TRAINING EXPERT INSTITUTE. Certificate Course in SEO. Weekdays Weekends

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1 EXPERT TRAINING INSTITUTE Certificate Course in SEO Weekdays Weekends Online Become a Part of the Billion Dollar Digital Marketing Industry and Secure Your Future

2 Table of Contents 1. Welcome 2. Overview Who is the training for? Why you should join? 3. Programme Content 4. Batch Timings and Fee Structure % Placement Assistance 6. See What Our Past Students Say

3 Welcome Expert training institute specialises in providing Digital Marketing courses in Rohini. Our up-to-date "how to" Digital Marketing strategies and techniques are easy to understand, implement and digest. Expert Training Center in Rohini provides Professional Training in Website Promotion (SEO/PPC/SMO) through its best in-class facilities. The experts of the industry have joined hands to form an institution to impart expert training in order to fulfill individual's objectives rather than those of the institution itself. Our Mission: Delivering quality training to add value to your career. Getting you upfront with the current scenario and competition in this field, make you up with the scope. Our Approach: Over the years, Expert Training Institute has set the training standards for the industry, leading the competition with its professional approach in guiding, steering & uplifting the individuals. Striving to achieve the goals of individuals associated with us has been our simple approach and the success has followed us. Our Facilities: We have state-of-the-art infrastructure with sufficient workstations and high-speed data communication lines with relevant software & hardware. We have the necessary infrastructure to provide you with the best and most practical training sessions at our Rohini branch.the individuals. Striving to achieve the goals of individuals associated with us has been our simple approach and the success has followed us.

4 Overview Who is the training for? Graduates, Post Graduates or Working Professionals, anyone who is looking to make or uplift their career in the field of online marketing & advertising can benefit from this programme. Business Owners who do not want to rely on other marketing professionals to take their businesses to new heights can also join this programme as it convenient and flexible. This programme will - Add a certified online training experience in your resume Provide a competitive edge over peers Improve growth prospects Provide skills & opportunities to Work as Freelancer Confidence and ability to start your own marketing agency Why you should join? More & more businesses are getting online in India.All the companies are marketing their products & services online using SEO, PPC & SMO techniques. There is a huge demand in these companies for skilled individuals who can manage their web/internet marketing campaigns.

5 1. Website Design 2. Search Engine Optimization 1. Website Design How to Deal With Web Crawlers Why Being Online Matters? Optimizing Your Site For Mobile Phones Types of Websites On page Analytics Static Vs Dynamic Websites Google Ranking Factors Website Designing Basics On Page Social factor Booking a Domain Name On Page for Static Websites Web Hosting Types On page for Dynamic Websites HTML On page for Ecommerce Websites Basic HTML Tags Integration of Social Plug-in and Importance What to Have in Your Website? Various On Page Optimization Tags Page Content On Page Optimizations Techniques and other Header Algorithms Footer Content Optimization Page URL Detailed Study of Off Page Optimization Images The Power of Links Social Media Icons Methods of Link Building Defining a Purpose For Your Website Directory Submission Making a Website Search Engine Friendly and User Friendly Dmoz Submission Creating Website Using Dreamweaver Social Bookmarking Working With Filezilla Article Submission Managing Your Website Press Release Creating a Blog Using Wordpress Blog Submission Difference Between Websites and Blogs Forum Postings Important Sites and Resources for Further Study Question Answers Portals How website design can increase the sales? Classified Submissions 2. Search Engine Optimization Forum Submission & applications How Does a Search Engine Works? Press release news syndication Google, Yahoo and Bing - Which one is Superior? RSS ( Really Simple Syndication) The Current Search Engine Market Share Guest Blog Posting What Does An SEO Do? Types of SEO People Working on Live Dynamic Websites White Hat, Black Hat vs Grey Hat SEO Techniques Nodes Submission Threading SEO Terms and Definitions Link Wheel Strategy Current Importance of Link strategies On Page Vs Off Page Optimization Social Sharing Detailed Study of On Page Optimizationfor Search Co-Citations and Co-References Engines Natural Vs Unnatural Link Building Google Yahoo Bing URL Structure Understanding WebSpam URL Canonicalization Keyword Stuffing Meta Tags - How to Create SEO Friendly Title Keyword Density and Description Tags keyword Optimized Anchor Text Content Optimization FFA Sites Sitemaps [HTML and XML] Spammy Neighbourhood SEO Copywriting

6 Site Map RSS Feedburner Canonical Error Fix Robots.txt 301 Redirect Crawl Rate 301 Redirect Domain Optimization Google Updates to Tackle Webspam Panda Update Penguin Update Caffeine Update Humming Bird Update Pigeon Update How Does Google Identifies Unnatural Links How to Earn Natural Links Important Ranking Metrics Page Rank Domain Authority Importance of Number and Quality of Unique Domains. A hrefs Rank Important Google Search Operators SEO Tools Backlink watch Ahrefs Moz Semrush Sandbox Effect SILOS Geographical Targeting How to Analyze Competitors? How to Plan A Perfect SEO Strategy? Determining KPI's Settings Goals and Measuring Conversions Google Analytics The New Google - Semantic Search How Does Google Applies Semantic Search? Semantic Search and SEO Important Sites and Resources for Further Study SEO Industry Secrets Case Study 1 Case Study 2

7 Batch Timings & Fee Structure Certificate Course in SEO 35 Hours of Comprehensive training Covers all Advance Modules INR 10,000 (Inclusive of all taxes) THE BEST MARKETING DOESN T FEEL LIKE MARKETING. Learn the Secrets of Digital Marketing and join the next league of Marketing Professionals. Free demo every weekend THOUSANDS OF JOB OPPORTUNITIES ARE WAITING: EXPERT TRAINING INSTITUTE Providing Education That Gets You Started Straight Away

8 See What Our Past Students Say Swati - " Since I am a senior content developer,i was already familiar with almost every aspect of digital marketing, yet I wanted in-depth understanding in the subject matter. This is the reason I joined ETI and I never regretted my decision. After my 3 month stint with the ETI and Udit Sir, I am confident of my knowledge of the subject matter. I would gladly recommend him to everyone looking for a career in digital landscape." Anurup Gupta -Expert Training Institute is one of the best institute in Delhi NCR providing detailed program in Internet Marketing. Personal attention, flexible class schedule, live training & in depth curriculum makes it a preferred choice over others. Internet / Digital Marketing professionals are currently in high demand & Expert Training Institute is the right choice. Jeet Singh Bhardwaj - " I have been very impressed with the course curriculum and trainers of Expert Training Institute. It enabled me to learn the concepts of Digital marketing in an easy manner and also helped me to get job ready" Raghav - " I would strongly recommend ETI to anyone looking to make a career in digital marketing."

9 100% Placement Assistance The true position of an institute is revealed by the demand for its students in the industry. That is why we at Expert Training Institute have an industry collaboration division with an unparalleled track record in helping our marketers find their dream careers. When a student completes his/her course successfully, Expert Training Institute s Placement Cell helps them interview with major companies or/and begin their work as freelancer or start their own venture. We have trained students from

10 Continue your journey ,1st Floor, Jai Appt, Commercial Wing, Sector-9, Rohini, Delhi-85