DIGITAL MARKETING CURRICULUM. Overview of Digital Marketing. Website Creation. Search Engine Optimization
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1 DIGITAL MARKETING CURRICULUM Overview of Digita Marketing What is marketing and digita marketing? Understanding Marketing and Digita Marketing Process? Website Creation Understanding about Internet, websites, domain, web server, web hosting etc. Panning of a website HTML Basic About CMS and creating website in Wordpress Search Engine Optimization What is SEO? What are search engines and their functions? Understanding traffic, keywords etc. On page optimization Ÿ What is onpage SEO? Ÿ Keyword Research With Googe Keyword Panner Ÿ Domain Seection & URL Structuring Ÿ Head Section Optimization Ÿ Meta Tag Optimization Ÿ Redirection Tags Ÿ SEO Friendy Content Writing Ÿ Heading Optimization Ÿ Keyword Density, Spamming Stuffing Ÿ LSI (Latent Semantic Indexing) Ÿ Image Optimization Ÿ Video Marketing Ÿ Robots Fie Creation Ÿ Sitemap Creation & Submission (htm and xm) Ÿ Website Tracking Toos (Googe Anaytics, Googe Webmaster Toos) Off page optimization Ÿ What is Off page SEO? Ÿ Why Off page is Important Ÿ What are Backinks? Ÿ Backinks Creation Methods Ÿ Difference Between Do Foow and No Foow Backinks
2 Ÿ What is Googe Page Rank Ÿ How to Increase Googe Page Rank Ÿ Web Directory Submissions Ÿ Socia Bookmarking Ÿ Artice Writing & Submission Ÿ Press Reease Writing & Submission Ÿ Comment Bogging Ÿ Cassifieds Posting Ÿ Forum Posting Ÿ Link Exchange (One way, two way and three way) Ÿ Search Engine Submissions Ÿ RSS Feeds Loca SEO Ÿ Googe Business Listing (Googe Maps) PPC Advertising (Googe Adwords) Understanding in organic search resuts Introduction to Googe adwords & PPC advertising Overview of Microsoft Adcenter (Bing & Yahoo) Setting up Googe adwords account Understanding adwords account structure Campaigns, Adgroups, Ads, Keywords, etc. Types of Advertising campaigns-search, Dispay, Video Difference between search & dispay campaign How does adwords rank ads Understanding adwords agorithm (adrank) in detai with exampes What is quaity score Why quaity score is important What is CTR? Why CTR is important Understanding bids Advanced eve bid strategies Enhanced CPC What are fexibe bidding strategies Understanding ad-extensions Types of ad-extensions Adding ad-extensions in our Campaign Creating adgroups Finding reevant adgroups options using too Creating adgroups using too Understanding keywords Finding reevant keywords Adding keywords in ad-group using keyword panner too Understanding types of keywords Board, Phrase, Exact, Synonym & Negative Exampes of types of keywords Creating ads Understanding ad metrics Dispay & destination URL How to write a compeing ad copy Best & worst exampes of ads Creating ads Tracking Performance/Conversion What is conversion tracking Why is it important How to set up conversion tracking Adding tracking code in your website
3 Checking conversion stats Optimizing Search Campaigns Remarketing Socia Media Marketing What is socia media Understanding the existing socia media paradigms & psychoogy How socia media marketing is different than others Facebook Marketing Understanding Facebook marketing practica session Creating Facebook Page Increasing fans on fan page How to do marketing on fan page (with exampes) Fan engagement Important apps to do fan page merketing Facebook Advertising Types of Facebook advertising Best practices for Facebook advertising Creating Facebook advertising campaign Targeting in ad campaign Payment modue-cpc vs CPM-CPA Setting up conversion tracking Using power editor too for adv. Linkedin Marketing What is Linkedin Understanding Linkedin Company profie vs Individua Profies (Difference between Individua and Company Profies) Understanding Linkedin Groups (Manage Linkedin groups) How to do marketing on Linkedin groups Linkedin Advertising & it best Practices Increase ROI from Linkedin ads Linkedin Pubishing Company Pages Twitter Advertising Understanding twitter Toos to isten & measure infuence on Twiiter: Tweetdeck, Kout, PeerIndex How to do marketing on Twitter Back hat techniques of Twitter Marketing Advertising on Twitter Creating Campaigns Types of Ads Toos of twitter Marketing Video Marketing Understanding Video Campaigns Creating 1st Video campaign Importance of Video marketing Benefits of Video marketing Using you tube for Business
4 Deveoping you tube video for Marketing strategy Get traffic through you tube channe/video to your website Create video adgroup Targeting options Understanding bid strategies Googe Anaytics Introduction to Googe anaytics How Googe anaytics works Understanding Googe anaytics account structure Understanding Goooge anaytics insights Understanding cookie tracking Types of cookie tracking used by Googe anaytics How to set up anaytics account Hot to add anaytics code in website Understanding goas and conversion how to setup goas? Understanding different types of goas Understanding bounce & bounce rate Difference between exit rate & bounce rate how to reduce bounce rate How to setup goas Importance of funnes How to integrate adwords and anaytics account Benefits of integrating adwords & anaytics Measuring performance of marketing campaigns via Googe anaytics Understanding fiters & segments How to set up fiters & segments How to view customized reports Monitoring traffic sources Monitoring traffic behavior Taking corrective actions if required Mobie Web Marketing Understanding Mobie Devices Mobie Marketing and Socia Media Mobie Marketing Measurement and Anaytics Fundamentas of Mobie marketing App Store optimization Creating mobie website through wordpress Advertising on mobie (App & Web) Targeting ads on Apps Targeting via ocation Targeting ads on search engine Content Marketing on mobie Mobie strategy-segmentations option targeting and difference SMS marketing Onine Reputation Management (ORM) What is onine reputation management Why onine reputation management Understanding ORM scenario How to dea with criticism onine Ways to create positive brand image onine Understanding toos for monitoring onine reputation Step by step guide to overcome negative onine reputation Best exampes of onine reputation management
5 Adsense & Bogging What is Adsense How to get approved for Adsense Coo trick to get Adsense approva by Googe Using your adsense account interface Pacing ads on your bog Creating bogs with our Free theme What is Bogging How to Bog What is Wordpress and How to Create with Wordpress Wordpress Themes and Pugins Affiiates What is Affiiates How to join and Earn with Affiiates Top Indian and Wordwide Boggers How ot Earn Money with Bogging Ecommerce Marketing What is Ecommerce Top Ecommerce Website around the word Ecommerce scenario in India How to do SEO of an Ecommerce website Why you need a soid Ecommerce marketing strategy Formuating right Ecommerce marketing strategy Ecommerce business Case studies on Ecommerce website Partners : Java NOIDA A-43 & A-52, Sector-16, Noida , (U.P.) INDIA Ph. : Mb. : GURGAON 1808/2, 2nd foor od DLF, Near Honda Showroom, Sec.-14, Gurgaon (Haryana) Ph. : Mb. : GREATER NOIDA E - 35, SITE - 4, Near Swarna Nagari, Adjacent J.P.. Gof Course, Greater Noida (U. P.) Ph. : to 97 Mb. : , JAIPUR 38,Jai Jawan Coony 3rd, Near Gaurav Tower,JLN Marg, Jaipur (Rajsthan) Ph. : , Mb : GHAZIABAD 1, Anand Industria Estate, Near ITS Coege, Mohan Nagar, Ghaziabad (U.P.) Ph.: Mb. : / : FARIDABAD SCO-32, 1st Foor, Sec.-16, Faridabad (HAR YANA) Ph. : Mb. :
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