TRAINING WITH UPLIFTED CAREER GUIDANCE. Online Marketing SEO + SMO + SEM + SMM

Transcription

1 TRAINING WITH UPLIFTED CAREER GUIDANCE Optimal Performance Efficient Deployment Well E-stablished Online Marketing SEO + SMO + SEM + SMM Course Outline for SEO & Online Marketing Training Program Codefrux Technology #13, Third Floor, 5th Cross, 6th Block 60ft Road (Canara Bank Road) Koramangala, Bengaluru , Karnataka. Phone: & 63(Landline) & (Mobile) Website: Codefrux Technology

2 SEO & ONLINE MARKETING TRAINING PROGRAM Digital Marketing has become inevitable part of the E-commerce. Also, it has already took over traditional marketing in a resounding approach. Therefore, marketers are getting the required awareness on those digital aspects and its execution, to create better costeffective solutions through online marketing. This training program is tailored particularly for entrepreneurs, data analysts, IT experts, consultants, digital marketers and marketing managers. This course focusses on the learning, analysing, planning and implementing an effective digital marketing campaign online. C O URSE OBJE CTIVE The intention of this SEO & Online Marketing Training program is to enable our Trainees to understand: Digital marketing overview. marketing. Inbound marketing. Search Engine Optimization. Search Engine Marketing. Social Media Marketing. Web Analytics. Mobile Marketing. C O URSE PREREQUIS ITE Basic knowledge on computer and Internet. C O URSE AGENDA Session 1 Introduction Introduction to Internet Marketing Importance Types of Internet Marketing

3 Session 2 Search Engine Basics Introduction to Search Engines Working of Search Engines Search Engine Algorithms SERP & Page Ranking Search Operators Session 3 Keyword Research & Analysis Introduction to Keyword Research Keyword Types Keyword Research methods Keywords analysis Adwords Tool Wordtracker Search Insights Suggest Session 4 On Page Optimization Website Structures & Navigation Title Tags & Meta Tags Copywriting & SEO Copy writing Optimizations o Header o Footer o Images o Anchor Links Session 5 On Page Optimization Snippets Site map Generation URL Rewrite Robot.txt Malware removal Session 6 Off Page Optimization White Hat SEO Techniques Black Hat SEO Techniques Offsite optimization Search Engine Submission Link Building Directory Submission

4 Session 7 Reports & Management Website Position Analysis Google Analytics o Reports o Visitors o Geographic o Traffic o Keywords Conversions User Access and sharing Session 8 Social Media Optimization Social Book-marking Social Media Networking Video Marketing Blogging Session 9 Search Engine Marketing Introduction to SEM SEM process Session 10 Adwords Introduction to Adwords Account Setup Campaign Ad Groups & Keywords Ad format & guidelines Display network targeting Conversion Tracking Multi-User Access Session 11 Social Media Marketing Social Media Handles Social Media Campaigns

5 Session 12 Mobile Marketing Introduction Advertising Strategy Session 13 Marketing Introduction Understanding the medium Managing campaigns FE A TURES O F CO DE FRUX BENE FI TS AT CODE FRUX In-depth, Comprehensive Curriculum. Classroom Training. Hands-on Training Exercises. Weekly Assessments. Opportunity to work on a Real-Time Project. Live Scenario Based Project. Learning from Real-Time Casestudies. Corporate Style Training. Learn from Industry experts. Mentoring & Career Grooming. Well-equipped Classroom facility (Wi-Fi enabled). More Time Dedicated to Project. Placement Assistance*. A BOUT CODE FRUX We are a well-established team based in Bangalore, relentlessly coping with the extensive advancement in adapting to new Technologies. Also we stand and deliver, especially when it comes to training new recruits for the sector of Information Technology.

6 As India's one of the leading Training Institutes, Codefrux have been contributing to the growth of over 2000 professionals & students through training programs since Currently, Codefrux manages, Web Development Mobile App Development Cloud Technology PHP Android SalesForce SEO ios / iphone ServiceNow Testing BigData Hadoop R E ASONS W H Y SHOULD Y O U C HOOS E C O DEFRUX? World Class Training The training we provide is as good as you can get from any top flight professional trainers across the world. Access to Live Project On top of the exercises and assignments, candidates will have the liberty of working on a Live Scenario based Real-Time Project. Career Grooming & Mentoring We intend to assist our candidates in every possible aspect regarding their Career. Quality of Work The way we train is excellent in terms of quality. Provided, the materials are reliable, optimized and easy to understand. Technical Expertise We carry out solutions with conventional knowledge in the every technical aspect. Discretion The recommendations and suggestions we give for our students are exclusive & based on an individual and it won t be shared or discussed with any. Service & Support In a world run by internet, we are just a click away. We always concentrate on providing enhanced world-class training to our students.