Digital Marketing & Communications Sustaining excellence in stakeholder engagement through an innovative digital strategy

Transcription

1 Public Sector Digital Marketing & Communications Sustaining excellence in stakeholder engagement through an innovative digital strategy 26th & 27th August 2015, Canberra Rex Hotel Key speakers Benefits of attending Kim Ulrick Assistant Secretary Digital Communications DEPARTMENT OF COMMUNICATIONS Jonathon Thorpe Assistant Commissioner, Digital Delivery AUSTRALIAN TAXATION OFFICE Manage your communications operations Build an innovative digital strategy Engage stakeholders through two-way communication Maximise the impact of your social media presence Brant Trim Lead of Engagement DIGITAL TRANSFORMATION OFFICE Shoshana Wall Director, Corporate Relations SERVICE NSW Featuring case study driven presentations from federal, state and local governments Media partner Researched by Register 3 delegates at the standard price & bring a 4th delegate FREE!* Sponsored by Pre & post conference workshops A B How to measure the impact and value of your marketing & communications How to build an innovative digital strategy Spaces are limited, book early to avoid missing out! > see inside for more phone fax registration@criterionconferences.com

2 Capturing stakeholder interest through digital channels Constricting budgets and expanding audiences are creating a need for a strategic and creative approach to succeed in audience engagement. Optimising the use of not only social media, but other digital channels provides the opportunity to reach communities in the spaces they inhabit, encouraging discourse and communication. Along with inventive and high quality campaigns, this can allow public sector bodies to convey vital messages to multiple stakeholders. This conference will bring together communications specialists from all levels of government to explore practical ways to improve your marketing and communications. This conference will focus on: Maximising the efficiency of operations Boosting your digital marketing and communications presence Strengthening stakeholder engagement and involvement By far one of the most engaging and inspirational conferences I have ever attended. The presenters, topics and campaign examples were innovative, inspiring and included many relevant takeaways and learnings. - Elizabeth Taylor, Principal Advisor, Communication, Department of Transport and Main Roads, 2014 Who will attend? Federal, State & Local Government with responsibilities for: Communications Social Media Marketing Digital Engagement Public Relations SAVE $400 when you register & pay by 12th June 2015 * Plus key contributions from: Prem Vasudevan Department of Immigration & Border Protection Janine Scott Beyond Blue Kirsten Lea CSIRO Andrés López-Varela Tourism Australia Claire Foo & Laura Miller Department of Environment, Land, Water & Planning VIC Ingrid Lane Department of Human Services Kate Clark Australia Council for the Arts Erica Hanisch Australian Federal Police Greg Sweetnam Department of Agriculture & Fisheries QLD Nicholas O Donnell Brisbane City Council Cate Gaston Adelaide City Council Sponsorship opportunities We work closely with corporate partners to create unique and innovative tailored sponsorship packages that best meet your specific marketing, business development and corporate entertainment objectives. Contact Stephen Crowe on and find out how you can make your mark on this industry. To register phone fax registration@criterionconferences.com

3 Day 1 Wednesday 26th August, :00 Registration, coffee & networking 8:30 Welcome remarks from the Chair How to manage your communications operations KEYNOTE 8:40 Upskilling employees in digital literacy Transforming traditional practitioners into technologically capable staff Developing training programs to support strategic priorities Kim Ulrick Assistant Secretary Digital Communications Department of Communications 9:20 Driving co-design, co-delivery & co-creation in going digital first Exploring the process of putting digital and customers at the centre of operations Embracing public participation, being customer-centric, and having digital services that are so good that people prefer to use them Striking the balance between innovation and practicality Claire Foo Chief Information Officer Department of Environment, Land, Water & Planning VIC Laura Miller Director Communications Department of Environment, Land, Water & Planning VIC 10:00 SPEED NETWORKING In this interactive session you will have the opportunity to meet your fellow delegates in short 60 second bursts, exchange business cards and set up valuable conversations for the rest of the event. 10:30 Morning tea & networking 11:00 Using an agency model in-house Creating a customer focused culture Striking the balance between specialists and generalists Performing with limited resources Kirsten Lea Brand and Marketing Manager CSIRO * Also facilitating Pre Conference Workshop A. See page 5. INTERACTIVE PANEL DISCUSSION 11:40 Achieving buy-in from management? Relaying the relevance of new projects to the organisation s interests Crafting a persuasive position for maintaining resources Communicating effectively internally Shoshana Wall, Service NSW Andrés López-Varela, Tourism Australia Kate Clark, Australia Council for the Arts Nicholas O Donnell, Brisbane City Council 12:20 Networking lunch Building an innovative digital strategy 1:20 Creating content to spread your message Developing content-focused digital platforms What content is most relevant for each of your audiences? Putting into play a robust operations platform for sourcing and publishing content Andrés López-Varela Global Content Editor Tourism Australia * Also facilitating Post Conference Workshops B. See page 5. 2:00 Building multi-platform campaigns Extending campaigns across different modes of communication Creating a positive experience for audiences Cate Gaston Team Leader, Marketing Operations Adelaide City Council 2:40 Afternoon tea & networking 3:10 Tailoring social media to serve new purposes Developing customer service capability on social media Differentiating the purposes of numerous accounts Measuring the impact of increased online capability on traditional communications channels Ingrid Lane Senior Social Media Advisor Department of Human Services 3:50 Creating meaningful digital experiences for your customers Putting useability, accessibility, shareability and findability at the heart of what you do Delving into Brisbane City Council s digital principles and tactics Nicholas O Donnell Principal Officer, Digital Strategy and Innovation, Corporate Communication Brisbane City Council 4:30 Closing remarks from the Chair & end of day one

4 Day 2 Thursday 27th August, 2015 SAVE $300 when you register & pay by 10th July 2015 * 8:00 Welcome, coffee & networking 8:30 Opening remarks from the Chair Building an innovative digital strategy KEYNOTE 8:40 Putting the user first to design digital services How will digital by default change government communications and marketing? Blending methods from the private and public sector Exploring the DTO tools of choice to build communities of practice Brant Trim, Lead of Engagement, Digital Transformation Office KEYNOTE 9:20 Using customers to lead change Delivering leading edge customer design in a public sector start up How does customer service speak to brand? Shoshana Wall, Director, Corporate Relations, Service NSW 12:30 Networking lunch 1:30 Competing for audience attention in a saturated environment Strengthening your social media presence Leveraging the brand of your organisation to get cut through Has your organisation bought into your social strategy? Kate Clark Director Communications Australia Council for the Arts INTERACTIVE PANEL DISCUSSION 2:10 Addressing the risks of social media Redirecting complaints to appropriate departments Creating a strategy for social media mediation Knowing when to engage in discussion Prem Vasudevan, Department of Immigration and Border Protection Janine Scott, Beyond Blue Ingrid Lane, Department of Human Services Erica Hanisch, Australian Federal Police 10:00 Building an engaging online presence Attracting online community participation Providing an excellent user experience Engaging specific audiences Janine Scott General Manager, Marketing & Communications Beyond Blue 10:40 Morning tea & networking 11:10 Maximising the impact of your digital strategy Understanding the potential in digital services Creating an appealing web presence Eliminating inefficient channels Jonathon Thorpe Assistant Commissioner, Digital Delivery Australian Taxation Office Engaging audiences through two-way communication 11:50 Achieving integration in the digital space Strategies to integrate social media, digital content and websites Developing skills to create compelling content Selecting appropriate channels for content distribution Prem Vasudevan Manager, Social Media Department of Immigration and Border Protection 2:50 Afternoon tea & networking 3:20 Communicating openly & appropriately on social media Unpacking government barriers to engaging on social media Encouraging fruitful dialogue on issues Distinguishing if comments are harmful or defamatory Erica Hanisch Team Leader, Social Media Australian Federal Police 4:00 Profiling stakeholders to identify the most effective mode of communication Reaching remote audiences from a centralised base Enabling and sustaining open communication with audiences Handling high volumes of enquiries Greg Sweetnam Director of Communications Department of Agriculture and Fisheries QLD 4:40 Closing remarks from the Chair & end of conference Find us at: #GovComms15 Australian Public Sector blog.criterionconferences.com

5 Workshops Build practical skills in an interactive environment SAVE $200 when you register & pay by 31st July 2015 * How to measure the impact and value of your marketing & communications Pre Conference Workshop A Tuesday 25th August, 2015, 9.00am 4.00pm Effectively measuring the outcomes of your operational framework is vital in ensuring resources are being used most efficiently. Attend this interactive workshop to explore the best structures to implement in order to track the impact of your campaigns. Why attend this workshop? Understand what constitutes a successful communication or marketing activity Explore what channels are best for reaching audiences and how you measure it Use digital tools and data to analyse and improve communications What you will take away by attending How to measure the non-financial outcomes of your campaigns How to evaluate the success of your strategies against investment How to demonstrate the value of communication to key internal stakeholders Your workshop leader: How to build an innovative digital strategy Post Conference Workshop B Friday 28th August, 2015, 9.00am 4.00pm In order to best convey messages to stakeholders, organisations need to be capable of providing relevant and compelling content through accessible channels. By ensuring employees are skilled, platforms for sharing are open and digital processes are built into day to day operations, organisations can significantly improve the availability of their content and user experience. This workshop will outline ways to increase the volume and quality of digital content to increase outreach and engagement. Why attend this workshop? Engage stakeholders/audiences in their preferred mediums Ensure systems are agile and future-friendly Channel creative campaigns into accessible channels What you will take away from attending How to create new content to spread your message How to transition old systems and content into future-friendly channels and processes A framework for improving your digital marketing, content and communications Your workshop leader: Kirsten Lea Brand and Marketing Manager CSIRO Kirsten is a government marketing specialist, with a career spanning over twenty years. Specialising in creative solutions to the challenges faced by government agencies, Kirsten is a generalist with extensive brand, marketing, public relations experience, with a passion for evaluation and insights. Kirsten has held senior positions with the Australian Sports Commission, Australian Capital Tourism, and the London Borough of Brent. CSIRO, Australia s national science agency, has truly amazing stories to tell and a brand of national significance. With our inventions such as WiFi and plastic banknotes in your very pocket, the brand challenge is to meaningfully connect our work to your life, in a budget constrained world. For a full bio visit To register, call us on or book online Andrés López-Varela Global Content Editor Tourism Australia Andrés is the Global Content Editor at Tourism Australia and he leads the organisation s global content model and operations. As part of Tourism Australia s shift to brand publishing and content marketing as a core enabler of its strategy, Andrés brings together traditional PR, events, influencer, advocacy, social media, brand marketing and other content under a multichannel editorial approach. Andrés has oversight of all of Tourism Australia s digital channels and helps with integrating digital content with technology functions. He also provides content strategy input into the organisation s analytics and insight forums and development of digital content executions for markets around the world including the United States, UK, Europe, South East Asia, Brazil and Latin America. For a full bio visit

6 Registration Page Public Sector Digitial Marketing & Communications 26th & 27th August 2015, Canberra How To Register Online: Fax: From outside Aust Tel: From outside Aust registration@criterionconferences.com Team Discounts Register 3 delegates at the standard price & bring a 4th delegate FREE Please note that the standard price will be charged for team discounted registrations, early bird prices are not available for registrations utilising team discounts. Delegates must be registered at the same time from the same organisation in order to receive the team discount. For larger group bookings call us on to find out how you may qualify for greater discounts. Venue Canberra Rex Hotel 150 Northbourne Avenue Canberra, ACT 2601 Ph: Delegate Details CC*WEB Mail: Criterion Conferences Pty Ltd PO Box R1478 Royal Exchange, NSW 1225 Accommodation Please call the Canberra Rex Hotel on and quote the code CRITERION CONFERENCES to receive your discounted accommodation rate! Subject to availability. Please complete: (Please photocopy for additional delegates) DELEGATE ONE Delegate Firstname: Delegate Surname: Job Title: Department/Branch: Company/Organisation: Telephone: Fax: Postal Address: Signature: Approving Manager s Name: Cancellations Should you be unable to attend, a substitute delegate is welcome at no extra charge. The company regrets that no cancellations will be refunded, course documentation will, however, be sent to the delegate. For an event cancelled by Criterion Conferences registration fees are fully refundable. Privacy Policy: Any information provided by you in relation to this conference is being collected by Criterion Conferences ABN: and will be added to our database with the primary purpose of contacting you with regards to ongoing research, product development and providing you with information about future Criterion Conferences products and services. If you do not wish to be contacted for these purposes, please tick here when you fax back your registration. We may also share information from our database with other professional organisations (including our event sponsors) to promote relevant services. Please tick here if you do not want your details to be passed on and send this form back to us. Changes to Conference and Agenda: Criterion Conferences reserves the right to alter the programme without notice and is not responsible for any loss or damage or costs incurred as a result of substitution, alteration, postponement or cancellation of any event. Event Prices Tick relevant box Register & pay by 12 June 2015 * Register & pay by 10 July 2015 * Standard rates $ GST $ GST = $ = $ SAVE $400 SAVE $300 Upgrade your package with our Pre & Post Conference Workshops + 1 Workshop A or B + 2 Workshops If there is a package you require that is not mentioned above, please contact us and we will be happy to provide you with a quote. GST is charged at 10%. Registration fee includes lunch, refreshments and conference documentation. Please contact us for any special dietary requirements. Full payment must be received prior to the conference to ensure admission. Delegates may not share a pass between multiple attendees. Workshop attendees must also register for the conference. *Early bird prices subject to availability. How To Pay Number of delegates: Credit card: Visa Mastercard American Express Bank Transfer (details below) Cheque Total amount $ Please make payable to Criterion Conferences Pty Ltd & mail to Criterion Conferences, PO Box R1478, Royal Exchange, NSW 1225, Quote 4937 on the remittance. Please forward me an invoice Purchase Order No: Cardholder s name: Card No.: Expiry: Signature: Bank Transfers $ GST = $ $ GST = $ Account Name: Criterion Conferences Pty Ltd Branch: Broadway, NSW, Australia Address: SHOP LG 4/5 THE BROADWAY S/C, Broadway, NSW 2007, Australia $ GST = $ $ GST = $ Register & pay by 31 July 2015 * $ GST = $ SAVE $200 $ GST = $ $ GST = $ Discounted rates for Local Government & Not-for-Profit Organisations $ GST = $ SAVE $400 $ GST = $ SAVE $300 $ GST = $ SAVE $200 Upgrade your package with our Pre & Post Conference Workshops + 1 Workshop A or B + 2 Workshops $ GST = $ $3597+ GST = $ $ GST = $ $ GST = $ $ GST = $ $ GST = $ Bank Name: Westpac BSB Code: Account Number: Ref: 4937 Criterion Conferences ABN: Standard price after 31 July 2015 $ GST = $ $ GST = $ $ GST = $ $ GST = $ $ GST = $ $ GST = $ Audio Presentation Please send me set(s) $999 + GST = $ Commercial Solution Providers $ GST = $ aqua.3809