TRAINING EXPERT INSTITUTE. Certificate Course in Digital Marketing. Weekdays Weekends

Transcription

1 EXPERT TRAINING INSTITUTE Certificate Course in Digital Marketing Weekdays Weekends Online Become a Part of the Billion Dollar Digital Marketing Industry and Secure Your Future

2 Table of Contents 1. Welcome 2. Overview Who is the training for? Why you should join? 3. Programme Content 4. Batch Timings and Fee Structure % Placement Assistance 6. See What Our Past Students Say

3 Welcome Expert training institute specialises in providing Digital Marketing courses in Rohini. Our up-to-date "how to" Digital Marketing strategies and techniques are easy to understand, implement and digest. Expert Training Center in Rohini provides Professional Training in Website Promotion (SEO/PPC/SMO) through its best in-class facilities. The experts of the industry have joined hands to form an institution to impart expert training in order to fulfill individual's objectives rather than those of the institution itself. Our Mission: Delivering quality training to add value to your career. Getting you upfront with the current scenario and competition in this field, make you up with the scope. Our Approach: Over the years, Expert Training Institute has set the training standards for the industry, leading the competition with its professional approach in guiding, steering & uplifting the individuals. Striving to achieve the goals of individuals associated with us has been our simple approach and the success has followed us. Our Facilities: We have state-of-the-art infrastructure with sufficient workstations and high-speed data communication lines with relevant software & hardware. We have the necessary infrastructure to provide you with the best and most practical training sessions at our Rohini branch.the individuals. Striving to achieve the goals of individuals associated with us has been our simple approach and the success has followed us.

4 Overview Who is the training for? Graduates, Post Graduates or Working Professionals, anyone who is looking to make or uplift their career in the field of online marketing & advertising can benefit from this programme. Business Owners who do not want to rely on other marketing professionals to take their businesses to new heights can also join this programme as it convenient and flexible. This programme will - Add a certified online training experience in your resume Provide a competitive edge over peers Improve growth prospects Provide skills & opportunities to Work as Freelancer Confidence and ability to start your own marketing agency Why you should join? More & more businesses are getting online in India.All the companies are marketing their products & services online using SEO, PPC & SMO techniques. There is a huge demand in these companies for skilled individuals who can manage their web/internet marketing campaigns.

5 1. Digital Marketing Overview 2. Website Development, Design and Content 3. Search Engine Optimization 4. Search Engine Marketing 5. Display Advertisement 6. Youtube Marketing 7. Google Analytics 8. Social Media Optimization 9. Mobile Marketing 10. Marketing 11. Affiliate Marketing 12. E-commerce Marketing 13. PR and ORM 14. Online Advertising 15. Lead Generation for Business 16. Adsense 17. Creating Digital Marketing Strategy 18. How to become a Freelancer 19. Interview Preparation 20. Content Marketing 21. Wordpress/Blogging 1. Digital Marketing Overview Definition of Digital Marketing Digital Marketing and its Significance Channels of Digital Marketing Types of Digital Marketing Traditional Vs Modern Digital Marketing Advantages of Digital Marketing Current Scenario How Digital Marketing Differs Globally? 2. Website Development, Design and Content Why Being Online Matters? Types of Websites Static Vs Dynamic Websites Website Designing Basics Booking a Domain Name Web Hosting Types HTML Basic HTML Tags What to Have in Your Website? Page Content Header Footer Page URL Images Social Media Icons Defining a Purpose For Your Website Making a Website Search Engine Friendly and User Friendly Creating Website Using Dreamweaver Working With Filezilla Managing Your Website Creating a Blog Using Wordpress Difference Between Websites and Blogs Important Sites and Resources for Further Study How website design can increase the sales? 3. Search Engine Optimization How Does a Search Engine Works? Google, Yahoo and Bing - Which one is Superior? The Current Search Engine Market Share What Does An SEO Do? Types of SEO People White Hat, Black Hat vs Grey Hat SEO Techniques SEO Terms and Definitions On Page Vs Off Page Optimization Detailed Study of On Page Optimizationfor Search Engines Google Yahoo Bing URL Structure URL Canonicalization Meta Tags - How to Create SEO Friendly Title and Description Tags Content Optimization Sitemaps [HTML and XML] SEO Copywriting How to Deal With Web Crawlers Optimizing Your Site For Mobile Phones On Page Social factor On Page for Static Websites On page for Dynamic Websites On page for Ecommerce Websites Integration of Social Plug-in and Importance Various On Page Optimization Tags On Page Optimizations Techniques and other Algorithms Content Optimization On Page Social factor On Page for Static Websites On page for Dynamic Websites On page for ecommerce Websites G+ Author Verification Integration of Social Plug-in and Importance On page Analytics Google Ranking Factors

6 Detailed Study of Off Page Optimization The Power of Links Methods of Link Building Directory Submission Dmoz Submission Social Bookmarking Article Submission Press Release Blog Submission Forum Postings Question Answers Portals Classified Submissions Forum Submission & applications Press release news syndication RSS ( Really Simple Syndication) Guest Blog Posting Google Updates to Tackle Webspam Panda Update Penguin Update Caffeine Update Humming Bird Update Pigeon Update How Does Google Identifies Unnatural Links How to Earn Natural Links Important Ranking Metrics Page Rank Domain Authority Importance of Number and Quality of Unique Domains. A hrefs Rank Important Google Search Operators 4. Search Engine Marketing What is SEM? What is Pay Per Click? How PPC differs from SEO? Covered Platforms: Google Adwords Bing AdCenter Facebook Advertisement LinkedIn Advertisement Twitter Advertisement Targeting Search, Contextual or placement Creation of Effective Campaigns and Ad groups Creation of Banners using Display Builders Writing Compelling Ad Copies Do s and Don ts Keyword Grouping using Broad Match, Exact Match, Phrase Match, Negative Match Techniques Insertion of Google Conversion code and its importance in Effective Campaigning. Cost and Billing Working on Live Dynamic Websites Nodes Submission Threading Link Wheel Strategy Current Importance of Link strategies Social Sharing Co-Citations and Co-References Natural Vs Unnatural Link Building Understanding WebSpam Keyword Stuffing Keyword Density keyword Optimized Anchor Text FFA Sites Spammy Neighbourhood Site Map RSS Feedburner Canonical Error Fix Robots.txt 301 Redirect Crawl Rate 301 Redirect Domain Optimization SEO Tools Backlink watch Ahrefs Moz Semrush Sandbox Effect SILOS Geographical Targeting How to Analyze Competitors? How to Plan A Perfect SEO Strategy? Determining KPI's Settings Goals and Measuring Conversions Google Analytics The New Google - Semantic Search How Does Google Applies Semantic Search? Semantic Search and SEO Important Sites and Resources for Further Study SEO Industry Secrets Case Study 1 Case Study 2 Tracking Ad Performance Optimizing Cost per Click Optimizing Ad Performance Optimize Account & landing page The Ad Words Toolbox Keyword Tool, Site Exclusion Tool, Ad Diagnostic Tool Etc. Google Analytics code study and Insertion Google Analytics Report Study and Comprehension Creating Multiple Report Types Google Insights Study Google Trends Study Managing Client Accounts Re-marketing Concepts Ad words Editor Merchant Center 5. Display Advertisement What is Display Advertising? Banner Formats & When to Use Them Creating and Implementing a Banner Campaign 6. Youtube Marketing Video Making Uploading & Managing Videos On page Optimization of Videos Search Engine Optimization of Videos Promoting Videos Brand Promotion Through Videos Paid Advertising on YouTube Online Video Integration into Internet Marketing or Digital Campaigns Software's for planning filming & Optimizing short Online Videos Search Engine Optimization of Videos

7 7 Google Analytics Web Analytics and its Importance What does Web Analytics tell you? Setting your Website with Analytics Setting up Goals and Funnels Tracking Conversion and Performance Monitoring Traffic Source and Behavior Working of Google Analytics 8. Social Media Optimization Facebook Marketing Creating Strong Profiles on Facebook Creating Pages & Groups Product Brand Promotion Activities Database Management Advertising on Social Media Lead Generation Branding on Facebook Facebook Marketing Apps Facebook Marketing Plug-in Mini Website Apps LinkedIn Marketing Creating Strong Profiles on LinkedIn Creating Company Profiles Product Brand Promotion Activities Database Management Advertising on Social Media Lead Generation Branding on LinkedIn LinkedIn Marketing Apps LinkedIn Marketing Plug-in Company pages Twitter Marketing Creating Strong Profiles on Twitter Product Brand Promotion Activities Retweeting Twitter Marketing Best Practice Benefits of +1 Search Engine Impacts Marketing +1 Implementation Video Marketing Video Optimizations Video Marketing Social Image Sharing 9. Mobile Marketing Concept of Mobile Marketing Various Option of Mobile Marketing Ecosystem of Mobile Advertisers and Publishers Mobile Marketing Mix Mobile Website Creation Tools Advertising on Mobile Targeting Ads on Apps Targeting Ads via location Targeting Ads on Search Engine Targeting Ads on Telecos Data SMS Marketing Mobile Strategy 10. Marketing Understanding and Benefits of Marketing Permission Marketing and Spamming Steps for designing an effective campaign Technical Requirements for creation Marketing Tools CanSpam Guidelines How to increase open and click through rates Tracking Conversions 11. Affiliate Marketing Affiliate Marketing with its Benefits 3As of Affiliate How to be Super Affiliate? Ways of Affiliate Marketing and Secrets How to Sell through Affiliates How to make money Branding Through Affiliate Marketing Affiliate Management Agencies Merchant, Affiliate, Market & Customer Product & Service Marketing Product Selling Stores Traffic from Affiliate Network Commission Based Lead Generation Profitable Niche Product Promotion Market Research Affiliate Tracking Affiliate Training for Travel Industry Affiliate for Hotel Industry Expanding Business Through Affiliate Marketing Affiliate marketing for Ecommerce Business Affiliate Software s 12. E-commerce Marketing What is E-commerce Marketing? Categories of E-commerce Creating E-commerce Website E-commerce scenerio in India SEO Strategy for E-commerce Website Types of E-payments Challenges in E-commerce Digital Marketing in ecommerce Paid Marketing for ecommerce ecommerce CMS Management International ecommerce strategy ecommerce Apps / CMS Magento Management Gateway Providers & Policies Landing Page Optimization for ecommerce Mobile Payments Core Selling Strategies 13. PR and ORM Understand Online Reputation Management Why is it required? Why PR is more powerful than advertising? Why ORM is Important? ORM Techniques Google Alerts and Mention How to Engage With Consumers Online? How to Tackle Negative Feedbacks? Links and Resources for further study Case Study 14. Online Advertising Online Advertising and its Types Display Advertising Banners Rich Text Pop Up and Pop Under Contextual Advertising In-text In-image In-video In-page Payment Modules Companies and Networks Tracking and Measuring

8 15. Lead Generation for Business Understanding and Importance Landing Page and ThankYou Page Best Practices for Creation Landing Page Optimization Converting Leads into Sales Creating Lead Nurturing Strategy Lead Funnel and Steps 16. Adsense What is adsense? How to get approved for adsense? How to get Google adsense approval by Google Using your Blog/ Website / Youtube Channel etc. Do's and Don'ts of Adsense Approval Placing ads on your blog Custom Ads Responsive Ads DFP/Ads Planner 17. Creating Digital Marketing Strategy Examples of Integrated Marketing Plans Using the Best Digital Marketing Channels for Maximum Impact Create an Integrated Digital Marketing Plan 18. How to become a Freelancer How to start How to find freelance work How to promote yourself How to find the most profitable projects and drop the rest How much to charge from clients 20. Content Marketing Generate new ideas for content. Content Shuffling Content Generation Content Distribution Content for Various Networks Content Team Management 19. Interview Preparation Interview Preparation Essentials How to Crack Any Interview? - Industry Secrets Essential Tools and Resources To Help You Succeed 21. Wordpress/Blogging 1. Getting Started - Installation and Upgrades 2. Configuring your WordPress site 3. Uploading and maintaining the right content 4. Blogging with WordPress 5. Make sure your customers find your site 6. Get more from your site bycustomizing WordPress 7. WordPress Administration 8. Creating Blog - Relevance of Blogs for Mediaor Readers? 9. Relevance of Feed Burner and Burning Feeds 10. Blog Creation - Personal Blogs on Blogger /wordpress? 11. Corporate Blog - a process of choosing the right platform for your Blog & then initiatingthe process of conversation. 12. Embedding other social media platforms likeyoutube videos, Podcasts & presentationson your blog - Blogging etiquette & dealingwith posts - positive or negative! 13. Creating feeds from your Blog, ConnectingBlogs to other sharing panels, such as Digg,Delicious, Tumbler, Stumble upon,facebook,twitter Etc.

9 Batch Timings & Fee Structure Certificate Course in Digital Marketing 90 Hours of Comprehensive training Covers all Advance Modules INR 29,950 (Inclusive of all taxes) Free demo every weekend The Right Timing Class Timing & New Batch Updates THE BEST MARKETING DOESN T FEEL LIKE MARKETING. Learn the Secrets of Digital Marketing and join the next league of Marketing Professionals. THOUSANDS OF JOB OPPORTUNITIES ARE WAITING: EXPERT TRAINING INSTITUTE Providing Education That Gets You Started Straight Away

10 See What Our Past Students Say Swati - " Since I am a senior content developer,i was already familiar with almost every aspect of digital marketing, yet I wanted in-depth understanding in the subject matter. This is the reason I joined ETI and I never regretted my decision. After my 3 month stint with the ETI and Udit Sir, I am confident of my knowledge of the subject matter. I would gladly recommend him to everyone looking for a career in digital landscape." Anurup Gupta -Expert Training Institute is one of the best institute in Delhi NCR providing detailed program in Internet Marketing. Personal attention, flexible class schedule, live training & in depth curriculum makes it a preferred choice over others. Internet / Digital Marketing professionals are currently in high demand & Expert Training Institute is the right choice. Jeet Singh Bhardwaj - " I have been very impressed with the course curriculum and trainers of Expert Training Institute. It enabled me to learn the concepts of Digital marketing in an easy manner and also helped me to get job ready" Raghav - " I would strongly recommend ETI to anyone looking to make a career in digital marketing."

11 100% Placement Assistance The true position of an institute is revealed by the demand for its students in the industry. That is why we at Expert Training Institute have an industry collaboration division with an unparalleled track record in helping our marketers find their dream careers. When a student completes his/her course successfully, Expert Training Institute s Placement Cell helps them interview with major companies or/and begin their work as freelancer or start their own venture. We have trained students from

12 Continue your journey ,1st Floor, Jai Appt, Commercial Wing, Sector-9, Rohini, Delhi-85