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1 One-day case study led forum, with two post forum workshops $1095 plus gst for the forum, less if you book early Book before 22 July 2016 to receive our early bird discount Enterprise wide development of powerful social media strategies and governance policies for the legal industry Australian Law Firms Capitalising on Social Media $1095 +gst when you join early Also, if you join before the early bird you receive the FREE pdf report: Social Media for Lawyers: Twitter Second Edition 8 Understand the practical applications and impact of social media in your workplace 8 Deal effectively with legal, security and governance issues of social media 8 Train your staff on social media etiquette and leverage your brand 8 Familiarise and protect yourself from the ethical issues surrounding social media Sharing insights and learnings through case study presentations are: Minter Ellison Arrow Digital Knight Family Lawyers Axis Legal Aquarius Lawyers Deakin University Tindall Gask Bentley Lawyers lawyers Post-forum workshops Tuesday, 31 August 2016 Workshop A: Your Firm as a Media Company Facilitated by: Andrew Montesi, Marketing and Communications Manager, Tindall Gask Bentley Lawyers Workshop B: Beyond the Obvious: Rethinking Social Media Facilitated by: Jasmine Batra, CEO, Arrow Digital

2 Australian Law Firms Capitalising on Social Media In a world where stereotypes about the Law are still rampant through the media, it is now more important than ever to leverage social media to give your Firm a voice louder than not only the stereotypes, but the competition. Social Media is constantly changing; the online social personalities that individuals have built up in the past few years are now merging with our work life. Learn to leverage this to your Firm s advantage. This leading case-study based forum aids those in the Legal Profession and Law Enforcement to increase organistation-wide awareness and build Combining EA and SOA with BPM strategies a toolkit that tackles confidentiality, copyright, privacy and reputation issues. Helping professionals to successfully implement social media strategies as just another part of their communication and business. Join before the early bird you receive the FREE report: Social Media for Lawyers: Twitter Second Edition (PDF Format) This handy guide introduces lawyers and other professionals working in law firms to the concept, benefits and challenges of Twitter and outlines some essential tricks to enable them to make the most of Twitter.

3 Australian Law Firms Capitalising on Social Media 2016 Forum Day: Tuesday, 30 August Registration and refreshments 9.00 Chairperson s opening remarks Cassandra Heilbronn, Senior Associate, Minter Ellison President of Women Lawyers Association of Queensland; Social Media Manager of Australian Women Lawyers; Non-Executive Committee Member at Toowong 9.15 IP and Digital Media Law: An Axis Legal Case Study Drawing on her 15 years experience in IP and Digital Media Law, Sara will divulge and discuss the legal issues of: 8 Reputation Management 8 Harassment 8 Defamation Sara Delpopolo, Principal, Axis Legal President of ISMA (International Social Media Association), the global voice of social media law Risks, Pitfalls, and Success of Social Media in Law Jasmine will explore the risks and pitfalls to success of using social media in law firms. By drawing upon a case study, she will explain: 8 How creating an effective social media strategy has been the key to success 8 Creating high-ranking organic posts creates client trust Jasmine Batra, CEO, Arrow Morning refreshments and networking #smlaw The Other Side : Using Social Media for Private Investigation and Law Enforcement 8 Risks of using social media 8 Vulnerability of social media 8 Security of social media information 8 How information is used by investigators/law enforcement Amanda Boriani, Private Investigator forum day continued on the next page...

4 forum day Continued Tuesday, 30 August Tips for Building Your Most Effective LinkedIn Profile Denise is a marketing professional with 25 years of experience in crafting messages that sell. She gives you practical tips on exactly how to create a LinkedIn profile that builds your brand and sends the right message to your audience. 8 Putting yourself in the shoes of your audience 8 7 tips for creating a great LinkedIn profile Denise Beecroft, Marketing Consultant & Copywriter, Marketing Buzz Networking lunch (Please let us know two weeks prior of any dietary requirements) 1.30 Teaching News Professionals About Law and Ethics in Social Media 8 General lack of awareness of the role of legal responsibility in professional communication practice, linked to the perception of social media as immaterial and recreational 8 The interdependence of journalism ethics and legal principles covering media practice privacy & contempt of court vs public interest 8 The challenge of looking across two bows: reporting fundamentals (fairness, accuracy, deadlines, news values) and legal knowledge (risks and protections for journalists). Dr. Janine Little, Senior Lecturer Communication, Deakin University 2.15 Social Media and the Law: A Love-Hate Relationship 8 Why the time to tap into social media is now! 8 The social media post that can ruin your relationship 8 Tips for effective social media Katherine Hawes, Solicitor and Barrister, Aquarius Lawyers; Founder New Age Legal Solutions, Director, Aquarius Education 3.00 Afternoon refreshments and networking #smlaw 3.15 Combining Ethics and Marketing in the Law 8 Prevalence of social media in the legal profession worldwide 8 Requirements to comply with ethical duties under the Legal Profession Uniform Law Application 8 Case examples of where it went wrong 8 How to use social media to build your practice Cassandra Heilbronn, Senior Associate, Minter Ellison President of Women Lawyers Association of Queensland; Social Media Manager of Australian Women Lawyers; Non-Executive Committee Member at Toowong 4.00 Watch what you post! The Pitfalls of Social Media 8 Developing your organisation s social media strategy 8 Looking into social media and the importance of comments 8 Turning social media into a positive Nickita Knight, Owner, Knight Family Lawyers 4.45 Closing remarks from the chair

5 Australian Law Firms Capitalising on Social Media 2016 Wednesday 31 August 2016 A Your Firm as a Media Company Registration: 8.30 am Workshop starts: 9.00 am Workshop ends: pm Facilitated by: Andrew Montesi, Marketing and Communications Manager, Tindall Gask Bentley About the Workshop: A major media company isn t the only way to amplify your message anymore. This workshop will give you the key to drive your digital, social and sales strategy by creating deliverable content. Follow these tips and tricks to become your own media company, and do it your way. In this workshop learn how to use social media and content to build; 8 Brand, authority and trust 8 Online influence, at a low cost with few barriers 8 A strategy for high quality online content B Beyond the Obvious: Rethinking Social Media About the workshop leader: Andrew is a public relations advisor, full-stack marketer and entrepreneur with a career that has extended across professional services, social enterprise, TV news and sports marketing. Currently working as the Marketing and Communications Manager for Tindall Gask Bentley Lawyers, he has advised lawyers, financial advisers, start ups, sporting organisations, member associations, political candidates, schools, education professionals, retailers, manufacturers, entertainers and business consultants. With a foundation in media, public relations and content marketing, he has also developed strong skills in social and digital marketing, search engine marketing and optimisation, and business development. This broad knowledge enables him to offer strategies and advice that encompass the full marketing mix. Registration: pm Workshop starts: 1.00 pm Workshop ends: 4.00 pm Facilitated by: Jasmine Batra, CEO, Arrow About the Workshop: Participants will leave this workshop with an understanding of: 8 Rethinking Social Media: Beyond the Obvious 8 The key to implementing effective social media strategies for your firm 8 Social Media Strategy and The Potential Success of The Organic Post 8 Risk management - How to effectively manage the risks of using social media 8 The pitfalls to avoid when evaluating social success About the Workshop leader: Jasmine Batra, CEO of Arrow Digital, is one of Australia s most respected Digital Marketing Strategists. With an illustrious career spanning from Advertising, Marketing and Project Management, she has developed a sharp acumen in Digital Media including SEO, Google Analytics and Website Conversions. Jasmine leads the company in delivering integrated Digital Marketing services to help clients leverage the power of the Internet for business growth. Jasmine has experience providing consultancy and hands-on implementation to many companies including Government departments who have a rigorous process of selecting the best minds..

6 5 ways to book your place AT this event Phone: Fax: (02) (02) Web: Post: Send the completed registration form to Ark Group Australia Pty Ltd, Unit 2, 69 Carlton Crescent, Summer Hill, NSW 2130 Australian Law Firms Capitalising on Social Media 2016 put your details here (please print): Join before the early bird you receive the FREE report: Social Media for Lawyers: Twitter Second Edition (PDF Format) This handy guide introduces lawyers and other professionals working in law firms to the concept, benefits and challenges of Twitter and outlines some essential tricks to enable them to make the most of Twitter. Organisation Name postal address state postcode fax phone Pricing - circle choice Whole Event q Forum and One Workshop q A or q B Forum only q Workshops q A or q B Standard Pricing q $ GST =$ q $ GST = $2299 q $ GST = $ q $695 + GST = $ Early bird (exp: 22/07/2016) Not valid with any other offer qsave $500 $ GST = $ qsave $400 $ GST = $1859 qsave $300 $ GST = $ qsave $100 $595 + GST = $ Member offer (exp: 22/07/2016) I am a member of an organisation supporting this forum Not valid with any other offer qsave $700 $ GST = $ qsave $550 $ GST = $1694 qsave $400 $995 + GST = $ qsave $150 $545 + GST = $ Delegate Name Job title address 1st 2nd 3rd 4th Signature Expiry date Please note: Payment must be received in full prior to the event to guarantee your place Cardholder s name Cardholder s signature o Payment enclosed (Cheques should be made payable to Ark Group Australia Pty Ltd) o Please invoice me Booking conditions 1. Bookings can be submitted at any stage prior to the event, subject to availability. A limited allocation is being held and booking early is therefore recommended. In the event of the booking not being accepted by Ark Group Australia the total amount will be refunded. 2. Payment must be received in full prior to the course. 3. All speakers are correct at the time of printing, but are subject to variation without notice. 4. If the delegate cancels after the booking has been accepted, the delegate will be liable to the following cancellation charges: Cancellations notified over 45 days prior to the event will not incur a cancellation fee. In the event of a cancellation being between 45 and 30 days prior to the event, a 20% cancellation fee will be charged. I have read and accepted the booking conditions o Mastercard o Visa o American Express Card number For cancellations received less than 30 days prior to the event, the full delegate rate must be paid and no refunds will be available. 5. All bookings submitted by , fax, or over the telephone are subject to these booking conditions. 6. All cancellations must be received in writing. 7. Ark Group Australia will not be held liable for circumstances beyond their control which lead to the cancellation or variation of the programme. 8. All bookings, whether Australian or overseas will be charged Australian GST at the prevailing rate at the time of booking. 9. Delegates are responsible for their own travel, accommodation and visa requirements. We occasionally allow reputable companies to mail details of products we feel may be of interest. If you do not wish to receive this service, please tick this box q F081 so-web Event venue and accommodation Best available rates are available at Novotel on Collins please contact the hotel directly to make your reservation. 270 Collins Street, Melbourne, VIC