of having a monthly program is to manage and monitor

More information

SEO Education 101. By Matt Bush. Visit http://immattbush.com for the latest internet marketing tips and tactics

SEO Education 101. By Matt Bush. Visit http://immattbush.com for the latest internet marketing tips and tactics 1 SEO Education 101 By Matt Bush 2 CONTENTS SEO: Search Engine Optimization Introduction... 4 The Advantages of SEO... 5 Search Engine Basics... 5 The Importance Of The Domain Name... 6 The Importance

More information

SEARCH ENGINE MARKETING INCREASES SALES. 72% of local businesses achieve business objectives with formal SEO roadmap to address their goals.

SEARCH ENGINE MARKETING INCREASES SALES. 72% of local businesses achieve business objectives with formal SEO roadmap to address their goals. 2012 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. SEARCH ENGINE MARKETING INCREASES SALES 72% of local businesses achieve business objectives

More information

SEO Analysis Guide CreatorSEO easy to use SEO tools

SEO Analysis Guide CreatorSEO easy to use SEO tools CreatorSEO Analysis Guide Updated: July 2010 Introduction This guide has been developed by CreatorSEO to help our clients manage their SEO campaigns. This guide will be updated regularly as the Search

More information

Internet marketing Corporate Training Program- Delhi School of Internet Marketing

Internet marketing Corporate Training Program- Delhi School of Internet Marketing Internet marketing Corporate Training Program- Delhi School of Internet Marketing Under the training program all the trainees will not only be trained in internet marketing but they will be working on

More information

Search Engine Optimization (SEO) & Digital Marketing Services Details

Search Engine Optimization (SEO) & Digital Marketing Services Details Search Engine Optimization (SEO) & Digital Marketing Services Details Table of Contents I) Introduction... 3 II) Search Engine Optimization (SEO)... 4 III) Digital Marketing... 10 IV) Assumptions and General

More information

Using Twitter for Business

Using Twitter for Business Using Twitter for Business The point is, Twitter can be a tremendously valuable marketing tool! In this section, we ll explain some specific usecases of Twitter for marketing. HOW TO USE TWITTER FOR MARKETING:

More information

Search Engine Optimization & Social Media

Search Engine Optimization & Social Media Search Engine Optimization & Social Media 1.10.2014, School of Management Fribourg Evelyn Thar, CEO Amazee Metrics Amazee Metrics AG / Förrlibuckstr. 30 / 8005 Zürich / evelyn.thar@amazeemetrics.com Agenda

More information

MARKETING KUNG FU SEO: Key Things to Expand Your Digital Footprint. A Practical Checklist

MARKETING KUNG FU SEO: Key Things to Expand Your Digital Footprint. A Practical Checklist MARKETING KUNG FU SEO: Key Things to Expand Your Digital Footprint A Practical Checklist 1 1. Content Development... Page 3 2. Content Organization... Page 4 3. META Data... Page 5 4. Fix Errors... Page

More information

Exclusive Content YOUR Eyes Only. Prepared By Wayne Fanciullo - SEOStorm.com Copyright 2013 SEOStorm.com

Exclusive Content YOUR Eyes Only. Prepared By Wayne Fanciullo - SEOStorm.com Copyright 2013 SEOStorm.com Exclusive Content YOUR Eyes Only Prepared By Wayne Fanciullo - SEOStorm.com Copyright 2013 SEOStorm.com Methodologies & Strategies How do we get you ranked locally? Below are examples of how we can rank

More information

Stand OUT Stay TOP of mind Sell MORE

Stand OUT Stay TOP of mind Sell MORE Stand OUT Stay TOP of mind Sell MORE Use the arrows to navigate through the pages. next 1/17 [close] What is SEO? Search Engine Optimization (SEO) is the process of improving the volume and quality of

More information

Search Engine Optimisation (SEO) Guide

Search Engine Optimisation (SEO) Guide Search Engine Optimisation (SEO) Guide Search Engine Optimisation (SEO) has two very distinct areas; on site SEO and off site SEO. The first relates to all the tasks that you can carry out on your website

More information

Janet Bartoli Search Engine Optimization Consulting Small Business Packages

Janet Bartoli Search Engine Optimization Consulting Small Business Packages Janet Bartoli Search Engine Optimization Consulting Small Business Packages SEO Package Organic Silver: $475/mo (Ideal for small business with little to no pre-existing online presence, great way to get

More information

Search Engine Optimisation (SEO) Factsheet

Search Engine Optimisation (SEO) Factsheet Search Engine Optimisation (SEO) Factsheet SEO is a complex element of our industry and many clients do not fully understand what is involved in getting their site ranked on common search engines such

More information

Pizza SEO: Effective Web. Effective Web Audit. Effective Web Audit. Copyright 2007+ Pizza SEO Ltd. info@pizzaseo.com http://pizzaseo.

Pizza SEO: Effective Web. Effective Web Audit. Effective Web Audit. Copyright 2007+ Pizza SEO Ltd. info@pizzaseo.com http://pizzaseo. 1 Table of Contents 1 (X)HTML Code / CSS Code 1.1 Valid code 1.2 Layout 1.3 CSS & JavaScript 1.4 TITLE element 1.5 META Description element 1.6 Structure of pages 2 Structure of URL addresses 2.1 Friendly

More information

Bigfork Present: Planning for Relevant Traffic

Bigfork Present: Planning for Relevant Traffic Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to

More information

Top Tips. to improve your mobile app s discoverability and organic search performance

Top Tips. to improve your mobile app s discoverability and organic search performance Top Tips to improve your mobile app s discoverability and organic search performance Making sure your mobile app is visible and searchable online is crucial to its success. Good visibility and strong organic

More information